Elite 7 Sports Medicine

What Elite 7 Sports Medicine does

Elite 7 Sports Medicine is a Las Vegas-headquartered, national event medicine company founded in 2022 by Kelly Morgan MD (CEO and Medical Director) and Jennifer Barrett MS, LAT, ATC (COO). The company operates a dual-service model: (1) on-site certified athletic training coverage for sports organizations, leagues, and tournaments at local, state, and national levels, with staff vetted for liability insurance and SafeSport compliance; and (2) a direct-to-consumer telehealth platform called the Virtual Athletic Training Room (VATR), staffed by certified athletic trainers providing remote injury assessment, rehabilitation guidance, and concussion management.

The technology stack centers on the VATR telehealth platform and a proprietary athlete-owned Electronic Health Record (EHR) integrated with a rehab and strength & conditioning platform and a data warehouse for injury surveillance and analytics. The platform is HIPAA-compliant and operates 7 days a week, 10AM-9PM PST, serving athletes of all ages and skill levels across the United States. The founders leverage 100+ years of combined sports medicine experience, including prior roles with the Women's Rugby World Cup, USA Taekwondo Olympic Trials, and USOPC Sports Medicine Volunteer program.

The company monetizes through four streams: per-visit VATR appointments ($45 standard, $65 concussion management), tiered consumer subscriptions ($14.99/month to $114.99/year), custom-priced enterprise event coverage contracts, and Amazon affiliate commissions on recommended sports medicine supplies. Go-to-market combines product-led growth (self-serve VATR bookings and subscriptions), enterprise field sales to sports organizations, and event-driven visibility from on-site coverage. Named enterprise customers include the United Grid League (Tampa Bay Brigade), Firefighter Challenge, and Play Mar Sports. The company received its first disclosed external funding of $225,000 in April 2025 and remains founder-controlled.

Name

Elite 7 Sports Medicine

Legal name

Elite 7 Sports Medicine

Website

https://e7sportsmedicine.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite 7 Sports Medicine is a national event medicine company founded in 2022 that provides on-site certified athletic training at sports events and operates the Virtual Athletic Training Room (VATR) telehealth platform for athletes, parents, and sports organizations across the United States.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Sports medicine services
• Athletic training coverage
• Event medical services
• Telehealth athletic training
• Concussion management services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. VATR Subscriptions: Monthly and annual subscription plans providing ongoing access to virtual athletic training room services with extended hours and exclusive content. Pricing tiers: 1 month $14.99, 3 months $34.99, 6 months $62.99, 1 year $114.99. Team/organization subscriptions available at discounted rates with 20% off for 6-month or year-long commitments.
2. Per-Visit Appointments: One-time virtual appointments for injury care. Standard care appointments cost $45 per 30 minutes. Concussion management appointments cost $65 per session. No insurance required, cash-based model.
3. Event Medical Coverage Services: On-site athletic training services for sporting events provided to organizations and tournament directors. Pricing based on hourly rates, supply costs, travel expenses, and administration fees. Staff located nationwide to cover events.
4. Affiliate Product Sales: Commission-based revenue from recommending sports medicine products (braces, tape, therapeutic equipment, hydration products) sold through Amazon. Company earns commissions on affiliate sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elite 7 Sports Medicine provides on-site athletic training and medical coverage at sporting events nationwide, along with a proprietary telehealth platform called the Virtual Athletic Training Room (VATR) that delivers remote injury evaluation, rehabilitation, and concussion management services to individual athletes. The company also operates a team/organization subscription program with volume pricing for sports leagues and event organizers.

