Coop Vest

Name

Coop Vest

Legal name

Coop Norge SA

Website

https://coop.no

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Convenience Retailers and Vending Machine Operators (44513)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

Keywords

• Retail grocery
• Building materials retail
• Consumer cooperative
• Private label brands
• Mobile payment services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Coop generates primary revenue from retail sales of groceries and building materials through its chain of stores including Extra, Coop Mega, Coop Prix, Coop Marked, Obs, and Obs Bygg. Customers pay for goods at point of sale in physical stores.
2. Coop Mastercard Financial Services: Coop offers a co-branded Mastercard credit card through Kredittbanken, providing 1% extra cash-back on purchases, travel insurance, and rental car coverage. Revenue comes from interchange fees and partnership arrangements.
3. Member Dividend (Kjøpeutbytte): Coop operates as a cooperative where members earn annual dividends based on their purchases. A portion of profits is distributed back to members, creating loyalty and repeat purchases. Minimum 1% base cash-back on all purchases.
4. Private Label Products: Coop sells own-brand products including Xtra (budget line with 200+ items), Änglamark (organic/sustainable line), and Grill Perfekt (barbecue products), generating higher margins than national brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Coop Vest is a Norwegian retail cooperative that operates grocery and building materials stores under multiple banners (Extra, Coop Mega, Coop Prix, Coop Marked/Matkroken, Obs, Obs BYGG, Coop Byggmix), selling groceries, fresh produce, household goods, and DIY materials to approximately 2.6 million member-owners. The cooperative layers member dividends (kjøpeutbytte), the Coop Mastercard co-branded credit card, Coop Bedriftskort business payment account, Coopay mobile payment, and the Coop Medlemsapp onto its retail operations, combining low-price positioning (Extra, Xtra private label, Alltid 8) with sustainability programs (Best før -70%, Matredder'n -40%, EE waste return).

Product overview

Coop Vest operates as a retail cooperative with a multi-format, multi-brand portfolio. The core offering consists of grocery retail (Coop Mega, Coop Prix, Coop Marked/Matkroken, Extra) and building materials/hardware (Obs, Obs BYGG, Coop Byggmix) store chains across Norway. Member services form a key pillar: Coop Mastercard (credit card with 1% extra bonus and travel insurance), Coop Bedriftskort (business payment), and the Coop Medlemsapp/Coopay mobile platform combining membership cards, digital coupons, mobile payment, and receipts. Price-oriented offerings include Extra (budget chain with 500+ stores), the Xtra private label brand (200+ products), Alltid 8 (low-price produce concept), Matredder'n (40% off near-expiry items), and Best Før -70% (past-best-before discounts). Sustainability initiatives include free EE waste return and food waste reduction programs. Coop is also one of Norway's largest sponsors of sports and culture through programs like Ski-VM 2025 and Coop-dugnaden supporting children's sports participation.

Differentiator

Problem solved

Functional benefit

Brands

• Xtra: Own-brand private label product line offering budget-friendly everyday products including groceries, household items, and personal care products with over 200 items.
• Grill Perfekt
• Matredder'n
• Best før -70%
• Alltid 8
• Coop Mastercard

Products and services

• Coop Mastercard Co-branded Mastercard credit card issued through Kredittbanken offering 1% extra cash-back on purchases at Coop stores on top of regular kjøpeutbytte, included travel and cancellation insurance, rental car deductible coverage up to 12,000 NOK, supplementary cards for family at no cost, 0 NOK annual fee, and up to 45 days interest-free credit, targeted at Coop's 2.6 million members.
• Coop Bedriftskort Business purchasing card for Norwegian small and medium businesses enabling up to 10 cards per account, consolidated invoicing delivered directly into accounting systems, and elimination of paper receipts, simplifying expense management for business grocery and building-materials purchases.
• Coopay Mobile payment solution embedded in the Coop member app, enabling customers to pay at checkout by scanning a QR code and confirming via PIN or biometric authentication, with automatic application of member discounts, digital receipts, and purchase tracking, secured through BankID identity verification and routed via Aera Payment and Identification AS.
• Coop Medlemsapp (Coop App) Mobile application serving as the digital member card, personalized coupon repository, shopping list manager, digital receipt holder, and payment integration entry point for Coopay, providing Coop members access to member benefits and local store flyers organized by shopping patterns.
• Garantert Fornøyd (Satisfaction Guarantee) Product satisfaction guarantee providing customers a replacement product or refund for any grocery item they are not satisfied with, valid for 15 days after purchase up to a maximum of 500 NOK.
• Coop Mega Grocery store chain positioned as a larger-format supermarket offering wide product selection and full-service retail.
• Coop Prix Neighborhood grocery market-format store chain offering convenient local shopping options for Coop members.
• Coop Marked / Matkroken Smaller-format neighborhood grocery store chains serving local communities with convenient everyday shopping.
• Extra Coop's low-price grocery chain operating over 500 stores across Norway with approximately 9,000 employees, offering more than 5,500 products including the Xtra private-label budget line with around 1,500 more SKUs than competitors.
• Obs Hypermarket and building materials retail chain under Coop, serving both retail consumers and business customers with hardware and home-improvement products.
• Obs BYGG Coop's dedicated building materials store chain serving DIY consumers and trade customers with home-improvement and construction products.
• Coop Byggmix Building materials and lumber yard franchise concept operating within the Coop retail network, serving local building-supply needs.
• Xtra Series (Private Label) Coop's own private-label brand offering good-quality, low-price alternatives across more than 200 product lines spanning groceries, household, hygiene, cleaning products, and snacks.
• Matredder'n (Downpricing Concept) Downpricing concept offering 40% discounts on refrigerated goods, bread, and produce approaching their expiration date, available in all Coop grocery stores to reduce food waste.
• Best Før -70% Discount program selling non-perishable items past their 'best before' date at 70% off, covering flour, cereals, pasta, canned goods, spices, chocolate, frozen items, and beverages to reduce food waste.
• Alltid 8 (Always 8) Produce Concept Produce pricing concept launched in August 2024 offering always-low prices on eight selected fruits, vegetables, and berries across Coop Extra stores to encourage healthy eating; recognized with the Norwegian Ministry of Health and Care Services award for healthier marketing.
• EE Waste Return Service Free in-store return service for electrical and electronic waste in every Coop store, accepting small EE items under 25 cm and same-type products sold in the store, with additional coverage through partnership with RENAS at 170 collection points.

