What SmartAddons does

SmartAddons.com is a digital commerce business founded in 2009 that designs, develops, and sells premium responsive website templates and extensions for Joomla, WordPress, OpenCart, Shopify, BigCommerce, Magento, and PrestaShop. The company operates as a brand under Vietnam-based You Tech Company, with a Hanoi headquarters and a small distributed team (11-50 employees). Its core product catalog spans 350+ themes and extensions, including the proprietary YT Framework used for Joomla template development and a standardized SJ Prefix naming convention across its extension line. Extensions are designed for integration with major Joomla components such as VirtueMart, K2, HikaShop, SobiPro, JoomShopping, AdsManager, and JS Jobs, giving the catalog multi-component coverage within the Joomla ecosystem.

The company operates a hybrid revenue model combining one-time product purchases, recurring membership subscriptions, and ancillary services. Membership clubs (Joomla Templates Club, Joomla Extensions Club, WordPress Themes Club, and All-in-One Package) grant subscribers access to the full product library for periods ranging from three months to one year, with pricing tiers between $39 and $199 and renewal discounts of 10-30%. Ancillary paid services include professional template installation ($25/unit), copyright removal ($19+), and extended technical support ($29+). Transactions are processed digitally with instant download delivery, and the company distributes through both its own storefront and the ThemeForest marketplace.

SmartAddons targets two primary segments: professional web developers and designers building client sites, and small-to-medium businesses seeking turnkey website solutions. With a claimed 450,000+ registered members and 20,000+ paid club subscribers, the business is bootstrapped and self-funded, with no disclosed venture or private equity backing. The company emphasizes a 24-hour support response, a 7-day money-back guarantee, and a quality-over-quantity product philosophy, while maintaining active product releases through 2024 to maintain compatibility with the latest CMS platform versions.

Name

SmartAddons

Legal name

SmartAddons.com

Website

https://smartaddons.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartAddons is a bootstrapped digital marketplace founded in 2009 that sells 350+ premium responsive templates and extensions for Joomla, WordPress, OpenCart, Shopify, BigCommerce, and Magento, serving 450,000+ registered members and 20,000+ paid club subscribers worldwide through individual sales and subscription memberships.

Ownership category

akta.pro rank

Product category

CMS Themes and Extensions

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Joomla templates
• CMS themes
• Website extensions
• Joomla extensions
• E-commerce themes

Headquarters

HQ city

Billerica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Product Sales: One-time purchase of individual templates or extensions at varying price points. Customers can download products up to 5 times within 3 months of purchase. Includes technical support via ticketing system.
2. Membership Subscriptions: Subscription-based access to entire product library. Members can download unlimited products during their subscription period. Tiers include Personal, Business, and Developer with varying domain limits and renewal discounts.
3. Template Installation Service: Professional installation service priced at $25 per unit, where SmartAddons staff installs purchased templates and sets up the system to match live demos with sample data within 24 hours.
4. Copyright Removal Service: Service to remove SmartAddons footer branding and replace with customer branding. Base price $19 for 1 domain, with additional pricing for multiple domains.
5. Extended Support Service: Post-expiration technical support service at $29 per item, allowing customers to receive continued support, bug fixes, and access to latest updates for purchased products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SmartAddons designs, develops, and sells premium responsive website templates, themes, and extensions for popular open-source CMS and e-commerce platforms including Joomla, WordPress, OpenCart, Shopify, BigCommerce, Magento, and PrestaShop. The company also operates subscription-based membership clubs that grant access to its full product libraries, and offers ancillary professional services such as template installation, copyright removal, and extended support.

Product overview

SmartAddons is a template and extension marketplace specializing in responsive themes and modules for popular open-source CMS platforms. The product portfolio includes Joomla Templates and Extensions (the core offerings), WordPress Themes, OpenCart Themes and Extensions, Shopify Themes, and BigCommerce Themes. The company operates subscription membership clubs (Joomla Templates Club, Joomla Extensions Club, WordPress Themes Club, and All-in-One Package) that provide access to all current and future products. Additional paid services include Template/Theme Installation, Copyright Removal, Extended Support, and Custom Work services. The company also maintains the proprietary YT Framework for Joomla template development.

