WFTDA Insurance

What WFTDA Insurance does

WFTDA Insurance (WFTDI) is the for-profit insurance and wellness subsidiary of the Women's Flat Track Derby Association (WFTDA), a 501(c)(6) non-profit founded in 2005. WFTDI was established in 2008 to address the scarcity and high cost of insurance for women's flat track roller derby leagues, and operates today as a niche specialty insurer serving individual athletes, leagues, junior programs, and skating officials worldwide. Its core product set centers on a bundled $10 million general and excess liability policy plus a personal accident medical policy with a $10,000 maximum per injury, with add-on modules for alcohol liability, directors & officers, and abuse & molestation coverage. Junior roller derby is a distinct product line with age-tiered pricing ($40 per skater, $250 league general liability), and WFTDI Canada serves the Canadian market through a wholly-owned subsidiary converted from CRDi in 2020.

The business operates on a subscription model with annual premiums purchased through the WFTDA Member Portal, a MemberSuite-based platform that handles account creation, insurance purchase, coverage verification, COI requests, and injury reporting. Underwriting is executed by American Specialty, and claims processing is outsourced to Health Special Risk, Inc. (HSR), keeping WFTDI's own employee base lean (11-50). Distribution relies primarily on the WFTDA community network, including mandatory compliance courses, RollerCon event sponsorship, a bi-weekly wellness blog, and organic social on Twitch and Instagram. Reciprocity agreements with MRDA, JRDA, USARS, Francis L Dean, and Roller Derby Canada Services allow coverage to travel with athletes across affiliated organizations, reinforcing WFTDI's position as the de facto insurance provider for the sport.

WFTDI generates revenue through insurance premiums and related fees, with WFTDA entitled to receive up to approximately one-third of WFTDI revenues annually as a dividend to fund its non-profit programs. There are no disclosed funding rounds, and the company has remained a small, organically-financed operating entity. Notable product expansions include skatepark coverage added in 2021 and a WFTDI Health Insurance Exchange launched in partnership with JLBG Health, signaling selective moves into adjacent insurance verticals while preserving the core derby-centric focus.

Name

WFTDA Insurance

Legal name

Women's Flat Track Derby, Inc.

Website

https://wftdi.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

WFTDA Insurance is the for-profit insurance subsidiary of the Women's Flat Track Derby Association, providing specialized liability and personal accident coverage to roller derby athletes, leagues, and officials worldwide through subscription-based annual premiums since 2008.

Ownership category

akta.pro rank

Product category

Specialty Sports Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Specialty sports insurance
• Roller derby insurance
• General liability coverage
• Personal accident medical
• Junior roller derby

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance Premiums: Annual subscription-based insurance premiums charged to individual league members and leagues for personal accident medical, general liability, and optional coverage types (alcohol liability, D&O, skatepark). Coverage is valid for 12 months from date of purchase.
2. WFTDI Canada Membership: Canadian membership in WFTDI Canada (formerly CRDi) costs $55 CAD and includes accident insurance, liability insurance, and travel insurance as benefits of membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WFTDA Insurance sells annual specialty insurance coverage to roller derby athletes and leagues, including General Liability ($10 million), Personal Accident Medical ($10,000 per injury), and optional coverages such as Alcohol Liability, Abuse & Molestation, and Directors & Officers. Coverage spans flat track, banked track, and skatepark activities in the US and Canada, with Junior Roller Derby Insurance offered as a separate product for skaters ages 6-17. Policies are purchased via the WFTDA Member Portal and are underwritten by American Specialty, with claims handled by Health Special Risk, Inc.

Product overview

WFTDA Insurance is an insurance products and services provider for the roller derby community, established in 2008 as a subsidiary of the Women's Flat Track Derby Association. The core offering consists of General Liability Insurance ($10 million) and Personal Accident Medical Insurance ($10,000 maximum per injury with $2,500-$7,500 deductibles), both bundled together as standard coverage for roller derby, banked track, and skatepark activities. Additional insurance products include Alcohol Liability, Abuse & Molestation, and Directors & Officers Liability coverage available as add-on modules. The company also provides Junior Roller Derby Insurance as a distinct product for leagues covering skaters ages 6-17. Supporting services include an online Certificate of Insurance request system, Injury Report filing portal processed through Health Special Risk Inc., and the WFTDI Wellness program offering online courses and wellness blog content. A Health Insurance Exchange partner service provides access to health insurance plans through JLBG Health.

