Yabbi
Yabbi is a Russian SaaS mobile in-app advertising platform operating on openRTB, serving brand advertisers with its DSP/DMP and mobile publishers with its SSP/mediation platform (Mobileadx), anchored by proprietary data partnerships with SimilarWeb, Platforma/Rostelecom, and Evotor.
- Company typePrivate
- Founded2017
- HeadquartersKrasnodar, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Yabbi does
Yabbi (OOO «YA BBI», registered Krasnodar, Russia, founded 2017) is a Russian mobile in-app advertising SaaS platform serving two customer sides: brand advertisers seeking in-app media placements and mobile publishers/app developers seeking to monetize their inventory. The platform operates on the openRTB protocol and combines a DSP (Yabbi In-app Environment) with a DMP (Yabbi DMP and Smart Panel) for advertisers, and an SSP/mediation platform (Mobileadx) for publishers, supported by a proprietary SDK integrated into Digital Alliance.
The platform's differentiated technology layers include AppCheck (combining Yabbi and SimilarWeb algorithms to predict app installations on user devices via an AppGraph), Data Matching (linking device IDs such as GAID/IDFA with mobile operator MSISDN identifiers), and Cross-TV Multi-Screener (developed with Platforma/Rostelecom to combine TV viewership and in-app data for cross-screen targeting). The company targets brand advertising outcomes (CTR, VTR, CPI) with a real-time KPI optimization engine and offers brand lift, cross-platform, and sales lift measurement through its Analytics Suite.
Yabbi monetizes through advertising fees from advertisers (CPM/CPC/CPI and other performance models with quote-based, individually calculated pricing) and through publisher monetization transaction fees (sharing revenue generated through Mobileadx and Yabbi Mediation). Sales are conducted B2B via direct account managers from offices in Krasnodar (headquarters) and Moscow (client office), with a sales-led, event-driven GTM motion targeting enterprise clients. The company is an accredited Russian IT company (registration #10035) and its software is registered in the Russian Ministry of Digital Development software registry (entry #29941, dated 2025-10-06). It has 47 specialists, 2,000+ rated mobile applications in its network, and 8,600 completed campaigns, with named clients including Megafon, Volvo, Stockmann, VTB, and Tele2.
Yabbi firmographics
Firmographics- Name
- Yabbi
- Legal name
- Obshchestvo s ogranichennoy otvetstvennostyu «YA BBI» (OOO «YA BBI»)
- Website
- https://yabbi.me
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yabbi is a Russian SaaS mobile in-app advertising platform operating on openRTB, serving brand advertisers with its DSP/DMP and mobile publishers with its SSP/mediation platform (Mobileadx), anchored by proprietary data partnerships with SimilarWeb, Platforma/Rostelecom, and Evotor.
- Ownership category
- akta.pro rank
Yabbi industry classification
Industry- Product category
- Mobile Advertising Technology (AdTech)
- NAICS
- Advertising Agencies (541810)
- akta.pro primary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Yabbi is headquartered
LocationHeadquarters
- HQ city
- Krasnodar
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Yabbi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising fees from advertisers: Yabbi charges advertisers for placing brand advertisements in mobile applications through its platform. The platform provides tools for campaign management, targeting, and optimization. Pricing is determined based on various parameters and calculated individually for each customer. Revenue comes from CPM, CPC, CPI, and other performance-based models.
- Publisher monetization and mediation services: Yabbi provides monetization tools and mediation services to mobile app developers and publishers. The company takes a share of advertising revenue generated through its platform. Publishers receive payments through direct sales and partner networks.
- Software licensing (SaaS): Yabbi software is a SaaS solution deployed in the cloud and accessible via the internet. Rights to software may be provided to third parties based on contracts, with license scope defined by the agreement. Tariffs are quote-based and individually calculated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Yabbi product offering
Product offeringCore offering
Yabbi is a Russian SaaS-based mobile in-app advertising platform that operates on the openRTB protocol. It provides advertisers with programmatic DSP/DMP tools for running in-app brand campaigns with advanced targeting and KPI optimization, and provides publishers and mobile app developers with the Mobileadx SSP and Yabbi Mediation platform for monetizing their mobile application inventory.
