Sex Life Therapy

What Sex Life Therapy does

Sex Life Therapy, operating under the legal entity Griffox Services Pty Ltd, is an Australian private specialist psychosexual and relationship therapy practice headquartered in Collingwood, Victoria, with a secondary office in Newtown, Sydney. Founded and directed by Dr. Christopher Fox — a European Certified Psycho-Sexologist with 30+ years of clinical experience and academic appointments at the University of Sydney and Fiji National University — the practice serves adults, couples, and the LGBTIQA+ community seeking treatment for sexual dysfunction (erectile dysfunction, premature ejaculation, vaginismus, anorgasmia), low desire, porn/sex addiction, relationship and communication issues, and broader mental health concerns. The team comprises approximately 7–10 therapists across two physical locations plus a secure eTherapy video platform for remote clients.

The business operates on a professional-services revenue model with multiple streams: standard individual and couples therapy at $195 per session; clinical supervision packages for psychologists, social workers, OTs, and counsellors (individual $285/session, group $145/session, with 6- and 12-pack discounts); intensive 1–3 day Immersive Relationship Marathons priced at $1,800/day; professional workshops such as 'Sexing Therapy' and 'Erotic Counter-Transference'; consulting room rental ($17.50–$25/hour) at the Collingwood premises; and low-cost community counselling via the Carringbush Community Counselling Clinic ($50/session for concession and sub-$70k-income clients, delivered by supervised student-practitioners). Distribution is sales-led via phone, website booking forms, and inbound referrals from healthcare providers, community organisations, and university networks; awareness is built through Dr. Fox's blog, Instagram presence, media appearances on Triple J Hack and JOY FM, and print contributions to outlets including Australian Women's Weekly and The Age.

Technology stack is minimal: a secure video platform for eTherapy, standard website booking workflows, and no proprietary software, mobile app, or disclosed AI capability. The Carringbush subsidiary serves a dual purpose — community access and trainee recruitment — creating a quasi-internal pipeline of emerging therapists. The practice has no disclosed external funding, no parent company, and operates as a founder-led private limited company with its growth funded entirely out of operating cash flow.

Name

Sex Life Therapy

Legal name

Griffox Services Pty Ltd

Website

https://sexlifetherapy.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sex Life Therapy is an Australian private practice operating from Collingwood (VIC) and Newtown (NSW) that delivers specialist psychosexual therapy, relationship counselling, and clinical supervision to individuals, couples, and the LGBTIQA+ community, with eTherapy delivery and a low-cost student-practitioner clinic.

Ownership category

akta.pro rank

Product category

Psychotherapy and Counselling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

Keywords

• Psychosexual therapy
• Relationship counselling
• Sex therapy services
• Clinical supervision
• Mental health counselling

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Therapy Sessions: Individual and couples therapy sessions for psychosexual therapy, relationship therapy, and general psychological wellbeing. Sessions available in-person and online.
2. Clinical Supervision: Individual and group clinical supervision sessions for psychologists, social workers, OTs, counsellors, and psychosexual therapists. Includes specialized groups for psychosexual therapy, emerging therapists, and rural/remote practitioners.
3. Professional Workshops and Courses: One-day professional development workshops including 'Sexing Therapy', 'Erotic Counter-Transference', and other continuing education for counselling and health professionals.
4. Immersive Relationship Marathons: Multi-day intensive relationship therapy programs (1-3 days) offered at office or location-based retreats including planning, assessment, and follow-up sessions.
5. Consulting Room Rental: Rental of consulting rooms at Collingwood location to other practitioners on casual and longer-term basis.
6. Low-Cost Community Counselling: Affordable counselling services through Carringbush Community Counselling Clinic by supervised student-practitioners for concession card holders and low-income individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sex Life Therapy is an Australian specialist psychosexual and relationship therapy practice that delivers sex therapy, relationship therapy, and general psychological wellbeing counselling through in-person sessions at its Collingwood (Melbourne) and Newtown (Sydney) clinics, as well as via secured online video platforms. The practice also provides professional services for clinicians including clinical supervision, professional development workshops, intensive relationship marathons, and low-cost community counselling via the Carringbush Community Counselling Clinic.

