PEAK
PEAK Genetics develops elite dairy and beef cattle genetics and produces high-fertility bovine semen and embryos, operating as the genetics and R&D engine within the URUS group and serving dairy farmers and beef ranchers globally via URUS sister companies and direct enterprise sales.
- Company typePrivate
- Founded2014
- HeadquartersShawano, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What PEAK does
PEAK Genetics is a bovine genetics and high-fertility bovine semen producer operating as the primary genetics and R&D engine of the URUS group (under KOEPON HOLDING). The company develops elite dairy and beef cattle genetics, produces and cryopreserves bovine semen straws, and sells both direct thaw (in vivo/ET) and IVF embryos worldwide — with export qualification into regulated markets including China and the European Union. Core technical components include the proprietary Concept Plus and PregCheck bull fertility evaluation systems run on a recurring two-month cycle, an in-house andrology team focused on semen cryopreservation research, and a genetics program based on international indices such as GTPI, NM$, gRZG, PLI, and PFT.
The business operates a multi-site production footprint spanning Canada and the United States (8 bull housing sites, 7 laboratories, and 2 dedicated QC labs across facilities in the Calgary area of Alberta, plus Shawano and Watertown in Wisconsin and Billings in Montana). PEAK monetizes primarily through transaction-based sales of semen doses and embryos, supplemented by custom genetic program services (mating plans, reproductive analysis, and follow-up guidance). Distribution is heavily channel-driven through URUS sister companies — Alta Genetics, GENEX, GENAUST, Leachman Cattle, SCCL, Trans Ova Genetics, and VAS — which collectively market PEAK products to dairy farmers and beef ranchers globally, complemented by direct enterprise embryo sales for international buyers.
The company's customer base spans commercial dairy farmers and beef ranchers worldwide, with the captive URUS sister-company network serving as both distribution channel and a secondary customer segment receiving PEAK's innovations for onward commercialization. PEAK also operates the PEAK Pathways internship program spanning six specialized tracks (Cattle Management, Bovine Genetics, Data Analysis, R&D, Laboratory Processes, Quality Control), which functions as both a workforce pipeline and an industry-relations asset. The firm is private, founded in 2014 (per company history; a conflicting firmographic entry cites 2018), headquartered near Calgary, Alberta, Canada, with 251-500 employees and no disclosed funding rounds, revenue figures, or independent financial reporting.
PEAK firmographics
Firmographics- Name
- PEAK
- Legal name
- PEAK Genetics
- Website
- https://peakgenetics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PEAK Genetics develops elite dairy and beef cattle genetics and produces high-fertility bovine semen and embryos, operating as the genetics and R&D engine within the URUS group and serving dairy farmers and beef ranchers globally via URUS sister companies and direct enterprise sales.
- Ownership category
- akta.pro rank
PEAK industry classification
Industry- Product category
- Bovine Genetics
- NAICS
- Dairy Cattle and Milk Production (112120), Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF)
- akta.pro secondary industries
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Seedstock/Purebred Beef Cattle Breeding (AFAEABAD)
Keywords
Where PEAK is headquartered
LocationHeadquarters
- HQ city
- Shawano
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
PEAK business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Bovine Semen Sales: Production and sale of high-fertility bovine semen doses/straws for artificial insemination, distributed globally through URUS sister companies and direct customer relationships.
- Embryo Sales: Sale of genetic embryos (both direct thaw/ET and IVF) for dairy and beef cattle, with custom genetic planning, reproductive analysis, mating suggestions, and marketing guidance included as part of the customer experience.
- Genetic Program Services: Custom genetic program development and consulting services for herd improvement, including genetic plans tailored to individual farm goals (GTPI, NM$, gRZG, PLI, etc.), ongoing support, and follow-up guidance post-sale.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
PEAK product offering
Product offeringCore offering
PEAK develops elite dairy and beef cattle genetics and produces high-fertility bovine semen for global distribution. The company operates 8 bull housing sites, 7 laboratories, and 2 quality control labs across North America, and also sells direct thaw (ET) and IVF embryos with custom genetic planning using metrics such as GTPI, NM$, gRZG, PLI, and PFT. Products and genetics are marketed through URUS sister companies and direct enterprise relationships with dairy farmers and beef ranchers worldwide.
