What Vi Digital does

Vi Digital is a private video advertising platform headquartered in Almaty, Kazakhstan, operating since 2016 as the largest seller of media opportunities in the Kazakh internet (Kaznet). The company aggregates and resells online video (OLV) advertising inventory across exclusive rights on the country's dominant premium video platforms, including Megogo.net, Tvigle.ru, CTC media (more.tv), and Showjet.ru, as well as a broader network of CIS-wide platforms (Buzzoola, YABBI, Videonow, Advark, Moevideo, Nativeroll) and local Kazakhstani editorial sites (informburo.kz, nur.kz, and others). This combined reach delivers cumulative coverage of approximately 78% of Kazakhstan's population, equating to 14 million unique users and roughly 400 million monthly video ad impressions, with a reported >90% viewability rate and 70% video completion rate validated against independent TNS CA measurements on Cinema Premium inventory.

The product surface consists of four core formats: Cinema Premium (exclusive in-player placements with guaranteed brand safety), In-Stream Ads (linear video ads across Web, Mobile, and Smart TV), Out-Stream Ads (auto-start players in editorial content), and In-App Ads (mobile application formats). Inventory is packaged into standardized monthly OLV offerings with guaranteed impressions, reach, VTR, and CTR metrics, totaling approximately 1.12 billion impressions per month across the three web-based packages and supported by Google Data Studio dashboards that publish monthly per-site statistics on reach, sociodemographics, and geo-targeting.

Commercially, Vi Digital operates a sales-led go-to-market selling monthly OLV packages directly to enterprise advertisers (PepsiCo, P&G, Coca-Cola, Nestle, Unilever, McDonald's, Bayer, Volkswagen, Chevrolet, Beeline, Kcell, Sberbank, Yandex, OLX, Danone) and through agency-mediated relationships with Kazakhstan's leading advertising holding companies (OMD, Publicis, Havas, Mindshare, Media Direction). Revenue is generated exclusively through advertising placements with no disclosed alternative streams. The company is an active member of the Central Asian Advertising Association and operates from a single Almaty office (Timiryazeva 42, K15/109, office 501) with 11–50 employees; no parent entity, funding history, ownership structure, or management team details are publicly disclosed.

Name

Vi Digital

Legal name

Vi Digital

Website

https://videocom.kz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vi Digital is a Kazakhstan-based video advertising platform that aggregates exclusive and network OLV inventory to sell Cinema Premium, In-Stream, Out-Stream, and In-App ad placements reaching 14 million monthly users, serving enterprise advertisers and major advertising agencies operating in the Kazakhstani and CIS markets.

Ownership category

akta.pro rank

Product category

Digital Video Advertising

NAICS

Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

Keywords

• Video advertising platform
• Online video ads
• In-stream advertising
• Premium video inventory
• Programmatic video ads

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Video Advertising Placements: Vi Digital sells advertising space on popular online video resources and within their advertising network. They offer various formats including in-stream, outstream, video seeding, and in-app ads. Revenue is generated through monthly OLV packages with guaranteed inventory quantities, reach, VTR, and CTR metrics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Vi Digital sells online video (OLV) advertising placements in Kazakhstan through four core products: Cinema Premium (exclusive brand-safe in-player ads), In-Stream Ads (linear video ads across Web, Mobile, Smart TV), Outstream Ads (auto-start players in editorial content), and In-App Ads (mobile app ad formats). The company aggregates video and editorial inventory from premium CIS and Kazakhstani publishers and offers monthly OLV packages with guaranteed impressions, reach, VTR, and CTR metrics.

Product overview

Vi Digital is a video advertising platform that aggregates and sells advertising inventory across video platforms and editorial content sites in Kazakhstan and the CIS region. The company offers four core advertising products: Cinema Premium (exclusive in-player ad placement with premium brand-safe environment), In-Stream Ads (linear video ads across multiple platforms), Out-Stream Ads (auto-start players in editorial content), and In-App Ads (formats within mobile applications). These products are distributed through the company's advertising network comprising major CIS video platforms and local Kazakh resources, enabling access to 14 million unique Kazakh internet users monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinema Premium Exclusive premium video ad placement inside a video player during collective viewing with guaranteed 100% brand safety, independent WEB INDEX measurements by TNS CA, large-screen display, and low ad load. Available monthly package includes 310,661,007 ad placements reaching about 4,978,892 unique users with 80% VTR and 3% CTR.
• In-Stream Ads Advertising in linear video content shown in video players across Web, Mobile, and Smart TV platforms, with broad reach, interactivity, engagement metrics, and transparent analytics. Monthly In-Stream network package provides 797,382,004 placements reaching about 4,921,476 unique users with 88.9% VTR and 1.37% CTR.
• Out-Stream Ads Auto-start video player placed in editorial content, displayed when the user scrolls to the player visibility zone, capturing reading audiences without competing in advertising noise. Monthly Out-Stream network package provides 16,911,565 placements reaching about 2,661,729 unique users with 51.6% VTR and 0.15% CTR.
• In-App Ads Various video advertising formats inside mobile applications, reaching exclusive mobile audiences with high attention, detailed statistics, and flexible targeting settings.

