Agrozet
Agrozet is a 60+ year-old Czech dealer and service provider of agricultural, forestry, municipal, and garden machinery, serving professional farmers, hobby gardeners, municipalities, and forestry operators across the Czech Republic through e-commerce, 14 branches, and 14 service centers.
- Company typePrivate
- Founded1963
- HeadquartersCeske Budejovice, Czechia
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agrozet does
Agrozet (legal entity: AGROZET České Budějovice, a.s.) is a privately held Czech joint-stock company that sells and services agricultural, forestry, municipal, and garden machinery and equipment. Founded circa 1963 and headquartered in České Budějovice, the company operates as an authorized dealer for major OEMs including John Deere, Zetor, Kubota, Pöttinger, Fliegl, DIECI, SILOKING, and Quicke. Its core commercial offering is structured as a multi-category e-commerce platform (agrozet.cz) complemented by 14 physical retail branches and 14 service centers across the Czech Republic, spanning South Bohemia, North Bohemia, Vysočina, South Moravia, and the Central Bohemian region. A central warehouse stocks over 80,000 spare-parts SKUs supporting next-day delivery and a 24/7 emergency hotline, complemented by 50+ trained technicians using OEM diagnostic tools and mobile service dispatch.
The company's product portfolio spans new and pre-owned (Agrobazar) agricultural machines, garden and forest equipment, livestock and farming supplies, and home/workshop tools, with a rental service (Půjčovna Agrozet) for seasonal needs. Revenue is generated primarily through one-time equipment and parts sales, professional service and repair (warranty and post-warranty), and ancillary offerings such as oils and lubricants — a category being vertically extended via the announced 2024 merger with HRDLIČKA OILS s.r.o. The customer base is horizontally diversified across professional farmers and agricultural cooperatives, hobby gardeners, municipalities, and forestry operators, with unit-pricing ranging from small accessories (~160 CZK) to high-value tractors (~289,900 CZK). Distribution combines e-commerce, retail branches, field sales representatives, and service-center operations, supported by ISO 9001:2016 quality certification and an active digital marketing presence including the 'Agrozet od A do Zet' YouTube series.
Agrozet firmographics
Firmographics- Name
- Agrozet
- Legal name
- AGROZET České Budějovice, a.s.
- Website
- https://agrozet.cz
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Agrozet is a 60+ year-old Czech dealer and service provider of agricultural, forestry, municipal, and garden machinery, serving professional farmers, hobby gardeners, municipalities, and forestry operators across the Czech Republic through e-commerce, 14 branches, and 14 service centers.
- Ownership category
- akta.pro rank
Agrozet industry classification
Industry- Product category
- Agricultural Equipment Retail and Service
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Nursery, Garden Center, and Farm Supply Retailers (44424), Farm Supplies Merchant Wholesalers (42491), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)
- akta.pro secondary industries
- Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ), Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC)
Keywords
Where Agrozet is headquartered
LocationHeadquarters
- HQ city
- Ceske Budejovice
- HQ country
- Czechia
- HQ region
- Europe
Offices15 records
Markets served
Agrozet business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment sales: Sale of agricultural, forest, municipal and garden machinery including tractors, harvesters, mowers, and specialized equipment
- Spare parts sales: Sale of replacement parts for agricultural machinery through e-shop and physical branches. Central warehouse stocks over 80,000 different items.
- Service and repair: Warranty and post-warranty service for agricultural, forest, municipal and garden machinery. Includes mobile service support.
- Agricultural bazaar (used equipment): Sale of pre-owned agricultural machinery through dedicated Agrobazar section
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail e-shop pricing for individual customers and businesses |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Agrozet product offering
Product offeringCore offering
Agrozet is a traditional Czech dealer and service provider for agricultural, forestry, municipal, and garden machinery and spare parts. The company sells new equipment from brands such as John Deere, Zetor, Kubota, Pöttinger, Fliegl, DIECI, Quicke, and SILOKING through its e-commerce platform and 14 retail branches, and operates a central warehouse stocking over 80,000 spare parts items for next-day delivery. It also provides warranty and post-warranty service, equipment rental (Půjčovna Agrozet), and operates a second-hand agricultural equipment marketplace (Agrobazar).
Product overview
Agrozet is a Czech e-commerce platform and retailer specializing in agricultural, forestry, municipal, and garden machinery and equipment. The offering is organized as a multi-category e-commerce platform featuring spare parts (Náhradní díly) with over 80,000 items, new machines (Stroje) including tractors from John Deere, Kubota, and Zetor plus implements from PÖTTINGER, FLIEGL, DIECI, and Quicke, garden and forest equipment (Zahrada a les) with the EGO AKU program and VARI system, home and workshop tools (Dům a dílna), livestock and farming supplies (Chov a hospodářství), and a second-hand marketplace (Agrobazar). The company also operates a rental service (Půjčovna Agrozet) and provides comprehensive maintenance and repair services through 14 service centers across the Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- Agrozet E-shop: The company's online shopping platform for agricultural machinery, spare parts, garden equipment, and related products.
