DonorSnap

What DonorSnap does

DonorSnap is a privately held, family-owned software company that provides a cloud-based nonprofit CRM and donor management platform for small and mid-sized nonprofit organizations in the United States. Founded in 2007 by Dennis Mueller (originally for Malaika Early Learning Center in Milwaukee) and operated through Nashotah Management, Inc., the company is headquartered in Hartland, Wisconsin (555 S Industrial Dr., Suite #6), and serves charities, schools, religious organizations, foundations, and community groups. The platform is positioned as an affordable, all-in-one alternative to higher-priced competitors such as Bloomerang, DonorPerfect, and Kindful, with no per-user fees, all core features included at every tier, and human support with a stated under-two-hour email response time.

The product suite comprises the core DonorSnap CRM (donor, gift, membership, volunteer, and interaction management), natively integrated EventSnap event ticketing and AuctionSnap mobile-bidding software, a free iOS/iPadOS mobile app (DonorSnap Onsite), and an optional AI-powered reporting add-on called DonorSnap Analytics launched in 2026. The platform is browser-based (Chrome, Firefox, Safari) with server-side processing and a page-based architecture; proprietary components include DataMiner Platinum (advanced query/reporting), Automated Task Manager (date-triggered email workflows), NCOA-based address verification, Live Duplicate Checking, and direct integrations with QuickBooks Online and Desktop, Stripe, Constant Contact, Twilio, DonorSearch, and SendGrid. The system is updated approximately twice per month, holds SOC 2 Type 2-compliant security practices (256-bit encryption, offsite backups), and was awarded Capterra Best Value 2026, Software Advice Best Customer Service 2026, and Software Advice Most Recommended 2026.

DonorSnap generates revenue primarily through monthly or annual SaaS subscriptions priced by contact database size ($50/month up to 1,000 contacts to $250/month up to 30,000 contacts, with annual plans offering roughly $60–$300 discounts), supplemented by add-on subscriptions (Analytics at $12/month, phone support at $40/month, Stripe integration at $10/month), payment processing pass-throughs on donations routed through Stripe (2.2% + $0.30 for cards; 0.8% capped at $5 for ACH), a $200 site setup fee, and hourly training at $75/hour. The go-to-market is hybrid: a product-led self-serve path with a 30-day free trial and direct online purchase is paired with a sales-assisted motion offering scheduled demos, supported by content marketing, SEO, comparison pages against competitors, free weekly training webinars, and third-party review presence on Capterra, Software Advice, and GetApp (4.6-star rating).

Name

DonorSnap

Legal name

Nashotah Management, Inc.

Website

https://donorsnap.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

DonorSnap is a family-owned SaaS company founded in 2007 that provides an affordable, all-in-one nonprofit CRM with integrated event ticketing (EventSnap), mobile auction bidding (AuctionSnap), and an AI reporting add-on, serving small and mid-sized U.S. nonprofits.

Ownership category

akta.pro rank

Product category

Nonprofit CRM and Donor Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

Keywords

• Nonprofit donor management
• Fundraising CRM software
• Donor database platform
• Online donation forms
• Nonprofit event ticketing

Headquarters

HQ city

Hartland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Monthly or annual subscription fees based on contact database size. Pricing tiers range from $50/month for up to 1,000 contacts to $250/month for up to 30,000 contacts. Annual plans offer discounts of $60-$300 compared to monthly billing. Site setup fee of $200 includes 4 hours of data conversion and private training.
2. Transaction Processing: Payment processing fees through Stripe integration. Credit/debit card transactions charged at 2.2% + $0.30 per transaction. ACH payments at 0.8% capped at $5.00 with $10/month integration fee. American Express at 3.5% + $0.30.
3. Add-on Subscriptions: Optional add-ons including DonorSnap Analytics AI reporting at $12/month, phone support at $40/month, and Stripe integration at $10/month for ACH processing.
4. Additional Training: Additional private training sessions available at $75/hour beyond the two complimentary sessions included in new subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DonorSnap sells a cloud-based nonprofit CRM and donor management SaaS subscription that tracks supporters, gifts, memberships, volunteer hours, and interactions, with online donation forms, mass email, automation, reporting, and QuickBooks integration. The platform is sold on monthly/annual subscriptions priced by contact database size from $50 to $250 per month, and includes native add-on products for event ticketing (EventSnap), mobile auction bidding (AuctionSnap), and AI-powered analytics (DonorSnap Analytics).

Product overview

DonorSnap offers a unified nonprofit CRM platform (DonorSnap) with two integrated event/auction tools (EventSnap and AuctionSnap), forming a connected product ecosystem. The core DonorSnap CRM handles donor management, online donations, mass email, automation, and reporting. EventSnap provides event registration and ticketing, while AuctionSnap handles mobile auction bidding. All three products share data seamlessly. An optional AI-powered reporting add-on (DonorSnap Analytics, $12/month) provides conversational report generation. The company operates on a SaaS model with no per-user fees, unlimited users, and pricing based on contact count starting at $50/month.

