What HALE does

HALE spol. s r.o. is a privately held Czech limited liability company founded in 1991 and headquartered in Prague 7 - Holešovice, operating in automotive sales, distribution, and after-sales service. The company serves three primary customer segments: individual motorcycle and scooter buyers, taxi service operators requiring certified measurement instruments, and commercial vehicle fleet operators. Its revenue is generated through a multi-stream model combining hardware distribution (motorcycles, taximeters, tachographs, accessories), authorized vehicle servicing (Ford plus diesel systems), and supplementary rental services.

The company has held exclusive distribution rights for Austrian HALE electronic taximeters in the Czech and Slovak Republics since 1992, with those products deployed in over 40 countries. In motorcycles, HALE has progressively expanded its brand portfolio since 2015, initially adding Benelli and SYM, and most recently adding CFMOTO and Benda in 2024. The motorcycle catalog spans entry-level 125cc scooters to 1000cc adventure tourers, with notable technical features including CFMOTO T-Box connectivity, Apple CarPlay integration on premium models, and electronically controlled suspension on flagship offerings. HALE also operates as an authorized diesel service center for Bosch, Delphi, Denso, and Continental VDO, supported by technicians certified at the Ford Motor Company training center.

HALE's go-to-market combines a physical retail storefront and service center in Prague with an e-commerce channel at hale.cz, supported by event-driven customer acquisition through test rides, enduro course vouchers, and gift voucher programs. Pricing is unit-based, with motorcycles ranging from approximately 29,990 CZK (entry-level children's pitbike) to 299,990 CZK (premium 700cc cruiser), and services priced on a quote basis. The company reports 100+ motorcycles sold annually, 1,500+ satisfied clients served, and 33+ years of continuous operation. There is no indication of external funding, M&A activity, or direct geographic expansion of retail/service operations outside the Czech and Slovak markets.

Name

HALE

Legal name

HALE spol. s r.o.

Website

https://hale.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

HALE spol. s r.o. is a Czech automotive retailer and service company founded in 1991 that distributes HALE electronic taximeters and Stoneridge tachographs, sells Benelli, SYM, CFMOTO, and Benda motorcycles, and operates an authorized Ford service center in Prague serving individual buyers, taxi operators, and commercial fleets.

Ownership category

akta.pro rank

Product category

Motorcycle Retail and Vehicle Service

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro primary industry

Street & Standard Motorcycle Rentals (THADAHAA)

akta.pro secondary industry

Moped & E-Moped Rentals (THADAGAF)

Keywords

• Motorcycle retail
• Vehicle service
• Taximeter distribution
• Tachograph supply
• Diesel system service

Headquarters

HQ city

Holesovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle and Scooter Sales: Sales of motorcycles, scooters, and related vehicles from brands including Benelli, SYM, CFMOTO, Benda, and children's motorcycles
2. Vehicle Service and Repair: Authorized Ford vehicle service, motorcycle service for CFMOTO, Benelli, SYM and Benda brands, diesel system service for Bosch, Delphi, Denso and Continental VDO
3. Taximeters and Tachographs: Sales and service of HALE electronic taximeters and Stoneridge tachographs
4. Motorcycle and Scooter Rental: Rental services for motorcycles and scooters with voucher-based gift options
5. Accessories Sales: Sales of motorcycle accessories including aluminum cases for CFMOTO models

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HALE spol. s r.o. sells motorcycles and scooters from Benelli, SYM, CFMOTO, and Benda through a Prague-based retail moto center, while serving as exclusive Czech and Slovak distributor of HALE electronic taximeters (since 1992) and Stoneridge tachographs. The company operates an authorized Ford vehicle service center and provides authorized diesel injection system service for Bosch, Delphi, Denso, and Continental VDO, along with complete warranty and post-warranty motorcycle servicing, motorcycle rentals with vouchers, and accessories such as CFMOTO aluminum luggage systems.