Quantifiable outcome

• 11% cash-back bonus on fresh fruit and vegetables at Extra stores
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Norges Idrettsforbund (Norwegian Sports Federation)coreStrategic or Co-development Partner · 1 January 2025Coop-dugnaden is a support program for children from low-income families to participate in sports. Since 2018, over 11,400 children have been supported. In 2025, Norges Idrettsforbund took over as the main partner from Røde Kors, strengthening the program through the sports federation's infrastructure and reach.
• International Ski Federation (FIS)majorStrategic or Co-development Partner · 1 January 2025Coop was the proud title sponsor of the FIS Alpine World Ski Championships in Trondheim 2025, held from February 26 to March 9. The sponsorship included financial support, operational presence at Granåsen arena, and special products like the VM-koppen (championship mug) sold in stores.
• Røde Kors (Red Cross Norway)coreStrategic or Co-development Partner · 1 January 2018Coop-dugnaden was originally established in partnership with Røde Kors in 2018 to help children from low-income families participate in sports. The program has since grown to support over 11,400 children, with Norges Idrettsforbund taking over as main partner in 2025.
• Norges Friidrettsforbund (Norwegian Athletics Federation)coreStrategic or Co-development Partner · 1 January 2018Extra has been the general sponsor of Norges Friidrettsforbund since 2018, expanded in 2020 to include para-athletics. The sponsorship supports both elite athletes and grassroots participation in track and field across Norway.
• Too Good To GocoreStrategic or Co-development PartnerCoop is Norway's largest partner on the Too Good To Go app, selling 'surprise bags' of surplus food at discounted prices. In 2023, Coop sold 450,000 surprise bags, saving approximately 2.7 kg CO2-equivalents per bag. This partnership helps reduce food waste while providing affordable food to consumers.
• KredittbankencoreStrategic or Co-development PartnerCoop Mastercard is issued through a partnership with Kredittbanken. The co-branded credit card offers 1% extra cash-back on all purchases, travel insurance, and rental car coverage. Kredittbanken handles credit decisions, billing, and payment processing while Coop markets the card to its 2.6 million members.
• BankIDcoreTechnology or IntegrationBankID provides secure identity verification for Coopay mobile payment activation and member login. All Coopay users must verify their identity using BankID, ensuring secure access to payment functions and personal financial data within the app.
• Aera Payment and Identification AScoreTechnology or IntegrationAera provides the technical infrastructure for Coopay, routing payment transactions from the Coop app to the merchant's payment processor. This enables the QR-code based mobile payment system used in all Coop stores.
• UmbrominorChannel Partner/ Reseller/ DistributorUmbro is the equipment supplier for Coop's jersey campaign, providing uniforms to youth sports clubs across Norway. Over 400,000 jersey sets have been distributed since 2001.
• ScantrademinorChannel Partner/ Reseller/ DistributorScantrade handles order fulfillment and customer service for the jersey campaign, managing the distribution of uniform sets to winning clubs and handling additional orders for clubs needing more items.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rema 1000 (Reitan Handel): Norwegian discount-led grocery chain owned by Reitan. Competes directly with Coop's 500+ Extra stores on everyday low-price positioning.
• NorgesGruppen: Norway's largest grocery conglomerate, controlling Kiwi, Meny, Spar, Joker and Mix. Direct head-to-head competitor to Coop in multi-format grocery retail across Norway.
• Coop Danmark: Danish consumer cooperative grocery operator running a near-identical member-owned retail model with member dividends and multi-format stores, making it the structurally closest international peer.
• KF / Coop Sverige: Swedish consumer cooperative federation operating Coop-branded grocery stores in Sweden. Peer cooperative model with member dividends and multi-format grocery retail.

Broad incumbents

• ICA Gruppen: Swedish multi-format grocery conglomerate (ICA Maxi, ICA Kvantum, ICA Nära, ICA Supermarket) with a similar broad portfolio and comparable scale in the Nordic grocery market.
• Salling Group: Danish retail conglomerate operating Netto (discount grocery), Bilka hypermarkets, Føtex and Salling Home & Garden, a broad Nordic incumbent grocery peer with similar scale.
• Kesko: Finnish multi-format retailer operating K-Citymarket hypermarkets, K-Supermarkets, K-Market convenience and K-Rauta building materials, mirroring Coop's grocery + DIY combination at Nordic scale.

Emerging players

• Lidl Norge: Norwegian arm of the German hard-discount grocery chain. Continuing to expand in Norway and pressure Coop's Extra and other chains on price.

Others

• Clas Ohlson: Nordic retailer of home and building hardware products. Adjacent category peer relevant to Coop's Obs/Obs BYGG building-materials chain in Norway and Sweden.
• Byggmax: Nordic discount DIY building materials chain most relevant as a peer to Coop's Obs/Obs BYGG businesses, given overlapping category focus and discount positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/coopnorge
• Facebookfacebook.com/coopnorway
• LinkedInlinkedin.com/company/coop-norge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop Vest