Ginza Yamagataya

What Ginza Yamagataya does

Ginza Yamagataya (株式会社銀座山形屋) is a Japanese custom suit tailor founded in 1907 (Meiji 40) and headquartered in Chuo-ku, Tokyo. The company designs, manufactures, and sells made-to-measure business suits and formal wear for individual consumers, corporate clients, and institutions, operating through approximately 30 physical retail stores across Japan and a multi-brand portfolio: GINZA YAMAGATAYA (British-style), Sartoria Promessa (Italian-style), and MYSTANA (ladies' pattern-order). All sewing is performed domestically in the company's own factories, anchored by its wholly-owned manufacturing subsidiary 日本ソーイング株式会社, with regional trading subsidiaries handling wholesale operations in West Japan and North Japan.

The business generates revenue through one-time purchases of bespoke suits and custom shirts, corporate uniform orders (B2B), an online shop, gift certificates (Oshitateken), and a sustainability-focused resale channel called Re:Like launched in 2023. Distribution combines a sales-led go-to-market with in-store fittings, an on-site business trip service visiting customer homes and offices, e-commerce via ginyama.shop, and participation in the hometown tax (ふるさと納税) donation scheme as a return-gift supplier. The company markets through Instagram, YouTube, and an official mobile app while maintaining an active new-graduate and mid-career hiring pipeline.

The company was previously listed on the Tokyo Stock Exchange (tyo:8215) but underwent a defensive restructuring in late 2024 and early 2025 — including stock consolidation, treasury share cancellation, dividend elimination, abolition of shareholder benefits, and withdrawal of its continued-listing compliance plan — culminating in a stock delisting announced on February 25, 2025. It continues to operate its retail, manufacturing, and uniform businesses as an unlisted corporation, with five wholly-owned operating subsidiaries and one named enterprise relationship (Toshiba Brave Blues Tokyo rugby team, official suit provider).

Name

Ginza Yamagataya

Legal name

株式会社 銀座山形屋

Website

https://ginyama.co.jp

Company type

Public

Founded year

1907

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ginza Yamagataya is a Tokyo-based, 1907-founded Japanese tailor that designs, manufactures, and sells made-to-measure business suits and uniforms for individual consumers and corporate clients through approximately 30 nationwide retail stores, on-site fitting services, and e-commerce under the GINZA YAMAGATAYA, Sartoria Promessa, and MYSTANA brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bespoke/Custom Suits: Custom-made suits ordered by individual customers, with pattern-made options for both mens and ladies wear
2. Uniform Orders: Corporate uniform orders for businesses and organizations
3. Online Shop Sales: Direct e-commerce sales through official online store
4. Gift Certificates: Oshitateken (tailoring gift certificates) sold for gifting purposes
5. Used Suit Sales (Re:Like): Resale of sample and display suits through certified used select online store

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ginza Yamagataya designs, manufactures, and retails made-to-measure business suits, dress shirts, and corporate uniforms primarily in Japan. Products are sold through approximately 30 branded retail stores across the country, an online shop, and an on-site business trip fitting service for corporate clients. The company also operates a reuse (Re:Like) program and a hometown tax donation gift channel.

Product overview

Ginza Yamagataya is a traditional Japanese custom tailoring company founded in 1907, operating as a multi-brand portfolio. The company offers made-to-measure suits through three distinct sub-brands: GINZA YAMAGATAYA (British-style suits with domestic manufacturing), Sartoria Promessa (Italian-style suits), and MYSTANA (women's custom tailoring). Beyond core custom suits, the portfolio includes custom shirts, corporate uniforms, a business trip on-site service, an online shop, hometown tax donation programs, and a sustainability-focused reuse initiative (Re:Like). The company has expanded from its Ginza origins to 30 locations nationwide across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• GINZA YAMAGATAYA: Traditional British-style custom suits with a focus on classic British tailoring.
• Sartoria Promessa
• MYSTANA