Product overview

Sex Life Therapy operates as a specialist psychosexual and relationship therapy practice offering a comprehensive suite of therapeutic services. The core offerings include Sex Therapy/Sexology, Relationship Therapy, and Psychological Wellbeing Services, supported by specialised Clinical Hypnotherapy for sexual dysfunctions. The practice extends to professional development through Clinical Supervision and Professional Workshops/Courses. For intensive intervention, they offer Immersive and Bespoke Relationship Marathons. Additionally, the Carringbush Community Counselling Clinic provides low-cost counselling by student-practitioners, while Consulting Room Rental services accommodate other mental health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Sex Therapy / Sexology A specialised talk-based therapy that supports concerns with all aspects of human sexuality and sexual functioning, including erectile dysfunction, premature ejaculation, vaginismus, anorgasmia, low desire, porn and sex addiction.
• Relationship Therapy Therapy that supports the relationship as the client, with expertise in LGBTIQ+, kink, neurodiverse and poly relationships.
• Psychological Wellbeing Services General counselling and psychotherapy for maintaining psychological wellbeing, addressing depression, anxiety, stress, grief, and trauma.
• Clinical Hypnotherapy and Psychosexual Counselling Clinical hypnotherapy to address sexual dysfunction including erectile dysfunction, premature ejaculation, painful sex, anorgasmia, sexual confidence issues, and porn/sex addiction using relaxation techniques and suggestion therapy.
• Clinical Supervision Individual and group clinical supervision for counselling and psychotherapy professionals, psychosexual therapists, and sexologists, including specialised groups for emerging therapists and rural/remote practitioners.
• Professional Workshops and Courses Professional development workshops including 'Sexing Therapy' (Sex Therapy for the Non-Sex Therapist) and 'Erotic Counter-Transference' for practising counselling and health professionals.
• Immersive and Bespoke Relationship Marathons Intensive relationship therapy programs lasting one to three days, including assessment, planning, marathon sessions, and follow-up, offered office-based or at location-based retreats.
• Carringbush Community Counselling Clinic Low-cost counselling clinic offering general counselling by supervised student-practitioners at $50 per session for concession card holders, government benefit recipients, or individuals earning below $70k/year.
• Consulting Room Rental Rental of four consulting rooms at the Collingwood location on a casual and longer-term basis to psychologists, counsellors, psychotherapists, and hypnotherapists.

Quantifiable outcome

• Treatment process typically begins at approximately eight sessions for psychosexual therapy

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Carringbush Community Counselling CliniccoreStrategic or Co-development PartnerLow-cost counselling clinic operating from the same Collingwood premises, providing affordable services by supervised student-practitioners. Extends the practice's community reach while training new therapists.
• University of SydneycoreStrategic or Co-development PartnerDr. Christopher Fox serves as Senior Lecturer in Sexual Health (Sexology), Co-Director of Sexual and Reproductive Health Programs, and Pathway Coordinator for Psychosexual Therapy Pathway in the Postgraduate Program. Academic partnership provides research credibility and pipeline of trained professionals.
• Fiji National UniversityminorStrategic or Co-development PartnerDr. Christopher Fox holds adjunct Research Professor position in Sexual and Reproductive Health, supporting academic collaboration in the Pacific region.
• Aphrodite's PleasureminorGTM or Marketing PartnerDr. Christopher Fox serves as Resident Sexpert for this responsible adult product website, providing sexual health education content to consumers.
• RhED (Sexuality and Sexual Health)minorImplementation/ SI/ Consulting PartnerAlexandra Sutherland previously worked in complex case management at RhED (Victorian AIDS Council), a Victoria-wide program supporting sex industry workers. This connection facilitates referrals of clients with specific needs.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talkspace: US-listed online therapy platform with couples and individual therapy offerings. Comparable as a digital-first therapy delivery model targeting similar demographics, though broader in clinical scope than psychosexual specialization.
• Pivot Psychology: Australian psychology practice offering relationship, couples, and sex therapy services with online booking. Comparable boutique private practice competitor in the same psychosexual/relationship therapy niche.
• BetterHelp: Global online therapy platform offering individual, couples, and sexuality-related counselling via subscription. Competes for Sex Life Therapy's eTherapy clients with lower per-session pricing and significant paid marketing investment.
• Relationships Australia: Australia's largest non-profit provider of relationship counselling and family services. Directly comparable as both serve couples and individuals seeking relationship and sex-related therapy, though Relationships Australia is broader in scope and subsidized.
• The Talk Shop: Australian counselling practice offering individual, couples, and relationship therapy. Directly comparable as a small Australian therapy practice serving similar client segments with online booking.
• Australian Centre for Sexual Health: Sydney-based clinic specializing in sexual health medicine and psychosexual therapy. Closest Australian direct competitor combining medical and psychological sexual health services.

Broad incumbents

• Calvary Health Care: Large Australian hospital and community health network. Comparable as a broader healthcare provider that includes mental health and counselling services, though not psychosexually specialized.

Regional players

• MindSpot Clinic: Australian government-funded digital mental health service offering therapist-supported online treatment. Comparable as a telehealth-delivered mental health provider, though focused on anxiety/depression rather than sexual health.
• Lysn: Australian digital mental health platform connecting clients to psychologists and therapists online. Directly comparable as an Australian telehealth alternative, though without Sex Life Therapy's psychosexual specialization.

Emerging players

• Centre for Psychosexual Health: Specialist psychosexual therapy clinic in the UK. Comparable as a niche psychosexual therapy specialist, providing a model for international expansion; smaller scale than Sex Life Therapy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SexLifeTherapy
• Instagraminstagram.com/sexlifetherapy
• LinkedInlinkedin.com/company/sex-life-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sex Life Therapy