Ik

What Ik does

IK Holdings Co., Ltd. is a Japanese publicly listed marketing manufacturer headquartered in Nagoya. Founded in 1982 as Aikei Shoji and converted to a holding company structure in 2022, the group integrates product planning, manufacturing, and logistics in-house, then brings goods to market through diversified channels including drug stores, mass retailers, convenience stores, department stores, TV shopping, internet shopping, and overseas e-commerce. The company operates two principal business lines: sales marketing (proprietary brands such as LB cosmetics, Cocoegg eggshell-membrane skincare, Intima, Mother's Market, LOCOX, EcoCa, Protein Monster, and ULuOi collagen; plus Japan exclusive distribution of Korean cosmetics brands SKINFOOD, manyo, AROMATICA, BRAYE, hince, UIQ, PINKWONDER, and others via its Food Cosme subsidiary) and direct marketing (TV/internet shopping and mail order via Prime Direct, covering health foods, household goods, and beauty devices). A third subsidiary, Navys, imports and distributes premium Nordic, Italian, French, and Swiss audio and design objects (GENEVA, TRANSPARENT, La Boite Concept, BOYHOOD). A new SNS advertising platform subsidiary, getpop, was established in October 2025.

The group serves Japanese and broader East/Southeast Asian consumers across beauty, health, food, lifestyle, and design categories. Its customer base spans individual consumers (B2C), retail distribution partners such as Don Quijote, Seven-Eleven Japan, LOFT, Isetan Mitsukoshi, Matsumoto, and @cosme (B2B2C), and overseas channels including Tmall and JD.com via Hong Kong-based I.K Trading Company Limited. Revenue is generated predominantly through unit-priced product sales at retail, with ancillary revenue from commissioned manufacturing (ODM) services. For FY2026 (May 2026), consolidated sales were 14,568 million yen, down from 15,211 million yen in FY2025. The company is listed on the Tokyo Stock Exchange Standard Market and Nagoya Stock Exchange Premier Market under ticker 2722. Following a July 2026 disclosure of special losses and withdrawal of its mid-term management plan, the company is in a period of operational restructuring.

Name

Ik

Legal name

株式会社IKホールディングス

Website

https://ai-kei.co.jp

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

IK Holdings is a Japanese marketing manufacturer that integrates product planning, manufacturing, and logistics to sell proprietary brands (LB cosmetics, Cocoegg) and distribute Korean cosmetics and Nordic audio brands through drug stores, mass retailers, convenience stores, TV shopping, and Asian e-commerce.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

K-Beauty/J-Beauty & Imported Beauty Distribution (CRAOAEAN)

Keywords

• Cosmetics manufacturing
• Korean beauty distribution
• Direct response marketing
• Consumer health products
• Mail order retail

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Cosmetics and Beauty: Sale of proprietary cosmetics brands including LB cosmetics, tamago (egg shell membrane) skincare, and private-label beauty products. Revenue generated from BtoC and BtoBtoC channels including drug stores, retail chains, and e-commerce.
2. Korean Cosmetics Distribution: Through subsidiary Food Cosme, IK distributes Korean cosmetics brands (SKINFOOD, manyo, AROMATICA, BRAYE, hince, etc.) via retail stores, wholesale, and online channels.
3. Direct Marketing / TV and Internet Shopping: Through Prime Direct subsidiary, the group conducts mail-order sales via TV shopping, internet shops, and newspapers. Products include health foods, household goods, and beauty appliances.
4. ODM / Commissioned Manufacturing: IK offers ODM (Original Design Manufacturing) services, accepting product proposals and commissioned product development from external partners.
5. Imported Audio and Design Products: Through subsidiary Navys, IK imports and sells Nordic, Italian, French, and Swiss audio and design products in Japan.
6. E-commerce Sales: Online shopping platform offering IK group products directly to consumers, including LB cosmetics, health foods, and lifestyle products.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

IK Holdings (株式会社IKホールディングス) is a Japanese marketing manufacturer that performs product planning, manufacturing, and logistics in-house, then sells proprietary cosmetics and consumer goods (LB, Cocoegg, Intima, Mother's Market, LOCOX) and distributes Korean beauty brands (SKINFOOD, manyo, AROMATICA, BRAYE, hince, PINKWONDER, KAHI) and imported audio products (GENEVA, TRANSPARENT, La Boite Concept) through drug stores, mass retailers, TV shopping, e-commerce, and brand stores in Japan and East/Southeast Asia. The group also runs getpop, an SNS user-generated video advertising platform, and offers ODM commissioned manufacturing services.