Differentiator

Problem solved

Functional benefit

Products and services

• Joomla Templates Responsive website templates for the Joomla CMS platform, including multipurpose, e-commerce, and specialized templates for VirtueMart, K2, JoomShopping, HikaShop, SobiPro, and JS Jobs components.
• Joomla Extensions Commercial and free modules and plugins for Joomla, covering content display, slideshows, mega menus, accordions, tabs, listings, scrolling, filtering, and e-commerce functionality, compatible with VirtueMart, K2, SobiPro, JoomShopping, HikaShop, and other Joomla components.
• WordPress Themes Premium WordPress website themes offered directly and via the related wpthemego.com brand.
• OpenCart Themes Responsive e-commerce themes for the OpenCart platform, available in premium and free versions.
• OpenCart Extensions Extensions and modules for the OpenCart e-commerce platform extending storefront functionality.
• Shopify Themes Premium and free Shopify e-commerce themes available on the SmartAddons site and on the ThemeForest marketplace.
• BigCommerce Themes E-commerce themes for the BigCommerce platform.
• Joomla Templates Club (JTC) Annual membership providing access to all current and future Joomla templates, with tiered domain limits and renewal discounts (no discount on Personal, 10% on Business, 30% on Developer).
• Joomla Extensions Club (JEC) Annual membership providing access to all current and future Joomla commercial extensions, with Personal ($39/3mo), Business ($59/yr), and Developer ($129/yr) tiers.
• WordPress Themes Club (WTC) Annual membership at $99 providing access to all WordPress themes plus cross-access to Joomla templates and extensions.
• All-in-One Package Comprehensive annual membership providing access to all Joomla templates, Joomla extensions, OpenCart themes, Shopify themes, and WordPress themes with unlimited domain usage, PSD source files, and 30% renewal discount; Personal ($49/3mo), Business ($69/yr, 5 domains), Ultimate ($199/yr, unlimited).
• Template/Theme Installation Service Professional installation service priced at $25 per unit in which SmartAddons staff installs purchased templates or themes and configures the system to match the live demo with sample data, delivered within 24 hours.
• Copyright Removal Service Service to remove SmartAddons footer branding from purchased templates, allowing customers to replace the credits with their own branding; base $19 for 1 domain with stepped pricing for additional domains.
• Extended Support Service Technical support service for customers with expired support periods or who downloaded free items, providing bug fixes, feature guidance, and update access; $29 base for 3 months, +$25 for 6 months, +$45 for 12 months.
• Custom Work Service Professional developer assistance for customizing SmartAddons templates and extensions beyond the scope of standard support.
• YT Framework Proprietary web platform framework for Joomla template development, distributed with SmartAddons Joomla templates to enable responsive design and advanced functionality.

Quantifiable outcome

• 24-hour support response time commitment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• corePHPminorGTM or Marketing PartnerPromotional partner offering SmartAddons members 30% discount on all corePHP products. corePHP is known for providing quality products and services throughout the Joomla industry.
• JoomAceminorGTM or Marketing PartnerJoomAce Information Technologies specializes in SEO and Web Development. SmartAddons members receive 20% off AceSEF packages and no AceSEF extensions.
• iJoomla.comminorGTM or Marketing PartnerWinner of 'The Best Joomla App Development Firm' award at 2010 CMS Expo. Partnership provides promotional visibility to SmartAddons members.
• OSTrainingminorGTM or Marketing PartnerProfessional training provider for Joomla, WordPress, and Drupal. Partnership offers SmartAddons members discounts on training classes.
• StackIdeasminorGTM or Marketing PartnerKnown for social extensions including EasyBlog, EasyDiscuss, SectionEx, and Komento. Partnership provides discount opportunities on bundles for SmartAddons members.
• HikaShopminorGTM or Marketing PartnerE-commerce solution for Joomla enabling shop content management and advanced pricing. SmartAddons offers extensions specifically for HikaShop integration.
• You Tech CompanycoreStrategic or Co-development PartnerSmartAddons is a brand of You Tech Company which specializes in providing products for the world's most popular open sources including Joomla, Magento, WordPress. The parent company provides organizational infrastructure and brand coordination.
• WPThemeGo.comminorChannel Partner/ Reseller/ DistributorRelated brand under You Tech Company network specializing in WordPress themes. Cross-promotional partner for WordPress theme distribution.
• Magentech.comminorChannel Partner/ Reseller/ DistributorRelated brand specializing in Magento themes and extensions. Part of the You Tech Company brand ecosystem for comprehensive CMS coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartaddons
• YouTubeyoutube.com/user/smartaddons
• Facebookfacebook.com/SmartAddons.page
• LinkedInlinkedin.com/in/smartaddons
• Pinterestpinterest.com/smartaddons

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartAddons