ReloAdvisor
- Company typePrivate
- Founded2007
- HeadquartersHoornaar, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ReloAdvisor does
ReloAdvisor B.V. is a Dutch private limited company founded in 2007 and headquartered in Hoornaar, Netherlands, operating a two-sided online marketplace for international relocation services. The platform connects individuals and businesses planning cross-border moves with a network of 500+ verified moving companies across 150+ countries, delivering up to five tailored quotes within 24 hours through a self-service online form. A 5-gate lead verification pipeline — combining email and phone validation, manual multilingual human verification calls in six-plus languages, duplicate and fraud detection, and booking tracking — filters roughly 77% of incoming inquiries to ensure lead quality for paying B2B partners.
The product portfolio spans an international moving quote-comparison platform, a free cost calculator, destination moving guides, packing materials, and dedicated Corporate and Office Relocation modules. A premium Concierge Service priced at €249 one-time fee is launching in 2025 to provide dedicated advisor-led relocation management. The platform is offered free to end users; revenue is generated from moving companies at €10–20 per qualified lead (€5 for the first 12 months for new partners), affiliate payouts to a 1,200-partner network (€15 per lead or 50/50 revenue share), and service-provider directory subscriptions at €99–299/month plus 10–25% referral commissions. Direct API integrations with Moveware, Reedge, Moveman, and Bymovers CRMs embed ReloAdvisor into mover workflows. The company has facilitated 10,000+ successful moves, holds memberships in IAM, FIDI, OMNI, BAR, and EIA, and operates a multilingual site across nine languages.
ReloAdvisor firmographics
Firmographics- Name
- ReloAdvisor
- Legal name
- ReloAdvisor B.V.
- Website
- https://reloadvisor.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ReloAdvisor industry classification
Industry- Product category
- International Relocation Marketplace
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- International Relocation Management (End-to-End) (HSAKACAE)
- akta.pro secondary industries
- Assignment Management (Domestic/International, Short/Long-Term) (HSAKAJAJ), International Freight Forwarding (Air/Ocean) for Personal Effects (HSAKACAD)
Keywords
Where ReloAdvisor is headquartered
LocationHeadquarters
- HQ city
- Hoornaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ReloAdvisor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Lead Generation Fees (Moving Companies): Moving companies pay €10-20 per qualified lead received. New partners receive 50% discount for first 12 months (€5 per lead). Leads are capped at maximum 4 competitors per lead with an average of 2 competitors.
- Affiliate Referrals: Affiliates earn €15 per qualified lead or opt for 50/50 revenue share model where they receive half of actual booking revenue. Monthly payouts via SEPA or PayPal.
- Service Provider Directory: Service providers (real estate, insurance, language schools, tax advisors, legal/visa) pay monthly listing fees of €99-299 for directory presence with unlimited leads and queries. Also earn commission (10-25%) per successful referral.
- Concierge Service (Launching): Premium concierge service for end users at €249 one-time fee. Includes dedicated relocation advisor, mover selection and negotiation, full coordination, move day support, and settling-in assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free quote comparison for users |
| Unit Pricing | Pay-as-you-go | Moving company lead pricing |
| Transaction based/ take rate | Monthly | Affiliate per-lead model |
| Transaction based/ take rate | Monthly | Affiliate revenue share model |
| Subscription | Monthly | Service provider directory listing |
| Transaction based/ take rate | Pay-as-you-go | Service provider referral commission |
| One time/ perpetual license | Pay-as-you-go | Premium concierge service (launching) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ReloAdvisor product offering
Product offeringCore offering
ReloAdvisor operates a free online comparison marketplace that matches individuals and businesses planning international relocations with up to 5 quotes from verified moving companies within 24 hours, across 150+ countries and 9 languages. The platform monetizes through per-lead fees from moving companies (€10-20), monthly directory listings and referral commissions from service providers (real estate, insurance, language schools, tax, legal/visa), and a launching €249 premium Concierge Service for full-service relocation management.
Product overview
ReloAdvisor operates as a comparison marketplace platform connecting individuals and businesses planning international moves with verified moving companies. The core product is the quote comparison platform that delivers up to 5 competitive quotes from verified movers within 24 hours. The product portfolio includes the International Moving Cost Calculator for instant estimates, a premium Concierge Service (€249 one-time fee) for personalized relocation management, Corporate and Office Relocation modules for enterprise clients, Moving Guides content resources for destination planning, and Moving Boxes for packing materials. The platform covers 150+ countries with over 500 verified moving companies in its network.
Differentiator
Problem solved
Functional benefit
Products and services
- International Moving Quote Comparison Platform Core marketplace platform where individuals and businesses fill out a short online form specifying origin, destination, and move details, then receive up to 5 tailored quotes from verified international moving companies within 24 hours. Free for users, with direct booking through the chosen mover.
- International Moving Cost Calculator Free online tool that provides an instant cost estimate for an international move based on pickup address, delivery country, home size, and move date, helping users gauge budget before requesting full quotes.
- Concierge Service (Premium Relocation Management) Premium full-service relocation management for end users and corporate clients at a €249 one-time fee. Includes a dedicated relocation advisor, vetted mover selection and price negotiation, full move coordination including scheduling, customs, and insurance, move-day oversight, and settling-in assistance covering utilities, banking, and registration.
- Corporate Relocation Services Enterprise-grade relocation services for companies managing employee transfers internationally, providing tailored solutions for company-organized moves, supported by the same verified mover network used by individual users.
