Proinstra
Proinstra S.A. is a Quito, Ecuador-based distributor (founded 1998) that exclusively represents more than 25 international laboratory equipment manufacturers, supplying analytical instrumentation, technical service, and training to food, environmental, pharmaceutical, petroleum, mining, and research laboratories across Ecuador.
- Company typePrivate
- Founded1998
- HeadquartersQuito, Ecuador
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Proinstra does
Proinstra S.A. is a privately held Ecuadorian corporation headquartered in Quito that, since 1998, has operated as a multi-brand distributor of analytical and scientific laboratory equipment for quality control and research applications. The company holds exclusive Ecuadorian distribution rights for more than 25 international manufacturers — including Perkin Elmer, Bruker, BioTek, Milestone, Hach, Sotax, Tescan, Elementar, Labconco, Tanaka, Phenomenex, and AD Systems — spanning chromatography, spectroscopy, mass spectrometry, microscopy, elemental analysis, sample preparation, and laboratory safety equipment.
The company's commercial model combines hardware distribution with technical service and training. Factory-trained electronic engineers provide installation, maintenance, and repair for the installed base, while a professional sales force conducts advisory engagements with laboratories across seven vertical markets: food, environmental control, dairy, petroleum and derivatives, mining and metallurgy, materials characterization, and pharmaceutical quality control. Pricing is not publicly disclosed; customer engagement occurs via direct contact, WhatsApp, email, and a corporate website.
Revenue is generated primarily through laboratory equipment sales, supplemented by professional services revenue from technical support contracts and recurring training courses in analytical techniques (gas chromatography, liquid chromatography, UV/VIS spectroscopy, atomic absorption, infrared, graphite furnace, and hydride generation). Notable customers include government healthcare (Hospital General Isidro Ayora de Loja, ~$1.13M under the Reactivando La Salud program) and higher-education institutions (ESPOL, ISTEC).
Proinstra firmographics
Firmographics- Name
- Proinstra
- Legal name
- Proinstra S.A.
- Website
- https://proinstra.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proinstra S.A. is a Quito, Ecuador-based distributor (founded 1998) that exclusively represents more than 25 international laboratory equipment manufacturers, supplying analytical instrumentation, technical service, and training to food, environmental, pharmaceutical, petroleum, mining, and research laboratories across Ecuador.
- Ownership category
- akta.pro rank
Proinstra industry classification
Industry- Product category
- Laboratory Equipment Distribution
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Laboratory Analytical Instruments (3826), Laboratory Apparatus & Furniture (3821)
- akta.pro primary industry
- Analytical Instruments & Chromatography Systems (HLAGAIAA)
- akta.pro secondary industries
- Mass Spectrometry & Spectroscopy Instruments (HLAGAIAB), Liquid Handling & Laboratory Automation (Pipettes, Robots, Workstations) (HLAGAIAD), General Lab Equipment (Centrifuges, Incubators, Shakers, Ovens) (HLAGAIAC), Lab Safety, PPE & Contamination Control (Hoods, Biosafety Cabinets, Clean Air) (HLAGAIAK), Release Testing & Batch Certification (QC) (HLAGADAC), Quality Engineering & Risk Management (ICH Q9/Q10, validation, change control) (HLAGAKAL)
Keywords
Where Proinstra is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices1 record
Markets served
Proinstra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Laboratory Equipment Sales: Sale and distribution of analytical laboratory equipment for quality control and research applications across multiple industry verticals including food, environmental, pharmaceutical, petroleum, and mining sectors.
- Technical Support Services: Technical support services provided by factory-trained engineers specializing in analytical instrumentation, including installation, maintenance, and repair services.
- Training and Capacitation: Theoretical-practical courses in analytical techniques including gas chromatography, liquid chromatography, UV/VIS spectroscopy, infrared, atomic absorption, graphite furnaces, and hydride generation for customer training.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Proinstra product offering
Product offeringCore offering
Proinstra S.A. distributes analytical and scientific laboratory equipment from more than 25 international manufacturers (Perkin Elmer, Bruker, BioTek, Milestone, Hach, Sotax, Tescan, Elementar, Ohaus, Labconco, Phenomenex, Motic, IKA, Julabo, AD Systems, and others) to quality-control and research laboratories across Ecuador. The company bundles its equipment portfolio with factory-trained technical support (installation, maintenance, repair) and theoretical-practical training courses in analytical techniques such as gas chromatography, liquid chromatography, UV/VIS spectroscopy, infrared, atomic absorption, graphite furnace, and hydride generation.