Differentiator

Problem solved

Functional benefit

Products and services

• General Liability Insurance Insurance protecting leagues against lawsuits arising from bodily injury, property damage, and personal injury, providing $10 million in general and excess liability coverage for league-sponsored roller derby activities.
• Personal Accident Medical Insurance Excess/secondary coverage for injuries sustained while participating in roller derby, providing up to 52 weeks of benefits with a $10,000 maximum per injury and deductibles of $2,500 (with primary insurance) or $7,500 (without primary insurance).
• Alcohol Liability Insurance Coverage for bodily injury or property damage arising from alcohol-related incidents at league events; available to WFTDA Insured leagues with an additional application required via email.
• Abuse & Molestation Insurance Protection from claims of bodily injury arising out of abuse, molestation, or exploitation, included in General Liability insurance especially for junior leagues.
• Directors & Officers Liability (D&O) Protection for organizations and their directors and officers from claims arising out of negligent or wrongful acts, omissions, or misleading statements; available for both for-profit and not-for-profit leagues.
• Junior Roller Derby Insurance Dedicated insurance coverage for junior flat track leagues operating in the United States and Canada, including general liability ($250 per league) and personal accident/liability coverage ($40 per person) for skaters ages 6-17, with age-specific coverage groups (6-11 and 12-17).
• Skatepark Insurance Coverage Coverage extension enabling WFTDA-insured leagues and members to participate in skatepark activities under the standard insurance offering at no additional cost.
• Certificate of Insurance (COI) Request Online service allowing league administrators to request Certificates of Insurance for venues, landlords, or other entities requiring proof of coverage.
• Injury Report Filing Online portal for submitting injury reports within 14 days of injury that initiates the claims process through Health Special Risk, Inc.
• WFTDI Wellness Wellness resources including online courses (First Aid in Roller Derby, Recovery to Be a Better Athlete, Foam Rolling) and a bi-weekly wellness blog addressing self-care and wellness topics for roller derby athletes.
• WFTDI Canada Membership Canadian roller derby membership providing accident insurance, liability insurance, and travel insurance as benefits of membership for $55 CAD through WFTDI Canada (formerly CRDi).
• WFTDI Health Insurance Exchange Health insurance marketplace powered by JLBG Health offering ACA Qualified Plans, Non-ACA Plans, Dental, and Accident coverage options for WFTDI Insurance customers.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Body Breakdown with BlueminorStrategic or Co-development PartnerWellness partner at RollerCon providing massage services to attendees. Blue and crew offer on-site massage therapy, cupping, compression, stretching, and other bodywork services at RollerCon events.
• Elite 7 Sports MedicineminorStrategic or Co-development PartnerNew wellness partner for RollerCon 2025 providing athletic training services. An ATC (Athletic Trainer) is on site to provide injury assessment and treatment at no cost to attendees.
• American Specialty (Insurance Provider)coreOthersInsurance company that determines pricing and provides the underlying policy for WFTDA Insurance. Sets charges based on forecasted participants, claims history, and risk mitigation. Typical annual policy costs approximately $750,000.
• Health Special Risk, Inc. (HSR)coreTechnology or IntegrationClaims processor for WFTDA Insurance. Handles claim processing after WFTDI verifies eligibility. Sends EOBs to claimants and manages secondary insurance claim coordination. Located at HSR Plaza II, 8400 Belleview Dr Ste 150, Plano, TX 75024.
• WFTDI CanadacoreOthersFormerly CRDi (Canadian Roller Derby Insurance). Provides membership and insurance to Canadian roller derby athletes. Retained same policies and procedures as CRDi. Has reciprocity agreements with WFTDA Insurance for visiting skaters.
• RollerConcoreGTM or Marketing PartnerWFTDI is a returning sponsor at RollerCon, offering on-site insurance sales, wellness services, educational classes, and free wellness products. Event coverage available for purchase at RC registration or online.
• DataRepminorStrategic or Co-development PartnerData Protection Representative appointed by WFTDI for GDPR compliance in EU/EEA and UK. Handles privacy requests from customers in these regions under the Data Protection Act 2018.
• MRDA (Men's Roller Derby Association)minorGTM or Marketing PartnerMRDA leagues that insure through WFTDA Insurance are included in reciprocity agreements, allowing visiting skaters to participate under their home league coverage.
• JRDA (Junior Roller Derby Association)minorGTM or Marketing PartnerJRDA leagues are included in reciprocity agreements with WFTDA Insurance, allowing visiting junior skaters to participate under their home league coverage.
• USA Roller Sports (USARS)minorGTM or Marketing PartnerReciprocity agreement exists with USARS leagues. However, USARS requires that events be sanctioned through USARS for coverage to be in effect. WFTDA insured leagues must verify this has been done.
• Francis L Dean (FLD)minorGTM or Marketing PartnerFLD leagues are included in reciprocity agreements, allowing visiting skaters to participate under their home league coverage when hosting events.
• Roller Derby Canada Services (RDCS)minorGTM or Marketing PartnerRDCS leagues are included in reciprocity agreements with WFTDA Insurance, allowing visiting skaters to participate under their home league coverage.
• JLBG HealthminorGTM or Marketing PartnerHealth insurance provider partner offering WFTDI Health Insurance Exchange. Provides ACA Qualified Plans, Non-ACA Plans, Dental, and Accident coverage options. Available through ahix.com or by calling 888-387-8219.
• ASPCA Pet Health InsuranceminorGTM or Marketing PartnerPartner offering pet health insurance discounts to WFTDI members. Members can save up to 10% on ASPCA Pet Health Insurance plans.
• Crunch FitnessminorGTM or Marketing PartnerFitness partner offering discounted gym rates on premiere membership package for WFTDI customers. $0 enrollment, three days free, and membership discounts available.
• DermasportminorGTM or Marketing PartnerDerby-owned business partner offering 30% off sunscreen and daily skincare products for athletes using promo code Derby30.
• Old Bones TherapyminorGTM or Marketing PartnerDerby-owned business partner offering 10% off medical grade knitted compression sleeves, braces, insoles, and compression socks using promo code WFTDI.
• Full Pack ApparelminorGTM or Marketing PartnerDerby-owned business providing high quality armbands, scrimmage tops, and accessories to the roller derby community. Founded 2023 by SMASH! #777, Nashville Roller Derby skater.
• Derby Girl DesignsminorGTM or Marketing PartnerDerby-owned small business handcrafting jewelry from stainless steel roller skate bearings with crystals, cubic zirconia, or gemstones. League discounts available; 25% off birthstones during birth month.
• Create & Skate FactoryminorGTM or Marketing PartnerDerby-owned skate-themed art, stickers, and gifts business by Juke Boxx. Supports fellow skaters with unique derby-inspired products.
• Muscle Crud by Sorry Not SorryminorGTM or Marketing PartnerDerby-owned topical salve products for pain relief and muscle healing. Sample packs available to leagues by emailing [email protected].

