Event Partners

What Event Partners does

Event Partners (DBA: Eventpartners), legally Orange Drive B.V., is a Dutch private limited company headquartered at Wichersstraat 1, 1051 ML Amsterdam, that provides event registration and management software for trade fairs, congresses, corporate events, and festivals. The platform covers visitor registration, QR-based check-in, on-site badge printing with photobooth functionality, real-time RSVP tracking, secure exhibitor invitation management with per-exhibitor 2-factor authentication, a digital queue system for stand visits, accreditation point tracking, and the Eventpartners Leadscan mobile app (iOS and Android) for QR-based lead capture. Customers include prominent European event organizers such as TEFAF, BRAFA, PAN Amsterdam, KunstRAI, Art Rotterdam, Bovag Jaarcongres, NARIM, and corporate accounts including Vodafone.

The company monetizes through modular subscription packages tailored to four verticals (trade fair, congres, bedrijfsevent, festival), per-scan transaction pricing for exhibitors, and optional on-site support services staffed with hostesses. Go-to-market is sales-led with personalized demos and quote-based pricing, supplemented by content marketing via a multilingual blog (Dutch, English, French, German, Italian) and social channels on Facebook, LinkedIn, and Instagram. The technology stack integrates payments (Adyen), messaging (MessageBird, Mailchimp, SparkPost EU), marketing automation (ActiveCampaign), and analytics (Google Analytics), hosted on ISO-certified Dutch infrastructure via TRUE.

The company is privately held with no disclosed funding events, M&A activity, or institutional investors in the source data. Management team data is not disclosed, and a designated Data Protection Officer ([email protected]) signals formal GDPR posture. Operating geographies are concentrated in Western and Southern Europe (Netherlands, Belgium, France, Germany, Italy). No AI/ML capabilities, public APIs, or SDKs are disclosed, and pricing is not publicly listed.

Name

Event Partners

Legal name

Orange Drive B.V.

Website

https://eventpartners.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Partners (Orange Drive B.V., Amsterdam) provides registration, check-in, badge printing, lead scanning, and exhibitor management software for trade fairs, congresses, corporate events, and festivals across Western Europe, including clients such as TEFAF, BRAFA, and Vodafone.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industries

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ), Party Invitations, Stationery & Guest Management (HSACACAK)

Keywords

• Event management software
• Event registration platform
• Trade fair management
• Badge printing software
• Exhibitor lead capture

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Software Subscriptions: Event Partners offers various software packages for event registration and management. Customers can select modules based on their event needs, with different pricing tiers available. The company provides custom quotes based on event size and requirements.
2. Per-Scan Pricing: Pricing model where exhibitors only pay for tickets that are actually scanned, providing cost control and flexibility for event budgets.
3. On-site Support Services: Optional on-site support including hostesses for hands-on assistance during events, providing white-glove service for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Event Partners sells modular event management software with packages tailored to four event types: trade fairs, congresses, corporate events, and festivals. The platform covers visitor registration, QR-based check-in, badge printing, exhibitor portal management with secure invitations, digital queue handling, and lead scanning via a mobile app. Customers can add optional on-site support with hostesses for hands-on event execution.

Product overview

Eventpartners offers event management software as a unified platform with modular packages tailored to different event types: trade fairs (beurs), congresses (congres), corporate events (bedrijfsevent), and festivals. The core software provides visitor registration, check-in, QR-based ticketing, and badge printing, supplemented by an exhibitor portal module for managing guest invitations and RSVP tracking. On-site support services are available as an add-on. The platform also includes a digital queue system for managing visitor flows and the Eventpartners Leadscan App for lead capture during events.

Differentiator

Problem solved

Functional benefit

Brands

• Leadscan App: Mobile application for scanning leads via QR code, capturing context with notes, and exporting results for sales and marketing follow-up.

Products and services

• Eventpartners Event Software Comprehensive event management software for event organizers and corporations, with modular packages tailored to four event types: trade fairs, congresses, corporate events, and festivals. Includes visitor registration, QR-based check-in, badge printing, and exhibitor portal management.
• Exhibitor Portal Secure per-exhibitor online environment with 2-factor authentication that lets trade fair and art fair exhibitors upload contact data, invite guests to specific days, track RSVPs in real time, and send reminders. Designed to protect exhibitor client data from competitors.
• Eventpartners Leadscan App Mobile application for iOS and Android that scans QR codes to capture leads during events, add notes and context, qualify contacts, export results, and serve as an additional ticket scanner at entry points.
• On-site Badge Printing with Photobooth On-site badge printing service integrated with photobooth functionality for producing attendee badges at events in real time.
• On-site Support Services Optional white-glove on-location support service providing hostesses and staff for hands-on event execution, from start to finish of the event.

Quantifiable outcome

• Low no-show rates through effective registration management
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• TRUEcoreTechnology or IntegrationISO-certified hosting partner in the Netherlands providing secure infrastructure for Event Partners' software applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Grip: AI-powered event matchmaking and networking platform used at trade shows and conferences. Overlaps with Eventpartners on the trade fair / exhibitor engagement layer.
• Hubilo: Event experience platform with virtual/hybrid events plus registration and engagement tools. Partial overlap with Eventpartners — strong in newer virtual/hybrid where Eventpartners is less developed.

Direct peers

• Cvent: Leading global event management SaaS platform covering registration, badge printing, on-site solutions, attendee management, and lead capture. Direct competitor in the enterprise event-tech category where Eventpartners operates.
• Swapcard: Event platform offering registration, matchmaking, and exhibitor lead capture for trade shows and conferences. Direct competitor in the trade fair and congress software category.
• Whova: Event management app and registration platform serving conference and community organizers with attendee engagement, badge, and check-in features. Comparable feature set to Eventpartners' Leadscan and registration modules.
• Bizzabo: Enterprise event experience platform with registration, on-site solutions, and lead capture capabilities. Closely comparable in target customer (corporate/conference organizers) and product scope.
• EventMobi: Canadian event technology platform offering event apps, registration, and on-site check-in for conferences and corporate events. Direct competitor for mid-market event organizers.
• Aventri: Event management software for conferences, trade shows, and corporate events with registration, badge printing, and on-site check-in tools. Direct functional peer in the same vertical.
• SpotMe: Enterprise event app platform with registration, badge printing, and lead capture for B2B conferences. Comparable to Eventpartners for large corporate and association events.

Broad incumbents

• Eventbrite: Public, large-scale event ticketing and registration platform serving organizers of all sizes globally. Overlaps with Eventpartners in registration and ticketing, but operates at much broader consumer-event scale rather than premium B2B trade fairs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eventpartners.nl
• LinkedInlinkedin.com/company/eventpartners
• Instagraminstagram.com/eventpartnersnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Partners