Hendriks Makelaardij
Hendriks Makelaardij is a Dutch residential real estate brokerage operating 9 offices across the Netherlands as a brand within Vivantus Groep, the largest NVM-certified broker network. It serves individual buyers, sellers, and new-construction clients with integrated brokerage, mortgage, and insurance services.
- Company typePrivate
- Founded1996
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hendriks Makelaardij does
Hendriks Makelaardij is a Dutch residential real estate brokerage founded in 1996 and headquartered in Amersfoort, operating as a core brand within Vivantus Groep, which positions itself as the largest NVM-certified broker in the Netherlands with 35+ offices. The company runs 9 physical branches across Amersfoort, Apeldoorn, Breda, Eindhoven, Nijmegen, Roermond, Tilburg, Weert, and 's-Hertogenbosch, and serves individual property buyers and sellers with full-service brokerage for existing homes and new construction, plus advisory, valuation, and appraisal services.
The technology stack is a conventional brokerage platform integrated with the Vivantus network systems, supplemented by the Mijn Hendriks customer portal, an automated Zoekservice (property search alerts), a property value estimator, and a mortgage calculator. Distribution relies on direct in-office sales, the Funda marketplace (the dominant Dutch listing platform), and the NVM network, with WhatsApp added as a direct messaging channel and FinConnect for insurance claims. The company holds NVM membership, Vastgoedcert and NWWI professional certifications, and the 'Uitstekende Makelaar' quality mark, and reports a 9.2/10 customer satisfaction score.
Revenue is generated through transaction commissions on residential sales, mortgage advisory fees routed through the affiliated De Hypotheekshop, insurance referral commissions on home and property policies, and fees for valuations and certified appraisals. The go-to-market is sales-led, combining local broker relationships with national network reach, and cross-selling mortgages and insurance alongside the core brokerage transaction to lift wallet share per household.
Hendriks Makelaardij firmographics
Firmographics- Name
- Hendriks Makelaardij
- Legal name
- Hendriks Makelaardij
- Website
- https://hendriks.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hendriks Makelaardij is a Dutch residential real estate brokerage operating 9 offices across the Netherlands as a brand within Vivantus Groep, the largest NVM-certified broker network. It serves individual buyers, sellers, and new-construction clients with integrated brokerage, mortgage, and insurance services.
- Ownership category
- akta.pro rank
Hendriks Makelaardij industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Hendriks Makelaardij is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices9 records
Markets served
Hendriks Makelaardij business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Real estate brokerage commissions: Fees earned on property sales and purchases. Typically charged as a percentage of transaction value or fixed fee to sellers and buyers for brokerage services.
- Mortgage advisory services: Revenue from mortgage advisory services, often through affiliated De Hypotheekshop advisors
- Insurance products: Commissions from insurance products offered through the Vivantus/Hendriks network
- Property valuations and appraisals: Fees for property valuation and appraisal services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Brokerage services for property sellers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hendriks Makelaardij product offering
Product offeringCore offering
Hendriks Makelaardij is a Dutch residential real estate brokerage that helps individual homeowners sell properties (Verkoopmakelaar), assists buyers with purchase negotiations (Aankoopmakelaar), performs property valuations (Taxatieservice), markets new construction homes (Nieuwbouw), and provides mortgage advice and home insurance through affiliated group services, all delivered via nine branch offices and the Mijn Hendriks online portal.
Product overview
Hendriks Makelaardij is a full-service residential real estate brokerage operating as part of the Vivantus group (the largest NVM broker in the Netherlands). The company offers an integrated service model under one roof, combining core brokerage services (buying and selling residential properties) with complementary financial services (mortgages via De Hypotheekshop, insurance), and assessment services (property valuations and appraisals). Additional digital tools include mortgage calculators, property value estimators, sold price databases, and a property search alert service. The brokerage maintains physical offices across 9 Dutch cities (Amersfoort, Apeldoorn, Breda, Eindhoven, Nijmegen, Roermond, Tilburg, Weert, and 's-Hertogenbosch) serving local markets while benefiting from the Vivantus national network of over 35 offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Verkoopmakelaar (Sales Brokerage) Full-service representation for individual Dutch homeowners selling a residential property, including market valuation, marketing via Funda and Mijn Hendriks, viewings, buyer qualification, and negotiation through to transfer at the notary.
- Aankoopmakelaar (Purchase Brokerage) Purchase representation for individual Dutch home buyers, including property search support, market pricing analysis, bidding strategy, and technical/legal due diligence through to closing.
- Taxatieservice (Property Valuation) Formal property valuation and appraisal reports for Dutch residential properties, supporting sale, purchase, mortgage, or tax-related decisions.
- Nieuwbouw (New Construction Sales) Sales and advisory service for newly built residential properties in the Netherlands, including project marketing, configuration guidance, and coordination with developers and mortgage advisors.
- Hypotheekadvies (Mortgage Advisory) Residential mortgage advisory delivered through the affiliated De Hypotheekshop network, covering product comparison, application support, and financing structuring for Dutch home buyers and refinancers.
