Martinique
The Comité Martiniquais du Tourisme (CMT) is a publicly funded tourism authority that promotes Martinique globally through a multi-platform digital ecosystem, cruise and airline partnerships, and cultural activations, serving leisure, cruise, MICE, and travel trade segments.
- Company typePrivate
- Founded2003
- HeadquartersFort-de-France, Martinique
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Martinique does
The Comité Martiniquais du Tourisme (CMT), operating as the Martinique Tourism Authority, is a Public Industrial and Commercial Establishment (EPIC) created on July 9, 2003 by the Regional and Departmental Collectivities of Martinique to develop and promote tourism to the island. Headquartered in Fort-de-France with regional offices in New York, Montreal, and Paris, the organization employs 66 agents and is led by President Bénédicte di Géronimo and General Manager Bruno Brival. Its mission is destination marketing and development rather than commercial revenue generation; it is funded by public appropriations from the Collectivité Territoriale de Martinique and other institutional bodies.
CMT operates a multi-platform digital ecosystem anchored by Martinique.org, the primary consumer destination website, supported by specialized sub-brands: Prescripteurs.martinique.org for travel trade professionals, the Martinique Convention Bureau (MICE) for business events, a dedicated cruise contact portal, and the Martinique Academy e-learning platform with separate France/Europe and USA/Canada tracks. The organization drives demand through a mix of trade show participation (Seatrade Cruise Global, South Florida Travel & Adventure Show), flagship cultural activations (notably the Martinique Gourmande culinary festival), digital marketing across social channels, and direct airline and cruise line partnerships.
Its distribution strategy is concentrated on two anchor channels: a cruise line partnership stack including MSC, Carnival, Royal Caribbean, Seabourn, TUI, and Virgin Voyages, and a confirmed American Airlines nonstop Miami service. The 2024-2025 cruise season delivered a record 465,000+ passenger arrivals (an 11% YoY increase), and the secured MSC Cruises year-round homeport commitment for late 2026 onward supports a projection of 500,000+ cruise passengers and 230 ship calls in 2026, signaling a strategic pivot from stopover port to embarkation hub.
Martinique firmographics
Firmographics- Name
- Martinique
- Legal name
- Comité Martiniquais du Tourisme
- Website
- https://martinique.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Comité Martiniquais du Tourisme (CMT) is a publicly funded tourism authority that promotes Martinique globally through a multi-platform digital ecosystem, cruise and airline partnerships, and cultural activations, serving leisure, cruise, MICE, and travel trade segments.
- Ownership category
- akta.pro rank
Martinique industry classification
Industry- Product category
- Destination Marketing & Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE), Community-Based & Indigenous Tourism Enablement (Local Ownership, Benefit-Sharing) (THAAANAI), Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)
Keywords
Where Martinique is headquartered
LocationHeadquarters
- HQ city
- Fort-de-France
- HQ country
- Martinique
Offices5 records
Markets served
Martinique business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Institutional Government Funding: The Martinique Tourism Authority (CMT) is a Public Industrial and Commercial Establishment (EPIC) funded by public sources, including the Collectivite Territoriale de Martinique and other institutional bodies. Its mission is to develop and promote tourism in Martinique rather than to generate commercial revenue.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Martinique product offering
Product offeringCore offering
The Comité Martiniquais du Tourisme (Martinique Tourism Authority) is a publicly funded tourism promotion body that markets the island of Martinique as a Caribbean destination to leisure travelers, cruise lines, airlines, and MICE event planners. It operates a multi-portal digital ecosystem—including the main Martinique.org consumer site, a travel-trade prescriber portal, a MICE convention bureau site, and a cruise line portal—supplemented by an e-learning academy that certifies travel professionals.
