Spider AF
- Company typePrivate
- Founded2011
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Spider AF firmographics
Firmographics- Name
- Spider AF
- Legal name
- Spider Labs, Inc.
- Website
- https://spideraf.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Spider AF industry classification
Industry- Product category
- Ad Fraud Detection and Marketing Security Software
- NAICS
- Investigation and Security Services (5616)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
- akta.pro secondary industry
- Bot Management & Credential Stuffing Protection (FSAMALAG)
Keywords
Where Spider AF is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Spider AF business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Ad Fraud Protection: Annual subscription model for the core ad fraud prevention platform. The Elite plan provides full access with automatic blocking features. Free 14-day trial available for evaluation.
- SaaS Subscription - SiteScan: Annual subscription for website script security monitoring. Pricing starts at $4,800/year for up to 300 URLs (1-year plan) or $4,000/year (3-year plan).
- SaaS Subscription - Fake Lead Protection: Subscription-based fraud detection for lead generation companies, blocking fraudulent lead submissions in real time.
- SaaS Subscription - Affiliate Fraud Protection: Subscription service protecting e-commerce and D2C businesses from ad fraud in affiliate marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 14-day trial with full Elite plan access |
| Subscription | Annual | SiteScan 1-Year Plan - up to 300 URLs |
| Subscription | Multi-year contract | SiteScan 3-Year Plan - up to 300 URLs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Spider AF product offering
Product offeringCore offering
Spider AF is a unified marketing security SaaS suite that protects businesses from ad fraud, fake leads, affiliate fraud, and website script vulnerabilities. The platform detects and automatically blocks fraudulent clicks, invalid traffic, and bot-generated lead submissions in real time via a single tag deployment, and additionally monitors third-party scripts for tampering, CVE vulnerabilities, and data leaks. It is designed for advertisers, agencies, B2B/lead generation firms, e-commerce/D2C businesses, and website operators.
Product overview
Spider AF is a unified marketing security platform developed by Spider Labs, comprising four core products: Ad Fraud Protection for detecting and blocking fraudulent clicks in digital advertising; Fake Lead Protection for preventing fraudulent lead submissions in real time; Affiliate Fraud Protection for detecting scalper bots and automated orders in e-commerce; and SiteScan for monitoring third-party script vulnerabilities 365 days a year. The platform is delivered as a SaaS solution via a single tag implementation and offers add-on modules including GA4 Integration and Ad Booster. Spider AF leverages proprietary AI algorithms to analyze behavioral biometrics, device information, and traffic patterns to detect and automatically block various forms of marketing fraud across the entire advertising funnel.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 25% ad budget savings by blocking invalid clicks
- +4 more outcomes
Companies that use Spider AF
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Spider AF technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Spider AF partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered case study partner and core.
- IBJ Inc.case study partnerIBJ implemented Spider AF's P-MAX Fraud Detection Service to optimize marketing budget and reduce fraudulent leads from foreign-language and MFA websites. IBJ is a leading marriage consultation platform company in Japan.
- Google AdscoreNative integration with Google Ads platform for setting tracking templates and forwarding fraudulent IPs, Placements, and Audiences to block invalid traffic at the ad network level.
- Google Analytics 4 (GA4)coreGA4 integration to improve organic data analytics accuracy by distinguishing valid from invalid traffic in campaign attribution.
- Meta AdscoreIntegration with Meta Ads platform (Facebook/Instagram) for click fraud detection and invalid traffic blocking across Meta advertising campaigns.
- TikTok AdscoreFraud detection support for TikTok Ads campaigns, including specialized P-MAX fraud detection capabilities.
- Microsoft AdscoreIntegration with Microsoft Ads (Bing) for click fraud detection and invalid traffic monitoring.
- Yahoo! AdscoreIntegration with Yahoo! Japan Ads for ad fraud detection and campaign protection.
- LinkedIn AdscoreFraud detection support for LinkedIn Ads campaigns for B2B advertising protection.
