The Myriad

What The Myriad does

The Myriad is a purpose-built student accommodation (PBSA) developer and operator headquartered at the Dubai International Financial Centre, operating as a wholly-owned subsidiary of Strategic Housing Group (SHG). It runs two flagship communities — The Myriad Dubai in Dubai International Academic City (capacity 2,200 residents, opened August 2020) and The Myriad Muscat (capacity 2,700+ female residents across three towers, launched March 2020), with further properties under development in Riyadh, Jeddah and Abuja. Residents are predominantly university students from 45+ nationalities, alongside trainees, young executives and working women in Muscat, served through individual leases and bulk institutional bookings with universities and corporates.

The Myriad's product is a vertically-integrated living community rather than traditional dormitory housing. Each property bundles furnished rooms (Double, Single, Studio, Executive tiers), utilities, high-speed Wi-Fi, on-site amenities (MyGym fitness, The Myriacade gaming room, cinema, rooftop pools, study lounges, amphitheatre, basketball court, jogging track), F&B (MyBistro food court, Starbucks), retail (BlueMart minimart, on-site banking and salon) and a proprietary digital resident portal with smart room controls and IoT-based energy management. The company also operates the Oppstop platform, providing residents with internship and part-time job access under an "Earn As You Learn" programme.

Revenue is generated primarily through recurring monthly accommodation leases (Dubai from AED 170/night double to AED 260/night studio; Muscat from OMR 80 to OMR 180/month), with ancillary streams from on-site F&B, retail and the planned two-storey integrated mall inside The Myriad Muscat. Distribution combines direct-to-consumer online booking, university and corporate channel partnerships, community-led growth (student ambassadors, Instagram, TikTok) and a recently introduced global franchise model. Exclusive operational depth is provided by a regional joint venture with Asset Living, the largest third-party student housing property manager in the United States (455,000+ units, 38+ years' experience), giving The Myriad institutional property management capability across the Middle East, Africa and Asia.

Name

The Myriad

Legal name

The Myriad

Website

https://themyriad.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Myriad develops and operates purpose-built student accommodation communities across the Middle East and Africa, serving university students (and, in Muscat, working women) with fully-furnished, all-inclusive housing bundled with gyms, gaming rooms, pools, F&B and job-matching via its Oppstop platform.

Ownership category

akta.pro rank

Product category

Student Housing

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Student/Academic Serviced Residences (THAGAEAF)

akta.pro secondary industries

University Dorms & Affiliated Summer Housing (THAMAGAA), Student & Academic Term Monthly Housing (THAMAFAH)

Keywords

• Student accommodation
• Purpose-built student housing
• Student living communities
• Furnished student rooms
• Student residence management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Student Accommodation Lease Revenue: Primary revenue stream from rental of furnished student accommodation units. Offers individual leases with residents responsible only for their own rental installments. Room types include Double, Single, and Studio rooms with varying price points. Rent includes furnishings, utilities (electricity, water, gas, air conditioning), high-speed broadband and Wi-Fi, on-site laundry, sporting facilities, 24-hour security, and community features.
2. F&B and Retail Services: Revenue from on-site food court (MyBistro), restaurants, cafes, and retail outlets including BlueMart minimart, Starbucks, and salon services operated by third-party vendors within the property.
3. Mall and Retail Leasing (Muscat): Revenue from a two-storey mall (opening soon) within The Myriad Muscat property, featuring retail shops, restaurants, cafes, supermarkets, sporting facilities, recreational facilities, study and work spaces, and health and beauty services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Myriad develops and operates purpose-built student accommodation communities in the Middle East, offering fully furnished rooms (Double, Single, Studio, Classic, Club, Executive) with utility-inclusive monthly leases. Properties integrate living spaces with on-site amenities such as gaming rooms, food courts, fitness centers, swimming pools, study lounges, and retail outlets. The company also runs the Oppstop platform, which provides residents with access to internships, apprenticeships, and part-time work opportunities.

Product overview

The Myriad is a dedicated student housing property developer and operator, a wholly owned subsidiary of Strategic Housing Group. The company operates a portfolio of student living communities across the Middle East, offering fully-integrated urban-styled accommodation. The core products include The Myriad Dubai (accommodating up to 2,200 students) and The Myriad Muscat (accommodating over 2,700 ladies). Room types span from budget Double Rooms to premium Studio and Executive Rooms. Properties include extensive amenities such as The Myriacade gaming facilities, MyBistro food court, MyGym fitness centers, swimming pools, study spaces, and amphitheaters. The company supplements accommodation with proprietary digital platforms including a student portal and the Oppstop Earn As You Learn job platform. Additional properties in Jeddah, Riyadh, and Abuja are under development.