Product overview
Yabbi is a Russian mobile in-app advertising platform operating as a SaaS solution with two primary customer-facing products: Mobileadx (an SSP/mediation platform for publishers to monetize apps) and the Yabbi In-app DSP/DMP (for advertisers to run programmatic campaigns). The platform connects publishers with 2,000+ rated apps and has facilitated 8,600 campaigns earning over 1 billion rubles. Supporting modules include Yabbi Smart Panel for audience profiling, AppCheck for app installation prediction using SimilarWeb data, Data Matching for cross-device identity resolution, Yabbi Multi-Screener for cross-TV/in-app targeting via Platforma, Yabbi Mediation for ad network optimization, and Analytics Suite covering Brand Lift, Media Hills, and Sales Lift measurement. The platform uses openRTB protocol for programmatic buying and deploys its own SDK for publishers.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobileadx by Yabbi Supply-Side Platform (SSP) solution for publishers and mobile app developers to monetize their applications through programmatic advertising. Part of the Yabbi mediation platform for maximizing ad revenue.
- Yabbi In-app Environment Programmatic DSP/DMP platform for advertisers to run in-app advertising campaigns with targeting based on de-personalized user profiles, supporting openRTB protocol. Includes campaign management, audience targeting, and KPI optimization.
- Yabbi Smart Panel Audience profiling tool enabling construction of custom audience segments using multiple data dimensions including demographics, app usage, geolocation history, and TV preferences.
- AppCheck Technology combining Yabbi and SimilarWeb data with algorithms to predict whether a user has a specific app installed on their device, building AppGraph of app relationships and affinity scores.
- Yabbi Multi-Screener (Cross TV) Joint solution with Platforma enabling advertisers to target in-app audiences based on TV viewing preferences, exclude users who saw TV ads, and profile app audiences by TV habits.
- Yabbi Mediation Automated SSP/mediation platform maximizing app monetization through real-time bidding with multiple ad networks, enabling high fill-rates and optimized CPM.
- Yabbi SDK Official in-app partner SDK for Digital Alliance enabling publishers to monetize apps. Supports Unity, Cordova, and Construct 3 platforms with quick integration plugins.
- YABBI Software Proprietary SaaS software solution (entry #29941 in Russian Software Registry) providing internet advertising services via openRTB protocol, including automated ad buying, targeting, KPI optimization, analytics, and campaign management.
Quantifiable outcome
- 2,000+ mobile applications with 4-5 star ratings in network
- +4 more outcomes
Companies that use Yabbi
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Yabbi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability2 records
Feature9 records
Yabbi partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- t2flagshipSince December 2024, Yabbi joined the t2 ecosystem as an exclusive partner for analytics and targeting based on data in in-app advertising. This is a flagship partnership within the t2 ecosystem.
- SimilarWebcoreYABBI expanded knowledge about audiences through integration with SimilarWeb data. Combines Yabbi tools with SimilarWeb algorithms to predict with high accuracy whether a user has a specific app installed on their device.
- Platforma (Rostelecom)corePartnership with Platforma enables aggregation of Rostelecom data and determination of user preferences based on visits to thematic resources and Wink TV set-top boxes. Also enables cross-TV campaigns combining TV and in-app audience data.
- Admob (Google)minorPartner advertising network for mobile in-app advertising. Admob provides advertising inventory and integration with Yabbi's platform.
- ApplovinminorPartner advertising network integrated with Yabbi's mediation platform for publisher monetization.
- Unity AdsminorPartner advertising network integrated with Yabbi's platform for serving video and display ads in mobile apps.
- ChartboostminorPartner advertising network integrated with Yabbi for in-app advertising services.
- Digital AlliancecoreYabbi SDK is an official in-app partner of Digital Alliance, providing certified integration for mobile app monetization.
- EvotorcoreEvotor provides smart terminals/online cash registers for small and medium businesses across Russia. Their terminals can work in MAC address scanner mode, enabling audience segment collection based on purchase interests from receipts.
- Facebook Audience NetworkminorPartner advertising network integrated with Yabbi platform for serving ads.
- Yandex Mobile AdsminorPartner advertising network integrated for serving mobile ads.
