Liberta Voyages

What Liberta Voyages does

Liberta Voyages is a privately-held Tunisian travel agency headquartered in Tunis that operates an online travel platform with a supplementary network of physical branches. The company is registered as a Category A travel agency in Tunisia, holds ISO 9001 certification issued by TÜV, and self-describes as the first luxury tour operator in Tunisia with more than 15 years of operating experience. Its primary product lines are hotel bookings across Tunisia and international destinations, organized tour packages to Turkey, Morocco, Egypt, and domestic Tunisia, dedicated Omra (Mecca pilgrimage) programs in both VIP and à la carte variants, ferry and boat tickets, and visa processing services. Pricing for organized packages ranges roughly from 2,639 TND to 4,689 TND per person; hotel nightly rates span budget, mid-range, and luxury tiers. Multiple currencies (TND, EUR, USD) and card payment schemes (MasterCard, Visa) are accepted.

The underlying technology is the BeSmart booking and reservation platform developed by BePrime Tech, which powers the liberta.travel website, payment processing, and the recently launched Liberta Wallet e-wallet mobile application available on Google Play and the Apple App Store. All distribution flows through this platform combined with a network of 14 agency offices — 13 across Tunisia (Tunis HQ, Sfax, Djerba, Sousse, Nabeul, Hammam-Lif, Gabès, Ennasr, Kairouan, Zaghouan, Seliana, Sidi Bouzid) and one international branch in Brussels, Belgium. Airline supply is sourced through partnerships with Turkish Airlines, Royal Air Maroc, and Egyptair.

Liberta Voyages generates revenue on a transaction-fee basis: commissions on hotel bookings, markups on organized package tours, sale of Omra pilgrimages, ferry tickets, and professional-service fees for visa processing. Customer acquisition combines direct-to-consumer digital channels (liberta.travel, Facebook, Instagram, YouTube) with high-touch, sales-led engagement through physical branches and a 24/7 phone line. The primary customer segments are Tunisian domestic travelers, Tunisian outbound travelers, religious pilgrims undertaking Omra, with secondary persona-based targeting of families and couples. The company owns no subsidiaries, has no parent, and discloses no external funding rounds.

Name

Liberta Voyages

Legal name

Liberta Voyages

Website

https://liberta.travel

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Liberta Voyages is a Tunisian online and offline travel agency operating 13 branches in Tunisia and one in Brussels, offering hotel bookings, organized tours to Turkey, Morocco and Egypt, Omra pilgrimage packages, ferry tickets, and visa services through its BeSmart-powered booking platform and Liberta Wallet e-wallet app.

Ownership category

akta.pro rank

Product category

Online Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Online travel agency
• Hotel reservations
• Pilgrimage packages
• Organized tour packages
• Travel booking services

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Reservations Commission: Liberta Voyages earns commission on hotel bookings made through its platform for hotels in Tunisia and worldwide. Prices range from approximately 85,000 TND to 671,429 TND per night depending on hotel category and season.
2. Organized Package Tours: Sale of pre-packaged travel packages including flights, accommodation, transfers, and guided visits. Packages range from approximately 2,639 TND to 4,689 TND per person, including Turkey (Marmaris-Fethiye, Istanbul, Antalya), Morocco (Marrakech-Casablanca), Egypt (Cairo-Sharm El Sheikh), and domestic Tunisia.
3. Omra and Pilgrimage Packages: Specialized religious travel packages for Omra (minor pilgrimage to Mecca) with VIP and customizable options, including accommodation, transport, and spiritual guidance services.
4. Boat Tickets: Sale of boat/marine tickets for ferry and cruise services.
5. Visa Services: Visa registration and processing services for international travel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Liberta Voyages is an online travel agency (OTA) that sells hotel reservations in Tunisia and worldwide, organized international tour packages to destinations such as Turkey, Morocco, and Egypt, specialized Omra (Umrah) pilgrimage packages with VIP and à la carte options, boat/ferry tickets, and visa processing services. The company serves individual travelers through its BeSmart-powered booking platform, complemented by 14 physical agency branches and a mobile e-wallet app (Liberta Wallet) for payments and bookings.

