fabtrackr
CalorieStar is a UK-focused consumer health platform offering a free mobile app and website with a UK-specific food nutrition database, macro calculator, BMI tools, and editorial content, targeting health-conscious individuals managing weight and nutrition.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What fabtrackr does
CalorieStar is a UK-based consumer-facing health and nutrition platform that operates a free mobile application (available on Apple App Store and Google Play) and a content-rich website (caloriestar.com). Its core offering is a curated food nutrition fact database covering UK-specific foods, brands and grocery products — examples observed include Tesco, Sainsbury's, Asda, Cadbury, Kellogg's, Lindt, Nestlé, Galaxy and Warburtons lines. The platform provides macro counting, calorie tracking, a personalised macro calculator, BMI calculation with printable charts, a sugar leaderboard, food-versus-food comparison tools, and editorial blog content on topics such as sugar nomenclature and body composition. Underlying technology is a mobile application backed by a structured food nutrition database; no AI/ML, API, or SDK layer is disclosed in the available material.
The business operates on a freemium product-led growth model targeting individual UK consumers (described internally as "health-conscious individuals in the UK") rather than enterprise or clinical customers. Monetisation mechanics are not publicly disclosed beyond the free tier; a pricing page is referenced on the site but no paid tiers, subscription prices, ad-inventory terms, or data-licensing arrangements are documented in the source material. Go-to-market is entirely organic: content marketing (blog, SEO-optimised resource pages), and presence on Twitter, Facebook, LinkedIn and Instagram, with no paid acquisition, sales team, or partnership channel described. The company is privately held with no disclosed funding, investors, leadership team, headcount, or revenue figures in the available inputs.
Notable data gaps: legal entity name, founding year, registered domicile, employee count, revenue/ARR, funding history, management team, and any premium-tier pricing are all unspecified. The "fabtrackr" identifier used as the company name in the input data does not match the operational product (CalorieStar) described in all source material, indicating either a holding entity, a planned rebrand, or an upstream data-mapping artefact that is itself not clarified by any source.
fabtrackr firmographics
Firmographics- Name
- fabtrackr
- Website
- https://fabtrackr.com
- Company type
- Private
- Operating status
- Operating
- Short description
- CalorieStar is a UK-focused consumer health platform offering a free mobile app and website with a UK-specific food nutrition database, macro calculator, BMI tools, and editorial content, targeting health-conscious individuals managing weight and nutrition.
- Ownership category
- akta.pro rank
fabtrackr industry classification
Industry- Product category
- Nutrition Tracking Software
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
fabtrackr business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Mobile App Distribution: Freemium mobile application model with free macro counting app available on app stores, with potential premium features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free App |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
fabtrackr product offering
Product offeringCore offering
fabtrackr operates CalorieStar, a UK-focused mobile application that provides a comprehensive food nutrition facts database covering UK foods, brands, and products. The app enables users to track calories, macronutrients (carbs, fat, protein), and BMI from a localized database of UK food items. It is distributed as a freemium mobile application available on both the Apple App Store and Google Play Store, with a companion website providing searchable nutrition data and supplementary tools such as a macro calculator, sugar leaderboard, and BMI calculator.
Differentiator
Problem solved
Functional benefit
Products and services
- CalorieStar Mobile App
Companies that use fabtrackr
Customer profileSegments1 record
Ideal customer profiles1 record
fabtrackr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
fabtrackr partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
fabtrackr competitors and assessment
Company assessmentDirect peers
- Cronometer: Detailed nutrient and macro tracking app with verified food database. Competes directly with CalorieStar on macro counting and nutrition fact depth for health-conscious consumers.
- Nutracheck: UK-based calorie and macro tracking platform with a strong British food database. The closest direct competitor to CalorieStar given its matching UK geographic focus and nutrition-tracking use case.
- MyNetDiary: Calorie counter and macro tracker with a verified food database. Closely comparable product offering focused on daily nutrition tracking for weight loss and fitness.
- Lose It!: Calorie and macro tracking app with strong US brand presence and food database. Comparable product category (calorie/macro tracker) and freemium mobile distribution model.
- MyFitnessPal: Global leader in calorie counting and macro tracking. Comparable as a direct mobile-first nutrition tracker, though it serves a much broader international audience than CalorieStar.
- Lifesum: Nutrition and healthy eating app offering macro tracking, meal plans, and personalised coaching. Overlaps with CalorieStar on calorie/macro tracking and weight management use cases.
- Yazio: Freemium calorie counter and macro tracker with international food database. Directly comparable mobile nutrition tracker with freemium monetisation model.
- Foodvisor: AI-powered food recognition and nutrition tracking app. Comparable mobile-first nutrition tracker targeting weight management and macro counting users.
Broad incumbents
- Fitbit: Broader health and activity tracking platform owned by Google with an integrated food logging feature. Competes indirectly through an ecosystem-level nutrition tracking offering.
- Apple Health: Platform-level health and nutrition aggregator on iOS. While not a direct nutrition tracker, it competes for the same consumer mindshare around calorie and macro logging within the Apple ecosystem where CalorieStar is also distributed.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
fabtrackr social profiles
Digital presencefabtrackr financial estimates
Financial estimateRevenue estimate
Valuation estimate
fabtrackr leadership team
Management profileNumber of profiles
Profiles1 record
fabtrackr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fabtrackr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fabtrackr
What does fabtrackr do?
fabtrackr operates CalorieStar, a UK-focused mobile application that provides a comprehensive food nutrition facts database covering UK foods, brands, and products. The app enables users to track calories, macronutrients (carbs, fat, protein), and BMI from a localized database of UK food items. It is distributed as a freemium mobile application available on both the Apple App Store and Google Play Store, with a companion website providing searchable nutrition data and supplementary tools such as a macro calculator, sugar leaderboard, and BMI calculator.
Is fabtrackr a public or private company?
fabtrackr is a private company. It is classified as unknown and is currently operating.
When was fabtrackr founded?
fabtrackr was founded in -1.
How does fabtrackr make money?
One revenue line is on record: mobile App Distribution.
Who are fabtrackr's main competitors?
Direct peers on record are Cronometer, Nutracheck, MyNetDiary, Lose It!, MyFitnessPal, Lifesum, Yazio and Foodvisor. Broad incumbents are Fitbit and Apple Health.
Does fabtrackr have an API?
No public API is recorded for fabtrackr.
What industry is fabtrackr in?
fabtrackr's product category is Nutrition Tracking Software. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of HSADAFAA, General Nutrition Coaching.