- Verzekeringen (Home Insurance) Home and contents insurance brokerage for Dutch residential property owners, typically bundled with mortgage placements and property transactions handled by Hendriks.
Quantifiable outcome
- Customer satisfaction rating of 9.2 out of 10
Companies that use Hendriks Makelaardij
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Hendriks Makelaardij technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Hendriks Makelaardij partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VivantuscoreHendriks Makelaardij is a brand within the Vivantus group, the largest NVM (Dutch Real Estate Agent Association) broker in the Netherlands. This partnership provides access to the largest broker network in the country with 35+ offices, shared marketing tools, innovative techniques, and the benefits of national coverage while maintaining local market expertise.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hendriks Makelaardij competitors and assessment
Company assessmentDirect peers
- RE/MAX Nederland: National franchise network of residential real estate brokerages in the Netherlands. Competes with Hendriks for buyer and seller representation across Dutch regional markets and offers a similarly multi-office, agent-driven service model.
- ERA Makelaars Nederland: Dutch franchise brokerage brand providing residential buying, selling, and appraisal services. Comparable as a multi-branch residential brokerage competing for the same Dutch homeowner customer base as Hendriks.
- iQ Makelaars: Dutch multi-branch residential brokerage with a national footprint offering buying, selling, and appraisal services. Comparable to Hendriks as a competing full-service NVM brokerage targeting Dutch homeowners.
- Makelaarsland: One of the largest Dutch online-first real estate brokerages, focused on fixed-fee seller representation. Comparable to Hendriks as a residential brokerage serving Dutch consumers but differentiated by a low-cost, digitally-led model that pressures traditional full-service commission structures.
- Van Eijk Makelaars: Mid-sized Dutch residential brokerage operating across multiple regions with NVM-affiliated buying, selling, and valuation services. Comparable to Hendriks in scale, service mix, and target customer segments.
- EPM Makelaars: Dutch residential brokerage with multiple branches providing full-service buying, selling, and new-construction services. Direct comparable given similar service portfolio and Dutch regional office model.
- Hoekstra en Van Eck Makelaars: A direct sibling brand within Vivantus Groep offering residential brokerage, valuations, and new-build services across multiple Dutch cities. Operates the same NVM-affiliated, multi-branch, full-service model as Hendriks and competes for both local market share and corporate resources within the holding.
- Beumer Makelaars: Another Vivantus Groep brand providing NVM-affiliated residential brokerage in the Netherlands with a similar multi-office, integrated service profile. Direct peer given shared parent, overlapping service mix, and competing in adjacent Dutch regional markets.
- Coldwell Banker Nederland: International-affiliated Dutch residential brokerage network offering buying, selling, and valuation services. Comparable to Hendriks as a multi-office NVM-aligned brokerage competing for premium-segment Dutch listings.
Regional players
- Domain Makelaars: A newer, primarily digital Dutch brokerage brand focusing on seller-side representation at lower fee points. Comparable as a residential brokerage serving Dutch homeowners but differentiated by an online-led model competing in adjacent regional markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hendriks Makelaardij social profiles
Digital presenceHendriks Makelaardij compliance and trust
Trust signalCompliance4 records
Hendriks Makelaardij financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hendriks Makelaardij leadership team
Management profileNumber of profiles
Hendriks Makelaardij funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hendriks Makelaardij M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hendriks Makelaardij
What does Hendriks Makelaardij do?
Hendriks Makelaardij is a Dutch residential real estate brokerage that helps individual homeowners sell properties (Verkoopmakelaar), assists buyers with purchase negotiations (Aankoopmakelaar), performs property valuations (Taxatieservice), markets new construction homes (Nieuwbouw), and provides mortgage advice and home insurance through affiliated group services, all delivered via nine branch offices and the Mijn Hendriks online portal.
Is Hendriks Makelaardij a public or private company?
Hendriks Makelaardij is a private company. It is classified as corporate owned and is currently operating.
When was Hendriks Makelaardij founded?
Hendriks Makelaardij was founded in 1996. It employs 11 to 50 people.
Where is Hendriks Makelaardij based?
Hendriks Makelaardij is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Hendriks Makelaardij make money?
Four revenue lines are on record. Real estate brokerage commissions are the primary driver. The others are mortgage advisory services, insurance products and property valuations and appraisals.
Who are Hendriks Makelaardij's main competitors?
Direct peers on record are RE/MAX Nederland, ERA Makelaars Nederland, iQ Makelaars, Makelaarsland, Van Eijk Makelaars, EPM Makelaars, Hoekstra en Van Eck Makelaars, Beumer Makelaars and Coldwell Banker Nederland. Domain Makelaars is listed as a regional player.
Does Hendriks Makelaardij have an API?
No public API is recorded for Hendriks Makelaardij.
What industry is Hendriks Makelaardij in?
Hendriks Makelaardij's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 5312 and its SIC code is 6531.