Product overview
Martinique (Comité Martiniquais du Tourisme) operates a multi-platform digital ecosystem for tourism promotion. The core offering is Martinique.org, a comprehensive destination website providing travel planning tools, accommodation and restaurant listings, activities, events, and cruise information. This is supported by specialized sub-brands including Prescripteurs.martinique.org for travel advisor resources and tools, Martinique Convention Bureau (MICE) for business event planning, and a Cruise Contact Portal for cruise line partnerships. The Martinique Academy e-learning modules enable travel professionals to become certified specialists. Together, these platforms serve visitors, travel trade professionals, and business event organizers.
Differentiator
Problem solved
Functional benefit
Brands
- Martinique Convention Bureau: MICE tourism bureau that accompanies business travel and event organization in Martinique
- Martinique Prescripteur
- Martinique Cruise
Products and services
- Martinique.org Destination Website Primary consumer-facing tourism destination website for Martinique, providing itinerary planning, accommodation listings, restaurant directories, activities, event calendars, and cruise information for visitors in multiple languages.
- Prescripteurs Martinique (Travel Advisor Portal) Dedicated portal for travel agencies and tour operators providing tools, resources, brochures, e-learning courses, and partner contacts to organize trips to Martinique for their clients.
- Martinique Convention Bureau (MICE) Business events and meetings platform that assists with organizing conferences, incentives, and corporate events, providing venue contacts, accommodation options, and event planning services.
- Cruise Contact Portal Dedicated portal for cruise lines, shipping agents, and cruise passengers providing stopover information, port terminals, practical tips, and contacts for shipping agents in Martinique.
- Martinique Academy E-Learning E-learning platform for travel professionals to become certified Martinique specialists, with separate courses for the France/Europe market and the USA/Canada market.
Quantifiable outcome
- Record 465,000+ cruise passenger arrivals in 2024-2025 season, an 11% year-over-year increase, with projections exceeding 500,000 passengers in 2026
- +1 more outcomes
Companies that use Martinique
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Martinique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Martinique partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and major.
- MSC CruisescoreMSC Cruises confirmed year-round homeport operations out of Fort-de-France starting late 2026 through summer 2027 with the MSC Opera. This is a flagship partnership positioning Martinique as a year-round cruise hub in the Caribbean, with projections of over 500,000 passengers and 230 ship calls in 2026.
- Grand Port Maritime de la MartiniquecoreLocal port authority collaborating with MTA on expanding port infrastructure in Fort-de-France and implementing shore-power technology for reduced emissions. Key partner in sustainable cruise development.
- Beyond the BeachminorLocal tour operator engaged at Seatrade Cruise Global 2026 alongside MTA, providing shore excursion services for cruise passengers.
- Cœur des ÎlesminorLocal tour operator engaged at Seatrade Cruise Global 2026 alongside MTA, providing shore excursion services for cruise passengers.
- Roger Albert VoyagesminorLocal receptive travel agency providing shore excursion services for cruise passengers, engaged at Seatrade Cruise Global 2026.
- American AirlinescoreAmerican Airlines confirmed that its existing nonstop service from Miami to Martinique is performing well with strong demand and high load factors. The airline indicates it continues to evaluate opportunities to expand service to Martinique, working jointly with MTA on destination promotion.
- Antilles ShippingminorShipping agent in Martinique for cruise operations. Contact: Bruno Ninel (CEO).
- NavimarminorShipping agent in Martinique for cruise operations. Contact: Gabriel Hayot (CEO), Vincent Moyon (Marketing Manager).
- Cama ShippingminorShipping agent in Martinique for cruise operations. Contact: Donal Montplaisir (CEO).
- Tropical TourminorReceptive tour operator in Martinique for cruise shore excursions. Contact: Bruno Queudray (CEO).
- Carnival Cruise LinemajorMajor cruise line engaged at Seatrade Cruise Global 2026 to strengthen partnerships and position Martinique as a leading Caribbean cruise destination for luxury and family travelers.
- Royal Caribbean GroupmajorMajor cruise line group engaged at Seatrade Cruise Global 2026 for partnership development and cruise destination positioning.
- SeabournmajorLuxury cruise line engaged at Seatrade Cruise Global 2026 for partnership development targeting luxury cruise travelers.