Product overview
Proinstra S.A. is an Ecuadorian company established in 1998 that specializes in supplying analytical and scientific laboratory equipment for quality control and research. The company operates as a multi-brand distributor representing over 25 international laboratory equipment manufacturers including Perkin Elmer, Bruker, Biotek, Milestone, Elementar, Labconco, AD Systems, Sotax, Tanaka, Rudolph Research Analytical, Motic, and others. Proinstra's portfolio spans multiple application areas: food analysis (NIR analyzers, chromatographs, protein analyzers), environmental control (ICP-MS, spectrophotometers, TOC analyzers), petroleum testing (flash point, viscosity, distillation testers), pharmaceutical testing (dissolution testers, hardness testers), materials characterization (electron microscopy, elemental analyzers), and dairy analysis. The company provides equipment procurement, technical service with factory-trained engineers, analytical support, and training courses in analytical techniques. The product range includes spectroscopy instruments (UV/Vis, FT-IR, NIR, atomic absorption), chromatography systems (GC, HPLC), mass spectrometry, thermal analyzers (TGA, DSC), microscopy systems, and general laboratory equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Gas Chromatography Systems Gas chromatograph systems including Perkin Elmer Clarus 590 and Clarus 690 models for separation and analysis of volatile compounds in food, environmental, pharmaceutical, and research laboratories in Ecuador.
- Mass Spectrometry Systems Mass spectrometers from Perkin Elmer for advanced analytical identification and quantification across pharmaceutical, environmental, food safety, and research applications.
- X-ray Diffraction and Fluorescence Systems Bruker X-ray diffraction (XRD) and X-ray fluorescence (XRF) instrumentation for materials research, mining and metallurgical analysis, and quality control.
- Atomic Spectroscopy Systems UV/Vis, FT-IR, near-infrared (NIR), atomic absorption (AAS), graphite furnace, and hydride generation spectroscopy systems from Perkin Elmer and Bruker for food composition, environmental, and pharmaceutical analysis.
- Sample Preparation Equipment Microwave digestion, microwave ashing, grinding, milling, and fusion sample preparation equipment from Milestone, Spex Sample Prep, and Katanax for trace metal, organic, and X-ray diffraction analysis workflows.
- Pharmaceutical Testing Equipment Sotax dissolution testers, tablet hardness testers (MT50, ST50, AT50), and friability testers for pharmaceutical quality control and pharmacopeia compliance testing.
- Petroleum Testing Equipment AD Systems fuel and lubricant testers (thermal oxidation stability TO10, corrosion CT10/CB10, asphaltene SV10, smoke point SP20) and Tanaka automatic petroleum analyzers (flash point, distillation, aniline point, pour/cloud point, carbon residue) for ASTM-standard petroleum quality control.
- Water Quality Analysis Equipment Hach analytical instruments and reagents for water quality testing and analysis of liquid solutions across environmental and industrial laboratories.
- Microscopy Systems Tescan scanning electron microscopes (SEM) and Motic stereo, binocular, and trinocular optical microscopes (BA410E, SMZ-140) for materials characterization, research, and educational applications.
- Chromatography Consumables Phenomenex HPLC and GC chromatography columns including Luna Omega UHPLC columns with multiple stationary phases for routine and advanced chromatographic separations.
- Laboratory Balances and Weighing Equipment Ohaus precision and analytical balances and weighing instruments for laboratory and industrial use.
- Laboratory Safety Equipment Labconco balance enclosures, biological safety cabinets, laminar flow hoods, fume hoods, concentrators, evaporators, freeze dryers, and glassware washers for laboratory personnel protection.
- Dairy Testing Equipment Advanced Instruments and Opsis Liquidline (KJELROC, SOXROC, HYDROC) cryoscopy, fat, somatic cell count, Kjeldahl nitrogen, fat, and bromatological analysis systems for dairy industry quality control.
- Automatic Titrators SI Analytics TitroLine series automatic potentiometric titrators for analytical and quality control applications.
- Sample Concentration and Synthesis Equipment Biotage Isolera flash chromatography, Extrahera SPE automation, and Initiator microwave synthesis systems for sample concentration and organic synthesis workflows.
- Elemental Analyzers Elementar CHNS analyzers (Vario EL Cube, UNICUBE), TOC analyzers, and nitrogen/protein analyzers for carbon, hydrogen, nitrogen, oxygen, and sulfur determination.
- Temperature Control Equipment Julabo circulators, chillers, and fluid temperature conditioning systems for laboratory and industrial applications.
