What Vivid Experience does

Vivid Experience is a UK-based event production company that designs and delivers private and corporate Christmas parties at multiple flagship venues across the country, including the NEC Birmingham, Manchester Central, Arena MK Milton Keynes, Athena Leicester and Apres Lodge Nottingham. Founded in 2007 in Leicester, the company has spent 18 years scaling from a single venue to a multi-venue national footprint and served over 90,000 guests in December 2025 alone. Named enterprise clients include NEXT (4,000-guest 30th anniversary), Capital One, E.ON and Thorntons, alongside a long tail of corporate bookers and private groups.

The company's core offering is full-service Christmas party production built on three vertically integrated pillars. First, in-house theme set and prop design and manufacturing, operated from a 10,000sqm workshop at its Lutterworth headquarters, producing large-scale bespoke elements (e.g., a 16-foot walk-through lion's head, 40 metres of alpine bar fronts) and a rotating library of themed worlds (Moroccan Fire Nights, Manhattan, Wonderland, alpine). Second, a captive catering operation under the Fig & Pantry sub-brand, focused on contemporary menus for groups of 500+. Third, exclusive venue partnerships with the UK's largest event spaces, providing both capacity and seasonal demand concentration. Theme sets and props are additionally available for hire to third parties, extending revenue beyond Vivid's own events.

The business model is predominantly event-driven and seasonal: revenue is generated per event through direct corporate and private group sales (website enquiry, phone), with pricing structured as bespoke quotes rather than published rates. Distribution runs through the corporate website, city-specific microsites, and venue partnership channels, with brand presence on Facebook and Twitter. The company operates as a private limited company (Vivid Experience Ltd), is independently owned with no disclosed external investors, and has no software, app or AI capabilities — its defensibility is grounded in physical assets, production know-how and venue access rather than technology IP.

Name

Vivid Experience

Legal name

VIVID EXPERIENCE LIMITED

Website

https://vividexperience.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivid Experience designs and produces corporate and private Christmas party events at flagship UK venues including NEC Birmingham, Manchester Central, Athena Leicester, Arena MK and Apres Lodge Nottingham. Founded in 2007, it combines in-house theme set manufacturing with its Fig & Pantry catering sub-brand.

Ownership category

akta.pro rank

Product category

Corporate Christmas Party Event Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Holiday Party Services (HSACACAF)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), Decor Props & Themed Set Rentals (HSACAFAK), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Christmas party events
• Corporate event production
• Event catering services
• Themed event design
• Corporate entertainment venues

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Christmas Party Events: Design and produce exceptional private and corporate Christmas party events across multiple UK venues. Revenue generated from event production, venue partnerships, catering, and theming services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vivid Experience designs and produces exceptional private and corporate Christmas party events at multiple flagship UK venues. The offering combines immersive theme design, in-house prop and set manufacturing from a 10,000sqm workshop, and large-scale catering delivered through its Fig & Pantry sub-brand for groups of 500+ guests. The company operates events at venues including the NEC Birmingham, Manchester Central, Arena MK Milton Keynes, Athena Leicester, and Apres Lodge Nottingham.

Product overview

Vivid Experience is a UK-based event production company operating as a single unified offering focused on designing and producing exceptional private and corporate Christmas party events. The company operates across multiple flagship venues (NEC Birmingham, Manchester Central, Arena MK, and Athena Leicester) and complements its core events business with two integrated sub-brands: Fig & Pantry for catering services and an internal theme sets/props manufacturing operation. The portfolio functions as a cohesive event service where the Christmas parties serve as the primary product, supported by in-house catering and custom prop fabrication capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Fig & Pantry: Catering brand that concentrates solely on delivering high quality food to large numbers, normally in excess of 500 guests. Keeps menus simple and contemporary and delivers food and drink in challenging circumstances.

Products and services

• Vivid Experience Christmas Parties The company's core offering: designing and producing exceptional private and corporate Christmas party events across multiple UK flagship venues, with immersive theme design, in-house prop manufacturing, and full-service event delivery.
• Fig & Pantry Catering Catering sub-brand specialising in delivering high-quality, contemporary food to large groups of 500+ guests, including corporate dinners, festivals, and private events.
• Theme Sets and Props Custom-designed and manufactured theme sets and props produced in-house for Vivid events and available for hire to third parties.

Quantifiable outcome

• Entertained over 90,000 party guests during December 2025

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• The NEC BirminghamcoreChannel Partner/ Reseller/ DistributorFlagship venue partnership for hosting Christmas party events in Birmingham. Major event venue with large capacity for corporate events.
• Athena LeicestercoreChannel Partner/ Reseller/ DistributorOriginal venue partnership since 2007 founding. Art deco venue that became the most popular Christmas party destination in Leicester.
• Arena MK Milton KeynescoreChannel Partner/ Reseller/ DistributorVenue partnership for hosting Christmas party events in Milton Keynes area.
• Manchester CentralcoreChannel Partner/ Reseller/ DistributorFlagship venue partnership for hosting Christmas party events in Manchester. Major event venue for corporate events.
• Apres Lodge NottinghamcoreChannel Partner/ Reseller/ DistributorVenue partnership for hosting Christmas party events in Nottingham.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing corporate events, immersive installations, and themed environments. Comparable to Vivid's theming-driven, immersive event production for enterprise clients.
• GPJ (George P. Johnson): Global experience marketing agency producing large-scale corporate events, brand activations, and immersive environments. Comparable to Vivid's full-service corporate event production at major venues.
• Sodexo Live!: Division of Sodexo delivering event hospitality, catering, and venue services at major UK venues and sporting arenas. Overlaps with Vivid's venue-based corporate event catering and theming services at a much larger scale.
• Compass Group UK & Ireland: Large UK contract caterer and event hospitality provider serving corporate clients, stadia, and venues. Relevant comparable for Vivid's Fig & Pantry catering operation and corporate event scale.
• Imagination Group: Global brand experience agency designing and producing immersive corporate events with custom-built sets and props. Comparable to Vivid's vertically integrated theme design and large-scale event production model.

Direct peers

• Chillisauce: UK corporate event company providing themed parties, team building, and hospitality events for corporate clients. Direct competitor in the UK corporate Christmas and party events market.
• DRP Group: UK-based event management and interior build company producing corporate events, conferences, and bespoke set builds. Comparable to Vivid's theming workshop and full-service event production capabilities.
• Eventurous: UK-based theming and event production company that designs and builds immersive themed environments for corporate events. Comparable to Vivid's in-house theme set and prop manufacturing capability.
• The Festive Group: UK specialist in corporate Christmas party events, operating across multiple venues. Directly competes with Vivid Experience in the same niche — large-scale Christmas party nights for corporate clients.
• Blue Strawberry Caterers: UK-based event catering and party company producing high-end corporate and private events at scale. Directly comparable to Vivid Experience's Fig & Pantry catering arm and overall corporate event production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VividExperienceLtd
• LinkedInlinkedin.com/company/vivid-experience-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Experience