Product overview

Liberta Voyages operates a comprehensive online travel agency platform offering hotel bookings in Tunisia and internationally, organized Umrah pilgrimages (VIP and standard packages), international travel packages, boat tickets, and visa services. The company also provides a mobile e-wallet application (Liberta Wallet) for payment management. The product portfolio centers on the BeSmart-powered booking platform that enables customers to search and reserve hotels, package holidays, and pilgrimage services across multiple destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Booking Platform

Quantifiable outcome

• Rigorous quality charter ensures travel experiences with charm, refinement, and intense emotions

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BeSmart (BePrime Tech)coreTechnology or IntegrationBeSmart is the technology platform powering Liberta Voyages' online booking system, website infrastructure, and e-wallet application (Liberta Wallet). The partnership provides the technical backbone for all online reservations, payment processing, and booking management.
• Royal Air MarocminorOthersAirline partner providing flight services for organized travel packages departing from Tunisia, including Morocco packages.
• Turkish AirlinesminorOthersAirline partner providing flight services for Turkey packages including Istanbul, Antalya, Marmaris, and Fethiye destinations.
• EgyptairminorOthersAirline partner providing flight services for Egypt packages including Cairo and Sharm El Sheikh destinations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lastminute.com: European OTA offering dynamic package holidays (flight + hotel) with last-minute deals and curated getaways. Comparable to Liberta's organized package-tour model, particularly for Mediterranean and North African destinations.
• Voyage Privé: Private travel club focused on luxury hotel and holiday packages at member-only prices, with strong Mediterranean and MENA destination coverage. Directly comparable to Liberta on luxury positioning and curated package tours.
• Selectour Afat: French-headquartered cooperative travel agency network with strong Tunisia and North Africa presence. Like Liberta, Selectour blends physical retail branches with package tours, leisure holidays, and pilgrimage-adjacent offerings for francophone travelers.
• eDreams ODIGEO: European OTA group offering flights, hotels, and dynamic packages across Europe, Middle East, and Africa. Comparable as a multi-product travel platform serving outbound travelers from the same francophone and Mediterranean catchment.
• Wego: Middle East–headquartered travel meta-search and booking platform operating across MENA. Comparable as a digital travel platform serving outbound travelers from the same region, though more focused on meta-search than curated packages.
• Almosafer: Seera Group's Saudi travel and tourism platform serving MENA travelers with flights, hotels, packages, and religious tourism including Umrah. Closest direct peer in terms of MENA outbound travel focus, package-tour model, and Omra specialization.

Broad incumbents

• TUI Group: Global integrated tour operator with packaged holidays, charter flights, and resort concepts across the Mediterranean and North Africa. Overlaps with Liberta on package tours to Turkey, Morocco, and Egypt but at vastly larger scale and with owned capacity.
• Expedia Group: Global OTA conglomerate with hotels, flights, packages, and loyalty programs. Direct competitor in the hotel and package booking categories, particularly for Tunisian outbound travelers using its consumer brands (Expedia, Hotels.com, Vrbo).
• Booking.com: Global OTA leader with deep hotel inventory in Tunisia and worldwide. A broad incumbent competing directly with Liberta's hotel booking vertical and increasingly encroaching on package tours, but not focused on Omra or Tunisia-specific retail service.

Emerging players

• Umrahme: Digital-first Umrah booking platform focused on end-to-end pilgrimage packages from multiple source markets. Comparable to Liberta on the Omra vertical specifically, and likely a more digitally scaled competitor as Umrah moves online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC03HGaGPe9o_cXrv9dNnXRg
• Facebookfacebook.com/Liberta.Voyages
• Instagraminstagram.com/libertavoyages
• LinkedInlinkedin.com/company/libertavoyages

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberta Voyages