The Yoga Room

What The Yoga Room does

The Yoga Room is a boutique wellness studio founded circa 2008 in Sheung Wan, Hong Kong, operating four studio floors (3/F, 4/F, 6/F, and 16/F) plus an office at 5/F within the Xiu Ping Commercial Building at 104 Jervois Street. The studio runs over 100 classes per week, with class sizes capped at 14 students to enable personalized attention. Offerings span a wide range of yoga styles (Ashtanga, Hatha, Vinyasa, Yin, Hot Flow, Power Vinyasa, Restorative, Wheel, Forrest, Aerial AntiGravity, Prenatal, Kids), Pilates (mat and Reformer), and fitness modalities (HIIT, TRX, Zumba), all delivered by certified instructors in English and Cantonese. Additional specialty programs include Pre/Postnatal Yoga & Pilates, Kids Yoga, Private Yoga, Corporate Wellness, Studio Rental, and Yoga Alliance Registered Teacher Training (200-hour, 300-hour, Prenatal). Workshops and silent disco yoga events are held both in-studio and at external venues such as PMQ.

Revenue is generated across eight distinct streams: subscription-style class packages and memberships (HK$280 drop-in, HK$13,000-19,000 annual memberships), Reformer Pilates packages (HK$340 drop-in), private sessions, teacher training and workshops, studio rental (HK$400-500/hour), corporate wellness contracts, and international wellness retreats (Bali, Chiang Mai, Tuscany). Pricing is multi-tiered with intro offers, drop-in rates, multi-class packs (20-50 classes for yoga, 5-30 for Reformer), and annual memberships (8, 12, or unlimited classes per month). Booking runs on the third-party MindBody Online platform, supplemented by WhatsApp, email, and Instagram. The customer base is segmented across individual wellness seekers, corporate clients (Forbes 500 to SMB), prenatal/postnatal women, children/teens, and Pilates-focused clients, with sales executed direct-to-consumer and through school and venue partnerships. The business is privately held, founder-owned by Hema, and shows no disclosed external investors, parent entities, or funding events.

Name

The Yoga Room

Legal name

The Yoga Room

Website

https://yogaroomhk.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Yoga Room is a privately held boutique yoga studio in Sheung Wan, Hong Kong, founded circa 2008, offering over 100 weekly classes across yoga, Pilates, Reformer, and fitness modalities, plus teacher training, retreats, corporate wellness, and studio rental.

Ownership category

akta.pro rank

Product category

Boutique Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Kids & Family Yoga (HSADACAK), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga studio services
• Pilates instruction
• Wellness retreats
• Teacher training
• Corporate wellness

Headquarters

HQ city

Sheung Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Group Yoga Classes: Drop-in classes and class packages (20, 30, 40, 50 classes) with validity periods ranging from 6-12 months. Also includes intro offers for new customers.
2. Memberships: Annual unlimited memberships and tiered monthly class allocations (8, 12 classes per month) billed monthly or annually. Unlimited membership offers unlimited access to classes.
3. Reformer Pilates Classes: Reformer-specific class packages including intro offers, drop-in rates, and multi-class packs (5, 10, 20, 30 classes) with varying validity periods.
4. Private Yoga Classes: One-on-one yoga instruction at client's home, office, or studio. Premium pricing for personalized attention and customized programs.
5. Workshops and Teacher Training: Specialized workshops on topics like mobility, sound healing, anatomy; and comprehensive teacher training programs (200hr, 300hr, prenatal) leading to certifications.
6. Retreats: Wellness retreats in Asian destinations (Bali, Thailand, Tuscany) including accommodation, meals, yoga classes, excursions, and spa treatments.
7. Studio Rental: Hourly rental of studio spaces to external yoga/fitness instructors and wellness practitioners. Studios equipped with mats, props, fitness equipment, and amenities.
8. Corporate Wellness Programs: Customized corporate wellness solutions including retreats, special events, and ongoing yoga/fitness classes for employees at company locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Yoga Room is a boutique yoga studio in Sheung Wan, Hong Kong, offering over 100 yoga, Pilates, and fitness classes per week across four studio floors. Beyond group classes, it sells private one-on-one instruction, corporate wellness packages, Yoga Alliance-registered teacher training programs (200hr, 300hr, prenatal), Asia-based wellness retreats, studio rental to independent instructors, and recurring workshops/events (e.g., sound healing, silent disco yoga).

