Selah Women's Health

Name

Selah Women's Health

Legal name

Selah Women's Health, PC

Website

https://reddingobgyn.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Obstetrics and gynecology
• Women's health services
• Fertility treatment
• Prenatal care
• Urogynecology services

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-billed medical services: Standard OB-GYN services including obstetrics, gynecology, urogynecology, pediatric & adolescent gynecology, and gynecologic surgery are billed to commercial health insurance plans, Medicare, and Medi-Cal/Partnership. The practice is an in-network provider for BlueShield California, UnitedHealthcare, BlueCross California, Aetna, Cigna, Medicare, and others.
2. Fertility fee-for-service: Fertility evaluation, testing, and intrauterine insemination (IUI) are billed as fee-for-service cash payments. These services are not covered by commercial health insurance, Medicare, or Medi-Cal/Partnership. Payment is accepted via cash, credit card, CareCredit, debit card, cashier's check, or money order.
3. MOTHERgold group prenatal care: MOTHERgold group prenatal care is provided at the same cost as traditional prenatal care and is covered by all major insurance carriers, Medi-Cal, Partnership, and Medicare, with no additional cost to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Selah Women's Health is an independent OB-GYN medical practice providing comprehensive women's healthcare services, including routine gynecology, obstetrics with the proprietary MOTHERgold group prenatal care model, fertility evaluation and intrauterine insemination (IUI), gynecologic surgery (including minimally invasive options), pediatric and adolescent gynecology, and urogynecology. Care is delivered by physicians and advanced practice providers under a whole-person philosophy addressing body, soul, and spirit, primarily serving women in the North State / Shasta County region of Northern California.

Product overview

Selah Women's Health is a single-location OB-GYN practice in Redding, CA offering a comprehensive suite of women's health services through an integrated care model. The practice operates as a unified service offering centered on whole-person care for body, soul, and spirit. Core services include Gynecology Services, Obstetrics with the MOTHERgold Group Prenatal Program, Fertility Services (excluding IVF), Gynecologic Surgery, Pediatric & Adolescent Gynecology, and Urogynecology. The practice also provides patient access through the athenahealth Patient Portal. The MOTHERgold program is a distinctive group prenatal care model that blends individual medical visits with collaborative group sessions, incorporating physical, emotional, and spiritual health elements.

Differentiator

Problem solved

Functional benefit

Brands

• MOTHERGold: A group prenatal care program that combines medical care with emotional and spiritual support for pregnant women and their families.

Products and services

• Gynecology Services

Quantifiable outcome

• Group prenatal care programs have demonstrated significant reductions in preterm labor, small-for-gestational-age babies, and Cesarean delivery rates
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Mercy Medical Center Redding (Dignity Health)coreStrategic or Co-development PartnerMercy Medical Center Redding is Selah Women's Health's primary hospital affiliation for labor and delivery services. The hospital hosts MOTHERgold prenatal class nurse meet-and-greets, enabling Selah patients to meet delivery unit nurses in advance. This is a foundational, essential partnership for any OB-GYN practice providing obstetric services.
• Shasta Regional Medical CentercoreStrategic or Co-development PartnerShasta Regional Medical Center serves as a hospital affiliation for Selah Women's Health patients requiring inpatient obstetric and gynecologic surgical services.
• Patients Hospital ReddingcoreStrategic or Co-development PartnerPatients Hospital Redding is one of Selah Women's Health's hospital affiliations for patient deliveries and gynecologic surgical care.
• UC Davis Medical CenterminorStrategic or Co-development PartnerUC Davis Medical Center is a referral hospital for Selah Women's Health patients requiring advanced or specialized care beyond the scope of the Redding-area hospitals.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Kindbody: Tech-enabled fertility and women's health network offering consultations, IUI/IVI, gynecology, and wellness services across owned clinics. Comparable to Selah in fertility and gynecology offerings and patient demographic, but with corporate funding and a national footprint.
• Tia: Women's health primary care and gynecology clinic chain combining in-person care with virtual visits. Comparable to Selah in whole-person women's health philosophy and gynecology focus, but leverages a tech-enabled, multi-location, membership-based model.
• Maven Clinic: Virtual women's and family health platform covering fertility, maternity, postpartum, and pediatric care. Comparable to Selah in maternal and reproductive health focus but delivers services digitally rather than through a brick-and-mortar OB/GYN clinic.
• Oula Health: Maternity care provider combining midwife-led obstetric care with obstetrics oversight in select markets. Comparable to Selah in emphasizing relationship-based, supportive prenatal care as opposed to high-volume hospital-based obstetrics, but deploys a tech-enabled hybrid model.
• Carrot Fertility: Employer-sponsored fertility benefits and care navigation platform. Overlaps with Selah's fertility evaluation and IUI service line as a complementary, often-adjacent care option for patients seeking reproductive services.

Broad incumbents

• Axia Women's Health: Multi-state women's health group with owned OB/GYN practices offering comprehensive care including obstetrics, gynecology, urogynecology and oncofertility. Comparable to Selah in service mix and specialty focus, but operates a regional multi-clinic model rather than a single site.
• Advantia Health: Women's health and primary care provider group operating practices across multiple states. Directly comparable to Selah in offering OB/GYN and women's wellness services, but with broader geographic reach and integrated primary care.
• Unified Women's Healthcare: Large, PE-backed OB/GYN practice management platform supporting hundreds of providers across multiple states. Comparable to Selah as it operates OB/GYN specialty practices under a multi-site model, but at vastly greater scale and with capital infrastructure Selah lacks.

Others

• Privia Health: Physician practice enablement platform supporting independent practices including OB/GYN groups. Not a direct competitor, but a partner/option for Selah if it ever sought practice management, payer contracting, and value-based care infrastructure.

Regional players

• Shasta Community Health Center: Federally Qualified Health Center providing primary and women's health services in the same Shasta County market as Selah. Direct regional competitor for Medicaid-covered patients, since Selah is unable to accept Covered California plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reddingobgyn
• Xx.com/selahredding

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selah Women's Health