Product overview

HALE is a Czech company established in 1991 offering a comprehensive portfolio of motorcycles, measuring instruments, and vehicle services. The motorcycle division (since 2015) sells and services scooters and motorcycles from Benelli, SYM, CFMOTO, and Benda brands, ranging from 125cc urban scooters to 1000cc adventure motorcycles. The company also serves as exclusive Czech/Slovak distributor of HALE electronic taximeters (since 1992) and Stoneridge tachographs. Additional services include authorized Ford vehicle service and diesel service for Bosch, Delphi, Denso, and Continental VDO brands. Motorcycle accessories including CFMOTO aluminum luggage systems are also offered.

Differentiator

Problem solved

Functional benefit

Products and services

• SYM JET X 125 LC ABS Modern urban scooter with full LED lighting, keyless system, LCD dashboard, 125cc liquid-cooled engine producing 8.4 kW, ABS braking, and 4-year warranty, targeted at individual urban commuters.
• SYM SYMPHONY 125 Reliable 125cc scooter with LED headlight, LED position lights, 16-inch wheels, and classic Catalan modernism-inspired design, for individual urban commuters.
• SYM ORBIT III 125 Sporty urban scooter with A.L.E.H. (Anti-Lift Engine Hanger) technology, 124.6cc engine, and CBS braking system, for individual urban riders.
• SYM ADX TG400 Crossover scooter combining maxiscooter comfort with adventure styling, 400cc single-cylinder engine producing 25 kW, with LED lighting, ABS, and traction control.
• CFMOTO 800MT-X Adventure motorcycle with LC8c engine, 85 Nm torque, 230mm suspension travel, 21/18-inch spoked wheels, 22L fuel tank with 450 km range, Bosch IMU, quickshifter, and CFMOTO Ride T-Box connectivity.
• CFMOTO 1000MT-X ADVENTURE Large-displacement adventure motorcycle with KTM LC8c engine (112 hp, 105 Nm), Brembo brakes, KYB suspension (230 mm travel), 21/18-inch wheels, heated seat and grips, and 8-inch touchscreen with CFMOTO connectivity.
• CFMOTO 1000MT-X TOURING Touring variant of the 1000MT-X with 190 mm suspension travel, 830 mm seat height, 200 mm ground clearance, KYB suspension, and Brembo brakes.
• CFMOTO 800MT-ES EXPLORE Flagship 800MT variant with electronically controlled suspension (3 stiffness levels, 4 preload settings), 8-inch MMI touchscreen with Apple CarPlay, radar dead-spot monitoring, 6 riding modes, and heated seat/grips.
• CFMOTO 800MT SPORT Sport-oriented adventure motorcycle with 799cc LC8c twin engine, 19/17-inch spoked wheels, KYB adjustable suspension, 7-inch TFT display, and cruise control.
• CFMOTO 700MT Adventure Adventure motorcycle with 19/17-inch wheels, 190 mm ground clearance, 20L fuel tank with 400 km range, heated grips/seat, and Bluetooth 5-inch display with WiFi.
• CFMOTO 450MT-R/RX Adventure motorcycle with 449.5cc twin-cylinder engine, 31 kW output, 200 mm suspension travel, 21/18-inch wheels, 5-inch TFT display, up to 350 km range, and Bosch traction control.
• CFMOTO 450CL-C Retro-styled cruiser with 450cc twin engine, 3-inch TFT display, 690 mm seat height, Gates belt drive, traction control, and 160 mm ground clearance.
• CFMOTO 250CL-C Retro cruiser with 250cc single engine, Gates belt drive, 690 mm seat height, traction control, and dual-channel ABS.
• CFMOTO 300NK Naked sport motorcycle with 292cc liquid-cooled single, 20.5 kW output, antihopping clutch, LED lights, 5-year warranty, and CFMOTO Ride connectivity.
