What Chorus does

Chorus is an AI-powered conversation intelligence and sales automation platform operating as a product within ZoomInfo's enterprise sales intelligence portfolio, marketed as "Chorus (by ZoomInfo)." Its core capability is recording and analyzing sales conversations to surface insights that help sales managers and leaders improve rep performance, deal execution, and pipeline management. The platform has expanded beyond its original conversation intelligence roots to include prospecting automation, sales workflow automation, and AI-driven revenue forecasting, positioning it as a multi-capability sales intelligence layer rather than a single-purpose call analytics tool.

Underlying the product is an AI stack applied to voice and text sales interactions, combined with ZoomInfo's proprietary B2B contact and company data graph, which enriches conversation outputs and prospecting recommendations. The system is targeted at sales managers, sales leaders, and enterprise B2B sales teams, with use cases spanning call analysis, account research, opportunity identification, meeting preparation, and forecasting. The product is delivered as a subscription SaaS module within ZoomInfo's broader platform, with pricing not publicly disclosed and sold on a quote-based enterprise basis.

Chorus's go-to-market is entirely embedded within ZoomInfo's direct enterprise sales motion; it does not appear to operate an independent sales channel. No standalone revenue is disclosed because Chorus is not a separately reported business unit, and customer logos are not provided. Note: the input includes firmographic and funding data (founded 2016, Washington, 1–10 employees, chorus.fit domain, TCG and UTA Ventures as investors) that appears to describe a separate consumer health entity sharing the "Chorus" name and is not consistent with the enterprise B2B platform described in the structured analytical blocks; the analytical outputs here are based on the structured evidence describing Chorus as a ZoomInfo sales intelligence product.

Name

Chorus

Website

https://chorus.fit

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

akta.pro primary industry

Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)

Keywords

• Conversation intelligence
• Sales intelligence platform
• Conversation analytics software
• AI sales forecasting
• Prospecting automation

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Enterprise B2B SaaS subscription model for sales intelligence platform. As part of ZoomInfo's product suite, Chorus is offered as a subscription-based solution typical of enterprise sales intelligence tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Chorus is an AI-powered conversation intelligence and sales intelligence platform offered as part of ZoomInfo's product suite. It records and analyzes sales calls and meetings, automates prospecting and sales workflows, and provides AI-driven revenue forecasting for enterprise B2B sales organizations. The product is sold as a subscription-based SaaS and is positioned for sales managers and enterprise sales teams seeking automated pipeline and conversation insights.

Product overview

Chorus is a conversation intelligence product by ZoomInfo, offered as part of a unified platform alongside other sales acceleration tools. It provides AI-driven call analysis and sales conversation insights as a core product within the ZoomInfo sales intelligence ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Chorus (by ZoomInfo) An AI-powered conversation intelligence platform designed for enterprise B2B sales teams, providing call recording, conversation analysis, sales call insights, prospecting automation, workflow automation, and revenue forecasting capabilities. It is sold to sales managers and leaders and is part of ZoomInfo's integrated sales intelligence suite.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Observe.AI: Observe.AI is an AI conversation intelligence platform for sales and contact center teams, providing call transcription, sentiment analysis, and coaching workflows. It is a direct peer to Chorus in the AI conversation analytics category.
• CallMiner: CallMiner is a speech and conversation analytics platform focused on call analytics, quality assurance, and customer insights. It overlaps with Chorus on the core conversation/audio analytics capability for sales and customer engagement teams.
• Gong: Gong is the leading standalone conversation intelligence platform for B2B sales teams, offering AI-powered call recording, analysis, and revenue forecasting. It is the most direct competitor to Chorus in the same product category with nearly identical core functionality and target customers.

Broad incumbents

• Salesforce Einstein Conversation Insights: Salesforce Einstein Conversation Insights is the conversation intelligence module embedded in Salesforce's Sales Cloud. As a natively bundled capability inside the dominant CRM, it competes with Chorus for enterprise conversation analytics budgets.
• Outreach: Outreach is a sales engagement platform with native conversation intelligence (Kaia) and AI-driven forecasting. It overlaps with Chorus across conversation analytics and workflow automation while serving a broader sales execution use case.
• Drift (by Salesloft): Drift, now part of Salesloft, brings conversational AI and buyer engagement into the sales engagement workflow. It overlaps with Chorus on AI-driven conversation analytics and revenue intelligence for B2B sales teams.
• Microsoft Dynamics 365 Sales Copilot: Microsoft's Dynamics 365 Sales Copilot adds AI-powered conversation summaries, forecasting, and prospecting inside the Dynamics CRM platform. It competes with Chorus as a natively bundled alternative for enterprises standardized on Microsoft.
• HubSpot Sales Hub: HubSpot Sales Hub is a CRM and sales platform that includes conversation intelligence, AI-powered prospecting, and forecasting features natively. It competes with Chorus as a bundled alternative for mid-market and enterprise sales organizations.
• Salesloft: Salesloft (now with Drift) is a sales engagement platform offering cadence automation, conversation intelligence, and pipeline tools. It competes with Chorus in conversation analytics and revenue workflow use cases for enterprise sales teams.

Emerging players

• Avoma: Avoma is an AI meeting assistant and conversation intelligence tool for sales and customer success teams. It is a smaller, emerging alternative to Chorus with overlapping meeting transcription and conversation analytics functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/chorus
• LinkedInlinkedin.com/company/chorusfitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chorus