Quantifiable outcome

• 78% population coverage in Kazakhstan
• +4 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Megogo.netcoreTechnology or IntegrationExclusive advertising rights holder for video content on Megogo.net - one of the largest video streaming platforms in Kazakhstan. Provides premium video inventory for Cinema Premium and In-Stream ad placements.
• Tvigle.rucoreTechnology or IntegrationExclusive advertising rights for Tvigle.ru video platform, providing access to Russian-speaking audience in Kazakhstan for targeted video advertising campaigns.
• CTC Media (more.tv)coreTechnology or IntegrationExclusive advertising placement rights on CTC Media properties including more.tv, offering premium serial and entertainment content for brand advertising.
• Showjet.rucoreTechnology or IntegrationOnline cinema platform with exclusive advertising rights, providing access to dedicated viewer base for video advertising placements.
• BuzzoolamajorTechnology or IntegrationNative advertising platform integrated into Vi Digital's advertising network, providing native video advertising capabilities across the network.
• YABBImajorTechnology or IntegrationProgrammatic platform integrated with Vi Digital network for automated video advertising buying and optimization.
• VideonowmajorTechnology or IntegrationVideo advertising technology platform partner providing video player and ad serving technology integrated into the Vi Digital network.
• AdvarkmajorTechnology or IntegrationVideo advertising network partner providing additional inventory and technology capabilities for Vi Digital's Kazakhstan operations.
• Central Asian Advertising Association (CAA)minorOthersActive member of the Central Asian Advertising Association, contributing to industry standards and advertising market development in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Advark: Video advertising network operating in CIS and emerging markets. A Vi Digital technology partner that also competes for video ad inventory aggregation and sales across overlapping publisher bases.
• Nativeroll: Native video advertising technology provider operating in CIS markets. Integrated into Vi Digital's network but is itself a competing vendor of outstream and in-feed video ad formats in the same region.
• Seedtag: Global in-content and outstream video advertising platform. Comparable to Vi Digital's Out-Stream and Cinema Premium products in its emphasis on contextually placed, high-viewability video ads for enterprise brands.
• Buzzoola: Native and video advertising platform serving CIS markets. Listed as a Vi Digital partner but also a direct competitor for native/outstream video ad inventory across the same Russian-speaking audience that Vi Digital targets.
• Teads: Global outstream video advertising platform with premium publisher relationships. Competes directly with Vi Digital's Out-Stream product offering and pursues enterprise advertisers with similar brand-safety and viewability narratives.
• Videonow: Video advertising technology and player platform serving Russian and CIS markets. Provides ad-serving technology to Vi Digital but also sells competing inventory and video player solutions to publishers.
• YABBI: Programmatic video advertising platform in CIS markets. A Vi Digital partner for programmatic buying but also a competing ad tech stack that could disintermediate regional video ad sales.
• Moevideo: Video platform and ad network in CIS markets. Listed as a Vi Digital partner but operates comparable video ad inventory aggregation capabilities for similar publishers and advertisers in the region.

Broad incumbents

• Magnite: Global independent video SSP formed from the merger of Rubicon Project and SpotX. Operates at significantly larger scale across CTV and online video, representing a potential competitive threat as it expands into emerging markets where Vi Digital operates.
• FreeWheel: Premium video ad management platform owned by Comcast. Provides ad serving and monetization for premium video publishers — the same publisher category that Vi Digital aggregates — making it a structural competitor for premium video inventory at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Videocom9
• Facebookfacebook.com/onlinevideoad
• LinkedInlinkedin.com/company/vi-digital-kazakhstan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vi Digital