What Camping Bakkum does

Camping Bakkum is a privately held Dutch family camping resort operated as a trade name of De Kennemer Duincampings B.V. (KvK 54585147, statutory seat Velserbroek). Founded in 1914 and marketed as the oldest campsite in the Netherlands, it occupies a 1,400-pitch site inside the protected Noordhollands Duinreservaat at Zeeweg 31, Castricum aan Zee, approximately 950 metres from the North Holland coast. The camp is open end-March to end-October and offers eight tourist-pitch tiers (Bos-, Duin-, Zon-, Speel-, Watersport-, Camperplaatsen, Camperplaatsen Deluxe and Speelveld), a seasonal-pitch subscription book of 1,400 pitches across three size classes (Dwergstern, Zilvermeeuw, Albatros), an accommodation portfolio spanning Strandhuis, Duinzicht, Duinroos, Dune Tent Deluxe and Tiny Timber, the 26-person group lodge Bakkums Hoeve, and the Watertoren Duin & Bosch design-hotel suite at €390-€540 per night. Physical infrastructure includes 10 heated sanitary buildings, a 140-metre pumptrack, padel and tennis courts, gym, sauna, Filmhuis, 15-hole minigolf course and the central Ontmoetingsplein, which hosts a curated partner ecosystem (SPAR supermarket, Kampeerwinkel Zeldenrust, Restaurant Op de Hoek, De IJswinkel, 't Kippaleis, Bakkum Bites restaurant and a 2026 Pop-Up Store retail-leasing programme).

The technical stack is a multilingual direct-to-consumer booking platform (campingbakkum.nl/.com/.de) with HISWA-protected payments, a 60% deposit option, a native iOS/Android Camping Bakkum App, the Mijn Bakkum self-service portal for bookings, payments, travel-party management and seasonal energy consumption, and the Noah AI chatbot handling FAQs in NL/EN/DE. Customer segments span Dutch and DACH families (primary), couples (Watertoren, Strandhuis), groups up to 26 persons, seasonal subscribers allocated by lottery, watersports enthusiasts, corporate training groups and local day visitors using padel, tennis, gym, sauna, Filmhuis and Bakkum Bites. Revenue is generated through nightly and weekly pitch rentals, multi-year seasonal subscriptions, accommodation rentals, the Watertoren boutique hotel, restaurant and takeaway F&B, hourly/timeslot facility rentals, on-site retail and partner commissions (SPAR, Kampeerwinkel, Restaurant Op de Hoek, De IJswinkel, 't Kippaleis). The business holds ANWB Erkend 2025, HISWA and Gold Green Key certifications, operates under RECRON booking terms, and is GDPR/AVG compliant. Sister properties under the same B.V. are Camping Geversduin (Castricum), Camping de Lakens (Bloemendaal aan Zee) and Watertoren Duin & Bosch.

Name

Camping Bakkum

Legal name

De Kennemer Duincampings B.V.

Website

https://campingbakkum.nl

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1–10 employees

Short description

Camping Bakkum is a 1914-founded Dutch family camping resort in the Noordhollands Duinreservaat at Castricum aan Zee, operated by De Kennemer Duincampings B.V. It serves Dutch and DACH families, couples, groups, seasonal campers and watersports enthusiasts with 1,400 pitches, upscale accommodations, recreation facilities and the Watertoren boutique hotel.

Ownership category

akta.pro rank

Product category

Campground & Holiday Park Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Camping resort services
• Family campground rentals
• Glamping accommodations
• Holiday park facilities
• Seasonal pitch rentals

