Wayfinder Digital
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Wayfinder Digital firmographics
Firmographics- Name
- Wayfinder Digital
- Legal name
- Wayfinder Digital LLC
- Website
- https://wayfinderdigital.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wayfinder Digital industry classification
Industry- Product category
- Digital Marketing Services
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Wayfinder Digital is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Wayfinder Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Managed Services / Lifecycle Marketing Management: Full-service lifecycle marketing management including strategy, copywriting, design, and campaign execution for email, SMS, push, and in-app channels. Provides dedicated team with email specialist, copywriter, and designer with weekly calls and Slack collaboration.
- CRM Audit & Consulting: CRM program audit with 30 days of consulting support including strategy, content planning, reporting systems, technical integration support, and weekly team calls.
- Digital Templates / Email Template Toolkits: Pre-built email template toolkits sold as digital downloads including Customer Journey Toolkit Bundle, Abandoned Cart, Welcome Series, Browse No Buy, and Post Purchase templates. Includes Figma design files and video tutorials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | CRM Audit + 30 Days of Consulting Support |
| Subscription | Multi-year contract | Full-Service Lifecycle Marketing Management |
| Subscription | Multi-year contract | CRM Execution Team |
| One time/ perpetual license | Pay-as-you-go | Customer Journey Toolkit Bundle |
| One time/ perpetual license | Pay-as-you-go | Abandoned Cart Email Template Toolkit |
| One time/ perpetual license | Pay-as-you-go | Welcome Series Email Template Toolkit |
| One time/ perpetual license | Pay-as-you-go | Browse No Buy Email Template Toolkit |
| One time/ perpetual license | Pay-as-you-go | Post Purchase Connection Toolkit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Wayfinder Digital product offering
Product offeringCore offering
Wayfinder Digital is a lifecycle marketing agency that provides end-to-end services including customer journey consultation, full-service lifecycle marketing management (strategy, copywriting, design, and campaign execution across email, SMS, push, and in-app channels), and CRM migration support. The firm also sells pre-built email template toolkits (Welcome Series, Abandoned Cart, Browse No Buy, Post Purchase) as digital downloads with Figma design files and video tutorials.
Product overview
Wayfinder Digital is a lifecycle marketing agency offering strategic services and digital products. Their product portfolio consists of five email template toolkits available as individual purchases or as a bundle. The BUNDLE: The Customer Journey Toolkit ($452.90) is a comprehensive package combining four foundational email automation toolkits: the Abandoned Cart Email Template Toolkit ($174.30), Welcome Series Email Template Toolkit ($174.30), Browse No Buy Email Template Toolkit ($104.30), and Post Purchase Connection Toolkit ($139.30). Each toolkit includes customizable copy templates, personalization capabilities, automation features, strategy suggestions, Figma design files, and how-to video tutorials. The products are designed for ecommerce brands using email service providers like Klaviyo, MailChimp, and Iterable.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Journey Consultation Strategic consulting service that analyzes available customer and campaign data to identify opportunities and generate strategic ways to scale a client's lifecycle marketing program. Targeted at marketing leaders at e-commerce and SaaS brands.
- Lifecycle Marketing Management Done-for-you managed service providing dedicated team support with email specialist, copywriter, and designer executing strategy, copywriting, design, campaign building/QA/deployment, automations, segmentation, and daily operations management across email, SMS, push, and in-app channels.
- CRM Migration Support Service to ensure a seamless and efficient transition from a client's current CRM platform to a more optimized system, including audit, strategy, content planning, reporting setup, technical integration support, and weekly team calls.
- BUNDLE: The Customer Journey Toolkit Comprehensive bundle of four foundational email automations (Welcome Series, Abandoned Cart, Browse No Buy, and Post Purchase) priced at $452.90 (originally $647.00). Includes customizable copy templates, Figma design files, and video tutorials with lifetime access to updates. Designed for ecommerce businesses using Klaviyo, MailChimp, or Iterable.
- Abandoned Cart Email Template Toolkit A 3-email sequence template toolkit priced at $174.30 (originally $249.00) with customizable copy, subject line options, and personalization features to recover abandoned carts, including tutorials for Klaviyo, MailChimp, and Iterable.
- Welcome Series Email Template Toolkit A 3-email welcome series template toolkit priced at $174.30 with customizable copy and personalization options to introduce brands and increase engagement, with video tutorials for Klaviyo.
- Browse No Buy Email Template Toolkit A 2-email sequence template toolkit priced at $104.30 (originally $149.00) designed to convert website browsers who viewed products but did not purchase, with personalization features and video tutorials for Klaviyo.
