Zen's Medicine

What Zen's Medicine does

Zen's Medicine is a privately held online platform founded in 2020 in California that aggregates educational content on natural and holistic medicine with virtual phone-based consultations delivered by a small roster of licensed practitioners. Its core offering is a WordPress-hosted Holistic Health Database covering conditions such as autoimmune disease, diabetes, digestive disorders, mental health, and chronic pain, supplemented by a YouTube channel, social media presence (Facebook group, Instagram), and a VIP email list. The platform connects patients with three named clinicians: Dr. Lisa Thomson (chiropractic and functional medicine), Dr. Shinshan Wang (naturopathic medicine), and Maritza Worthington (functional diagnostic nutrition), with appointments scheduled through Acuity Scheduling and conducted by phone.

The business operates a hybrid monetization model. Basic content access is free and supported by advertising from institutions, non-profits, universities, and business organizations in the natural medicine space. A paid 'Zen's Membership' tier offers unlimited database access, discounted private classes, and exclusive content under a freemium structure with monthly billing, and fee-based virtual consultations generate direct service revenue. Cross-promotion of affiliated brands Kratom Kind and Zenstea extends monetization into affiliate-style product placement. The company has no disclosed funding, operates with 1-10 employees, and runs on standard web infrastructure (WordPress, Google Analytics, TrustArc for privacy compliance) without proprietary technology, AI capabilities, or a mobile application.

Customer segments are health-conscious individuals seeking natural and preventative healthcare, patients with specific chronic conditions, and consumers seeking virtual access to holistic practitioners. Distribution is online-first within the United States, with a content-led go-to-market motion that funnels organic traffic from articles and social channels into membership upgrades and consultation bookings. The company has no enterprise customers, no patents, no regulatory actions, and no disclosed revenue or headcount growth metrics.

Name

Zen's Medicine

Legal name

Zen's Medicine, Inc.

Website

https://zensmed.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Zen's Medicine is a California-based online platform that combines a holistic health articles database with virtual phone consultations from licensed naturopathic, chiropractic, and functional medicine practitioners, monetized through advertising, paid memberships, and consultation fees.

Ownership category

akta.pro rank

Product category

Holistic Healthcare Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Holistic healthcare services
• Natural medicine consultations
• Herbal medicine education
• Virtual wellness consultations
• Preventative healthcare resources

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising Revenue: Zen's Medicine operates as a free platform monetized through third-party advertising. Institutions, non-profits, universities, and business organizations in the natural medicine and holistic healthcare industry pay to display ads to the platform's users. The platform does not charge membership fees for basic services covered by the Terms of Service.
2. Virtual Consultations: Fee-based virtual botanical and herbal medicine consultations by phone with licensed medical physicians and natural healthcare providers. Patients pay for one-on-one consultations scheduled through the online booking system.
3. Membership Upgrades: Free membership accounts provide basic access, while paid Zen's Membership accounts offer unlimited access to the Holistic Health Database, private classes with discounted prices, and exclusive content. There are NO HIDDEN COSTS and users can cancel any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zen's Medicine is an online platform that educates users about natural and botanical medicine through a database of articles and publications, and connects them with licensed holistic healthcare providers for phone-based virtual consultations. Its integrated offering combines editorial content covering conditions such as arthritis, autoimmune disease, diabetes, and digestive disorders with fee-based virtual appointments featuring chiropractors, naturopathic doctors, functional medicine practitioners, and holistic nutritionists.