Headquarters

HQ city

Castricum Aan Zee

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tourist camping pitch rentals: Nightly and multi-night rental of camping pitches (Bosplaatsen, Duinplaatsen, Zonplaatsen, Speelplaatsen, Watersportplaatsen, Camperplaatsen, Camperplaatsen Deluxe, Speelveld-plaatsen) with rates including tourist tax and electricity surcharge.
2. Accommodation (lodge) rentals: Rental of upscale accommodations: Strandhuis, Tiny Timber, Duinzicht, Duinroos, Dune Tent Deluxe and the 26-person group lodge Bakkums Hoeve, priced per stay with bedlinen, final cleaning and tourist tax extras.
3. Seasonal pitches (subscription-like): 1,400 seasonal pitches in three sizes (Dwergstern <80m², Zilvermeeuw 80–120m², Albatros >120m²) rented for the full season end-March to end-October, plus option of 16A electricity and parking. Allocation is via lottery /prize-draw.
4. Watertoren Duin & Bosch boutique hotel: Per-night revenue from the 20m² private design suite in the historic 33m water tower; €390–€540 per night including luxury breakfast, dune pass, two bicycles and use of camping facilities.
5. Food & beverage (Bakkum Bites restaurant + takeaway): Revenue from on-site restaurant Bakkum Bites (lunch, dinner, drinks, cocktails, takeaway), with seasonal opening hours and weekly live music.
6. Facility rental (padel, tennis, gym, sauna, pumptrack, filmhuis, minigolf): Hourly/timeslot rental of the padel court, tennis court, gym, sauna, filmhuis (€100 base + €8/person over 10, max 34 people), minigolf per timeslot and other sport/recreation facilities.
7. Pop-up store retail leasing: Seasonal lease of the on-site Pop-Up Store to external entrepreneurs (e.g. Koffie&Katoen, Milck, Tante Juul, JENEST, VIVEH, Little Legends, Tante Trui, Angela Phii) under published 2026 terms and rates.
8. Recreation shop / merchandise (Receptieshop): Sale of branded merchandise (I love Bakkum hoodie, Bakkie Bakkum cup, Eeki plush toys, postcards) plus pumptrack helmets at the on-site reception shop.
9. Tenant commissions and on-site partner retail: Indirect revenue via on-site partners (SPAR supermarket, Kampeerwinkel Zeldenrust, Restaurant Op de Hoek, De IJswinkel, 't Kippaleis) operating on the Ontmoetingsplein and contributing to the broader Bakkum guest experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Camping Bakkum operates a seasonal family camping resort on the North Holland coast within the Noordhollands Duinreservaat, renting tourist camping pitches, full-season pitches and a portfolio of upscale accommodations (Strandhuis, Tiny Timber, Duinzicht, Duinroos, Dune Tent Deluxe and the 26-person group lodge Bakkums Hoeve). The resort also runs the on-site Bakkum Bites restaurant and takeaway, sports and recreation facilities (padel, tennis, pumptrack, gym, sauna, filmhuis, minigolf), and a sister boutique hotel (Watertoren Duin & Bosch), all supported by a multilingual booking platform, a mobile app and an AI chatbot.

Differentiator

Problem solved

Functional benefit

Brands

• Bakkum Bites: On-site restaurant and takeaway located on the Ontmoetingsplein, offering lunch, dinner, drinks, cocktails, snacks and a children's menu; open during the camping season.
• Watertoren Duin & Bosch

Products and services

• Tourist camping pitches (Bosplaatsen, Duinplaatsen, Zonplaatsen, Speelplaatsen, Watersportplaatsen, Camperplaatsen, Camperplaatsen Deluxe, Speelveld-plaatsen) Nightly and multi-night rental of eight categories of camping pitches (forest, dune, sun, play, water-sports, camper and deluxe camper, and playfield pitches) for tents, folding trailers, caravans and campers, with 10A or 16A electricity, on-pitch parking and tourist tax per person per night. Speelveld-plaatsen are ~120 m² car-free pitches directly next to the playground, football field, padel, tennis, pumptrack and Sport & Spelloods.