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• LeagueApps: Sports league management platform providing registration, scheduling, and member management for amateur leagues. Adjacent to WFTDI's Member Portal infrastructure but does not underwrite insurance; represents a potential integration or competitive front-end.
• SportsEngine (NBC Sports Next): Youth and amateur sports management platform used by leagues for registration, websites, and member administration. Related as a backend league-management vendor but at much greater scale and focused on youth sports broadly.

Regional players

• UK Roller Derby Association: National governing body for roller derby in the United Kingdom, providing member services including insurance. Comparable role as a sport-governing-body-affiliated insurance provider but serving a different geography.
• WFTDI Canada: WFTDI's Canadian subsidiary providing accident, liability, and travel insurance to Canadian roller derby athletes. Operates the same business model as WFTDI in a separate regulatory and geographic market.

Broad incumbents

• K&K Insurance Group: A specialty insurance program administrator serving sports, recreation, entertainment, and motorsports. Comparable to WFTDI in structuring sport-specific coverage programs but operates across a much broader portfolio of activities.
• Markel Corporation: A specialty insurer with significant sports, leisure, and equine insurance operations. Comparable as a specialty carrier serving niche sports and recreation but at materially greater scale and product breadth than WFTDI.
• Hiscox Inc. Specialty insurer focused on small commercial and personal lines including sports, fitness, and liability coverage for niche activities. Relevant peer for specialty liability underwriting similar to WFTDI's general liability product.

Direct peers

• American Specialty Insurance & Risk Services: WFTDI's actual underwriting partner; a specialty insurance program administrator focused on sports, leisure, and entertainment risks. Closely comparable as a program manager that designs, prices, and distributes niche-sport insurance products.
• Sadler & Company Insurance: Specialty insurance broker and program administrator serving equestrian, sports, and recreational associations. Closely analogous business model: association-affiliated sport insurance with annual member-level policies and liability coverage.
• Sports & Leisure Insurance Group: Specialty insurance program manager offering liability and accident coverage for sports and recreation clubs, leagues, and instructors. Highly comparable niche-sport MGA model to WFTDI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/WFTDA
• Instagraminstagram.com/wftda
• LinkedInlinkedin.com/company/wftdi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFTDA Insurance