Toke

What Toke does

Toke is a cannabis delivery marketplace platform that connects adult consumers aged 21 and over in North Orange County, California, with licensed cannabis dispensaries through a network of independent gig-drivers. Founded in 2023 in Irvine, CA by two friends who met in middle school and both studied computer science, the company operates as a technology intermediary rather than a licensed cannabis retailer. The platform currently serves eight cities—Irvine, Costa Mesa, Newport Beach, Santa Ana, Anaheim, Tustin, Laguna Beach, and Huntington Beach—with advertised delivery times of 15-35 minutes and operating hours of 9:00 AM to 10:00 PM daily.

The platform's core technology is a web-based marketplace with an integrated proprietary payment feature called TokePay, which enables credit and debit card transactions without additional fees—a notable capability given the cash-only constraints common across cannabis retail. A mandatory 21+ age verification gate sits at the front of the user experience for regulatory compliance. Orders flow through a three-sided structure: consumers browse and order via trytoke.com, licensed dispensaries fulfill the products, and independent gig-drivers handle last-mile delivery and ID verification. The company claims a delivery and gifting structure under California regulations; however, a source references California's gifting law allowing drivers to gift up to 28.5 grams of marijuana, which represents a regulatory posture that any acquirer or investor should evaluate carefully. There is no mobile app store presence (no Play Store or Apple Store listing), no disclosed integrations, and no documented AI/ML capabilities.

Toke's revenue model combines two streams: (1) service fees applied to orders under $25 (waived above $25), and (2) a marketplace commission from dispensary partners on order facilitation. Distribution is exclusively direct-to-consumer via the company website. The firm is privately held, bootstrapped with no disclosed external funding or institutional investors, headquartered in Irvine with 1-10 employees, and shows no named customers, no disclosed revenue, and no parent company. A legal entity discrepancy exists between Terms of Service (Toke Technologies, Inc.) and the website footer (Toke Technologies LLC), which should be reconciled during diligence.

Name

Toke

Legal name

Toke Technologies, Inc.

Website

https://trytoke.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Toke is a bootstrapped 2023 cannabis delivery marketplace connecting adult consumers in North Orange County, California, with licensed dispensaries through independent gig-drivers, using its proprietary TokePay payment platform for 15-35 minute home delivery.

Ownership category

akta.pro rank

Product category

Cannabis Delivery Marketplace

NAICS

Local Messengers and Local Delivery (492210), Couriers and Messengers (492)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD)

akta.pro secondary industries

On-Demand Cannabis Delivery (Courier-to-Consumer) (CRANAGAA), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)

Keywords

• Cannabis delivery marketplace
• On-demand delivery platform
• Gig-driver dispatch
• Cannabis e-commerce
• Integrated payment processing

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Service Fees: Service charges applied to orders less than $25. No service fee for orders over $25. Revenue derived from facilitating transactions between customers and licensed dispensaries.
2. Marketplace Commission: Toke operates as a technology services provider facilitating connections between customers, licensed dispensaries, and gig-drivers. Takes a commission or fee for order facilitation through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Toke is a cannabis delivery marketplace that connects adult consumers with licensed dispensaries in North Orange County, California, and fulfills orders through a network of independent gig-drivers. Customers browse and order products online, pay via the proprietary TokePay system (credit or debit card) or cash on arrival, and receive delivery in 15-35 minutes. The company does not sell cannabis itself; it acts as a technology intermediary earning fees and commissions for facilitating each transaction.

Product overview

Toke operates as a unified cannabis delivery marketplace platform that connects customers with licensed dispensaries through a web and mobile application. The core product (Toke) serves as the primary ordering and delivery interface, while TokePay handles in-app payment processing. The platform coordinates between three parties: customers ordering cannabis products, licensed dispensaries fulfilling the products, and local gig-drivers performing deliveries. Orders typically arrive within 15-35 minutes in North Orange County, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Toke A cannabis delivery marketplace platform that connects adult consumers with licensed dispensaries in North Orange County, CA and routes orders through independent gig-drivers for 15-35 minute home delivery. Customers browse products, place orders, and pay online or cash on arrival; Toke acts as a technology services provider, not a licensed cannabis retailer.
• TokePay Proprietary online payment system integrated into the Toke platform that enables customers to pay for cannabis orders with credit or debit cards at no extra fees, with cash on arrival as a fallback option.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Licensed Cannabis RetailerscoreStrategic or Co-development PartnerToke partners with pre-verified, licensed cannabis retailers in California. These dispensaries offer their products through the Toke platform, allowing customers to browse and order from multiple licensed shops. Toke facilitates the connection between retailers and consumers but does not sell cannabis directly.
• Independent Gig-DriverscoreOthersToke utilizes independent contractors for delivery services. These gig-drivers transport products from licensed dispensaries to customers. Drivers handle verification of identification, product orders, and appropriate pricing. Under California's gifting law, drivers can gift up to 28.5 grams of marijuana.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eaze: California's largest cannabis delivery marketplace, connecting consumers with licensed dispensaries via on-demand courier delivery. Closest direct competitor to Toke in terms of marketplace model, payment integration, and California footprint.
• Dutchie: Cannabis e-commerce and delivery platform powering online ordering for dispensaries nationwide. Directly comparable marketplace/aggregator model with dispensary integrations and integrated payments.
• Saucey: On-demand alcohol and cannabis delivery marketplace operating a similar gig-driver-driven model in California. Comparable in delivery mechanics, gig-economics, and integrated payment.
• Jane Technologies (Jane): Cannabis e-commerce marketplace enabling online ordering, pickup, and delivery for licensed dispensaries. Direct functional comparable to Toke on the dispensary-side ordering layer.

Others

• Nabis: California's largest cannabis wholesale and logistics platform. Adjacent infrastructure layer in the cannabis supply chain that dispensary-side partners of Toke rely on for distribution.
• Flowhub: Cannabis retail POS and inventory management platform. Enabling technology provider for the dispensaries whose inventory Toke surfaces, comparable in serving the same retail ecosystem.

Broad incumbents

• Weedmaps: Largest cannabis discovery and marketplace platform with retail and delivery listings across all legalized U.S. states. Overlapping marketplace/aggregator functionality and broad incumbency in cannabis retail intermediation.
• Gopuff: Rapid-delivery convenience platform that has expanded into cannabis-adjacent categories. Comparable on speed (15-30 minute delivery) and gig-driver fulfillment model, though operates as a vertically integrated retailer.
• Leafly: Cannabis information and marketplace platform that connects consumers with dispensaries and delivery services. Comparable aggregator role with established brand and broader geographic footprint.

Emerging players

• Blackbird: Cannabis delivery and pickup marketplace serving California markets. Comparable emerging competitor in the same on-demand delivery category with similar regulatory intermediary positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toke-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toke