What Reedge does

Reedge B.V. is a privately held Dutch SaaS company, headquartered in Nootdorp (Netherlands) with a regional office in New York serving the Americas, that provides a cloud-based move management platform purpose-built for the moving and relocation industry. The platform unifies the full move lifecycle — centralized lead capture from sources including ReloAdvisor and Quote8, smart quotations from configurable service templates, coordination and dispatching with Work Tickets for partner-agent collaboration, resource and warehouse management, invoicing with multi-currency support, and reporting — into a single configurable workflow. Its core architectural differentiator is the Assignment Types engine, which lets each customer define templates for different move scenarios (international door-to-door, port-to-port, domestic, VIP, fine arts, pet relocations, office moves, facility moves, warehousing) with their own services, workflows, pricing, and partner-agent rate structures. The platform integrates natively with Move4U's SurveyPro, SurveyVideo, and CrewPro for survey data synchronization, and with Exact, QuickBooks, and SAP for accounting. Reedge is GDPR-compliant and offers 2FA and granular user roles; its AI Integration includes Reedge Sales AI for website visitor engagement and partner rate-request handling, plus AI Overviews for assignment summaries.

Reedge monetizes through tiered SaaS subscriptions: Essentials Small (5 user seats included, €49/month per additional user), Essentials Plus (15 user seats included, €45/month per additional user), and Enterprise (unlimited seats, tailored pricing), with all tiers including the same core feature set and optional add-on modules (Resource Management, Warehouse Management, Survey Integration, Lead Management Integration, Accountancy Integration). The company runs a sales-led go-to-market motion centered on personalized demos, needs assessments, tailored onboarding, and ongoing personal support during CET business hours. Marketing is concentrated on the ReloAdvisor Business Event in Barcelona (attended annually for five consecutive years), supplemented by website content (feature spotlights, client stories, release notes), a product newsletter, and LinkedIn. The company maintains four major platform releases per year (versions 2.22-2.25 between March and June 2026) and added German and Portuguese language support in 2026 to support geographic expansion into DACH and Lusophone markets.

The customer base spans small to large moving companies across Europe (Netherlands, Portugal, Italy, UK), the Americas (USA), Africa, and Asia, with named customers including Voerman International (340+ employees, 10 global locations, Enterprise tier), Transpack Moving Services, TMCG Logistics, The Seven Stars, Wiquel Moving, Invictus Relocation, A2Z Move Management, and Contract Mover Services. Reedge operates as a Dutch private limited company (B.V.) with no disclosed funding rounds, parent company, or institutional investors, and a headcount of 11-50 employees.

Name

Reedge

Legal name

Reedge B.V.

Website

https://reedgeapp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Reedge provides cloud-based move management software for moving and relocation companies of all sizes, unifying lead capture, smart quotations, coordination, resource and warehouse management, and invoicing into a single configurable SaaS platform with industry-specific integrations.

Ownership category

akta.pro rank

Product category

Move Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)

akta.pro secondary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

Keywords

• Move management software
• Relocation management platform
• Moving company CRM
• Logistics workflow SaaS
• Relocation dispatch software

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Essentials Small: Monthly or annual subscription-based access to core move management platform with 5 user seats included, priced at approximately €49 per additional user seat per month.
2. SaaS Subscription - Essentials Plus: Mid-tier subscription with 15 user seats included, additional seats at €45 per user per month. Same feature set as Essentials Small.
3. SaaS Subscription - Enterprise: Enterprise tier with unlimited user seats, tailored to specific organizational needs.
4. Additional Modules and Integrations: Optional add-on modules including Resource Management, Warehouse Management, Lead Management Integrations, Accountancy Platform Integration, Survey & Crew Application Integration. Pricing tailored to organization size and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reedge sells a cloud-based move management SaaS platform that unifies lead management, smart quotations, coordination and dispatching, invoicing, resource planning, warehouse management, and AI-assisted sales workflows for moving and relocation companies. The core Reedge Essentials subscription bundles lead capture, quoting, workflow automation, CRM, work ticket collaboration, invoicing, planning, and reporting, and is sold alongside paid add-on modules for Resource Management, Warehouse Management, Survey/Crew integration, Lead Management Integrations, and Accountancy Platform Integration. Customers subscribe per user seat, with three tiers (Essentials Small, Essentials Plus, Enterprise) and add-on module pricing tailored to organizational complexity.