Product overview

IK Holdings is a marketing manufacturer providing integrated solutions covering product planning, manufacturing and logistics. The company operates multiple product lines across cosmetics, health supplements, food products, and lifestyle goods, with key brands including LB Cosmetics (makeup), Cocoegg (eggshell membrane skincare), Intima (intimate care), Mother's Market (food), and LOCOX (fitness). The portfolio also includes health drinks (ULuOi Collagen), shopping carts (EcoCa series), and high-protein foods (Kinshou no Ichizan). Through subsidiaries, IK distributes Korean cosmetics brands including SKINFOOD, ma:nyo, AROMATICA, hince, and BRAYE. The company also operates an innovative social video platform called getpop and continues to expand its e-commerce presence alongside traditional retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• LB (エルビー): Cosmetics brand with 'Make Up Your Style' concept focusing on makeup products
• Cocoegg (たまご化粧品)
• intima
• Mother's Market (マザーズマーケット)
• LOCOX

Products and services

• LB Cosmetics (エルビー) Proprietary cosmetics brand offering makeup products (eyeliner, mascara, etc.) with the concept of maximizing individuality, beauty and brilliance for Japanese quality-conscious consumers. Achieved approximately 1.8 billion yen in sales within 4 years.
• Cocoegg (ココエッグ)
• Intima (インティマ) Intimate gel series originally created in Poland, sold over 3 million bottles annually in Europe; marketed in Japan under IK Group's own brand.
• Mother's Market (マザーズマーケット) Proprietary food brand offering easy-to-make, delicious and healthy food products for consumers seeking convenient, quality meal solutions.
• LOCOX (ロコックス) Proprietary fitness brand designed to prevent 'Locomotive Syndrome' (reduced mobility due to impairment of locomotive organs) and extend healthy life expectancy through exercise products.
• ULuOi Collagen Collagen drink product line available in various concentrations (5,000mg to 13,000mg) for beauty and inner beauty care, sold at Don Quijote. Won the LDK the Beauty Best Buy award in the beauty drink category.
• EcoCa (エコカ) Shopping Cart Series Foldable shopping cart series with multiple models including EcoCa, EcoCa Excella, EcoCa Premier, EcoCa Multi-cart, and EcoCa Pet Cart for elderly and shopping convenience. Cumulative sales approximately 1.1 billion yen.
• Protein Monster (プロテインモンスター) High-protein noodle product targeting fitness and bodybuilding enthusiasts, sold through Prime Direct.
• Kinshou no Ichizan (金賞の一膳) Ready-to-eat rice pack product line sold over 1 million servings, featuring multi-grain rice with quick preparation (1 minute 20 seconds in microwave).
• Medifeel Health measurement devices including body composition scales and leg air massage equipment, with products launched via Makuake crowdfunding.
• Iga-yaki Pot (伊賀の匠) Iga-yaki clay pot for microwave cooking of rice, sold through Prime Direct with Makuake crowdfunding success.
• getpop SNS Video Platform Next-generation SNS advertising platform where users receive products from advertisers, create promotional videos, post to their social networks, and receive compensation based on video views. The model generates user-perspective promotional content for advertisers at high promotional effectiveness.
• Korean Cosmetics Brand Distribution (SKINFOOD, manyo, AROMATICA, BRAYE, hince, UIQ, PINKWONDER, KAHI, Chasin' Rabbits, Arencia)
• Imported Audio and Design Products (GENEVA, TRANSPARENT, La Boite Concept, BOYHOOD)
• ODM / Commissioned Manufacturing Services ODM (Original Design Manufacturing) services accepting product proposals and commissioned product development from external partners, leveraging IK Group's integrated planning, manufacturing, and logistics capabilities.

Quantifiable outcome

• LB cosmetics brand achieved approximately 1.8 billion yen in sales within 4 years
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered minor and core.