- Densimeters, Refractometers, and Polarimeters Rudolph Research Analytical densimeters, refractometers, laboratory polarimeters, saccharimeters, and automation solutions for food, beverage, and chemical industries.
- Technical Support Services Factory-trained electronic engineers specialized in analytical instrumentation provide installation, preventive maintenance, and repair services for distributed equipment, ensuring continued operation and protecting customer investment.
- Training and Capacitation Courses Theoretical-practical training courses in analytical techniques including gas chromatography, liquid chromatography, UV/VIS spectroscopy, infrared spectroscopy, atomic absorption, graphite furnace, and hydride generation, delivered to customer laboratory teams.
Companies that use Proinstra
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles1 record
Proinstra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proinstra partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- Perkin ElmercoreExclusive distributor for Ecuador. Perkin Elmer enables scientists and researchers to address their most critical challenges in science and industrial processes. Products include gas chromatographs, spectrophotometers, thermal analyzers, and mass spectrometers.
- BrukercoreExclusive distributor for Ecuador. Bruker provides X-ray diffraction, X-ray fluorescence, and Nuclear Magnetic Resonance (NMR) equipment for materials research and quality control.
- BioTekcoreExclusive distributor for Ecuador. BioTek has become a global leader in innovative life sciences instrumentation over 50 years of history.
- MilestonecoreExclusive distributor for Ecuador. Equipment for sample preparation prior to trace metal analysis, organic analysis, and direct mercury analysis.
- Perten (by Perkin Elmer)coreExclusive distributor for Ecuador. Instruments for moisture, protein, fat, fiber, starch analysis in foods, feed, grains, flours, dairy and more.
- BiotagecoreExclusive distributor for Ecuador. Equipment for sample concentration and organic synthesis.
- HachcoreExclusive distributor for Ecuador. Manufactures and distributes analytical instruments and reagents used to analyze water quality and other liquid solutions.
- SotaxcoreExclusive distributor for Ecuador. Leads in development and manufacture of high-quality pharmaceutical testing equipment and associated services.
- PhenomenexcoreExclusive distributor for Ecuador. Columns for HPLC and GC chromatography applications.
- TescancoreExclusive distributor for Ecuador. World-class electron microscopy technology offering complete solutions for researchers in all branches of science.
- ElementarcoreExclusive distributor for Ecuador. Elemental analyzers for carbon, hydrogen, nitrogen, oxygen and sulfur analysis.
- OhauscoreExclusive distributor for Ecuador. Produces balances, analytical instruments and safe, accurate, and reliable laboratory equipment since 1907.
- Advanced InstrumentscoreExclusive distributor for Ecuador. Dedicated to increasing productivity and ensuring quality in the dairy industry.
- OI AnalyticalcoreExclusive distributor for Ecuador. Designs and manufactures instrumentation for chemical analysis.
- JulabocoreExclusive distributor for Ecuador. A reference in fluid temperature conditioning for over 50 years.
- IKAcoreExclusive distributor for Ecuador. Develops and manufactures the most advanced modern equipment for laboratories and processing industry.
- KatanaxcoreExclusive distributor for Ecuador. Sample preparers for geological and mineral samples for X-ray diffraction analysis.
- Spex Sample PrepcoreExclusive distributor for Ecuador. Equipment and supplies for sample preparation for laboratories.
- SI AnalyticscoreAuthorized distributor for Ecuador. Automatic titrators.
- Opsis LiquidlinecoreExclusive distributor for Ecuador. Develops and manufactures innovative systems for laboratories in the food industry.
- Biolin ScientificcoreExclusive distributor for Ecuador. Surface tension, force tensiometers and optical tensiometers.
- Rudolph Research AnalyticalcoreExclusive distributor for Ecuador. Manufactures densimeters, refractometers, laboratory polarimeters, saccharimeters, and automation solutions.
- MoticcoreAuthorized distributor for Ecuador. Leading manufacturer of microscopy tools with over 2500 employees and offices worldwide.
- AD SystemscoreExclusive distributor for Ecuador. Specializes in design, manufacture, sale and service of test equipment for evaluation of physical properties and performance of fuels and lubricants.
- LabconcocoreExclusive distributor for Ecuador. Manufacturing laboratory equipment and protecting people since 1925. Products include balance enclosures, biological safety cabinets, laminar flow hoods, concentrators, evaporators, freeze dryers, fume hoods, and glassware washers.