Product overview

Elite 7 Sports Medicine offers a dual-service model combining on-site event medical coverage and a Virtual Athletic Training Room (VATR) telehealth platform. The VATR provides remote athletic training services through certified trainers for injury evaluation, concussion management, and rehabilitation. The company also provides in-person event coverage with vetted staff for sporting organizations nationwide. Pricing includes per-visit fees ($45 standard, $65 concussion management) and subscription tiers ranging from $14.99 (1 month) to $114.99 (1 year), with team/organization discounts available. The company is developing a proprietary athlete-owned EHR platform for injury data tracking and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Athletic Training Room (VATR) Telehealth platform staffed by certified athletic trainers that provides remote access to injury assessment, evaluation, management, and rehabilitation guidance for athletes of all ages and skill levels. Available 7 days a week from 10:00 AM to 9:00 PM PST.
• Event Sports Medicine Coverage On-site athletic training services for sporting events, providing vetted certified professionals with licenses, liability insurance, and SafeSport compliance for local, state, and national events.
• VATR Subscription Plans Recurring subscription tiers providing ongoing access to VATR services: 1 Month ($14.99), 3 Month ($34.99), 6 Month ($62.99), and 1 Year ($114.99), with team/organization discounts available.
• Team Subscription Discounted VATR subscription for entire teams, offering participating organizations a 20% discount off standard subscription rates and a reinvestment benefit for athlete health and safety programs.
• Proprietary Athlete-Owned EHR Platform Custom electronic health record system with integrated strength and conditioning platform and data warehouse, enabling organizations to track injury data, analytics, and athlete surveillance.

Quantifiable outcome

• Affordable pricing at less than $10/month for annual subscription
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Quiet Storm FoundationminorStrategic or Co-development Partner · 1 January 2024Partnership to deliver CPR training to youth in Las Vegas through gamified learning experiences. Elite 7 provides the training while Quiet Storm Foundation provides resources and opportunities for mentorship. Focuses on teaching leadership, responsibility, and lifesaving skills to young people.
• United Grid LeaguecoreGTM or Marketing PartnerSports organization receiving event medical coverage services from Elite 7. Includes coverage for teams like Tampa Bay Brigade. Elite 7 provides athletic trainers for league events and tournaments.
• Play Mar SportscoreGTM or Marketing PartnerSports organization partner receiving athletic training coverage services for their sporting events and tournaments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hinge Health: Large digital musculoskeletal care platform providing virtual physical therapy and pain management, often employer- and insurance-sponsored. Broader category leader that overlaps with Elite 7's VATR telehealth PT/rehab motion.
• SWORD Health: Digital MSK and pelvic-health physical therapy provider pairing AI-enabled tech with licensed PTs; directly competes with Elite 7's online athletic training rehab model while operating at a much larger scale and with insurance relationships.
• ATI Physical Therapy: Large multi-site outpatient orthopedic and sports physical therapy chain offering return-to-play rehab and athletic training partnerships with schools and clubs; broader incumbent against which Elite 7's event plus virtual model competes.
• Select Medical: Specialty hospital and outpatient rehabilitation operator including sports medicine and concussion programs; provides a broader portfolio that overlaps with Elite 7's sports rehab and event coverage positioning.

Direct peers

• Healthy Roster: Athlete health record and injury surveillance platform used by schools and sports organizations to track athlete health, forms, and injury data - directly comparable to Elite 7's proprietary athlete-owned EHR and analytics offering for organizations and events.
• ImPACT Applications: Market-leading concussion assessment and management platform widely used in youth and collegiate sports; comparable to Elite 7's VATR Concussion Management appointment and return-to-play workflow.
• Privit Profile: Athlete health and risk management software providing electronic medical records and pre-participation forms for schools and sports organizations; comparable to Elite 7's athlete-owned EHR/data-warehouse positioning.
• Dr. Pay (and similar event-medicine staffing firms): Event medical staffing providers that supply athletic trainers, EMTs, and physicians to sports events and tournaments; comparable on-site service model that Elite 7 competes against for organization event coverage contracts.

Emerging players

• Physitrack: Telehealth exercise prescription and patient engagement platform used by physical therapists and athletic trainers to deliver home exercise programs; comparable technology layer to Elite 7's virtual rehab delivery.
• CoachMePlus: Athlete monitoring and strength-and-conditioning data platform serving college and professional sports programs; comparable to Elite 7's data analytics and injury surveillance pitch to organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/e7sportsmed
• Facebookfacebook.com/people/Elite-7-Sports-Medicine/100087051957310
• LinkedInlinkedin.com/company/elite-7-sports-medicine
• Instagraminstagram.com/elite7sportsmedicine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite 7 Sports Medicine