• PINKWONDER (ピンクワンダー)minorChannel Partner/ Reseller/ Distributor · 15 January 2026Food Cosme entered a Japan general distributor agreement for Seoul-origin skincare brand PINKWONDER. The brand features Mediterranean-derived ingredients including jojoba oil and neroli.
• UIQ (ユイク)coreChannel Partner/ Reseller/ Distributor · 21 March 2025株式会社アイケイ entered a Japan general distributor agreement for Korean microbiome skincare brand UIQ. Pop-up stores were launched at @cosme and Lumine Est Shinjuku, with the brand collaborating with K-pop group RIIZE.
• BRAYE (ブレイ)coreChannel Partner/ Reseller/ Distributor · 25 November 2024Food Cosme entered a Japan general distributor agreement for Korean wearable cosmetics brand BRAYE. Products are sold through Seven-Eleven convenience stores and at pop-up stores, with expansion into ZOZOCOSME.
• hinceminorChannel Partner/ Reseller/ Distributor · 23 April 2024Food Cosme distributes Korean makeup brand hince through standalone stores (including first directly managed store at Takashimaya Gate Tower Mall in Nagoya) and online channels.
• AROMATICAcoreChannel Partner/ Reseller/ Distributor · 10 April 2024Food Cosme entered a Japan general distributor agreement for Korean vegan cosmetics brand AROMATICA. The brand launched at Cosme Kitchen in May 2024, with MEGUMI as the brand image model.
• Chasin' Rabbits (チェイシンラビッツ)minorChannel Partner/ Reseller/ Distributor · 1 April 2024Food Cosme distributes Korean makeup brand Chasin' Rabbits, with coverage cream products launched at LOFT stores nationwide.
• Arencia (アレンシア)minorChannel Partner/ Reseller/ Distributor · 1 April 2024Food Cosme distributes Korean skincare brand Arencia, known for the Horehound Hypsisop moisturizing serum that sold 100 million won in 3 hours in Korea.
• Ogimi Village, Okinawa (沖縄県大宜味村)minorStrategic or Co-development Partner · 6 February 2024IK partnered with Ogimi Village in Okinawa and Yoshimoto Kogyo to develop Shikwasa (citrus) juice products, leveraging locally-produced agricultural products.
• Hananya Kawai (はんにゃ・川島さん)minorStrategic or Co-development Partner · 27 November 2023Prime Direct partnered with comedian Hananya Kawai to co-develop the Tsunotsuru (津乃鶴) dashi brand, leveraging his culinary expertise for product development. The brand achieved sold-out status on QVC within 27 minutes.
• manyo (マニュョ)coreChannel Partner/ Reseller/ Distributor · 23 June 2022株式会社アイケイ became the exclusive Japan distributor for Korean skincare brand manyo (魔女工場/マニュョ). manyo products are sold through Seven-Eleven, major retailers, and pop-up stores, with the brand achieving Olive Young triple crown recognition.
• Combi (コンビ)minorStrategic or Co-development Partner · 8 June 2022IK Holdings entered a business partnership with Combi Corporation for product development collaboration, combining Combi's baby and childcare product expertise with IK's marketing capabilities.
• KAHIminorChannel Partner/ Reseller/ Distributor · 1 January 2022Food Cosme entered a partner agreement for Korean skincare stick brand KAHI. The brand achieved cumulative sales of over 1.5 million units in Korea.
• SKINFOODcoreChannel Partner/ Reseller/ DistributorFood Cosme subsidiary serves as the official distributor of SKINFOOD Korean cosmetics brand in Japan, operating brand stores and distributing through retail and online channels nationwide.
• GENEVA (ジェネバ)minorChannel Partner/ Reseller/ DistributorNavys serves as the Japan distributor for Swiss audio brand GENEVA, featuring portable Bluetooth speakers and audio systems with distinctive design aesthetics.
• TRANSPARENTminorChannel Partner/ Reseller/ DistributorNavys serves as the Japan distributor for Swedish audio brand TRANSPARENT, known for Wi-Fi enabled speakers and turntables. The Turntable won the 2024 Good Design Award.
• La Boite ConceptminorChannel Partner/ Reseller/ DistributorNavys imports and distributes French design audio brand La Boite Concept products including turntables and audio equipment.
• Sanrio (サンリオ)minorStrategic or Co-development PartnerNavys partnered with Sanrio to sell Hello Kitty and Sanrio character-related wooden design objects through BOYHOOD brand collaborations.
• BOYHOODminorChannel Partner/ Reseller/ DistributorNavys partnered with Danish design object brand BOYHOOD to sell Moomin, Hello Kitty, and other character wooden design objects in Japan.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Mandom Corporation: Established Japanese cosmetics and personal-care manufacturer (Gatsby, Lucido-L) with international distribution across Asia — comparable own-brand CPG manufacturer with regional expansion.
• Kose Corporation: Major Japanese cosmetics manufacturer (Decorté, Sekkisei, Cosme Decorte) with global brand portfolio — comparable in category and cross-border expansion, though much larger and more brand-led.
• Pola Orbis Holdings: Japanese cosmetics holding company (POLA, ORBIS, THREE, H2O Plus) with multi-brand and multi-channel strategy including direct-sales and mail-order — analogous diversified cosmetics group.
• FANCL Corporation: Japanese manufacturer of cosmetics and health supplements with strong mail-order/direct-to-consumer heritage and emphasis on additive-free formulations — direct strategic analog to IK's health-and-beauty positioning.
• Arata Corporation: Large Japanese wholesaler of daily necessities, health, and beauty products with a similar multi-channel B2B distribution model; broadly comparable in scale and customer mix.
• Milbon Co., Ltd. Japanese professional hair-care and cosmetics manufacturer expanding internationally — comparable in being a Japan-listed CPG beauty manufacturer with export growth thesis, though focused on salon channels.

Direct peers

• DHC Corporation: Long-standing Japanese mail-order cosmetics and supplements company with a catalog, TV-shopping, and e-commerce model — highly comparable to IK's Prime Direct channel and proprietary cosmetics brands (LB, Cocoegg).
• Noevir Holdings Co., Ltd. Japanese cosmetics group with a mail-order and direct-sales business alongside own-brand manufacturing — closely mirrors IK's marketing-manufacturer plus catalog/direct-marketing dual model.
• Istyle Inc. Operates @cosme, Japan's largest cosmetics review and retail platform, including the @cosme stores where IK runs pop-ups for manyo, UIQ, and other distributed brands. Same K-beauty retail ecosystem.

Others

• ZOZO, Inc. Operates ZOZOCOSME, a Japanese cosmetics e-commerce platform where IK distributed brands (BRAYE, Madonna Factory) have won awards — adjacent platform/commerce peer, not a direct competitor but a key channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ikholdings2722
• Xx.com/ik2722_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ik