- Amazon AdscoreIntegration with Amazon Ads platform for ad fraud detection across Amazon advertising campaigns.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Spider AF competitors and assessment
Company assessmentDirect peers
- Pixalate: Specialised ad-fraud intelligence and invalid-traffic detection platform for programmatic, CTV, and mobile. Closely comparable on the ad-fraud-detection core product with similar SaaS analytics dashboards.
- HUMAN Security: Direct competitor offering ad fraud, bot mitigation, and account abuse prevention across digital advertising and applications. Both companies compete for advertiser and agency budgets on invalid-traffic detection with similar SaaS delivery.
- CHEQ: Go-to-market security platform providing ad fraud, lead fraud, and bot-mitigation for B2B and B2C advertisers. Closely mirrors Spider AF's combined Ad Fraud + Fake Lead Protection positioning.
- TrafficGuard: Ad-fraud prevention platform offering click fraud, invalid traffic, and affiliate fraud detection. Directly comparable in product scope (ad fraud + affiliate fraud) and in serving advertisers and agencies.
- Kochava: Omnichannel attribution and ad-fraud prevention platform. Directly comparable on fraud detection for advertisers, with similar positioning around invalid traffic and media-quality analytics.
- ClickCease: Click-fraud detection and protection service for PPC campaigns on Google Ads and Meta. Closely comparable to Spider AF's Ad Fraud Protection in targeting SMB advertisers running paid search and social.
Emerging players
- Adjust: Mobile measurement and fraud-prevention suite used by app marketers. Comparable to Spider AF's mobile-app fraud protection but bundled with attribution and analytics rather than sold standalone.
- AppsFlyer: Mobile attribution and marketing-analytics platform with fraud-protection capabilities. Comparable on the invalid-traffic and attribution side for mobile advertisers, though broader in scope.
Broad incumbents
- Integral Ad Science (IAS): Public ad-measurement and verification company providing fraud detection, viewability, and brand-safety solutions. Overlaps with Spider AF's Ad Fraud Protection but serves a much larger global enterprise footprint.
- DoubleVerify: Public, large-scale ad verification and fraud-prevention incumbent covering impressions, viewability, brand safety, and invalid traffic. Comparable on the ad-fraud detection axis but operates as a broad global platform rather than a regional specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Spider AF social profiles
Digital presenceSpider AF compliance and trust
Trust signalCompliance5 records
Spider AF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spider AF leadership team
Management profileNumber of profiles
Profiles6 records
Spider AF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spider AF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spider AF
What does Spider AF do?
Spider AF is a unified marketing security SaaS suite that protects businesses from ad fraud, fake leads, affiliate fraud, and website script vulnerabilities. The platform detects and automatically blocks fraudulent clicks, invalid traffic, and bot-generated lead submissions in real time via a single tag deployment, and additionally monitors third-party scripts for tampering, CVE vulnerabilities, and data leaks. It is designed for advertisers, agencies, B2B/lead generation firms, e-commerce/D2C businesses, and website operators.
Is Spider AF a public or private company?
Spider AF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spider AF founded?
Spider AF was founded in 2011. It employs 11 to 50 people.
Where is Spider AF based?
Spider AF is headquartered in Tokyo, Japan, in the Asia region.
How does Spider AF make money?
Four revenue lines are on record. SaaS Subscription - Ad Fraud Protection is the primary driver. The others are saaS Subscription - SiteScan, saaS Subscription - Fake Lead Protection and saaS Subscription - Affiliate Fraud Protection.
Who are Spider AF's main competitors?
Direct peers on record are Pixalate, HUMAN Security, CHEQ, TrafficGuard, Kochava and ClickCease. Emerging players are Adjust and AppsFlyer. Broad incumbents are Integral Ad Science (IAS) and DoubleVerify.
Does Spider AF have an API?
No public API is recorded for Spider AF.
What industry is Spider AF in?
Spider AF's product category is Ad Fraud Detection and Marketing Security Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams), with a secondary code of FSAMALAG, Bot Management & Credential Stuffing Protection. Its NAICS code is 5616.