• Seasonal pitches (seizoensplaatsen) Subscription-style rental of approximately 1,400 full-season pitches for the period end-March to end-October, available in three size classes (Dwergstern <80 m², Zilvermeeuw 80–120 m², Albatros >120 m²) with optional 16A electricity and parking. Targeted at returning 'seizoengasten' who receive a dedicated 'Bakkummer Courant' newsletter.
• Strandhuis (Beach House accommodation) Characterful 34 m² holiday cabin for up to 6 persons with covered veranda, full kitchen, TV and a playground directly in front. Arrival/departure on Monday and Friday; free use of the sports hall and sauna included for accommodation guests.
• Tiny Timber (tiny house accommodation) New 2025 luxury 21 m² tiny house for up to 4 persons on the Commissarisveld in the dunes, with mezzanine double bed, pull-out double bed, complete kitchen with dishwasher, private bathroom and covered veranda.
• Duinzicht (Dune View accommodation) Stylish 45 m² family accommodation for up to 6 persons with spacious veranda, mezzanine sleeping area reached by ladder, full kitchen, bathroom, sofa and flat-screen TV. Playground at the door.
• Duinroos (Dune Rose accommodation) 35 m² tastefully furnished holiday home for 4 persons tucked between dune grass, with covered veranda, kitchen, seating, double bed bedroom and mezzanine single beds. Free sauna access included.
• Dune Tent Deluxe (glamping accommodation) 25 m² glamping tent for up to 4 persons on Commissarisveld with private sanitary (shower, toilet, sink), electric kitchenette, two-person bed (200x140), 2-burner induction hob and a wooden terrace.
• Bakkums Hoeve (26-person group accommodation) Group accommodation for up to 26 persons in the heart of the camping with 9 bedrooms, two large dining tables, open kitchen with two eettafels, pellet stove, private garden with outdoor kitchen and lounge seating. Suitable for family reunions and corporate trainings; combinable with strandactiviteit offerings.
• Watertoren Duin & Bosch (boutique design hotel) Monumental 33-metre water tower (100+ years old) ~5 minutes' drive from Camping Bakkum, converted into a private 20 m² design hotel suite with sleeping mezzanine, double bed (200x180), bathtub, air conditioning, Bluetooth speaker and 360° panoramic view. Includes luxury breakfast, two bicycles, PWN dune card and free use of camping facilities. Prices €390–€540 per night, 2 persons max.
• Bakkum Bites restaurant and takeaway On-site restaurant and terrace on the Ontmoetingsplein with views over the playgrounds, serving drinks, cocktails, lunch, dinner, snacks and takeaway with weekly live music. Open seasonally with separate weekday/weekend hours.
• Minigolf course (15 holes) New 15-hole minigolf course located in the woods between the Ontmoetingsplein and De Pan, rented per timeslot with sticks available from reception. Open to both guests and day visitors.
• Padel court rental Outdoor padel court at the centre of the Sportveld, bookable online via mijncampingbakkum.nl or at reception. Rackets, balls and key are available from reception.
• Tennis court rental Recently renewed outdoor tennis court located behind the padel court, bookable online via mijncampingbakkum.nl or at reception with key collected at reception.
• Pumptrack (140 m BMX/skate circuit) 140-metre circuit on the central Sportveld combining BMX-track and skate-park elements with bumps and curves; helmets mandatory and available for purchase at reception.
• Filmhuis (cinema rental) Private cinema on-site available for group rental at €100 base for 1–10 guests plus €8 per extra person above 10 (max 34 people). Includes popcorn and lemonade for children or a glass of bubbly and snacks for adults.
• Gym (fitness room) On-site fitness room located at the Sportveld, accessible to guests and day visitors with reservations handled at reception or online.