Product overview

Zen's Medicine is a holistic healthcare online platform that operates as a single unified product combining educational content, a health database, and virtual consultation services. The platform connects users with licensed medical physicians and natural healthcare providers who practice preventative and functional medicine. Key offerings include the Holistic Health Database (a repository of articles on natural medicine topics), Virtual Appointments (phone consultations with botanical medicine practitioners), and membership tiers (Free and Paid) providing access to educational content, private classes, and exclusive resources. The platform also maintains a YouTube channel for public education. Healthcare providers featured include Dr. Lisa Thomson (chiropractic/sports medicine), Dr. Shinshan Wang (naturopathic/functional medicine), and Maritza Worthington (holistic nutrition). The company does not charge membership fees for basic services, instead monetizing through advertising from health-related businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Appointments One-on-one botanical and herbal medicine consultations conducted by phone with licensed medical physicians and natural healthcare providers. Patients submit preferred dates and times and receive scheduled phone calls from practitioners. Available Monday-Friday 8AM-6PM PST and Saturday 8AM-8PM PST.
• Holistic Health Database A comprehensive database of articles and publications covering natural medicine, herbal remedies, and holistic health topics including arthritis, autoimmune diseases, breast cancer, diabetes, digestive health, mental health, addiction, PTSD, insomnia, blood pressure, and herbal profiles.
• Zen's Membership Account Paid monthly subscription providing unlimited access to the Holistic Health Database, private classes with discounted prices, and exclusive content. Users can cancel anytime with no hidden costs.
• Free Membership Account Free account tier providing basic access to Zen's Medicine resources, articles, and limited database content.
• Functional Medicine Services (Dr. Shinshan Wang) Functional medicine services utilizing science-based analytical tools combined with natural healing approaches for illness prevention and treatment of metabolic, immunological, digestive, and neurological diseases, delivered virtually by Dr. Shinshan Wang, ND.
• Chiropractic & Sports Medicine Services (Dr. Lisa Thomson) Chiropractic care specializing in sports injuries, sports performance, and athletic biomechanics delivered by Dr. Lisa Thomson, DC, CFMP, CME. Practitioner is certified in Titleist Performance Institute, SFMA, FMS, and Y-Balance Test.
• Holistic Nutrition Services (Maritza Worthington) Functional diagnostic nutrition services specializing in digestive and hormone health, including autoimmunity (Hashimotos), with customized programs, supplements, and functional lab testing delivered by Maritza Worthington, FDN-P, CHNG, NASM-CPT.

Quantifiable outcome

• Helps patients find holistic healthcare providers and natural treatment options
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Kratom KindminorGTM or Marketing PartnerKratom Kind is sponsored by Zen's Medicine and appears on the platform as an affiliated brand. Zen's Medicine features Kratom Kind products and links on various pages throughout the website, including health articles and the homepage.
• ZensteaminorGTM or Marketing PartnerZenstea is a related brand offering herbal teas and CBD products. Zen's Medicine features Zenstea product links and advertisements throughout the platform, particularly for turmeric, ginger, green tea, and other herbal remedies mentioned in health articles.
• Acuity SchedulingcoreTechnology or IntegrationAcuity Scheduling is used as the appointment booking system for Zen's Medicine's virtual consultations. The platform handles scheduling, patient intake forms, and appointment confirmation for botanical medicine consultations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MindBodyGreen: Holistic wellness content platform covering nutrition, mental health, and natural remedies, with an active community and additional product commerce. Targets the same 'whole-person' wellness consumer as Zen's Medicine.
• Dr. Axe: One of the largest natural-medicine and holistic health content platforms, with a comparable mix of free articles, herbal remedy content, and practitioner/staff columns. Directly competes for the same SEO-driven, health-conscious audience.
• Wellness Mama: Large natural-health and holistic-living content site with deep article library, podcast, and community. Competes head-to-head for organic search traffic on herbal remedies, nutrition, and chronic-condition content.

Emerging players

• The Natural Health Sherpa: Smaller natural-medicine content and resource site offering articles, practitioner listings, and wellness education. A direct niche competitor in the holistic content and practitioner-access space.
• Parsley Health: Functional medicine telehealth platform offering virtual consultations with holistic and integrative practitioners. Operates in the same patient-and-practitioner category but as a subscription-based care model rather than a content-led platform.
• SteadyMD: Telehealth platform pairing patients with functional and integrative medicine doctors for ongoing virtual care. Comparable in the virtual holistic-care delivery model, though more focused on primary care relationships.

Broad incumbents

• Verywell Health: Major health-content publisher covering conditions, treatments, and wellness topics. Overlaps with Zen's Medicine on natural-remedy and lifestyle content, although more tied to conventional medical consensus.
• Healthline: One of the largest general health information publishers, covering both conventional and complementary approaches. Competes for the same organic search traffic on herbal remedies and chronic conditions, but from a much broader editorial base.
• WebMD: Mainstream health information incumbent with deep content libraries across conventional and alternative medicine. Represents both a traffic competitor and the conventional-medicine counter-narrative that Zen's Medicine positions against.
• Hims & Hers: Large consumer telehealth platform spanning mental health, primary care, and wellness. Differs in product depth and brand positioning but competes for the same 'alternative to conventional care' consumer mindshare and increasingly the holistic-care segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnP60BYHCV0CXM8PbwizJPw
• Facebookfacebook.com/zensmedicine
• Instagraminstagram.com/zensmedicine
• LinkedInlinkedin.com/company/zensmed

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zen's Medicine