Value Cabs
- Company typePrivate
- Founded1997
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Value Cabs does
Value Cabs Limited is a Belfast-headquartered private limited company (NI031651), founded in 1997 and operating as Northern Ireland's largest taxi and chauffeur-drive network under the McCausland Group. The company operates as a disclosed taxi management service acting on behalf of 800 independent-contractor drivers, supported by 85 staff including full and part-time telephonists housed in a purpose-built 24/7 call centre. Value Cabs reports serving 110,000+ passengers per week across Belfast and Northern Ireland, with additional service to Dublin Airport.
The core product is the Value Cabs mobile booking application (iOS and Android), powered by AutoCab International's third-party booking and dispatch software. The app provides geo-location pickup, real-time tracking, dynamic fare calculation (metered fares with surcharges beyond an 8-mile Belfast radius), and in-app/card payment. Surrounding the app, Value Cabs has built a portfolio of verticalised service lines: Executive Cars (Silver, Gold, multi-seater, and Rolls Royce Phantom tiers); Wedding Cars (with packages from £140 to £950+); Airport Transfers (with official supplier status at George Best Belfast City Airport including an on-site desk and taxi ambassadors, plus service to Belfast International and Dublin airports); Taxi Tours (Game of Thrones, Giant's Causeway, Mount Stewart, and political/heritage tours at fixed prices); and Corporate Accounts (priority status, 30-day credit, 12% administration fee).
The business model is predominantly transactional — meter-based fare collection, fixed-price tours and wedding packages, premium executive rates, and corporate account administration fees — distributed through self-serve digital channels (app, web portal, QR code), inside sales via 24/7 telephone booking, and on-site airport desks. Drivers are independent contractors, meaning Value Cabs captures a management/dispatch take rate rather than full fare revenue, supplemented by higher-margin premium verticals. Payment processing is handled through multiple third-party processors (Sagepay, Worldpay, American Express, PayPal, Realex) under 3DS2-compliant infrastructure.
Value Cabs firmographics
Firmographics- Name
- Value Cabs
- Legal name
- Value Cabs Limited
- Website
- https://valuecabs.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Value Cabs industry classification
Industry- Product category
- Taxi and Chauffeur Services
- NAICS
- Taxi and Ridesharing Services (485310), Limousine Service (485320)
- akta.pro primary industry
- Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA)
- akta.pro secondary industries
- Dispatch / Call Center Taxi Services (THADAEAB), Taxi Fleet Owners & Medallion/Permit Operators (TLAFAHAH), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
Keywords
Where Value Cabs is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Value Cabs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Meter-based Taxi Services: Core revenue from meter-based taxi fares charged per journey. Fares calculated on time and mileage, with various vehicle categories (standard, executive, wedding) and rate tiers. Drivers are independent contractors.
- Cancellation and No-Show Fees: Fees applied to app credit card bookings when customers cancel after 5 minutes of dispatch (£3) or fail to appear for pickup (£5).
- Premium Vehicle Services: Executive car services with premium pricing above standard fares, including Rolls Royce Phantom and other luxury vehicles with minimum fares and per-mile rates.
- Wedding Car Hire: Wedding car packages with fixed pricing for Belfast area, including Rolls Royce Spectre and Phantom options with hourly and mileage-based pricing.
- Taxi Tours: Pre-booked tour services at fixed prices for cultural, historical, and sightseeing tours across Northern Ireland. Pricing per hour or fixed tour packages.
- Corporate Account Administration: Corporate accounts charged 12% administration fee with 30-day credit terms for business customers.