- Agrozet SERVIS
Products and services
- Agricultural Spare Parts (Náhradní díly) Comprehensive range of spare parts for agricultural, forestry, municipal, and garden machinery, with over 80,000 items in stock covering filters, cardan shafts, hydraulics, electrical components, engine parts, fuel systems, and standardized parts from domestic and international manufacturers. Targeted at farmers, agricultural enterprises, and service technicians who need quick parts availability to minimize equipment downtime.
- Agricultural Machinery (Stroje) Full lineup of new agricultural, forest, municipal, and garden machinery from premium brands including John Deere, Kubota, Zetor, Pöttinger, Fliegl, DIECI, Quicke, and SILOKING. Categories include forage equipment, feed wagons, soil processing machinery, harvesting machines, tractors, plant protection, transport technology, manipulators, precision farming systems, and utility vehicles. For professional farmers, agricultural cooperatives, and large-scale farming enterprises.
- Garden and Forest Equipment (Zahrada a les) Garden and forest equipment for homeowners, hobby gardeners, and small property owners, including lawn tractors, riders, electric and gasoline mowers, AKU battery tools (EGO AKU program), brush cutters, hedge trimmers, chainsaws, wood splitters, branch shredders, rotary tillers, aerators, generators, pumps, sprayers, pressure washers, snow blowers, and the VARI system. Targeted at residential consumers maintaining gardens and small plots.
- House and Workshop Tools (Dům a dílna) Home and workshop tools and supplies including electrical tools, hand tools, measuring instruments, industrial vacuums, battery chargers, welding equipment, protective equipment, cleaning supplies, heating solutions (boilers, oil heaters), branded clothing and toys, trailer parts, and electric carts. For homeowners, hobby users, and small workshop operators.
- Livestock and Farming Supplies (Chov a hospodářství) Livestock and farming supplies including electric fencing, milking equipment, husbandry products for cattle, pigs, horses, sheep, and goats, small animal and pet supplies, animal feed, pest control, breeding scales, and farm necessities. For small to mid-sized farmers and livestock operations.
- Agrobazar Used Agricultural Equipment Pre-owned agricultural machinery marketplace (Agrobazar) offering used tractors, forage equipment, soil processing machinery, transport technology, handling equipment, combines, sprayers, and other agricultural machines. For cost-conscious farmers, small farms, and buyers looking for second-hand equipment at lower price points.
- Agrozet Equipment Rental (Půjčovna Agrozet) Rental service (Půjčovna Agrozet) for seasonal agricultural equipment covering seeding, soil preparation, forage harvesting, baling, material handling, and other farming operations. For farmers and small agricultural operations needing equipment for short-term or seasonal use without purchase commitment.
- Agricultural Equipment Service and Repair (Agrozet SERVIS) Professional warranty and post-warranty service and repair for agricultural, forestry, municipal, and garden machinery through Agrozet SERVIS. Operates 14 service centers staffed by 50 trained technicians with capabilities for diagnosing engine, hydraulic systems, and electronics using original software and equipment. Includes mobile service deployment and 24/7 emergency hotline support. For equipment owners needing professional maintenance and repair services.
Quantifiable outcome
- Express delivery and night-time dispatch for next-day delivery on emergency orders
- +1 more outcomes
Companies that use Agrozet
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Agrozet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Agrozet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered pending and core.
- HRDLIČKA OILS s.r.o.pendingAGROZET České Budějovice, a.s. announced a planned merger with HRDLIČKA OILS s.r.o. (IČO: 280 75 030, based in Strakonice) by merger. This fusion is in preparation phase as of November 2024, subject to creditor rights and shareholder approvals.
- John DeerecoreAuthorized dealer for John Deere agricultural equipment including tractors and combines. Dedicated product categories and service support.
- PöttingercoreAuthorized dealer for Pöttinger forage equipment including mowers, tedders, rakes, balers, and forage wagons. Featured in multiple product articles and customer stories.
- KubotacoreAuthorized dealer for Kubota tractors expanding Agrozet's portfolio of compact tractors.
- FlieglcoreAuthorized dealer for Fliegl transport equipment including agricultural trailers, spreaders, and compact transport wagons like CUGO 640.
- SILOKING Mayer Maschinenbau GmbHcoreAuthorized dealer for SILOKING self-propelled and trailed feeding wagons for modern farms, featuring prominently in product videos and articles.
- DIECIcoreAuthorized dealer for DIECI telescopic handlers for agricultural applications. Featured in video series episodes.
- QuickecoreSwedish brand for front loaders and compact tractors recently added to Agrozet portfolio, emphasizing quality for everyday material handling.