- MyTargetminorPartner advertising platform integrated with Yabbi for targeted advertising.
- BuzzoolaminorPartner advertising network integrated with Yabbi platform.
- VungleminorPartner video advertising network integrated with Yabbi.
- InMobiminorPartner mobile advertising network integrated with Yabbi platform.
- IronsourceminorPartner advertising network integrated for in-app advertising.
- TapjoyminorPartner rewarded video advertising network integrated with Yabbi.
- MintegralminorPartner advertising network integrated with Yabbi platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Yabbi competitors and assessment
Company assessmentDirect peers
- Between Digital: Between Digital is a Russian programmatic advertising platform integrated with Yabbi's mediation stack. It competes for both advertiser demand and publisher traffic in the same Russian mobile in-app market.
- AdRiver: AdRiver is one of the longest-standing Russian digital advertising companies, providing ad serving, targeting, and verification services. It serves similar advertisers and publishers with overlapping campaign management and measurement capabilities.
- Buzzoola: Buzzoola is a Russian digital advertising network with influencer and programmatic capabilities. It is integrated as a partner network in Yabbi's mediation while also serving as a competing supply source for advertisers.
- Segmento: Segmento is a Russian programmatic DSP/SSP focused on data-driven targeting. It competes with Yabbi's DSP and DMP for advertiser and publisher relationships in the Russian market.
- Getintent: Getintent is a Russian programmatic advertising platform offering DSP capabilities for brand and performance campaigns. It is integrated with Yabbi's mediation and competes for Russian advertiser budgets.
- myTarget (VK / Mail.ru): myTarget is the advertising platform of VK/Mail.ru Group, offering mobile in-app, social, and programmatic advertising. It is a direct competitor for both advertiser demand and publisher supply in Russia, and is listed as an integrated partner network in Yabbi's stack.
- Yandex Mobile Ads: Yandex's mobile in-app advertising arm operates a DSP/SSP integrated with Yandex's broader search and data ecosystem. It directly competes with Yabbi for advertiser and publisher budgets in the Russian market and is the most prominent domestic alternative.
Broad incumbents
- AppLovin: AppLovin is a global mobile ad tech platform with mediation, DSP, and SDK capabilities comparable to Yabbi's stack. It is also a partner network in Yabbi's mediation, while competing for the same advertisers and publishers worldwide.
- ironSource (Unity): ironSource, now part of Unity, is a global mobile ad monetization and mediation platform. It is a partner network in Yabbi's stack and competes for publisher monetization and advertiser demand in mobile in-app.
- InMobi: InMobi is a global mobile advertising network and DSP with audience targeting capabilities. It is integrated with Yabbi's mediation and competes for cross-border mobile in-app budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Yabbi social profiles
Digital presenceYabbi compliance and trust
Trust signalCompliance3 records
Yabbi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yabbi leadership team
Management profileNumber of profiles
Yabbi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yabbi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yabbi
What does Yabbi do?
Yabbi is a Russian SaaS-based mobile in-app advertising platform that operates on the openRTB protocol. It provides advertisers with programmatic DSP/DMP tools for running in-app brand campaigns with advanced targeting and KPI optimization, and provides publishers and mobile app developers with the Mobileadx SSP and Yabbi Mediation platform for monetizing their mobile application inventory.
Is Yabbi a public or private company?
Yabbi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yabbi founded?
Yabbi was founded in 2017. It employs 11 to 50 people.
Where is Yabbi based?
Yabbi is headquartered in Krasnodar, Russia, in the Europe region.
How does Yabbi make money?
Three revenue lines are on record. Advertising fees from advertisers are the primary driver. The others are publisher monetization and mediation services and software licensing (SaaS).
Who are Yabbi's main competitors?
Direct peers on record are Between Digital, AdRiver, Buzzoola, Segmento, Getintent, myTarget (VK / Mail.ru) and Yandex Mobile Ads. Broad incumbents are AppLovin, ironSource (Unity) and InMobi.
Does Yabbi have an API?
No public API is recorded for Yabbi.
What industry is Yabbi in?
Yabbi's product category is Mobile Advertising Technology (AdTech). Its primary akta.pro industry code is MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI). Its NAICS code is 541810.