• BENELLI TRK 702X Adventure motorcycle with 698cc parallel-twin engine (70 hp, 70 Nm), 50 mm upside-down front fork, 19/17-inch wheels, 20L fuel tank, full LED lighting, and 5-inch TFT with Bluetooth.
• Benelli BKX 300 Adventure motorcycle for younger riders with 292.4cc single engine (21.5 kW), 19/17-inch wire-spoke wheels, 41 mm adjustable front fork, and A2 license compatibility.
• BENELLI IMPERIALE 400 Classic retro motorcycle inspired by 1950s Benelli-MotoBi heritage, with 374cc single engine (21 hp), 300 mm front disc, spoke wheels, and analog/digital instrumentation.
• BENELLI Leoncino Bobber 400 Bobber-style motorcycle with 384.5cc liquid-cooled 60-degree V-twin engine (26 kW), belt drive, traction control, and 730 mm seat height.
• BENDA CHINCHILLA 500 V2 Modern V-twin cruiser with 500cc engine (48 hp), steel frame, adjustable suspension, belt drive, 16L fuel tank, and color TFT display.
• BENDA CHINCHILLA 350 CVT NEO Neo-retro cruiser with 350cc V-twin engine, CVT automatic transmission, Euro 5 compliant, 33.5 hp, Bosch ABS, LED lighting, 195 kg weight, 690 mm seat height.
• BENDA NAPOLEONBOB 500 Modern bobber with 475.6cc liquid-cooled V-twin engine (35 kW, 42 Nm), belt drive, 16L fuel tank, 695 mm seat height, digital display, and ABS.
• BENDA RK-V 125 C 125cc cruiser with liquid-cooled V-twin engine (6-valve, EFI), 19L fuel tank, minimalist digital display, LED headlight, CBS braking, and chain final drive.
• Stomp Minipit 65 Entry-level pitbike for young riders with 60cc engine, 10-inch wheels, 55 cm seat height, 42 kg weight, lithium battery, and automatic transmission.
• CFMOTO Aluminum Luggage (Silver/Black) Original aluminum panniers for CFMOTO 450MT and 800MT motorcycles, available in silver and black variants, including rear box (36L), left box (35L), right box (28L) with waterproof lids and vibration-resistant construction.
• HALE electronic Taximeters Exclusive distribution of Austrian HALE electronic taximeters for Czech and Slovak Republics since 1992, with the HALE electronic brand having produced its first taximeter in 1977 and now supplying measurement systems in over 40 countries including direct cooperation with Daimler AG, for taxi companies and fleet operators.
• Stoneridge Tachographs Tachographs from Stoneridge for precise tracking of driving time, speed, and distance, enabling effective fleet management and control of vehicle operations for commercial fleet customers.
• Ford Authorized Service Authorized Ford vehicle service including warranty and post-warranty repairs, spare parts supply, and technical support, performed by technicians trained at Ford Motor Company training center, for Ford passenger and commercial vehicle owners.
• Diesel Service Authorized diesel injection system service for Bosch, Delphi, Denso, and Continental VDO brands, covering diagnostics, repair, and spare parts for commercial and passenger diesel vehicles.
• Motorcycle Service (CFMOTO, Benelli, SYM, Benda) Complete warranty and post-warranty motorcycle service for CFMOTO, Benelli, SYM, and Benda brands, including professional diagnostics, spare parts, and regular mechanic training, for motorcycle owners.
• Motorcycle and Scooter Rental Rental of motorcycles and scooters (including voucher-based gift options) from the multi-brand line-up, for individual consumers and tourists.