- ZetorcoreLong-standing dealer for Zetor tractors, a traditional Czech tractor manufacturer. Dedicated spare parts section for Zetor.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Agrozet competitors and assessment
Company assessmentDirect peers
- Agrotec Group: Czech agricultural machinery dealer and service group operating across multiple regions. Directly comparable to Agrozet as a multi-OEM authorized dealer (including Case IH) with both retail branches and service infrastructure serving Czech farmers.
- STROM Praha a.s. Czech agricultural and municipal machinery dealer with national coverage. Comparable to Agrozet as a multi-brand agricultural equipment distributor serving professional farmers and municipal customers in the Czech Republic.
- Pekass a.s. Long-established Czech agricultural machinery dealer with multi-brand authorization (including Case IH and Zetor) and a national branch/service network. Directly comparable to Agrozet's dealer model, target customers (professional farmers and cooperatives), and parts/service offering.
Broad incumbents
- Deere & Company (John Deere): Global agricultural machinery manufacturer and Agrozet's most important OEM partner. Comparable as the dominant brand whose authorized dealer Agrozet is, defining much of Agrozet's product mix, customer expectations, and service standards.
- CLAAS Group: German family-owned agricultural machinery manufacturer specializing in harvesters, forage, and tractors. Comparable as a major European OEM whose products compete in the same Czech end-market that Agrozet serves, shaping competitive dynamics and dealer economics.
- AGCO Corporation: Global manufacturer of agricultural equipment (Fendt, Massey Ferguson, Valtra). Comparable as the upstream OEM counterparty to Agrozet's dealer role; Agrozet distributes and services machines from this category of manufacturer, making AGCO a structural reference point for dealer economics and competitive dynamics.
- CNH Industrial N.V. Global agricultural and construction equipment manufacturer (Case IH, New Holland, Steyr). Comparable as a major OEM whose brands compete in the Czech market Agrozet serves, influencing Agrozet's authorized-dealer competitive landscape and pricing dynamics.
- Maschinenfabrik Bernard Krone GmbH: German family-owned manufacturer of forage and agricultural transport equipment. Comparable as a European OEM in the same implement categories Agrozet sells (Pöttinger, Fliegl adjacencies), shaping competitive and partnership dynamics in the Czech market.
Regional players
- BayWa AG: German agricultural trading and services group with machinery retail, inputs, and digital farming operations across Central Europe. Comparable to Agrozet as a multi-line agricultural distributor with a parts/service/dealer model, though operating at much larger pan-European scale.
Emerging players
- Manatech s.r.o. Czech agricultural technology and machinery distributor. Comparable to Agrozet as a Czech-based agricultural equipment and technology channel player, though with a more focused/emerging footprint relative to Agrozet's national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Agrozet social profiles
Digital presenceAgrozet compliance and trust
Trust signalCompliance1 record
Agrozet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrozet leadership team
Management profileNumber of profiles
Agrozet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Agrozet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrozet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrozet
What does Agrozet do?
Agrozet is a traditional Czech dealer and service provider for agricultural, forestry, municipal, and garden machinery and spare parts. The company sells new equipment from brands such as John Deere, Zetor, Kubota, Pöttinger, Fliegl, DIECI, Quicke, and SILOKING through its e-commerce platform and 14 retail branches, and operates a central warehouse stocking over 80,000 spare parts items for next-day delivery. It also provides warranty and post-warranty service, equipment rental (Půjčovna Agrozet), and operates a second-hand agricultural equipment marketplace (Agrobazar).
Is Agrozet a public or private company?
Agrozet is a private company. It is classified as unknown and is currently operating.
When was Agrozet founded?
Agrozet was founded in 1963. It employs 251 to 500 people.
Where is Agrozet based?
Agrozet is headquartered in Ceske Budejovice, Czechia, in the Europe region.
How does Agrozet make money?
Four revenue lines are on record. Equipment sales are the primary driver. The others are spare parts sales, service and repair and agricultural bazaar (used equipment).
Who are Agrozet's main competitors?
Direct peers on record are Agrotec Group, STROM Praha a.s. and Pekass a.s.. Broad incumbents are Deere & Company (John Deere), CLAAS Group, AGCO Corporation, CNH Industrial N.V. and Maschinenfabrik Bernard Krone GmbH. BayWa AG is listed as a regional player. Manatech s.r.o. is listed as an emerging player.
Does Agrozet have an API?
No public API is recorded for Agrozet.
What industry is Agrozet in?
Agrozet's product category is Agricultural Equipment Retail and Service. Its primary akta.pro industry code is AFABAJAM, Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair), with a secondary code of AFABAJAF, Fertilizer & Nutrient Retail (Dry, Liquid, Blends). Its NAICS code is 423820 and its SIC code is 3523.