Product overview
PEAK is a bovine genetics company operating as part of the URUS group, offering a unified portfolio of genetic products and services for the cattle industry. The core offerings include bovine genetics development (creating elite dairy and beef cattle), high-fertility bovine semen production, and embryo sales (both direct thaw and IVF). The company provides genetic planning services using metrics like GTPI, NM$, gRZG, PLI, and PFT, along with reproductive analysis and mating suggestions. PEAK also operates an internship program (PEAK Pathways) offering six specialized tracks for students interested in cattle management, genetics, data analysis, R&D, laboratory processes, and quality control.
Differentiator
Problem solved
Functional benefit
Products and services
- Bovine Genetics Development Creation of elite dairy and beef cattle genetics using specialized team expertise in genetics, research, and development, with genetic improvement programs using metrics such as GTPI, NM$, gRZG, PLI, and PFT. Targeting dairy farmers and beef ranchers globally.
- High-Fertility Bovine Semen Production Production and global sale of high-fertility bovine semen doses/straws for artificial insemination, with focus on animal care, comfort, and optimized laboratory practices. Distributed through URUS sister companies and direct enterprise relationships.
- Bovine Embryo Sales (Direct Thaw/ET and IVF) Global embryo sales offering covering direct thaw (ET) and IVF embryos with genetic planning services using GTPI, NM$, gRZG, PLI, and PFT metrics, plus reproductive analysis and mating suggestions. PEAK manages export documentation, shipping, and import permits for international buyers.
- Custom Genetic Program Services Custom genetic program development and consulting services for herd improvement, including genetic plans tailored to individual farm goals (GTPI, NM$, gRZG, PLI, PFT metrics), ongoing support, mating suggestions, and follow-up guidance post-sale. Provided for dairy farmers and beef ranchers.
Quantifiable outcome
- 100% of PEAK employees complete animal welfare training courses
- +1 more outcomes
Companies that use PEAK
Customer profileSegments3 records
Ideal customer profiles3 records
PEAK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PEAK partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- URUSflagshipURUS is the parent/global portfolio company of PEAK, encompassing multiple bovine genetics brands worldwide. PEAK serves as URUS's primary genetics innovation and production engine, providing new genetic products and enhancements for URUS companies to market with confidence. URUS includes Alta Genetics, GENEX, GENAUST, Leachman Cattle, SCCL, Trans Ova Genetics, and VAS.
- Alta GeneticscoreAlta Genetics is a URUS sister company and a major channel partner for PEAK genetics, marketing PEAK's bovine genetic products to dairy and beef producers through its global distribution network.
- GENEXcoreGENEX is a URUS sister company and key channel partner for PEAK genetics, distributing PEAK's bovine genetic products (semen and embryos) to its cooperative member customers in the dairy and beef industries.
- GENAUSTcoreGENAUST is a URUS sister company and Australian channel partner for PEAK genetics, distributing PEAK's genetic products to producers in the Australian market and potentially other regions.
- Leachman Cattle (LC)coreLeachman Cattle is a URUS sister company and channel partner for PEAK genetics, marketing PEAK's products to cattle producers through its sales and distribution network.
- SCCLcoreSCCL is a URUS sister company and channel partner for PEAK genetics, distributing PEAK's bovine genetic products to customers in its network.
- Trans Ova GeneticscoreTrans Ova Genetics is a URUS sister company and channel partner specializing in advanced reproductive technologies, distributing PEAK's genetic products including embryos to its customer base.