Quantifiable outcome

• 1,400 seasonal pitches in operation
• +5 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

22 partnerships are on record, tiered core, minor and flagship.

• SPAR (SPAR Enjoy Bakkum)coreChannel Partner/ Reseller/ DistributorSPAR operates the on-site supermarket on the Ontmoetingsplein at Camping Bakkum. Open daily from 08:30 during season; sells fresh bread, groceries and camping essentials.
• Kampeerwinkel ZeldenrustcoreChannel Partner/ Reseller/ DistributorOn-site camping shop providing gas bottles, electric supplies, bike rental (bikes, tandems, e-bikes, children's bikes, skelters, bolkarren), bike repair, gas refills and forgotten camping items.
• Restaurant Op de Hoek (Coffee op de Hoek)coreChannel Partner/ Reseller/ DistributorItalian restaurant/pizzeria located on the corner of the Ontmoetingsplein; serves breakfast, lunch, dinner, Italian wines, cocktails and beers on a spacious sun/shade terrace.
• De IJswinkelminorChannel Partner/ Reseller/ DistributorOn-site ice-cream parlour on the Ontmoetingsplein; makes its own soft-serve ice-cream with multiple flavours, also serves water ice-creams and runs an ice-cart around the campsite in summer.
• 't KippaleisminorChannel Partner/ Reseller/ DistributorRotisserie on the Ontmoetingsplein specialising in roast chicken and related grilled dishes, with chickens rotating on the spit during afternoons.
• Bakkum BitesflagshipStrategic or Co-development PartnerBakkum Bites is the campsite's own restaurant on the Ontmoetingsplein (Zeeweg 31, Castricum aan Zee), serving lunch, dinner, drinks and cocktails with a takeaway option, plus weekly live music.
• Surfschool CastricumcoreGTM or Marketing PartnerSurf school partner recommended by Camping Bakkum reception; offers surf, kitesurf, SUP, bodyboard, surf-XL, power-kite lessons and surf camps at Castricum aan Zee beach.
• PWN (Noordhollands Duinreservaat)coreStrategic or Co-development PartnerNature reserve manager; Camping Bakkum sits inside the Noordhollands Duinreservaat managed by PWN, which also runs Bezoekerscentrum De Hoep opposite the campsite. Guests receive a PWN dune-card to access the reserve.
• Watertoren Duin & BoschflagshipOEM/ Whitelabel/ Licensing PartnerSister-property boutique hotel in a historic 33-metre water tower, marketed and bookable via the Camping Bakkum website; guests use the campsite's facilities during their stay.
• Camping Geversduin (KDC sister property)coreStrategic or Co-development PartnerSister campsite in Castricum operated by De Kennemer Duincampings B.V.; allows KDC to divert dog-owning guests to Geversduin since Bakkum is pet-free.
• Camping de Lakens (KDC sister property)coreStrategic or Co-development PartnerSister campsite at Bloemendaal aan Zee operated by De Kennemer Duincampings B.V.; cross-promoted via the Bakkum website and combined in the KDC DOEBOEK.
• RECRONcoreOthersDutch trade association for recreation businesses; Camping Bakkum applies RECRON terms to all bookings, cancellations, tourist pitches, accommodations and seasonal pitches.
• Esmee van Loon (Curlyandstraight.nl)minorStrategic or Co-development PartnerCo-creator of the first KDC DOEBOEK activity book for children (~7 years+), available in NL and DE for €10 at reception.
• Studio VIminorImplementation/ SI/ Consulting PartnerDesign agency credited in the website footer as the design partner for Camping Bakkum.
• Holiday MediaminorImplementation/ SI/ Consulting PartnerWeb agency credited as the realisation/development partner for the Camping Bakkum website.
• Koffie&KatoenminorGTM or Marketing PartnerFirst booked tenant in the 2026 Pop-Up Store schedule on the Ontmoetingsplein (Sunday 17 May 2026).
• MilckminorGTM or Marketing PartnerBaby & children's clothing brand from Heiloo, scheduled for the Pop-Up Store on 24–25 May 2026.
• Tante JuulminorGTM or Marketing PartnerBrand scheduled for the Pop-Up Store from 29 to 31 May 2026.
• JENESTminorGTM or Marketing PartnerBrand scheduled for the Pop-Up Store on 6–7 June and 12 July 2026.
• VIVEHminorGTM or Marketing PartnerEthically made Portuguese women's clothing brand scheduled for the Pop-Up Store on 14 June 2026.
• Little LegendsminorGTM or Marketing PartnerChildren's shoes and accessories brand scheduled for the Pop-Up Store on 19–21 June and 26–28 June 2026.
• Angela PhiiminorGTM or Marketing PartnerBrand scheduled for the Pop-Up Store on 10–11 July 2026.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Droomparken: Dutch holiday-park chain with multiple coastal and nature-embedded parks offering both seasonal pitches and rental accommodations — comparable mid-market positioning to Camping Bakkum.
• RCN Vakantieparken: Dutch campground and holiday-park operator with multiple sites in the Netherlands, including coastal/dune locations, offering camping pitches, rental accommodations and on-site recreation — close functional match to Camping Bakkum.
• EuroParcs: Large Dutch holiday-park operator with a portfolio of nature-embedded parks offering glamping, tiny houses, and family recreation facilities — comparable accommodation mix and target segments to Camping Bakkum's glamping/lodge expansion.
• Summio Parcs / Villatent: Dutch operator of holiday parks with a focus on glamping tents, lodges, and family-friendly accommodations in nature settings — directly comparable to Camping Bakkum's Tiny Timber, Dune Tent Deluxe and Duinzicht product line.
• Molecaten Holding: Dutch family-owned operator of ~10 holiday parks across the Netherlands, focused on family and water-based camping/holiday parks with on-site F&B, pools, and kids' entertainment — directly comparable to Camping Bakkum's Dutch family-camping model.

Broad incumbents

• Center Parcs (Pierre & Vacances): Pan-European forest/village-style holiday park operator with on-site subtropical swimming paradises, F&B and kids' entertainment — a scaled-up, indoor-aquatic-centric analogue to Camping Bakkum's nature+dune family-resort concept.
• Roompot Vakanties: One of the largest holiday-park operators in the Netherlands and across North-West Europe, with extensive coastal and inland park portfolios including premium glamping — broader scale than Bakkum but highly comparable in target customer (Dutch/German family holidaymaker) and product offering.
• Landal GreenParks: Major Dutch/European holiday-park brand owned by Wyndham, operating 100+ parks with bungalows, camping pitches and family recreation — overlaps Camping Bakkum's family-camping customer base at a much larger scale.

Emerging players

• Vacansoleil: European camping-village/glamping operator and tour operator focused on mobile-home and tent holidays across European coastal and lakeside parks — partially overlapping customer base (Dutch/German family campers) and a comparable glamping positioning.

Others

• ANWB Camping (platform): Largest Dutch OTA and inspection platform for campsites and holiday parks, of which Camping Bakkum is an ANWB-recognised member — comparable as a discovery/booking channel rather than a direct operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/campingbakkum
• Facebookfacebook.com/campingbakkum
• LinkedInlinkedin.com/company/camping-bakkum

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping Bakkum