Interdata

What Interdata does

Interdata is a Mexican marketing and IT consulting firm headquartered in Querétaro that has repositioned itself as an AI-powered "Business Architects" platform. Founded in 2015, the company operates a modular "Lego" methodology under which clients assemble a stack of 11 interconnected products covering CRM/ERP (AIDEX), AI business architecture with autonomous agents (Kaelia), adaptive learning (Nelti), voice-controlled financial management (Pinigu), WhatsApp-native project management (TuDu), event marketing (Eventi), license administration (Certus), and vertical SaaS for healthcare (DataMedic), legal (LexData), credit (DataBank), and financing (Kineti). Its AI stack spans NLP, computer vision, predictive analytics, generative content, autonomous agents, and multimodal inputs (e.g., voice-to-3D anatomical models in DataMedic), with domain-specialized models trained on Mexican law, NOM healthcare protocols, and individual firm contracts.

The business model is hybrid: software/SaaS subscriptions across the product suite, digital marketing and content production services, and technology integration consulting including ERP/CRM implementation and NetSuite deployment through its sister company aiCode. Pricing is quote-based via website consultation booking and WhatsApp contact rather than publicly disclosed tiers, consistent with mid-market and enterprise deal sizes. Distribution is single-country (Mexico), relying on direct consultative sales, specialist-led demos, and the aiCode channel for enterprise NetSuite work.

The company serves four primary vertical segments: Services (lead segment), Commerce, Healthcare (lead), and Legal Services (lead), with explicit product lines mapped to each. A strategic alliance with Wolters Kluwer (UpToDate and LexiComp) is the single most important external partnership, anchoring DataMedic's clinical decision support. Headcount is reported at 11–50, the company is privately held with no disclosed funding rounds, and operating geographies are confined to Mexico with no global footprint claim.

Name

Interdata

Legal name

Interdata

Website

https://interdata.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Interdata is a Querétaro, Mexico-based AI consulting and SaaS firm that delivers modular CRM/ERP, marketing, healthcare, legal, and financing software products to mid-market and enterprise clients in Mexico via a direct consultation sales motion.

Ownership category

akta.pro rank

Product category

AI-Powered Business Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), Data, Analytics & AI Consulting (BPAHAEAF), Application Integration & API/Middleware Services (BPAEAAAF), Enterprise Integration Engines & Interface Management (HL7 v2/X12/API) (HLACABAC), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• AI business software
• CRM ERP platform
• Digital marketing consulting
• Vertical AI solutions
• Modular enterprise software

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software/SaaS Subscriptions: The company offers multiple AI-powered software solutions (AIDEX, Kaelia, TuDu, DataMedic, LexData, etc.) as subscription-based platforms. The ecosystem is designed for modular implementation, suggesting recurring revenue from software licensing.
2. Digital Marketing Services: Marketing consulting and execution services including content creation, social media management, brand building, and full-funnel media services.
3. Technology Integration Consulting: Digital transformation consulting and commercial reengineering services, including NetSuite integration through sister company aiCode, ERP/CRM implementation, and custom software development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Interdata develops and sells a modular ecosystem of AI-powered business software platforms, including the next-generation CRM/ERP AIDEX plus vertical solutions such as DataMedic (healthcare), LexData (legal), Kineti (financing), and DataBank (financial management), alongside productivity tools like TuDu, Pinigu, Kaelia, Nelti, Eventi, and Certus. The company complements its software with digital marketing services and technology integration consulting using a "Lego" methodology that lets clients assemble tailored enterprise solutions.

Product overview

Interdata is an AI-powered marketing and business architecture consultancy offering a modular ecosystem built on a 'Lego' methodology — clients assemble solutions from a suite of interconnected products. The core operating platform is AIDEX (next-generation CRM and ERP), augmented by specialized vertical products (DataMedic for healthcare, LexData for legal, Kineti for financing, DataBank for financial management) and modular productivity tools (TuDu for WhatsApp-based project management, Kaelia for AI-driven business structuring, Pinigu for voice-controlled finances, Nelti for adaptive learning, Eventi for event marketing, and Certus for license administration). AI capabilities are embedded throughout to automate, predict, and generate content across the entire ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• aiCode: Sister company specializing in NetSuite integration, ERP/CRM solutions, and custom software development. Rated top by 100+ clients.
• AIDEX
• Kaelia
• NELTI
• Pinigu
• TuDu
• Eventi
• DataBank
• Certus
• Kineti
• LexData
• DataMedic