- Extra Charges and Surcharges: Additional charges for waiting time, traffic delays, third-party fees (airport fees, tolls, parking), and vehicle cleaning fees (£25 per seat, max £75).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Belfast City Taxi Tour - £32 per hour, up to 4 passengers, £5 per additional passenger |
| Usage-based | Pay-as-you-go | Game of Thrones Winterfell Tour - £280 |
| Usage-based | Pay-as-you-go | Giant's Causeway Tour - from £280 |
| Usage-based | Pay-as-you-go | Game of Thrones North Coast - from £245 |
| Usage-based | Pay-as-you-go | Mount Stewart Tour - from £140 |
| Usage-based | Pay-as-you-go | Carrickfergus & Glens of Antrim Tour - from £210 |
| Transaction based/ take rate | Pay-as-you-go | Executive Silver - £33.20 first .45 miles, £1.86 per mile thereafter |
| Transaction based/ take rate | Pay-as-you-go | Executive Gold - £43.20 first .45 miles, minimum fare £43.20 |
| Transaction based/ take rate | Pay-as-you-go | Executive 5-8 Seats - Normal Specialist Vehicle Taxi Fare Plus £30.00 |
| Transaction based/ take rate | Pay-as-you-go | Rolls Royce Phantom - £9.00 per mile, £480 minimum fare |
| Transaction based/ take rate | Pay-as-you-go | Rolls Royce Spectre Wedding Package - from £950 |
| Transaction based/ take rate | Pay-as-you-go | Rolls Royce Phantom Wedding Package - custom pricing |
| Transaction based/ take rate | Pay-as-you-go | Executive Silver Wedding Package - from £140 |
| Transaction based/ take rate | Pay-as-you-go | Executive Gold Wedding Package - from £180 |
| Transaction based/ take rate | Pay-as-you-go | Cancellation Fee - £3.00 |
| Transaction based/ take rate | Pay-as-you-go | No-Show Fee - £5.00 |
| Transaction based/ take rate | Monthly | Corporate Account - 12% Administration Charge |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Value Cabs product offering
Product offeringCore offering
Value Cabs operates Northern Ireland's largest taxi and chauffeur-drive service with 800 licensed drivers serving over 110,000 weekly passengers across Belfast and the wider region. The company provides meter-based standard taxi rides through a mobile app (iOS/Android) and 24/7 call centre, plus premium service tiers including executive cars, wedding vehicles, airport transfers, and guided taxi tours. Drivers operate as independent contractors under the Value Cabs brand, with the company managing dispatch via AutoCab International software.
Product overview
Value Cabs operates as Northern Ireland's leading taxi and chauffeur-drive company, offering a unified platform combining a mobile booking app with multiple service tiers. The core offering consists of a taxi booking application paired with 800 licensed drivers, complemented by premium add-on modules including Executive Cars (with Silver, Gold, and Rolls Royce tiers), Wedding Cars, Airport Transfers (including official supplier status at Belfast City Airport), and Taxi Tours covering Game of Thrones locations, Giant's Causeway, and Belfast city attractions. Corporate Accounts provide business-focused priority booking with credit terms. All services integrate through the central app for passenger bookings while the company manages driver dispatch and payment processing through AutoCab International software.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Taxi Service
Quantifiable outcome
- 110,000+ passengers served per week
- +2 more outcomes
Companies that use Value Cabs
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Value Cabs technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Value Cabs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and supporting.
- McCausland Airport Garage LimitedcoreRelated company within McCausland Group of Companies, sharing privacy policy and data protection practices. Also operates McCausland Airport Car Park at Belfast International Airport.
- AutoCab InternationalcoreSoftware provider for the Value Cabs App, providing booking, dispatch, and management software infrastructure for the taxi booking platform.
- McCausland Airport Car ParkminorAirport parking facility at Belfast International Airport (500m from terminal) promoted on Value Cabs airport transfer page with courtesy coach service to airport door. Affiliated through McCausland Group.
- Insurance PartnerssupportingTrusted insurance partners referred to drivers for PSV (Public Service Vehicle) insurance with competitive rates.
- EOS SystemssupportingIT support service provider that supports and maintains Value Cabs websites with access to premises working on secure servers.
