Small and Mighty Marketing

Digital Marketing Servicessmallandmightymarketing.com

Small and Mighty Marketing is a San Diego-based, founder-operated boutique digital marketing agency providing social media management, brand development, digital marketing, and website design services to busy US small business owners.

Company typePrivate
Founded2013
HeadquartersSan Diego, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Small and Mighty Marketing does

Small and Mighty Marketing is a privately held, founder-operated boutique digital marketing agency founded in January 2013 by Shelley Simpson and based in San Diego, California. The company provides social media management, digital marketing strategy, brand development (including an 'Onliness Statement' framework), and website design services to small businesses in the United States, with a stated focus on owners who lack the time, interest, or desire to manage marketing internally. Service delivery is human-driven and consulting-oriented, with no proprietary software platform, API, or technology stack disclosed; the company also delivers educational classes and workshops through a partnership with the San Diego College of Continuing Education. There is no evidence of external investment, additional employees beyond the founder, or a structured corporate entity (Inc./LLC) on the company's public materials.

The business operates on a professional services revenue model combining hourly consulting (disclosed average rate of $125/hour), package-based engagements (including a Social Media Marketing Starter Package), and ongoing social media management retainers. New client acquisition is driven by a free 30-minute consultation funnel, supported by content marketing across a blog, Instagram, Facebook, and LinkedIn, plus an email newsletter list. Pricing is quote-based rather than publicly tiered, and the customer base spans SMBs across travel, real estate, legal, mortgage, wellness, performing arts, and non-profit verticals, with one larger brand (Hallmark Channel) listed as a logo. The company is positioned as a single-operator consultancy with no disclosed headcount expansion, no funding history, and no M&A activity across its 13-year operating history.

Small and Mighty Marketing firmographics

Firmographics

Name: Small and Mighty Marketing
Legal name: Small and Mighty Marketing
Website: https://smallandmightymarketing.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 1–10 employees
Short description: Small and Mighty Marketing is a San Diego-based, founder-operated boutique digital marketing agency providing social media management, brand development, digital marketing, and website design services to busy US small business owners.
Ownership category
akta.pro rank

Small and Mighty Marketing industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (54181)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Creative Boutique Agencies (MPAAAAAB)
akta.pro secondary industries: Creative Concepting & Campaign Development (BPAFAEAD), Influencer Campaign Operations & Managed Services (BPAFAHAF)

Keywords

Social media management
Brand development
Website design
Digital marketing services
Small business marketing

Where Small and Mighty Marketing is headquartered

Location

Headquarters

HQ city: San Diego
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Small and Mighty Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Social Media Management Services: Comprehensive social media management including content creation, scheduling, posting, and community engagement. Delivered as ongoing retainer or package-based service for small business clients.
Consulting Services: Hourly consulting and advisory services for small business marketing strategy. Clients can schedule free initial consultations with fee-based follow-up engagements.

Pricing tiers

Model	Billing	Price
Subscription	Hourly	Hourly consulting rate

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Small and Mighty Marketing product offering

Product offering

Core offering

Boutique digital marketing agency delivering social media management, brand development, digital marketing strategy, and website design as managed services. Founder Shelley Simpson runs comprehensive, hands-on engagements for busy small business owners, with a Social Media Marketing Starter Package offered as an entry-level bundle.

Product overview

Small and Mighty Marketing is a boutique digital marketing agency providing services for busy small business owners. The company offers a portfolio of service offerings including Social Media Marketing Services (organic and paid social media management across all major platforms with content creation, scheduling, and community engagement), Digital Marketing, Brand Development (including the company's proprietary 'Onliness Statement' framework for brand differentiation), and Website Design. The Social Media Marketing Starter Package provides an entry-level option for small businesses looking to establish their social media presence. All services are delivered as consulting and managed services rather than a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

Social Media Marketing Services

Companies that use Small and Mighty Marketing

Customer profile

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Small and Mighty Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Small and Mighty Marketing partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Marty NeumeierminorStrategic or Co-development PartnerThe founder worked with Marty Neumeier as part of Neutron (now Liquid Agency) his brand strategy agency in San Francisco. Marty Neumeier developed the 'Onliness Statement' concept referenced in the company's services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Small and Mighty Marketing competitors and assessment

Company assessment

Direct peers

Social Hire: Social media management and digital marketing agency targeting small businesses and professionals needing outsourced social media support. Closely comparable SMB-only social media outsourcing model.
LYFE Marketing: Digital marketing agency specializing in social media management and digital advertising for small and mid-sized businesses. Directly comparable service offering, target customer, and delivery model to Small and Mighty Marketing.
Single Grain: Boutique digital marketing agency offering SEO, social media, paid media, and content marketing services to SMB and growth-stage clients. Comparable agency structure, service mix, and small-business focus.
Ignite Digital: Canadian digital marketing agency providing social media management, SEO, web design, and branding services to small businesses. Highly comparable SMB-focused service stack.
KlientBoost: Boutique digital marketing agency offering paid media, SEO, and content services with strong SMB and SaaS focus. Similar boutique positioning and service portfolio to Small and Mighty Marketing.

Broad incumbents

Disruptive Advertising: Established digital marketing agency focused on paid social, PPC, and CRO for SMB and mid-market clients. Comparable service categories but operates at significantly greater scale with multiple offices.
Directive Consulting: Performance marketing agency focused on B2B SaaS and mid-market clients, with services including SEO, paid media, and content. Comparable marketing services but serves a larger average client size.
Power Digital Marketing: Larger full-service performance marketing agency providing social media, SEO, content, and media buying. Comparable services but serves higher-end mid-market and enterprise clients with a much larger team and broader capabilities.

Others

Hootsuite (Services arm): While primarily a SaaS social media management platform, Hootsuite also offers professional services and agency partner programs that directly compete with boutique social media management agencies for SMB budgets.
Buffer (Buffer Agency Partner Program): Social media scheduling SaaS that empowers SMBs to self-serve, partially disintermediating the value proposition of small social media management agencies. Relevant adjacent competitor in the SMB social media space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Small and Mighty Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Small and Mighty Marketing leadership team

Management profile

Number of profiles

Profiles1 record

Small and Mighty Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Small and Mighty Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small and Mighty Marketing

What does Small and Mighty Marketing do?

Is Small and Mighty Marketing a public or private company?

Small and Mighty Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Small and Mighty Marketing founded?

Small and Mighty Marketing was founded in 2013. It employs 1 to 10 people.

Where is Small and Mighty Marketing based?

Small and Mighty Marketing is headquartered in San Diego, United States, in the North America region.

How does Small and Mighty Marketing make money?

Two revenue lines are on record. Social Media Management Services are the primary driver. The others are consulting Services.

Who are Small and Mighty Marketing's main competitors?

Direct peers on record are Social Hire, LYFE Marketing, Single Grain, Ignite Digital and KlientBoost. Broad incumbents are Disruptive Advertising, Directive Consulting and Power Digital Marketing. Others are Hootsuite (Services arm) and Buffer (Buffer Agency Partner Program).

Does Small and Mighty Marketing have an API?

No public API is recorded for Small and Mighty Marketing.

What industry is Small and Mighty Marketing in?

Small and Mighty Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.