- Moving Boxes (Packing Materials) Retail supply of packing materials and boxes used by customers preparing for an international move, sold through ReloAdvisor's online store.
Quantifiable outcome
- Save up to 40% on international moving costs
- +6 more outcomes
Companies that use ReloAdvisor
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
ReloAdvisor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
ReloAdvisor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MovewarecoreCRM integration partner allowing moving companies to receive leads directly into their existing systems. Enables automated lead flow without manual data entry.
- ReedgecoreCRM integration partner for lead delivery. Moving companies can connect their Reedge CRM to receive verified leads automatically.
- MovemancoreCRM integration partner for international moving companies. Provides seamless lead management through existing Moveman systems.
- BymoverscoreCRM integration partner enabling moving companies to receive and manage leads directly in their Bymovers platform.
- International Association of Movers (IAM)minorIndustry association membership. ReloAdvisor is a proud member of this global moving industry organization.
- FIDI Global AllianceminorIndustry association membership in the international moving sector. Represents the company's commitment to quality standards.
- OMNI — Overseas Moving Network InternationalminorIndustry association membership demonstrating adherence to international moving standards and best practices.
- BAR — British Association of RemoversminorUK-focused industry association membership for companies operating in the British moving market.
- EIA — European International AssociationminorEuropean industry association membership representing quality standards in international relocation services.
Scale indicators11 records
ReloAdvisor competitors and assessment
Company assessmentDirect peers
- Movebuddha: Online moving comparison platform that connects users with vetted moving companies for both domestic and international relocations. Directly comparable as a lead-generation marketplace with verification and quote-comparison features targeting the same end-user pain point.
- Moving.com: Aggregator-style moving comparison site offering quotes, moving guides, and cost calculators. Highly comparable as a lead-generation platform in the relocation space, with overlapping content and matching functionality.
- MyMovingReviews: Reviews and comparison site for moving companies, including international movers. Comparable in its role of helping users evaluate and select movers, overlapping with ReloAdvisor's verification-and-matching value proposition.
- Movers.com: Long-standing online marketplace for comparing moving company quotes, including international moves. Closely mirrors ReloAdvisor's core quote-comparison model and customer base of individuals seeking verified movers.
- Relocate.world: International relocation advisory and comparison platform serving individuals and corporate clients. Directly comparable in international relocation focus, comparison model, and target customer segment.
- MoveAdvisor: Online moving comparison platform offering free quotes from moving companies for both domestic and international relocations. Comparable as a self-serve comparison marketplace targeting the same end-user pain point of identifying trustworthy movers.
Broad incumbents
- Cartus: Established corporate relocation and global mobility services provider. Relevant comparable for ReloAdvisor's enterprise corporate-relocation module and any future full-service offerings.
- Sirva: Global end-to-end relocation and moving services provider serving corporate and government clients. Comparable as a broader incumbent that ReloAdvisor's concierge offering would compete with for managed relocation contracts.
- Graebel Companies: Large global mobility and relocation management organization offering full-service corporate relocation. Overlaps with ReloAdvisor's corporate relocation and concierge ambitions at the enterprise tier.
Emerging players
- Updater: US-focused digital moving platform offering utility transfer, address update, and moving-related services. Comparable as a tech-enabled relocation adjacencies platform that could expand into international or corporate modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ReloAdvisor social profiles
Digital presenceReloAdvisor financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReloAdvisor leadership team
Management profileNumber of profiles
Profiles1 record
ReloAdvisor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReloAdvisor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReloAdvisor
What does ReloAdvisor do?
ReloAdvisor operates a free online comparison marketplace that matches individuals and businesses planning international relocations with up to 5 quotes from verified moving companies within 24 hours, across 150+ countries and 9 languages. The platform monetizes through per-lead fees from moving companies (€10-20), monthly directory listings and referral commissions from service providers (real estate, insurance, language schools, tax, legal/visa), and a launching €249 premium Concierge Service for full-service relocation management.
Is ReloAdvisor a public or private company?
ReloAdvisor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReloAdvisor founded?
ReloAdvisor was founded in 2007. It employs 1 to 10 people.
Where is ReloAdvisor based?
ReloAdvisor is headquartered in Hoornaar, Netherlands, in the Europe region.
How does ReloAdvisor make money?
Four revenue lines are on record. Lead Generation Fees (Moving Companies) is the primary driver. The others are affiliate Referrals, service Provider Directory and concierge Service (Launching).
Who are ReloAdvisor's main competitors?
Direct peers on record are Movebuddha, Moving.com, MyMovingReviews, Movers.com, Relocate.world and MoveAdvisor. Broad incumbents are Cartus, Sirva and Graebel Companies. Updater is listed as an emerging player.
Does ReloAdvisor have an API?
Yes. ReloAdvisor offers API integration for moving companies to receive leads directly into their CRM systems. Partners can connect with Moveware, Reedge, Moveman, or Bymovers for direct lead delivery. Alternatively, leads can be received via email.
What industry is ReloAdvisor in?
ReloAdvisor's product category is International Relocation Marketplace. Its primary akta.pro industry code is HSAKACAE, International Relocation Management (End-to-End), with a secondary code of HSAKAJAJ, Assignment Management (Domestic/International, Short/Long-Term). Its NAICS code is 561599 and its SIC code is 4731.