- Payment Processors (Sagepay, Worldpay, American Express, PayPal, Realex)supportingThird-party payment processors handling card transactions for taxi fares, app payments, and booking fees in compliance with 3DS2 banking regulations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Value Cabs competitors and assessment
Company assessmentDirect peers
- Bolt: Bolt is a European rideshare platform actively competing in Belfast for on-demand taxi riders, offering an app-based alternative to Value Cabs's branded-fleet licensed taxi model.
- Uber: Uber operates rideshare services in Belfast and competes directly with Value Cabs for on-demand passenger trips via its consumer app, targeting the same urban and airport-transfer demand that Value Cabs serves.
- Gett: Gett is a UK and global taxi/hire app platform focused on licensed taxi and corporate ground-travel bookings, comparable to Value Cabs in operating model (app + fleet + corporate accounts) and target customer segments.
- Fonacab: Fonacab is one of Belfast's other major licensed taxi operators, directly competing with Value Cabs for the same Belfast and Northern Ireland passenger pool using a similar branded-fleet, multi-channel booking model.
Broad incumbents
- Radio Taxis (London): Radio Taxis is a London black-cab and licensed-taxi dispatch cooperative; its branded licensed-taxi fleet model and call-centre dispatch operations mirror Value Cabs's 800-taxi branded-fleet approach at a larger London scale.
- FreeNow: FreeNow is a multi-country taxi and private-hire booking app operating across the UK and Europe; it aggregates licensed taxi and PHV supply through a single consumer platform, overlapping with Value Cabs's app-based booking and dispatch model at a much broader geographic scale.
- Addison Lee: Addison Lee is a London-based private hire and black-cab operator offering premium executive services and corporate accounts; its service mix (executive fleet, corporate accounts, airport runs) directly parallels Value Cabs's premium verticals, though at significantly larger London-centric scale.
- ComfortDelGro: ComfortDelGro is one of the world's largest land-transport groups operating taxi, private hire, and coach services globally; its UK taxi operations overlap directly with Value Cabs's licensed-taxi and chauffeur-drive business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Value Cabs social profiles
Digital presenceValue Cabs compliance and trust
Trust signalCompliance1 record
Value Cabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Value Cabs leadership team
Management profileNumber of profiles
Profiles3 records
Value Cabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Value Cabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Value Cabs
What does Value Cabs do?
Value Cabs operates Northern Ireland's largest taxi and chauffeur-drive service with 800 licensed drivers serving over 110,000 weekly passengers across Belfast and the wider region. The company provides meter-based standard taxi rides through a mobile app (iOS/Android) and 24/7 call centre, plus premium service tiers including executive cars, wedding vehicles, airport transfers, and guided taxi tours. Drivers operate as independent contractors under the Value Cabs brand, with the company managing dispatch via AutoCab International software.
Is Value Cabs a public or private company?
Value Cabs is a private company. It is currently operating.
When was Value Cabs founded?
Value Cabs was founded in 1997. It employs 11 to 50 people.
Where is Value Cabs based?
Value Cabs is headquartered in Belfast, United Kingdom, in the Europe region.
How does Value Cabs make money?
Seven revenue lines are on record. Meter-based Taxi Services are the primary driver. The others are cancellation and No-Show Fees, premium Vehicle Services, wedding Car Hire, taxi Tours, corporate Account Administration and extra Charges and Surcharges.
Who are Value Cabs's main competitors?
Direct peers on record are Bolt, Uber, Gett and Fonacab. Broad incumbents are Radio Taxis (London), FreeNow, Addison Lee and ComfortDelGro.
Does Value Cabs have an API?
No public API is recorded for Value Cabs.
What industry is Value Cabs in?
Value Cabs's product category is Taxi and Chauffeur Services. Its primary akta.pro industry code is THAIAGAA, Street-Hail Taxi & Taxi Fleet Operators, with a secondary code of THADAEAB, Dispatch / Call Center Taxi Services. Its NAICS code is 485310.