Live Presence

What Live Presence does

Live Presence B.V. is a privately held Dutch software company founded in 2004 in Amsterdam that provides an automated chat platform for enterprise and government customer-service operations. Its core product, the Live Presence Suite, is a proprietary chat application built from the ground up in native C++ — deliberately independent of third-party middleware, .NET, or Java — featuring a plug-in architecture, multi-language support, on-premises deployment, and standards-based integrations (SOAP, JSON, WDDX, OAuth2, SAML, JWT, OpenID, plus closed protocols like Genesys Platform SDK). The platform combines NLP-driven language recognition and reasoning with a codified "conversation design" discipline in which specialists map expected dialogues and fine-tune responses for each client, producing automated interactions that emulate human conversation rather than traditional FAQ bots.

The company generates revenue through a recurring software license/subscription model for the Live Presence Suite combined with professional services for custom conversation design, integration, and ongoing optimization under a continuous improvement model. Go-to-market is direct enterprise sales led by founder/CEO Marco Veldman, targeting organizations with high and irregular customer-contact volumes across retail/e-commerce, insurance, telecommunications, government, classifieds, and media. The customer roster includes marquee Benelux accounts — Bol.com (whose Billie assistant handles 11,500+ conversations/hour at peak and resolved 80% of 2 million queries), Centraal Beheer, Belastingdienst, Marktplaats, and Tele2 — with operations primarily in the Netherlands and Belgium and limited geographic diversification beyond that.

The company is founder-owned and self-funded (no disclosed funding rounds, acquisitions, or M&A activity), with 11-50 employees and a 24/7 management dashboard offering customer-sentiment analytics, forecasting, and conversion reporting. Headquartered on Amsterdam's Herengracht, Live Presence emphasizes GDPR-by-design data handling, end-to-end encryption, and on-premises deployment for regulated clients.

Name

Live Presence

Legal name

Live Presence

Website

https://livepresence.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Presence B.V. is an Amsterdam-based software company, founded in 2004, that provides a proprietary automated chat platform for enterprise and government customer-service operations across the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Live Presence Suite (Software Platform): The company sells its proprietary automated chat software platform Live Presence Suite as a standard product. The solution can be hosted by Live Presence or deployed on-premises within enterprise networks. This represents the core recurring software revenue stream.
2. Conversation Design Services: Professional services for designing human conversations. Specialists fine-tune specific knowledge and information of the organization with customer perspective, mapping all possible expected dialogues. This creates a unique conversation design for the client's chat application.

Distribution channels1 record

Marketing channels1 record

Core offering

Live Presence offers the Live Presence Suite, a proprietary automated chat platform built in native C++, that delivers human-like conversational automation for enterprise customer service. The company combines advanced NLP technology with intelligent conversation models and provides professional conversation design services to fine-tune the chatbot for each organization's knowledge, supported by on-premises or hosted deployment and integration with CRM and contact center systems.

Product overview

Live Presence offers a unified automated chat solution through its Live Presence Suite product. The suite combines advanced NLP technology with intelligent conversation models to deliver chat automation that feels like real human interaction. The company develops its technology from the ground up in native C++, providing a stand-alone solution that works independently of third-party software. The offering includes conversation design services, a management dashboard for real-time monitoring, plug-in architecture for system integrations, and support for multiple deployment scenarios including on-premises and cloud hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Presence Suite The Live Presence Suite is a proprietary automated chat product that combines advanced NLP with intelligent conversation models to deliver human-feeling automated dialogues for enterprise customer service. It supports multi-source information input, a 24/7 management dashboard, plug-in architecture for system integration, single sign-on, on-premises or hosted deployment, multi-language operation, and GDPR-by-design encryption. It is targeted at large enterprises and government agencies with high-volume customer contact such as retailers, insurers, telecom providers, marketplaces, and public services.
• Conversation Design Services Professional services in which Live Presence conversation-design specialists fine-tune the specific knowledge and information of each customer organization from the perspective of the end user and map all expected dialogues. The output is a unique conversation design that enables the chat application to understand visitors, reason logically, and offer solutions in a human, relevant way, while tolerating language, typing, and spelling errors.

Quantifiable outcome

• 60% email reduction (vs 20% target) for largest Dutch insurer
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature13 records

Partnerships

Two partnerships are on record, tiered standard.

• GenesysstandardTechnology or IntegrationLive Presence has standard integrations available with Genesys contact center solutions. This integration allows chat to become an integral part of the customer contact strategy, with data written to existing customer cards and seamless channel switching based on real-time availability.
• SalesforcestandardTechnology or IntegrationLive Presence offers standard integrations with Salesforce CRM systems. This enables chat applications to utilize customer data including contact history, policies, requests, orders, invoices, and payments directly in the conversation.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Genesys: Global leader in contact center software and CX orchestration, offering its own AI/chatbot capabilities alongside integrations with partners like Live Presence. Comparable as the broader platform layer where Live Presence's chat plugs in, and a potential competitive incumbent as Genesys expands native conversational AI features.
• LivePerson: Large enterprise messaging and conversational AI platform serving global brands for customer service, sales, and marketing. Comparable in offering enterprise-grade chat automation, deflection, and analytics, but at much larger scale and with broader geographic coverage than Live Presence.

Direct peers

• Boost.ai: Scandinavian enterprise conversational AI platform focused on customer service automation for banks, insurers, and public-sector organizations. Closely mirrors Live Presence's vertical focus (financial services, insurance, government) and product positioning as a Scandinavian alternative to live-agent replacement.
• Avaamo: Enterprise conversational AI platform providing virtual assistants across customer service, HR, and IT. Comparable in targeting regulated industries (insurance, banking, healthcare) with on-premises deployment options and deep system integrations — directly competing for similar large-enterprise automation deals.
• Kore.ai: Enterprise conversational AI platform providing virtual assistants for customer service, contact center, and employee experience. Comparable in targeting large enterprise customers with multi-channel, multi-language automation and integration into Genesys, Salesforce, and other CX platforms.
• Inbenta: Enterprise AI/NLP platform for customer support automation and self-service, serving large enterprises across Europe and the Americas. Comparable in deploying conversational AI for deflection, multi-language support, and integration with CRM and contact center systems.
• Haptik: Enterprise conversational AI platform (acquired by Reliance Jio) serving customer support, sales, and CX automation across telecom, retail, financial services, and consumer brands. Comparable in vertical mix (telecom, retail, financial services) and deflecting live-agent workloads at scale.
• Yellow.ai: Conversational AI platform serving enterprise customer service and support across banking, insurance, retail, and telecom — verticals that overlap heavily with Live Presence's installed base. Comparable in offering multilingual chat automation, deflection metrics, and enterprise integrations.
• Cognigy: German enterprise conversational AI platform enabling multilingual virtual agents across customer service, sales, and IT support. Comparable in offering enterprise-grade automation, multilingual support, and integrations with Genesys and major contact center stacks — directly competing for the same European enterprise accounts.
• Pypestream: Enterprise conversational AI platform focused on customer service automation for large brands, particularly in retail, travel, and financial services. Comparable in targeting enterprise CX deflection outcomes and integration with backend systems to deliver actionable, transactional chat experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/live-presence

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Presence