- KOEPON HOLDINGflagshipKOEPON HOLDING is referenced in PEAK's privacy policy as the parent entity for data governance purposes. Companies belonging to KOEPON HOLDING act as joint controllers or processors under GDPR for personal data, and information may be transferred between KOEPON HOLDING operating countries. This indicates KOEPON HOLDING as the ultimate parent organizational structure above URUS and PEAK.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PEAK competitors and assessment
Company assessmentDirect peers
- Trans Ova Genetics: URUS sister company specializing in advanced reproductive technologies including IVF and embryo transfer; the most direct comparable on embryo production capabilities and custom mating services.
- World Wide Sires: Global AI distribution and genetics company marketing bovine semen across multiple continents; competes with PEAK on export reach and elite sire marketing to international dairy producers.
- Select Sires Inc. US farmer-owned cooperative producing and marketing bovine semen with deep dairy and beef genetics programs; overlaps with PEAK across both progeny-proven and genomic sire offerings.
- STgenetics: Largest independent bovine AI and sexed semen producer globally; competes directly with PEAK in high-fertility and sexed semen, and also operates nucleus herd programs parallel to PEAK's URUS role.
- Semex Alliance: Canadian bovine AI cooperative focused on elite dairy genetics with international distribution; directly comparable nucleus/herd approach and overlap with PEAK's Canadian headquartered operations.
- CRV: European cooperative delivering dairy and beef genetics, AI services, and herd management; comparable nucleus herd model and competing in the same global semen export markets as PEAK.
- ABS Global (Genus plc): Global bovine genetics and sexed semen franchise under Genus plc; directly competes with PEAK on elite dairy genetics, genomic selection, and sexed/IVF product lines.
- Alta Genetics: URUS sister company and global dairy AI franchise; sells PEAK-produced sires to end producers, making it both a distribution channel and the most directly comparable peer in elite dairy semen marketing.
- GENEX Cooperative: US farmer-owned URUS sister cooperative distributing PEAK genetics alongside its own dairy/beef bull lineup; offers an apples-to-apples comparison on progeny-proven and genomic programs.
Emerging players
- Vytelle: Technology-driven IVF embryo producer scaling in beef and dairy; partial overlap with PEAK's embryo programs, with a more platform/SaaS-leaning model rather than a nucleus-herd production model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PEAK social profiles
Digital presencePEAK financial estimates
Financial estimateRevenue estimate
Valuation estimate
PEAK leadership team
Management profileNumber of profiles
Profiles12 records
PEAK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PEAK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PEAK
What does PEAK do?
PEAK develops elite dairy and beef cattle genetics and produces high-fertility bovine semen for global distribution. The company operates 8 bull housing sites, 7 laboratories, and 2 quality control labs across North America, and also sells direct thaw (ET) and IVF embryos with custom genetic planning using metrics such as GTPI, NM$, gRZG, PLI, and PFT. Products and genetics are marketed through URUS sister companies and direct enterprise relationships with dairy farmers and beef ranchers worldwide.
Is PEAK a public or private company?
PEAK is a private company. It is classified as corporate owned and is currently operating.
When was PEAK founded?
PEAK was founded in 2014. It employs 251 to 500 people.
Where is PEAK based?
PEAK is headquartered in Shawano, United States, in the North America region.
How does PEAK make money?
Three revenue lines are on record. Bovine Semen Sales are the primary driver. The others are embryo Sales and genetic Program Services.
Who are PEAK's main competitors?
Direct peers on record are Trans Ova Genetics, World Wide Sires, Select Sires Inc., STgenetics, Semex Alliance, CRV, ABS Global (Genus plc), Alta Genetics and GENEX Cooperative. Vytelle is listed as an emerging player.
Does PEAK have an API?
No public API is recorded for PEAK.
What industry is PEAK in?
PEAK's product category is Bovine Genetics. Its primary akta.pro industry code is AFAEAJAF, Nucleus Herd/Flock Breeding & Multiplier Stock Supply, with a secondary code of AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer). Its NAICS code is 112120 and its SIC code is 200.