phuza

Name

phuza

Website

https://phuza.co.uk

Company type

Private

Founded year

2017

Short description

Phuza is a London-based company founded in 2017 that was positioned to help e-commerce businesses retarget their customers. Its domain is currently parked, indicating no active operations or verifiable product offering in the source data.

Ownership category

akta.pro rank

Product category

Marketing Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

akta.pro secondary industries

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Customer retargeting
• E-commerce marketing
• Remarketing software
• Conversion optimization
• Online advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

phuza provided a customer retargeting solution for e-commerce businesses, positioning itself as "a better way for e-commerce businesses to retarget their customers." The offering appears to have been a software/online tool aimed at helping online merchants re-engage prior visitors or customers to drive repeat conversions.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer retargeting service A retargeting offering aimed at e-commerce businesses to re-engage previous customers or site visitors, described by the company as "a better way for e-commerce businesses to retarget their customers." No detailed feature list, integrations, or pricing is documented in the input.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Justuno: Justuno provides on-site personalization, CRO, and exit-intent offers for e-commerce sites, which is a closely related retargeting and conversion-optimization capability to phuza's stated offering.
• Optimove: Optimove is a CRM marketing platform purpose-built for customer retention, using predictive modeling to drive retention campaigns across digital channels—closely aligned with phuza's customer-retargeting value proposition.
• Nosto: Nosto provides AI-driven personalization, product recommendations, and behavioral targeting for e-commerce—a direct match to phuza's customer-retargeting positioning for online retailers.
• Klaviyo: Klaviyo is a leading e-commerce-focused CRM and marketing automation platform offering email, SMS, and retargeting for online retailers. Phuza's described positioning ("better way for e-commerce businesses to retarget their customers") places it in directly overlapping product/customer space.
• Privy: Privy (now part of Attentive) provides email, pop-ups, and marketing tools for Shopify and SMB e-commerce merchants—overlapping customer base and a similar SMB-retargeting value proposition.
• Retention.com: Retention.com (and its AI arm Aurea) focuses on e-commerce cart abandonment and email/SMS retargeting specifically, directly competing with the use case phuza described.
• Yotpo: Yotpo offers e-commerce retention tools spanning reviews, loyalty, and SMS marketing, addressing the same merchant need for repeat-customer engagement and retargeting.
• Recharge: Recharge is the dominant subscription-billing and recurring-revenue platform for Shopify-based merchants, with adjacent retention analytics. It serves the same e-commerce merchant customer base targeted by phuza.
• Omnisend: Omnisend provides email, SMS, and automation tools designed specifically for e-commerce merchants, including cart abandonment and customer retention workflows—a near-direct functional overlap with phuza's stated retargeting offering.

Broad incumbents

• Sailthru by Marigold: Sailthru (within Marigold Engage) offers cross-channel personalization and retention marketing as part of a broader marketing/loyalty suite—overlapping capability but operating at a broader enterprise scale than a UK SMB-retargeting startup.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about phuza