Quantifiable outcome
- Welcome series emails are opened 42% more often than any other email sent to email lists, providing opportunities for higher engagement and data collection
- +3 more outcomes
Companies that use Wayfinder Digital
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Wayfinder Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Wayfinder Digital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IterablecoreWayfinder Digital specializes in implementing and managing Iterable customer communications platform for clients. They have documented expertise in Iterable implementation as highlighted by client testimonials recommending their Iterable work.
- KlaviyocorePrimary email marketing platform specialization. Wayfinder creates templates, builds automations, and manages campaigns in Klaviyo. Provides video tutorials specifically for Klaviyo platform with step-by-step instructions for launching email series.
- MailchimpcoreEmail marketing platform where Wayfinder builds and manages campaigns. Templates and automations are designed to work across Mailchimp with video tutorials provided for implementation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wayfinder Digital competitors and assessment
Company assessmentBroad incumbents
- KlientBoost: Digital marketing agency offering paid media, email, and CRO for ecommerce and SaaS brands. Competes for similar mid-market ecommerce clients and overlaps on lifecycle/email execution.
- Disruptive Advertising: Established digital marketing agency providing lifecycle email, paid media, and CRO services to ecommerce and B2B. Comparable on email/lifecycle execution but with a broader channel mix.
- LYFE Marketing: Full-service social media, email, and content marketing agency serving small and mid-sized businesses including ecommerce. Overlaps with Wayfinder on email marketing services but with a broader SMB focus.
- Power Digital Marketing: Large full-service digital marketing agency offering email, lifecycle, paid media, SEO, and creative across ecommerce and DTC. Overlaps with Wayfinder on lifecycle/email services but operates at much greater scale and breadth.
Direct peers
- InboxArmy: Klaviyo- and Mailchimp-partnered email marketing agency offering strategy, template design, automation, and managed campaign execution. Directly comparable to Wayfinder on ESP specialization and ecommerce lifecycle focus.
- Common Thread Collective: Lifecycle marketing agency focused on ecommerce and DTC brands, offering email, SMS, and retention services similar to Wayfinder Digital. Strong overlap in target customer (mid-market ecommerce), service scope (CRM and lifecycle programs), and operating model.
- Email Uplers: Email development, template production, and lifecycle marketing agency with similar ESP expertise and ecommerce focus. Competes for the same mid-market email/lifecycle budget Wayfinder targets.
- Smartmail: Email marketing and lifecycle agency working with ecommerce brands on Klaviyo and Iterable, providing strategy, creative, and campaign execution. Closely mirrors Wayfinder's ESP stack and managed services model.
- 9 Clouds: HubSpot-focused inbound and lifecycle marketing agency providing CRM strategy, automation, and campaign execution for ecommerce and SaaS. Comparable on CRM/lifecycle positioning and mid-market segment.
- Two Octobers: Klaviyo-focused boutique agency offering email marketing, automation, and lifecycle strategy for ecommerce brands. Similar size and positioning to Wayfinder Digital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wayfinder Digital social profiles
Digital presenceWayfinder Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayfinder Digital leadership team
Management profileNumber of profiles
Profiles1 record
Wayfinder Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayfinder Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayfinder Digital
What does Wayfinder Digital do?
Wayfinder Digital is a lifecycle marketing agency that provides end-to-end services including customer journey consultation, full-service lifecycle marketing management (strategy, copywriting, design, and campaign execution across email, SMS, push, and in-app channels), and CRM migration support. The firm also sells pre-built email template toolkits (Welcome Series, Abandoned Cart, Browse No Buy, Post Purchase) as digital downloads with Figma design files and video tutorials.
Is Wayfinder Digital a public or private company?
Wayfinder Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayfinder Digital founded?
Wayfinder Digital was founded in -1. It employs 1 to 10 people.
Where is Wayfinder Digital based?
Wayfinder Digital is headquartered in Los Angeles, United States, in the North America region.
How does Wayfinder Digital make money?
Three revenue lines are on record. Managed Services / Lifecycle Marketing Management is the primary driver. The others are CRM Audit & Consulting and digital Templates / Email Template Toolkits.
Who are Wayfinder Digital's main competitors?
Broad incumbents on record are KlientBoost, Disruptive Advertising, LYFE Marketing and Power Digital Marketing. Direct peers are InboxArmy, Common Thread Collective, Email Uplers, Smartmail, 9 Clouds and Two Octobers.
Does Wayfinder Digital have an API?
No public API is recorded for Wayfinder Digital.
What industry is Wayfinder Digital in?
Wayfinder Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its SIC code is 7310.