Product overview

Reedge is a cloud-based move management software platform provided as a unified product with modular architecture. The core Reedge Essentials subscription forms the foundation, including Lead Management & CRM, Smart Quotations, Coordination & Dispatching, Invoicing, Customizability, Client & Supplier Management, Compliancy & Security, and AI Integration. Additional paid modules extend functionality: Resource Management Module for crew/truck/equipment planning, Warehouse Management Module for storage operations, Survey & Crew Application Integration (Move4U), Lead Management Integrations (ReloAdvisor, Quote8), and Accountancy Platform Integration (Exact, QuickBooks, SAP). Assignment Types power customizable service templates for different move scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• Reedge Essentials SaaS Subscription Cloud-based move management SaaS subscription for moving and relocation companies, unifying sales, operations, and financial workflows from lead to invoice, with tiered user-seats and shared feature set across all tiers.
• Resource Management Module Optional add-on module for managing the availability and capacity of crews, trucks, and equipment, with scheduling and maintenance planning to prevent double bookings and align sales and operations.
• Warehouse Management Module Optional add-on module providing full control of storage and warehouse operations, including capacity tracking, inventory location visibility, and warehouse crew task assignment.
• Survey & Crew Application Integration Optional add-on integration with Move4U's SurveyPro, SurveyVideo, and CrewPro apps for digital survey scheduling and automatic synchronization of inventory, volume, weight, photos, and client signatures into Reedge assignments.
• Lead Management Integrations Optional add-on integration connecting industry lead providers ReloAdvisor and Quote8 directly to the Reedge dashboard for automatic lead capture and immediate sales follow-up, with support for own website lead forms.
• Accountancy Platform Integration Optional add-on integration connecting Reedge invoicing to accounting systems via API, with pre-built connectors to Exact, QuickBooks, and SAP, enabling seamless financial workflow between move management and accounting.

Quantifiable outcome

• Reduced quotation time from hours to minutes through Smart Quotations automation
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Move4U (SurveyPro, SurveyVideo, CrewPro)coreTechnology or IntegrationIntegration partnership with Move4U's survey applications. SurveyPro and SurveyVideo enable digital surveys with automatic data synchronization to Reedge assignments including volume, weight, inventory lists, photos, and client signatures. CrewPro enables planning packing jobs with automatic retrieval of packing lists, photos, and signatures.
• ExactcoreTechnology or IntegrationAccounting platform integration connecting Reedge invoicing data with Exact's financial ecosystem. Voerman International specifically uses this integration for worry-free financial management.
• ReloAdvisorflagshipGTM or Marketing PartnerLead provider integration for automatic lead flow into Reedge dashboard. Reedge participates in ReloAdvisor Business Event annually (5th consecutive year in 2026) with 1-on-1 speeddate sessions. TMCG Logistics joined via ReloAdvisor community connection.
• Quote8coreTechnology or IntegrationLead provider integration enabling automatic lead capture from Quote8 platform directly into Reedge dashboard for immediate sales follow-up.
• Voerman InternationalflagshipOthersOne of the largest moving and relocation companies in the Netherlands, founded in 1986. Uses Reedge Enterprise subscription with Resource Management and Warehouse Management modules. Employs 340+ people across 10 global locations. Member of Harmony Relocation Network, IAM, and FIDI.
• Transpack Moving ServicescoreOthersRotterdam-based international moving company founded in 1974, specializing in groupage shipments. One of the first companies to join Reedge. Uses Reedge Essentials Small subscription as operational backbone.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FourKites: Logistics and supply-chain visibility platform serving shippers and 3PLs. Represents a broader-incumbent competitor in the adjacent logistics-technology space where Reedge's TMS-ish features (resource, warehouse) could be substituted.
• monday.com: Horizontal work management platform often used inside moving companies for project-style coordination; competes with Reedge's Coordination, Gantt, and Work Ticket features, particularly among SMB customers.
• HubSpot: Broad CRM and marketing automation suite commonly adopted by SMB moving companies as an alternative to Reedge's Lead Management & CRM module, especially for firms prioritizing marketing funnels over move-operations depth.
• Project44: Global logistics visibility and supply-chain technology incumbent. Broader-vertical alternative for moving and relocation operators looking to consolidate logistics tracking under a large platform rather than a moving-specialist SaaS.
• Salesforce: Horizontal CRM and operations platform already deployed at many large moving groups (including Reedge enterprise customers). Represents the alternative incumbent that Reedge displaces or integrates with for CRM and lead-management workflows.

Direct peers

• MovePro: Moving-industry management software covering quoting, dispatch, and operational workflows for movers. Competes for the same vertical SaaS budget as Reedge among small and mid-market moving operators.
• onTime Software: Moving-industry operations and dispatch software used by relocation and moving companies for crew scheduling, order management, and billing — direct overlap with Reedge's Coordination & Dispatching and Resource Management features.
• SmartMoving: B2B SaaS focused exclusively on moving companies, providing CRM, lead management, quoting, and dispatching tools. Closest direct competitor to Reedge's core moving-industry platform with overlapping lead-to-invoice workflows.

Emerging players

• Move4U: Belgian SaaS provider of survey, video survey, and crew-management tools (SurveyPro, SurveyVideo, CrewPro) for the moving industry. While it is a Reedge integration partner, its move-operations stack partially overlaps with Reedge's Resource Management and Warehouse modules.

Others

• ReloAdvisor: Relocation-industry community, event organizer, and lead-generation platform that is also a Reedge GTM partner. Indirect competitive relationship via lead flow and brand presence in the same international moving-network ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reedge
• Xx.com/ReedgeApp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reedge