Products and services

• AIDEX Next-generation CRM and ERP platform that integrates the entire company operation from lead capture to final delivery, focused on conversion optimization and eliminating information silos.
• Kaelia AI-powered business architecture platform that uses autonomous agents to guide companies through technical and operational structure, ensuring each component of the business model is solid and scalable.
• Nelti Adaptive learning entity that orchestrates talent evolution by adjusting content to each individual's learning rhythm and style, transitioning from theoretical load to real execution capacity.
• Pinigu Voice-controlled financial management platform that allows users to record expenses, income, and financial notes via voice messages, with AI categorizing transactions and delivering real-time financial health reports.
• TuDu Project and task management tool operated via WhatsApp; converts conversations into immediate actions and tasks automatically, with an intelligent copilot that prioritizes daily tasks and drafts quotes from chat context.
• Eventi 360-degree intelligent event management platform that transforms events into marketing assets, covering strategic recruitment, fluid registration, execution, and post-event repurchase strategy based on attendee behavior.
• DataMedic AI-powered hospital management ecosystem that unifies clinical documentation, medical records, administrative workflows, and patient engagement, integrating UpToDate and LexiComp medical references, NOM compliance, and computer vision for diagnostic support.
• LexData AI-powered legal management platform that centralizes case files, deadlines, and documents; features AI trained on the firm's own contracts and precedents, with predictive analysis, automated drafting, real-time jurisprudence search, and client self-service portal.
• DataBank High-precision financial management platform for credit companies and finance departments that manages demand generation through portfolio tracking and expansion, providing total control over credit granting and organizational financial health.
• Certus 360-degree platform for centralized administration of all licenses and services within an ecosystem, controlling access, monitoring consumption, and managing both proprietary and third-party services from a single dashboard.
• Kineti AI-powered financing management platform connecting companies and employees with essential goods financing for technology, mobility, and home; uses AI for risk analysis and approval, with direct payroll charge and lower interest rates.
• Digital Marketing Services Marketing consulting and execution services including content creation, social media management, brand building, and full-funnel media services designed for businesses seeking measurable ROI from digital marketing investments.
• Technology Integration Consulting Digital transformation consulting and commercial reengineering services, including NetSuite integration through sister company aiCode, ERP/CRM implementation, and custom software development.

Quantifiable outcome

• Reduces repetitive drafting task execution time by 60%
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Wolters Kluwer (UpToDate & LexiComp)coreTechnology or IntegrationStrategic alliance integrating UpToDate and LexiComp medical literature directly into DataMedic healthcare platform workflow. Provides evidence-based clinical decision support, pharmacological information, and therapeutic security alerts, reducing medication errors and supporting NOM compliance.
• aiCodecoreTechnology or IntegrationSister company specializing in NetSuite integration, ERP/CRM implementation, and custom software development. Extends Interdata's capabilities in enterprise technology deployment with 'Top rated by 100+ clients' positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NetSuite (Oracle): NetSuite is the dominant cloud ERP platform, closely tied to Interdata via sister company aiCode's NetSuite specialization. As an incumbent, NetSuite competes with AIDEX's ERP capabilities at the high end while partnering via aiCode at the mid-market.
• Salesforce: Salesforce operates the dominant enterprise CRM platform with Einstein AI agents and vertical clouds. Overlaps with AIDEX (CRM), DataMedic (healthcare via Health Cloud), and LexData (legal via Legal Cloud) as a broad incumbent competitor in AI-augmented business software.

Direct peers

• Pipedrive: Pipedrive is a sales-focused CRM with AI sales assistant features targeting SMBs and mid-market. Comparable to AIDEX's conversion-focused CRM positioning, particularly for smaller Mexican businesses seeking sales pipeline automation.
• HubSpot: HubSpot offers a modular CRM/marketing/operations platform with AI assistants, targeting mid-market and enterprise customers. Directly comparable to AIDEX and Interdata's broader modular ecosystem strategy, though at vastly greater scale.
• Kommo (formerly amoCRM): Kommo is a messaging-first CRM with WhatsApp-native workflows particularly strong in Latin America. Highly comparable to Interdata's WhatsApp-centric approach (TuDu) and overall mid-market Mexican focus.
• Monday.com: Monday.com provides modular project/work management with AI blocks and integrations. Comparable to TuDu's project management focus, though Monday.com targets broader markets with more established enterprise traction.
• Clio: Clio is the leading cloud-based legal practice management platform with AI features for document automation and case management. Direct competitor to LexData in the legal vertical, though Clio lacks Mexican-law specialization.
• Bitrix24: Bitrix24 provides an integrated suite of CRM, project management, communication, and HR tools targeting SMBs. Directly competes with Interdata's AIDEX + TuDu + Kaelia combination in the Latin American mid-market.
• Zoho: Zoho offers a modular suite of 50+ business applications spanning CRM, finance, HR, and project management, with Zia AI capabilities. Closely comparable to Interdata's Lego methodology and breadth strategy across integrated business functions.
• Creatio: Creatio offers a no-code CRM and workflow automation platform with AI capabilities, combining CRM, ERP, and process automation. Directly comparable to AIDEX's process automation and conversion focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interdata