Product overview

The Yoga Room is a boutique yoga studio in Hong Kong offering over 100 yoga, Pilates, and fitness classes per week across four studio floors. The core offering includes diverse yoga styles (Ashtanga, Hatha, Vinyasa, Yin, Hot Flow, Aerial Yoga, Wheel Yoga, Prenatal/Postnatal Yoga, Kids Yoga, Yoga Therapy) alongside Pilates and fitness classes (HIIT, TRX, Zumba). Additional services include Private Yoga Classes, Corporate Wellness Programs, Studio Rental, and Teacher Training Programs (200hr, 300hr, and Prenatal Yoga Alliance registered). The studio also runs regular Workshops & Events (sound healing, mobility, silent disco yoga, retreats) and international Retreats in Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Yoga Classes Over 100 weekly yoga classes covering Ashtanga, Hatha, Vinyasa, Yin, Hot Flow, Power Vinyasa, Restorative, Candlelight Yin, Prenatal, Kids, Aerial, Wheel, Forrest, and Yoga Therapy styles, taught by certified instructors in English and Cantonese to individuals across Hong Kong.

Quantifiable outcome

• Classes limited to maximum 14 mats for personalized attention

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• PMQ (Police Married Quarters)minorGTM or Marketing PartnerPMQ serves as a venue partner for outdoor events including silent disco yoga and flow sessions at the rooftop garden. The partnership allows The Yoga Room to host unique wellness events at a distinctive Central Hong Kong location.
• Global Silent DiscominorStrategic or Co-development PartnerCollaboration with Global Silent Disco for waterfront silent disco yoga events. They provide wireless audio equipment and illuminated headsets for the outdoor yoga experiences.
• Various Hong Kong SchoolsminorChannel Partner/ Reseller/ DistributorThe Yoga Room provides weekly kids yoga classes at several schools across Hong Kong, teaching in both English and Chinese according to school needs.
• Sweaty BettyminorGTM or Marketing PartnerPartnership with activewear brand Sweaty Betty for charity yoga classes benefiting Hong Kong Breast Cancer Foundation, including voucher gifts for participants.
• The Udaya Resort & Spa (Bali)coreStrategic or Co-development PartnerLuxury resort partnership for Bali wellness retreats. Provides accommodation, meals, spa treatments, and excursion coordination. Key venue for The Jungle Pulse retreat series.
• KaoMai Lanna Resort (Chiang Mai)coreStrategic or Co-development PartnerPartnership with Thai resort for Chiang Mai retreat programs, including airport transfers, accommodation, yoga classes, vegetarian meals, and sightseeing excursions.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• CorePower Yoga: Largest US yoga chain with 200+ studios offering signature heated classes, teacher training, and digital subscriptions. Comparable business model at much larger scale; benchmark for what scaled yoga operators can become.
• Modo Yoga: International hot yoga and community-focused studio chain with teacher training and yoga alliance registration. Comparable in ITT programs and studio community model, though at global scale.
• Fitness First Hong Kong: Large multi-location Hong Kong fitness club offering group exercise, yoga, Pilates, and corporate wellness. Competes on corporate wellness and central HK locations rather than yoga specialty.
• Physical Fitness (Hong Kong): Hong Kong premium fitness and wellness brand with multiple studios offering yoga, Pilates, barre, and personal training. Comparable at the multi-location boutique fitness end of the market.

Emerging players

• AntiGravity Fitness: Global aerial yoga and fitness brand that licenses studios (including The Yoga Room) and runs its own training programs. Comparable as the licensor and a direct aerial yoga offering overlap.

Direct peers

• Y7 Studio: US-based boutique yoga studio brand known for candlelit, hip-hop-influenced, heated flow classes. Comparable in boutique positioning, themed class experiences, and lifestyle/event marketing.
• Anahata Yoga: Hong Kong boutique yoga studio with diverse styles, Prenatal and Kids Yoga, and teacher training. Highly comparable in HK geographic focus, class variety, and specialty program mix.
• Flex Studio: Hong Kong boutique studio offering yoga, Pilates (reformer), barre, and HIIT classes with multi-location presence. Directly comparable in modality mix, small class sizes, and Sheung Wan/Central catchment.
• Yogarise: Boutique yoga and Pilates studio in Hong Kong offering group classes, private sessions, and teacher training. Same horizontal-target market and similar pricing tier to The Yoga Room.
• Pure Yoga: Asia's largest premium yoga chain with multiple HK locations offering group classes, teacher training, retreats, and corporate wellness. Closest direct competitor to The Yoga Room's boutique-plus-multi-format model in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theyogaroomhk
• LinkedInlinkedin.com/company/the-yoga-room

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yoga Room