Elouan Wines

What Elouan Wines does

Elouan Wines produces Oregon-sourced wines — Pinot Noir, Chardonnay, and Rosé, in both standard and Reserve tiers — and sells them exclusively direct-to-consumer through its own e-commerce storefront and the Exploration Club subscription. The brand is positioned around a multi-AVA Oregon provenance story, sourcing fruit from Willamette Valley, Umpqua Valley, and Rogue Valley, which gives it label-level blending flexibility and supply diversification versus single-region peers. Elouan is one of five labels in the Stoller Wine Group portfolio (alongside Stoller Family Estate, Chehalem Wines, History, and Chemistry), operates from Dayton, Oregon, was founded in 2015, and employs 11-50 staff.

The business model is single-channel DTC: there is no disclosed wholesale, restaurant, or B2B distribution, and the company only ships to U.S. states where direct-to-consumer wine shipment is legally permitted. Bottle pricing sits in the $20-$50 range and case pricing in the $240-$600 range, with wine club members receiving roughly a 20% discount through the Exploration Club, creating a recurring-revenue vector layered on top of one-off purchases. Commercial operations are supported by a dedicated trade and media portal plus an active social presence across Instagram, Facebook, Pinterest, and LinkedIn.

There are no disclosed funding rounds, acquisitions, partnerships, awards, or AI/technology capabilities in the source material. The brand runs on a traditional winemaking and standard e-commerce stack, with operational and capital support coming from its Stoller Wine Group parent rather than from external venture or growth-equity capital.

Name

Elouan Wines

Legal name

Stoller Wine Group

Website

https://elouanwines.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Elouan Wines is an Oregon-sourced wine brand producing Pinot Noir, Chardonnay, and Rosé in standard and Reserve tiers, selling exclusively direct-to-consumer through its website and Exploration Club subscription. Founded in 2015, it is one of five labels in the Stoller Wine Group portfolio.

Ownership category

akta.pro rank

Product category

Premium Wine (Oregon Pinot Noir, Chardonnay, Rosé)

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Oregon Pinot Noir
• Premium wine production
• Wine club membership
• Direct-to-consumer wine
• Willamette Valley wines

Headquarters

HQ city

Rutherford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce platform. Products sold by bottle and case with tiered pricing for wine club members. Standard and reserve varietals offered.
2. Wine Club Membership: Subscription-based wine club with Exploration Club membership offering exclusive member pricing on all wines and curated selections delivered to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Elouan Wines produces and sells premium Oregon Pinot Noir, Chardonnay, and Rosé wines under a direct-to-consumer model. The portfolio includes standard tier wines (Pinot Noir, Rosé, Chardonnay) and a Reserve tier (Reserve Pinot Noir, Reserve Chardonnay), with fruit sourced from Willamette Valley, Umpqua Valley, and Rogue Valley vineyards. Sales occur online through the Stoller Wine Group e-commerce storefront and the Exploration Club wine club subscription, shipped to U.S. states where direct wine shipment is permitted.

Product overview

Elouan (meaning 'good light') is an Oregon wine company producing premium Pinot Noir, Chardonnay, and Rosé wines. The portfolio includes standard and Reserve tier wines sourced from three distinct Oregon regions: Willamette Valley (world's premier Pinot Noir region with 150-mile reach), Umpqua Valley (the hundred valleys shaped by Klamath, Coast Range, and Cascades collision), and Rogue Valley (three distinct valleys with dramatic day-to-night temperature shifts). The wines emphasize Oregon's cool climate character with intense structure and vibrant acidity. Standard wines include 2022 Pinot Noir, 2023 Rosé, and 2023 Chardonnay; Reserve tier includes 2023 Reserve Pinot Noir and 2023 Reserve Chardonnay.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• King Estate Winery: Large Oregon producer of Pinot Noir and Chardonnay with DTC e-commerce and wine club. Comparable in varietal focus and DTC-first distribution strategy.
• A to Z Wineworks: Oregon Pinot Noir-focused producer with broad DTC and wholesale distribution. Comparable varietal mix and Oregon terroir positioning.
• Willamette Valley Vineyards: Oregon-based winery producing premium Pinot Noir and other varietals from Willamette Valley fruit. Directly comparable in product mix, regional sourcing, and DTC wine club focus.
• Erath Winery: Established Oregon Pinot Noir producer with broad distribution and DTC channel. Directly comparable in varietal focus and consumer target segment.
• Domaine Serene: Luxury Oregon Pinot Noir and Chardonnay producer with multi-tier pricing and wine club. Comparable in premium Reserve-style tiering and DTC emphasis.
• Domaine Drouhin Oregon: Premium Oregon Pinot Noir and Chardonnay producer with French Burgundian winemaking approach. Comparable in premium tier pricing, French oak usage, and DTC focus.
• Ponzi Vineyards: Family-owned Willamette Valley winery specializing in Pinot Noir, Chardonnay, and Pinot Gris with DTC wine club. Closely aligned varietal portfolio and Oregon premium positioning.
• Sokol Blosser Winery: Pioneering Oregon winery with DTC wine club and Pinot Noir/Chardonnay focus. Comparable as an established Oregon DTC premium brand.

Others

• Chehalem Wines: Another sister brand under Stoller Wine Group, focused on Willamette Valley Pinot Noir and Chardonnay. Relevant as a portfolio peer sharing the same parent infrastructure and DTC channel.
• Stoller Family Estate: Sister brand under the same Stoller Wine Group parent. Operates from the same Dayton, Oregon campus and shares production, vineyards, and back-office resources, making it the closest corporate and operational comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ElouanWines
• YouTubeyoutube.com/channel/UCFlCqJXbPamxWSBO5YvX2Tg
• Facebookfacebook.com/ElouanWines
• Instagraminstagram.com/Elouanwines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elouan Wines