Brayé
- Company typePrivate
- Founded1949
- HeadquartersDannemarie, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
Brayé firmographics
Firmographics- Name
- Brayé
- Legal name
- SARL MEUBLES BRAYE
- Website
- https://braye.eu
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Brayé is headquartered
LocationHeadquarters
- HQ city
- Dannemarie
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Brayé business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture and Interior Products Sales: Brayé generates revenue through the sale of furniture, bedding, kitchens, lighting, and outdoor products. Products are sold as one-time purchases with prices ranging from hundreds to thousands of euros. The company acts as a retailer of premium international furniture brands including LAGO, DRIADE, FOSCARINI, TEMPUR, CESAR, DUVIVIER, HIMOLLA, HUKLA, and others.
- Custom Kitchen Design Services: The company offers custom kitchen design and consultation services, with designers working with customers to create bespoke kitchen solutions. Services include project assessment, design, and installation. Pricing for custom kitchens is quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
| Unit Pricing | Pay-as-you-go | Standard furniture products |
| Other | Multi-year contract | Custom products and high-value items |
| Other | Pay-as-you-go | 3x or 4x payment option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Brayé product offering
Product offeringCore offering
Brayé is an Alsace-based omnichannel furniture retailer selling premium furniture, bedding, custom kitchens, lighting, decoration, and outdoor products through 4 physical showrooms in Alsace and the braye.eu e-commerce site. The company retails 40+ international designer brands (Edra, Himolla, Hukla, Tempur, André Renault, LAGO, CESAR, FOSCARINI, DRIADE, DUVIVIER) and provides custom kitchen design and installation services with on-site designers. Revenue is generated through one-time product sales and professional custom kitchen services.
Product overview
Brayé is an Alsace-based furniture retailer founded in 1949 operating physical showrooms in Dannemarie, Waldighoffen, and Mulhouse, plus an e-commerce platform. The company offers a comprehensive interior design portfolio organized into five core product categories: Mobilier (furniture including storage, seating, tables, bedroom), Literie (bedding including mattresses, bed bases, pillows, accessories), Cuisine (custom kitchen design with CESAR, BRAYÉ, and LAGO collections), Luminaire & Décoration (lighting, rugs via Serge Lesage, home decor), and Extérieur (outdoor furniture). The business model combines proprietary branded products with distribution of 40+ international designer brands including Hukla, Himolla, Edra, Tempur, André Renault, LAGO, CESAR, and others. Key differentiators include free delivery from €99, 3x/4x installment payments, and specialized consultation services for high-value products like custom kitchens and luxury seating.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobilier (Furniture) Complete furniture range including storage units, TV stands, bookshelves, sideboards, entryway furniture, wall compositions, sofas, armchairs, relaxation chairs, benches, tables, bedroom furniture (beds, nightstands, wardrobes, dressers), and outdoor furniture. Targeted at private individuals furnishing their homes.
- Literie (Bedding)
Companies that use Brayé
Customer profileSegments1 record
Ideal customer profiles1 record
Brayé technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brayé partnerships and signals
Strategic signalPartnerships
47 partnerships are on record, tiered core and minor.
- LAGOcoreItalian furniture manufacturer specializing in innovative table and storage solutions. Brayé offers LAGO kitchen collections and design furniture including the AIR Wildwood table. Partnership featured prominently on website.
- EDRAcoreItalian luxury furniture brand founded in 1987 in Tuscany. Known for museum-quality designer pieces including the Standard sofa with intelligent cushions and Gellyfoam technology. Exclusive/prestige positioning. Products available at Mulhouse showroom.
- FOSCARINIcoreItalian lighting designer brand featured in Brayé's luminaire collection. Known for innovative lighting fixtures and designer lamps.
- TEMPURcorePremium mattress and bedding brand. Brayé offers Tempur mattresses and related bedding products as part of their literie (bedding) category.
- CESARcoreFrench kitchen manufacturer offering custom kitchen solutions. Featured in Brayé's dedicated kitchen showroom with the UNIT collection.
- HIMOLLAcoreGerman relaxation furniture specialist founded 1948. Known for premium reclining chairs and sofas with extensive customization options. Products feature Superlastic comfort technology and German engineering quality.
- HUKLAcoreGerman relaxation furniture manufacturer founded 1936. Specializes in reclining chairs and sofas with advanced ergonomic features, massage systems, and heating functions. 10-year warranty on products.
- ANDRÉ RENAULTcoreFrench mattress and bedding manufacturer. Brayé offers André Renault mattresses featuring hybrid technology with pocket springs, Graph'In foam, and memory foam.
- DRIADEcoreItalian luxury furniture brand. Featured in Brayé's collections with designer furniture and outdoor pieces.
- DUVIVIER CANAPÉSminorFrench furniture manufacturer specializing in sofas and seating.
- BONTEMPI CASAminorItalian furniture brand featured in Brayé's table collection including the Artistico marble table and Clark chair.
- SERGE LESAGEminorFrench rug manufacturer producing design and contemporary carpets since over 40 years. Products made in France with handcraft and custom sizing.
- VETSAKminorSouth African brand offering modular seating for indoor and outdoor use. 100% customizable design allowing customers to compose their own furniture configurations.
- RELEAZZminorRelaxation chair brand offering custom-configurable reclining chairs focused on ergonomic comfort with adjustable armrests, seat height, seat depth, and lumbar support.