- TUI CruisesmajorCruise line engaged at Seatrade Cruise Global 2026 for partnership development targeting luxury and family cruise travelers.
- Virgin VoyagesmajorCruise line engaged at Seatrade Cruise Global 2026 for partnership development targeting adult-oriented luxury cruise travelers.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Martinique competitors and assessment
Company assessmentDirect peers
- Aruba Tourism Authority: DMO for a Caribbean island with established cruise port operations and a strong US airlift base. Comparable in promoting a single-island destination with cruise and fly-in leisure demand.
- St. Lucia Tourism Authority: National tourism authority for a small Eastern Caribbean island with a similar mix of cruise port calls, nature-based tourism, and cultural positioning. Closely comparable in scale and visitor mix.
- Jamaica Tourist Board: National DMO promoting a Caribbean island with strong cruise port infrastructure and a focus on cultural and nature-based tourism. Comparable mandate of driving arrivals via cruise, airlift, and cultural activations.
- Bahamas Ministry of Tourism: National tourism authority for a multi-island Caribbean destination with major cruise and stopover programs. Closely comparable in scale, remit, and reliance on cruise line partnerships and US source markets.
- Discover Puerto Rico: Destination marketing organization for Puerto Rico with a comparable remit to promote a Caribbean island destination across cruise, cultural, and leisure segments. Both compete for overlapping North American and European source markets.
- Barbados Tourism Marketing Inc. National tourism marketing body for a small Caribbean island with a similar mix of cruise, cultural, and luxury leisure demand. Comparable in size of operation and emphasis on differentiated cultural positioning.
Broad incumbents
- Brand USA: National destination marketing organization for the United States. Operates at a much larger scale and budget, competing with Caribbean DMOs for international traveler share of voice and inbound demand.
- Atout France: France's national tourism development agency. Relevant given Martinique's status as a French region; overlaps with CMT in promoting France and in competing for European intra-Caribbean travel budgets.
Others
- Caribbean Hotel and Tourism Association: Regional industry body representing Caribbean hospitality and tourism stakeholders. Relevant as a peer ecosystem organization that CMT engages with, rather than a direct competitor.
Regional players
- Guadeloupe Islands Tourism: Tourism authority for Guadeloupe, the other French Caribbean island directly comparable to Martinique in regulatory status (France/EU), source markets (France, EU), and product mix. Geographic competitor within the French Antilles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Martinique social profiles
Digital presenceMartinique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martinique leadership team
Management profileNumber of profiles
Profiles5 records
Martinique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martinique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martinique
What does Martinique do?
The Comité Martiniquais du Tourisme (Martinique Tourism Authority) is a publicly funded tourism promotion body that markets the island of Martinique as a Caribbean destination to leisure travelers, cruise lines, airlines, and MICE event planners. It operates a multi-portal digital ecosystem—including the main Martinique.org consumer site, a travel-trade prescriber portal, a MICE convention bureau site, and a cruise line portal—supplemented by an e-learning academy that certifies travel professionals.
Is Martinique a public or private company?
Martinique is a private company. It is classified as state government owned and is currently operating.
When was Martinique founded?
Martinique was founded in 2003. It employs 51 to 100 people.
Where is Martinique based?
Martinique is headquartered in Fort-de-France, Martinique.
How does Martinique make money?
One revenue line is on record: institutional Government Funding.
Who are Martinique's main competitors?
Direct peers on record are Aruba Tourism Authority, St. Lucia Tourism Authority, Jamaica Tourist Board, Bahamas Ministry of Tourism, Discover Puerto Rico and Barbados Tourism Marketing Inc.. Broad incumbents are Brand USA and Atout France. Caribbean Hotel and Tourism Association is listed as an others. Guadeloupe Islands Tourism is listed as a regional player.
Does Martinique have an API?
No public API is recorded for Martinique.
What industry is Martinique in?
Martinique's product category is Destination Marketing & Tourism Promotion. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAEAK, Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising). Its NAICS code is 561591 and its SIC code is 7900.