Differentiator

Problem solved

Functional benefit

Brands

• EventSnap: Event registration and ticketing software for galas, walks, golf tournaments, and programs
• AuctionSnap
• DonorSnap Analytics

Products and services

• DonorSnap All-in-one nonprofit CRM and donor management SaaS platform for tracking supporters, gifts, interactions, memberships, volunteer hours, and custom fields. Includes online donation forms, mass email with tracking, automation (Automated Task Manager), DataMiner Platinum reporting, QuickBooks integration, and NCOA address cleaning. Pricing starts at $50/month based on contact count with no per-user fees.
• EventSnap Event ticketing and registration platform for galas, golf outings, walks, and nonprofit programs. Features a drag-and-drop event page builder, flexible ticketing (single, group, VIP, early bird), add-ons, mobile check-in, table management, and walk-up sales. Built on the same foundation as DonorSnap with native data integration.
• AuctionSnap Mobile bidding auction management platform for in-person, online, and hybrid fundraising auctions. Allows guests to bid from their phones without downloading special apps, with live bid updates, secure mobile checkout, paddle raises for fund-a-need campaigns, and real-time sync to the DonorSnap donor database.
• DonorSnap Analytics AI-powered reporting add-on ($12/month) featuring a conversational chat interface that allows users to ask fundraising questions in plain English and generate custom reports combining data from donations, interactions, volunteer hours, and contact information. Includes customizable dashboards with graphs and charts, saved queries, and multi-table analysis capabilities.
• DonorSnap Onsite

Quantifiable outcome

• Increase in donations the first year for organizations using DonorSnap
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• StripecoreTechnology or IntegrationPreferred payment processor for online donations. Stripe integration allows nonprofits to collect credit/debit card donations and ACH payments through DonorSnap's responsive forms. Transaction fees: 2.2% + $0.30 for cards, 0.8% capped at $5 for ACH. Includes DonorSnap Onsite for in-person card swipe payments.
• QuickBookscoreTechnology or IntegrationDirect integration with both QuickBooks Online and QuickBooks Desktop. Allows automatic transfer of donation transactions to general ledger without manual export/import. Users can match DonorSnap accounting codes with QuickBooks general ledger income accounts and payment methods with asset accounts.
• Constant ContactcoreTechnology or IntegrationEmail marketing integration allowing users to send mass emails to contact lists through Constant Contact directly from DonorSnap. Enables email campaign management with Constant Contact's delivery tracking.
• TwiliosecondaryTechnology or IntegrationText messaging integration for SMS campaigns and 1-to-1 text conversations with supporters. Requires separate Twilio account. Twilio offers $500 credit for approved nonprofits through Impact Access program.
• NCOA (USPS National Change of Address)coreTechnology or IntegrationAnnual address verification service integrated into DonorSnap. Corrects spelling, standardizes addresses, adds zip+4 codes, and identifies contacts who have moved. Free annual screening for all clients (eligible after first 30 days).
• DonorSearchsecondaryTechnology or IntegrationDonor prospecting and wealth rating integration. Provides DS1-DS3 rating system based on charitable giving history, real estate holdings, business executive positions, and other wealth indicators. Available as separate subscription.
• EventSnapcoreTechnology or IntegrationEvent ticketing and registration platform for galas, golf outings, walks, and programs. Built by the same team as DonorSnap with native integration. Registrations and payments sync directly to donor database.
• AuctionSnapcoreTechnology or IntegrationAuction management platform for in-person, online, and hybrid fundraising auctions. Mobile bidding without special apps, real-time bid updates, and secure mobile checkout. Native integration with DonorSnap donor database.
• SendGridsecondaryTechnology or IntegrationEmail delivery integration for enhanced email campaign management and delivery tracking within DonorSnap.
• goEmerchantsecondaryTechnology or IntegrationAlternative payment processing option for online donations and recurring donations. Available for organizations not using Stripe integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Funraise: Emerging nonprofit fundraising platform with CRM, donation forms, and event functionality. Overlaps with DonorSnap's donor management and event tools while targeting a similar mid-market nonprofit audience.

Direct peers

• Givebutter: Modern direct competitor offering nonprofit fundraising, CRM, and event/auction functionality. Targets the same SMB and mid-market nonprofit segment with an integrated platform that competes head-to-head with DonorSnap's unified suite.
• Neon CRM: Direct peer serving nonprofit and membership organizations with CRM, fundraising, and event tools. Operates in the same vertical with comparable donor management and event functionality to DonorSnap.
• DonorPerfect: Long-standing direct competitor in nonprofit donor management software. DonorSnap builds comparison marketing against DonorPerfect, and both target the same small-and-mid-sized nonprofit customer base with subscription-based CRM.
• Bloomerang: Direct peer in the SMB nonprofit CRM space. DonorSnap explicitly compares pricing and features against Bloomerang, and both serve small to mid-sized nonprofits with donor management, retention, and reporting tools.
• Aplos: Direct peer offering nonprofit CRM and fund accounting software. Targets faith-based and small nonprofits with subscription-based donor management and integrated accounting, overlapping with DonorSnap's QuickBooks-integrated offering.
• Kindful: Direct peer in nonprofit CRM and donor management. DonorSnap names Kindful as a primary competitor in its comparison content, and both offer subscription donor databases with online giving and reporting features.
• Network for Good: Direct peer in nonprofit fundraising software and donor management. Serves small nonprofits with donation forms, CRM, and supporter engagement tools comparable to DonorSnap.

Broad incumbents

• Bonterra: Broad incumbent in the nonprofit software space, formed through roll-ups of CRM, grants management, and fundraising products. Competes with DonorSnap in donor management while serving larger and more diversified nonprofit customers.
• Salesforce Nonprofit Cloud: Broad incumbent offering nonprofit CRM as part of a much larger enterprise platform. Competes with DonorSnap at the upper end of the nonprofit market where larger organizations require enterprise-scale customization and integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DonorSnap
• Facebookfacebook.com/DonorSnap
• LinkedInlinkedin.com/company/donorsnap
• Instagraminstagram.com/donorsnap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DonorSnap