Products and services

• GINZA YAMAGATAYA (British style brand) The flagship men's brand of Ginza Yamagataya offering British-style made-to-measure suits, shirts, and formalwear for individual business consumers and corporate clients.
• Sartoria Promessa (Italian style brand) Italian-style men's tailoring line offered alongside the British-style flagship, providing a softer, contemporary aesthetic for individual and corporate buyers.
• MYSTANA (Ladies brand) Ladies tailored apparel line extending Ginza Yamagataya's made-to-measure capabilities to women, including business and formal wear.
• Corporate Uniforms Made-to-measure corporate uniforms and tailored businesswear for companies and organizations, ordered in bulk with consistent sizing.
• Business Trip Fitting Service (出張採寸) On-location fitting service in which Ginza Yamagataya tailors visit corporate client offices to measure employees for custom suits and uniforms.
• Online Shop Official e-commerce channel for Ginza Yamagataya where individual customers can browse and order tailored apparel and accessories.
• Re:Like Reuse Program A reuse program that gives unwanted Ginza Yamagataya garments a second life, supporting sustainability and circular use of tailored apparel.
• Hometown Tax Donation Gift Service (ふるさと納税) Fulfillment of Ginza Yamagataya tailored apparel as return gifts under Japan's hometown tax donation program, opening a gift-giving and local-tax channel.

Quantifiable outcome

• All sewing done domestically in company's own factories

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toshiba Brave Blues Tokyo (東芝ブレイブルーパス東京)minorOthers · 5 October 2023Ginza Yamagataya provides official suits for the Toshiba Brave Blues Tokyo rugby team, showcasing their professional tailoring services in sports.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Indochino: Made-to-measure suiting company expanding across Asia with showrooms. Overlaps in the custom suiting space but operates primarily as an online-direct model targeting price-conscious consumers, partially intersecting Ginza Yamagataya's bespoke positioning.

Broad incumbents

• Brooks Brothers: American heritage suiting brand with established Japan retail presence. Competes in the premium business suit category with overlapping brand-heritage positioning, but operates as a broader global apparel retailer rather than a bespoke specialist.
• Aoyama Trading (青山商事株式会社): Japan's largest business suit retailer with a national chain of stores. Operates broadly in the same apparel space with overlapping offerings (including made-to-measure) but at significantly larger scale and as part of a wider apparel portfolio.

Direct peers

• TAILOR WORLD (Ambitious): Online-led custom tailoring brand targeting Japanese professionals with made-to-measure suits. Operates a digital-first, lower-friction custom suit model that directly competes with Ginza Yamagataya's bespoke services for younger customers.
• FABRIC TOKYO: Tech-enabled made-to-measure business apparel company with stores across Japan. Directly competes in custom suiting, particularly targeting younger office workers — overlapping heavily with Ginza Yamagataya's core professional customer segment.
• Haruyama (針谷)': Established Japanese custom tailor with a heritage in business suits, comparable in tradition and bespoke craftsmanship positioning to Ginza Yamagataya. Directly competes for Japanese professional customers seeking made-to-measure suiting.
• Suit Select: Japanese business wear retailer specializing in suits and formalwear for working professionals. Directly competes in the same target market (Japanese office workers) with overlapping suit retail and custom offerings.
• Suit Square: Japanese business apparel retailer offering custom and ready-made suits across multiple stores. Directly comparable product mix and customer base in business suiting, with overlap in custom tailoring services.
• DANKAN (株式会社ダンカン): Japanese custom tailor operating online-first made-to-measure suiting with multiple Tokyo locations. Directly competes with Ginza Yamagataya in bespoke business suits for Japanese professionals, but with a more digital-native go-to-market.
• Konaka (株式会社コナカ): Japan-based business wear and custom suit retailer with national store footprint. Closely comparable in product (business suits) and target customer (Japanese professionals), with overlapping custom tailoring service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVZGORoo8Pa2W7IESvEE59Q
• Instagraminstagram.com/ginzayamagataya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginza Yamagataya