- TanakacoreExclusive distributor for Ecuador. Automatic equipment for petroleum analysis and hydrocarbon analysis including flash point, distillation, aniline point, pour and cloud point, carbon residue, softening point, and cold filter plugging point.
- HinaleacoreHyperspectral and digital imaging cameras for food safety, food quality control, precision agriculture, industry and defense applications.
- Gasmix by AllytechcoreGas mixers and diluters for calibration on demand and precise gas mixing solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Proinstra competitors and assessment
Company assessmentDirect peers
- IMCD: Rotterdam-based specialty chemicals and ingredients distributor with significant Latin American coverage; operates the same exclusive-distributor-plus-technical-service model in life science and industrial verticals, making it a structural analog.
- DKSH: Swiss-headquartered market expansion services group that distributes scientific instruments, specialty chemicals, and lab consumables across emerging markets including Latin America; same multi-brand exclusive distribution model as Proinstra, just at vastly greater geographic scale.
- Brenntag: Global market leader in chemical and ingredient distribution with a Latin American footprint distributing specialty/life-science products; same multi-principal exclusive distribution plus technical advisory pattern.
- Univar Solutions: North American specialty chemicals and ingredients distributor with Latin American operations distributing laboratory and analytical products; comparable business model of representing third-party principals and bundling technical service.
Broad incumbents
- Agilent Technologies: Major analytical instrument manufacturer with direct Latin American sales channels for GC, HPLC, ICP-MS, and spectroscopy; competes against Proinstra in the same Ecuadorian accounts where it chose direct coverage.
- Hach: Water quality instrument and reagent manufacturer (now part of Danaher) distributed by Proinstra in Ecuador; maintains direct and regional distribution channels across other Latin American countries, creating adjacent competitive pressure on environmental monitoring accounts.
- Bruker: Manufacturer of XRD, XRF, and NMR systems represented by Proinstra in Ecuador; operates direct sales in larger Latin American markets, competing against distributors for the same end-customers.
- Thermo Fisher Scientific: Global analytical instrument and lab product manufacturer with direct sales offices in Latin America; competes with Proinstra by selling instruments (HPLC, GC, MS) directly, bypassing local distributors in larger accounts.
- Perkin Elmer (Revvity): Former Perkin Elmer is now Revvity and continues to manufacture analytical instruments; Proinstra is its exclusive distributor in Ecuador, but Revvity maintains direct or alternative distributor relationships elsewhere in Latin America, making it a partial competitor depending on account.
- Avantor (VWR): Global laboratory supplies and distribution company with direct presence across Latin America; competes against Proinstra by offering broader catalogs (including consumables, reagents, equipment) to the same Ecuadorian end-customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Proinstra social profiles
Digital presenceProinstra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proinstra leadership team
Management profileNumber of profiles
Proinstra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proinstra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proinstra
What does Proinstra do?
Proinstra S.A. distributes analytical and scientific laboratory equipment from more than 25 international manufacturers (Perkin Elmer, Bruker, BioTek, Milestone, Hach, Sotax, Tescan, Elementar, Ohaus, Labconco, Phenomenex, Motic, IKA, Julabo, AD Systems, and others) to quality-control and research laboratories across Ecuador. The company bundles its equipment portfolio with factory-trained technical support (installation, maintenance, repair) and theoretical-practical training courses in analytical techniques such as gas chromatography, liquid chromatography, UV/VIS spectroscopy, infrared, atomic absorption, graphite furnace, and hydride generation.
Is Proinstra a public or private company?
Proinstra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proinstra founded?
Proinstra was founded in 1998. It employs 11 to 50 people.
Where is Proinstra based?
Proinstra is headquartered in Quito, Ecuador, in the Latin America region.
How does Proinstra make money?
Three revenue lines are on record. Laboratory Equipment Sales are the primary driver. The others are technical Support Services and training and Capacitation.
Who are Proinstra's main competitors?
Direct peers on record are IMCD, DKSH, Brenntag and Univar Solutions. Broad incumbents are Agilent Technologies, Hach, Bruker, Thermo Fisher Scientific, Perkin Elmer (Revvity) and Avantor (VWR).
Does Proinstra have an API?
No public API is recorded for Proinstra.
What industry is Proinstra in?
Proinstra's product category is Laboratory Equipment Distribution. Its primary akta.pro industry code is HLAGAIAA, Analytical Instruments & Chromatography Systems, with a secondary code of HLAGAIAB, Mass Spectrometry & Spectroscopy Instruments. Its NAICS code is 334516 and its SIC code is 3826.