What Plenti does

Telmore is a Danish online-first telecommunications brand owned by TDC Brands, the consumer-facing arm of TDC Group, Denmark's largest telecom conglomerate. The company offers mobile subscriptions (Mobilabonnement), residential internet, mobile broadband (Mobilt Bredbånd) over 4G/5G, family plans (Familieabonnement), a child-safe mobile plan (Børneabonnement), and bundled mobile phone sales covering Apple, Samsung, and Nokia devices. Its mobile services run on TDC NET's network infrastructure, which has been independently tested by Teknologisk Institut as Denmark's best mobile network for 11 consecutive years. The company is headquartered at Gullandsstræde 2 in Roskilde, Denmark (CVR 40075291) and operates entirely within the Danish market.

The company's central product differentiator is Telmore Play, a streaming aggregation service that consolidates multiple streaming platforms into a single mobile subscription, with claims of up to 542 kr in monthly savings versus standalone subscriptions. Distribution is exclusively direct-to-consumer via telmore.dk, with self-service account management through "Mit Telmore" and no physical retail footprint. Customer acquisition and retention leverage co-branded benefits such as a complimentary six-month Wolt+ subscription for new customers. Pricing follows a subscription model with monthly billing, and device purchases carry minimum six-month contracts with applied mobilrabat discounts (e.g., iPhone 17 Pro at 8,799 kr minus 1,200 kr discount; Samsung Galaxy S26 at 2,999 kr minus 5,000 kr discount).

Telmore serves individual consumers and SMB customers across Denmark using a horizontal segmentation approach. The company is privately held, sits within TDC Brands, and has no disclosed external investors, funding rounds, cap table, or revenue figures. Its strategic partnerships include TDC NET as a core infrastructure provider and Wolt as a customer benefit partner; the company has also joined a multi-stakeholder initiative promoting safer digital habits for children and youth. No M&A, leadership changes, or AI-related capabilities are disclosed in the source data.

Name

Plenti

Legal name

Telmore

Website

https://plenti.dk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Telmore is a Danish online-first telecommunications brand under TDC Brands offering mobile subscriptions, internet, family and child plans, mobile broadband, device sales, and Telmore Play streaming aggregation to Danish consumers and SMBs.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications (517)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)

akta.pro secondary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

Keywords

• Mobile telecommunications
• Mobile subscriptions
• Streaming aggregation
• Mobile broadband
• Family mobile plans

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Telmore is a Danish online-first telecom brand offering mobile subscriptions (Mobilabonnement), residential internet, mobile broadband (Mobilt Bredbånd) over TDC NET's 4G/5G network, family plans (Familieabonnement), and children's plans (Børneabonnement). The company also bundles a streaming aggregation product, Telmore Play, which combines multiple streaming platforms into a single mobile subscription for savings up to 542 kr per month, and sells mobile phones with subscription-based contract pricing.

Product overview

Telmore offers a unified telecommunications platform combining mobile subscriptions, internet services, and streaming aggregation. The core offering consists of mobile subscription plans (Mobilabonnement) paired with mobile phone sales, complemented by family plans (Familieabonnement) and child-safe subscriptions (Børneabonnement). Telmore Play serves as the streaming aggregation service bundling multiple streaming platforms into one subscription. Internet services provide residential broadband, while mobile broadband (Mobilt Bredbånd) offers 4G and 5G connectivity. The company operates on TDC NET's mobile network, which has been recognized as Denmark's best mobile network for 11 consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• Telmore Play: Streaming aggregation service bundled with mobile subscriptions, allowing customers to combine multiple streaming services.

Products and services

• Mobilabonnement (Mobile subscription) Mobile subscription plans providing voice, data, and messaging services on Denmark's mobile network (TDC NET 4G/5G). Targeted at Danish consumer subscribers; customizable with family and streaming add-ons.
• Telmore Play Streaming aggregation service that bundles multiple streaming platforms into a single mobile subscription, offering potential savings up to 542 kr per month. For Danish consumer mobile subscribers seeking to consolidate entertainment subscriptions.
• Mobiltelefoner (Mobile phones) Mobile phones sold alongside subscription plans, including Apple iPhone (iPhone 17 Pro, iPhone Air, iPhone 17 Pro Max) and Samsung Galaxy (S26, S26 Ultra) devices, with contract pricing and a minimum 6-month term.
• Internet Residential internet/broadband service for Danish households.
• Familieabonnement (Family plan) Family subscription plans offering discounted rates for multiple family members consolidated on a single Telmore account.
• Børneabonnement (Children's subscription) Mobile subscription designed for children with enhanced parental controls and safety features, supporting healthy mobile habits.
• Mobilt Bredbånd (Mobile broadband) Mobile broadband service providing 4G and 5G network access for on-the-go and residential connectivity.

Quantifiable outcome

• Customers can save up to 542 kr per month by bundling streaming services through Telmore Play

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• TDC NETcoreTechnology or IntegrationTDC NET provides the mobile network infrastructure for Telmore. TDC NET has been certified as Denmark's best mobile network for 11 consecutive years by Teknologisk Institut. Telmore relies on TDC NET's 4G and 5G network to deliver mobile services to its customers.
• WoltminorGTM or Marketing PartnerTelmore partners with Wolt to offer Wolt+ benefit to its customers. New Telmore customers receive 6 months of Wolt+ subscription at no cost as a customer perk.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Duka: Danish online-focused mobile subscription brand targeting younger consumers with simple plans. Comparable digital-first distribution model and consumer target segment to Telmore.

Broad incumbents

• YouSee: TDC Group's flagship Danish consumer brand for TV, broadband, internet, and mobile. Sister brand within the same parent; competes with Telmore for shared Danish telecom customers but operates a broader multi-service portfolio including cable TV.
• Telmore Erhverv (TDC Erhverv): TDC Group's enterprise/B2B division offering mobile and connectivity solutions to Danish businesses. Adjacent enterprise arm of the same parent, providing a comparison point for Telmore's SMB offering.

Direct peers

• Telia Denmark: One of Denmark's largest mobile network operators offering mobile subscriptions, broadband, and TV services. Directly competes with Telmore for the same Danish consumer and SMB customers across mobile and internet.
• Oister: Online-first Danish mobile brand owned by Telia, offering no-frills mobile subscriptions with simple digital onboarding. Highly comparable to Telmore's online-first, low-overhead consumer mobile model.
• CBB Mobil: Danish MVNO offering consumer mobile subscriptions on a third-party network. Closely comparable to Telmore's MVNO/online brand structure serving the Danish consumer market.
• Telenor Denmark: Major Danish MNO providing mobile, broadband, and bundled services to consumers and businesses. Competes head-to-head with Telmore on mobile subscription pricing, family plans, and 4G/5G coverage.
• Lebara: European MVNO with operations in Denmark offering prepaid and subscription mobile plans targeted at value-conscious consumers. Comparable online-first MVNO model leveraging a host network.
• Lyca Mobile: Global MVNO with Danish operations, offering mobile services on host networks to cost-sensitive consumer segments. Similar MVNO/reseller business model serving Danish consumers.
• 3 Denmark (Tre): Danish mobile operator owned by CK Hutchison offering mobile subscriptions and mobile broadband. Direct competitor in the Danish consumer mobile market with overlapping 4G/5G offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plentidk
• LinkedInlinkedin.com/company/plenti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plenti