Differentiator

Problem solved

Functional benefit

Brands

• Oppstop: A platform which gives students access to countless opportunities, from internships and apprenticeships to event jobs, part-time work, full-time jobs and more.

Products and services

• The Myriad Dubai Fully-integrated urban-styled student living community located in Dubai International Academic City, accommodating up to 2,200 residents. Offers Double Rooms, Single Rooms, Studio Rooms, and Accessible Rooms with amenities including high-speed internet, fitness facilities, swimming pools, gaming rooms, study spaces, and on-site food court.
• The Myriad Muscat First all-ladies student living community and retail complex in Oman, accommodating over 2,700 ladies across three towers. Offers Classic Rooms, Club Rooms, and Executive Rooms with a two-storey mall featuring retail, restaurants, fitness facilities, and recreational spaces.
• Oppstop Earn As You Learn Platform Platform providing residents with access to work opportunities including internships, apprenticeships, event jobs, part-time work, and full-time jobs to earn money and gain professional experience during their studies.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Asset Living (Middle East, Africa and Asia)coreStrategic or Co-development PartnerThe Myriad is the exclusive Joint Venture partner of Asset Living (Middle East, Africa and Asia). Asset Living is the nation's leader in true third-party property management in the US and overseas with over 285,000 beds and 455,000+ units from coast-to-coast. They boast over 38 years of industry experience. This partnership provides The Myriad with operational expertise and distribution capabilities across the Middle East, Africa, and Asia regions.
• Asset Living (Joint Venture)coreStrategic or Co-development PartnerAsset Living is described as one of the largest property management firms in the United States with 40+ years of industry experience, currently managing over 455,000 units nationwide. These units range from student accommodations to multi-family living, ensuring affordability for all residents. The Myriad serves as Asset Living's exclusive joint venture partner for Middle East, Africa and Asia operations.
• Strategic Housing Group (Parent Company)coreOthersStrategic Housing Group (SHG) is a specialised real estate management firm that focuses on dedicated housing and hospitality properties. SHG is the parent company and is headquartered in the Dubai International Financial Centre. The Myriad is a wholly owned subsidiary of SHG and serves as the premier developer and operator of student living communities.
• Various Engineering FirmsminorImplementation/ SI/ Consulting PartnerAlliances at multiple levels covering various aspects involved in student housing, from financial institutions to engineering firms, suppliers and more. The company is open to expanding their alliance network.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• DAMAC Properties: DAMAC is a leading Dubai-based luxury real estate developer. It is comparable as a regional real estate incumbent with the capital base to enter or invest in the student housing segment in MENA.
• Aldar Properties: Aldar is a major UAE-based real estate developer with a diversified residential and commercial portfolio. Comparable as a regional incumbent that could expand into student housing or partner with PBSA operators in the Gulf.

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest rental housing operator globally with a significant student housing portfolio. While not a direct PBSA brand competitor in MENA, it represents the upper bound of operational scale and a potential strategic entrant or partner for the region.
• Asset Living: Asset Living is the largest third-party student housing property manager in the US (455,000+ units, 285,000+ beds) and The Myriad's exclusive JV partner for MEA and Asia. Comparable as a benchmark for operating scale and a key strategic relationship.
• Emaar Properties: Emaar is the largest UAE real estate developer with diversified assets across residential, commercial, and hospitality. Comparable as a broad incumbent with the brand strength, capital, and operational scale to compete in or acquire PBSA assets regionally.

Emerging players

• University Living: University Living is a student accommodation marketplace that aggregates PBSA options globally, including in the Middle East. It is comparable as a discovery and booking channel that competes for the same student demand pool.
• UniAcco: UniAcco is a global student accommodation marketplace and advisory platform. Comparable as an emerging digital channel capturing international student housing demand overlapping with The Myriad's addressable market.
• AmberStudent: AmberStudent is an online student housing marketplace with international reach. It overlaps with The Myriad by capturing student accommodation demand through a digital platform, though Amber is marketplace-led rather than operator-led.

Direct peers

• Yugo: Yugo is a global operator of purpose-built student accommodation with properties across multiple geographies including the Middle East. It directly competes with The Myriad as a brand-led, amenity-rich PBSA operator targeting university students.
• Nido Student: Nido Student operates international student residences globally with a similar premium, community-focused model. The Myriad and Nido target the same international student demographic with comparable amenitized living experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/themyriaddubai
• TikToktiktok.com/@themyriaddubai
• Facebookfacebook.com/themyriaddubai
• LinkedInlinkedin.com/company/the-myriad1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Myriad