What LEAD Development Company does

LEAD Development Company B.V. is a Dutch B2B sales-support firm founded in 2011 and headquartered in Leusden, Netherlands. The company provides outsourced B2B telemarketing and telephone acquisition services, generating qualified sales appointments for knowledge-intensive service companies and larger enterprises by deploying senior callers (the firm employs 17 permanent staff aged 47-75) to engage C-level and management-level prospects on behalf of clients. Its service portfolio spans core cold-calling, marketing-lead follow-up, outbound relationship management, new-business strategy consulting, implementation support for in-house new-business teams, and training workshops, with a stated no-competing-projects policy that prevents client overlap within the same market.

The firm's underlying technology consists of a proprietary client portal called LEADPortal for campaign management, call recording review, appointment scheduling, and structured progress reporting, complemented by a native API integration with HubSpot CRM for real-time data synchronization. Service delivery is organized around dedicated team members embedded per client, supported by periodic quality meetings and dashboard-based reporting. There is no indication of proprietary AI/ML, with the company's value proposition resting entirely on senior human callers and disciplined methodology rather than automation.

LEAD Development Company operates a domestic-only professional-services model with three pricing tiers: recurring annual contracts averaging approximately €40,000, temporary project engagements of €8,000-€14,000, and training workshops starting at €2,850 per day per group. The firm is founder-owned with no external investors or funding rounds disclosed, has transitioned from a VOF partnership to a Dutch B.V., and operates as an independent private company serving SMB, mid-market, enterprise, and government clients in the Netherlands.

Name

LEAD Development Company

Legal name

LEAD Development Company B.V.

Website

https://duidelijkeafspraken.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LEAD Development Company is a Dutch B2B telemarketing and sales-support firm that generates qualified appointments for knowledge-intensive clients using senior callers, supported by its proprietary LEADPortal and HubSpot CRM integration, serving SMB, enterprise, and government customers exclusively in the Netherlands.

Ownership category

akta.pro rank

Product category

B2B Telemarketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Outbound Lead Generation & Prospecting (BPAAADAB), Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• B2B telemarketing
• Lead generation services
• Appointment setting
• Outbound sales development
• Telephone acquisition

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Telefonische Acquisitie (B2B Telemarketing): Outsourced B2B telemarketing services where LEAD Development Company makes cold calls and schedules qualified appointments on behalf of clients. Most clients use services year-round.
2. Marketing Leads Opvolgen: Proactive follow-up of marketing-generated leads to maximize conversion to sales-qualified opportunities.
3. Outbound Relatiebeheer: Outbound relationship management services for contacting inactive or existing customers on behalf of clients.
4. New Business Strategie Consulting: Strategic consulting services to build effective new business strategies for organizations.
5. Training & Workshops: Custom training programs and workshops on B2B telemarketing, sales development, and new business skills for groups of up to 8 participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LEAD Development Company is a Dutch B2B sales support firm that provides outsourced telephone acquisition (telemarketing), marketing lead follow-up, outbound relationship management, and new business strategy services to help clients generate qualified sales appointments with C-level and management-level decision-makers. The company complements these professional services with consulting, implementation support, training programs, and a proprietary client portal (LEADPortal) for campaign management, call recording review, and reporting.

Product overview

LEAD Development Company offers a unified portfolio of B2B telemarketing and business development services rather than a software platform. The core offerings include Telefonische Acquisitie (cold calling), Marketing Leads Opvolgen (lead follow-up), and Outbound Relatiebeheer (outbound relationship management) as the primary outbound services. These are complemented by strategic services: New Business Strategie (strategy development) and New Business Implementatie (implementation support), plus Trainingen & Workshops for skills development. All services are accessible through the LEADPortal platform where clients can listen to recorded calls, monitor campaign status, and access reporting dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Telephone Acquisition (Telefonische Acquisitie) Outsourced B2B cold calling service in which senior, experienced callers represent the client and proactively contact target organizations to schedule qualified sales appointments with management and C-level decision-makers. Targeted at Dutch knowledge-intensive service companies.
• Marketing Lead Follow-Up (Marketing Leads Opvolgen) Proactive outbound follow-up of marketing-generated leads to convert them into sales-qualified opportunities and maximize return on marketing spend.
• Outbound Relationship Management (Outbound Relatiebeheer) Outbound relationship management service in which the company contacts inactive or existing customers on behalf of clients to maintain engagement when internal teams lack the time or resources.
• New Business Strategy (New Business Strategie) Strategic consulting service that helps client organizations build an effective, structural new business strategy designed to consistently grow revenue potential.
• New Business Implementation (New Business Implementatie) Professional support service that helps organizations set up and operationalize their own internal new business department, including setup, training, and operational guidance.
• Training & Workshops (Trainingen & Workshops) Customized practical training sessions and workshops on B2B telemarketing, sales development, and new business skills for groups of up to 8 participants, priced from €2,850 per day.

Quantifiable outcome

• Most annual clients invest approximately €40,000 per year for ongoing B2B telemarketing services
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationTechnical integration between LEAD Development Company's internal systems and HubSpot CRM via API. Enables direct data transfer and real-time synchronization of lead data, call outcomes, and appointment scheduling between LEADPortal and client HubSpot instances.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Leadinfo: Dutch B2B lead generation and website visitor identification platform; targets the same Dutch SMB and mid-market segments with overlapping outbound sales development use cases, though delivered as software plus services rather than pure telemarketing.
• CIENCE: International B2B outsourced sales development and lead generation agency offering SDR-as-a-service and appointment setting; competes in the same outsourced outbound appointment-setting category.
• Spotler (formerly Konvert): Dutch B2B marketing automation and lead generation platform that grew out of the Konvert telemarketing agency; competes directly with LEAD Development Company in the same Dutch B2B demand generation niche with overlapping target buyers and outbound methodology.
• Martal Group: B2B lead generation, outbound SDR and appointment setting agency operating across North America and Europe; closely comparable service model targeting mid-market and enterprise B2B SaaS and services clients.
• Belkins: International B2B appointment setting and lead generation agency operating on a similar outsourcing model with comparable target customer profile (B2B firms needing qualified meetings with decision-makers).
• Heliview: Dutch B2B market research, inside sales and lead generation firm operating across the Netherlands; directly comparable in offering outsourced appointment setting and telebusiness services to enterprise and SMB clients.
• Salesupply: Benelux-headquartered B2B sales outsourcing and lead generation company with similar outsourced appointment setting and inside sales offerings to international and Dutch clients.

Broad incumbents

• Cognism: Larger B2B sales intelligence and data provider that competes indirectly through its intent data and prospecting tools, which substitute or complement outsourced telemarketing agencies like LEAD Development Company.

Regional players

• Cendris (PostNL Adres): Dutch direct marketing and customer communication services provider historically focused on direct mail and data, now part of PostNL; an adjacent regional incumbent offering comparable B2B data-driven marketing and outreach services in the same Dutch market.

Others

• Mediahuis / DPG Media B2B (Sales & Marketing): Large Dutch media groups offering business marketing services and lead generation campaigns to advertisers; an ecosystem participant with overlapping buyer segments rather than a direct outsourced SDR competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lead-development-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEAD Development Company