Quantifiable outcome

• 100+ motorcycles sold annually
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CFMOTOcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Sales and service of CFMOTO motorcycles since 2024; Authorized service center; Product range includes 450MT-R/RX, 800MT series, 1000MT-X, 700MT Adventure, and various other models
• BendaminorChannel Partner/ Reseller/ Distributor · 1 January 2024Sales and service of Benda motorcycles since 2024; Product range includes LFC700 PRO, LFC700, Dark Flag 500, and other Benda models
• BenellicoreChannel Partner/ Reseller/ Distributor · 1 January 2015Sales and service of Benelli motorcycles since 2015; Authorized service center for Benelli brand; Exclusive offerings include TRK 702X adventure motorcycle and various Benelli models
• SYMcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Sales and service of SYM scooters and motorcycles since 2015; Wide range of SYM products including MAXSYM TL 508, ADX TG400, CRUiSYM ALFA, and various 125cc models
• HALE electroniccoreChannel Partner/ Reseller/ Distributor · 1 January 1992Exclusive distributor of HALE electronic taximeters for Czech and Slovak Republics since 1992; Austrian brand that has manufactured taximeters since 1977; Products deployed in 40+ countries worldwide including direct cooperation with Daimler AG
• FordcoreChannel Partner/ Reseller/ Distributor · 1 January 1991Authorized Ford service center in Czech Republic; Provides warranty and post-warranty service for Ford vehicles; Technicians trained at Ford Motor Company training center
• StoneridgeminorChannel Partner/ Reseller/ DistributorProvider of tachographs for precise tracking of driving time, speed, and distance; Enables effective fleet management and control
• BoschcoreChannel Partner/ Reseller/ DistributorAuthorized diesel service center for Bosch diesel systems
• DelphicoreChannel Partner/ Reseller/ DistributorAuthorized diesel service center for Delphi diesel systems
• DensocoreChannel Partner/ Reseller/ DistributorAuthorized diesel service center for Denso diesel systems
• Continental VDOcoreChannel Partner/ Reseller/ DistributorAuthorized diesel service center for Continental VDO diesel systems

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Stoneridge: Supplier of the tachographs HALE distributes. Relevant as an enabling technology partner whose products anchor HALE's fleet measurement business alongside HALE electronic taximeters.

Emerging players

• Benelli: Italian-Chinese owned motorcycle brand (TRK 702X, Imperiale 400, Leoncino) carried by HALE since 2015. Comparable as a brand partner whose adventure and retro models directly compete in HALE's showroom lineup.
• SYM: Taiwanese scooter and motorcycle manufacturer whose lineup HALE distributes (JET X, ADX TG400, Symphony, Orbit III). Comparable as an Asian brand pushing into the European urban scooter segment that HALE serves.
• CFMOTO: Chinese motorcycle and powersports manufacturer whose products HALE sells and services. CFMOTO is rapidly expanding in Europe with adventure, sport, and cruiser models (e.g., 450MT, 800MT, 1000MT) that overlap with HALE's motorcycle assortment.

Broad incumbents

• Honda Motor: World's largest motorcycle manufacturer with broad coverage in scooters, commuters, adventure, and cruisers — overlapping heavily with HALE's product categories and customer segments.
• Polaris Inc. U.S. powersports conglomerate (Indian Motorcycle, Slingshot, off-road). Comparable as a broader powersports player whose dealer-network economics parallel those HALE operates as a multi-brand motorcycle dealer/service center.
• KTM AG: Austrian adventure and sport motorcycle manufacturer. Competes in the same premium adventure segment that HALE addresses via CFMOTO 800MT/1000MT-X and Benelli TRK 702X.
• Harley-Davidson: Iconic cruiser and touring motorcycle manufacturer. Comparable in the cruiser segment that HALE addresses with Benda's Chinchilla, Napoleonbob, and Dark Flag lineup.
• Yamaha Motor: Global motorcycle and scooter manufacturer whose scooters, naked, adventure, and sport bikes compete head-to-head with the Benelli, SYM, CFMOTO, and Benda models HALE sells in the Czech market.
• BMW Motorrad: Premium motorcycle division of BMW with strong adventure and touring presence. Sets the competitive benchmark HALE's adventure lineup (CFMOTO MT series, Benelli TRK) is priced against in the Czech market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/motocentrumhale8
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/motocentrumhale8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HALE