- GLAS ITALIAminorItalian furniture manufacturer known for glass furniture pieces.
- MEUBLES CELIOminorFrench furniture brand included in Brayé's bedroom and bedding offerings.
- LUCEPLANminorItalian lighting design brand featured in Brayé's luminaire collection.
- SAN MARCOminorItalian furniture brand featured in Brayé's sofa collections.
- KOODUUminorBrand featured in Brayé's lighting and decoration collection.
- MUSOLAminorOutdoor furniture brand featured in Brayé's exterior collection with products like the Salinas sofa.
- PLUSTminorEuropean brand offering innovative outdoor furniture and lighting with geometric designs and artistic elements.
- UNOPIUminorItalian outdoor furniture brand featured with products like the Salo collection.
- VOGLAUERminorInternational furniture brand included in Brayé's international brand selection.
- CATTELAN ITALIAminorItalian furniture manufacturer included in Brayé's international brand offering.
- DALL'AGNESEminorItalian furniture brand included in Brayé's international brand offering.
- COÉDITIONminorFrench/international design brand included in Brayé's collections.
- KARMANminorItalian lighting/furniture brand included in Brayé's brand selection.
- MOGGminorItalian furniture brand included in Brayé's collections.
- MOBLIBERICAminorInternational furniture brand included in Brayé's brand selection.
- ALESSIminorItalian design house known for home accessories and kitchen items included in Brayé's offerings.
- ROSENTHALminorGerman luxury tableware brand included in Brayé's decoration/art de la table selection.
- VARASCHINminorItalian outdoor furniture brand included in Brayé's exterior collection.
- BRETZminorGerman furniture brand included in Brayé's brand selection.
- BULLFROGminorBrand included in Brayé's collections.
- VILMERSminorInternational furniture brand included in Brayé's brand selection.
- MOJOWminorFrench/design furniture brand included in Brayé's collections.
- SHELTOminorFurniture brand included in Brayé's French brand selection.
- ARTCOPIminorFrench furniture brand included in Brayé's French brand selection.
- GIRARDEAUminorFrench furniture brand included in Brayé's collections.
- DIVA SALONminorFrench furniture brand included in Brayé's brand selection.
- DRESSYminorBrand included in Brayé's collections.
- FÒGHERminorItalian furniture brand included in Brayé's international brand selection.
- MAX BENJAMINminorBrand included in Brayé's lighting/decoration selection.
- BABEL DminorBrand included in Brayé's collections.
- INADSAminorInternational furniture brand included in Brayé's brand selection.
- ANIMOVELminorInternational furniture brand included in Brayé's brand selection.
- VARAMminorInternational furniture brand included in Brayé's brand selection.
Scale indicators4 records
Recent moves6 records
Brayé competitors and assessment
Company assessmentBroad incumbents
- Conforama: Major French mass-market furniture and home furnishings retailer with extensive showroom network across France — comparable omnichannel model but positioned at entry-level price points versus Brayé's premium positioning.
- Maison du Monde: French home furnishings retailer with omnichannel presence (350+ stores across Europe) — broadly comparable in multi-category home offering but positioned at accessible rather than premium price tiers.
- But: French furniture and home appliance retailer with national showroom network — comparable French omnichannel retail model, though focused on mass-market furniture and large appliances rather than premium designer brands.
- Habitat: French-origin home furnishings brand with French showrooms and online store — overlapping mid-premium design-led furniture and decor categories, though currently operating at smaller scale than during its peak.
- IKEA France: Global furniture retailer with significant French store footprint and e-commerce — adjacent competitor for furniture and kitchen category share, but positioned at fundamentally different price/value tier.
- La Redoute Interieurs: French multi-channel home and furniture retailer with strong e-commerce heritage — overlapping with Brayé's furniture/lighting/decor offering but operating at much larger scale and mid-market positioning.
Direct peers
- Roche Bobois: French luxury furniture retailer operating showrooms worldwide, distributing high-end European brands (C&B Italia, Poltrona Frau) — same premium multi-brand showroom model as Brayé but at significantly larger global scale.
- Ligne Roset: French premium furniture manufacturer with its own network of company-owned boutiques globally — directly comparable in premium positioning, design-led product mix, and showroom-led customer experience.
- Mobilier de France: French mid-to-premium furniture retailer with a national franchise showroom network — comparable in the French multi-brand showroom model, though positioned slightly below Brayé's premium brand mix.
Emerging players
- Camif: French home furnishings and furniture retailer (formerly cooperative, now digital-first) — overlapping with Brayé in furniture and decor, but with a more digital-native model and a focus on sustainable/responsible sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brayé social profiles
Digital presenceBrayé financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brayé leadership team
Management profileNumber of profiles
Profiles1 record
Brayé funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brayé M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brayé
What does Brayé do?
Brayé is an Alsace-based omnichannel furniture retailer selling premium furniture, bedding, custom kitchens, lighting, decoration, and outdoor products through 4 physical showrooms in Alsace and the braye.eu e-commerce site. The company retails 40+ international designer brands (Edra, Himolla, Hukla, Tempur, André Renault, LAGO, CESAR, FOSCARINI, DRIADE, DUVIVIER) and provides custom kitchen design and installation services with on-site designers. Revenue is generated through one-time product sales and professional custom kitchen services.
Is Brayé a public or private company?
Brayé is a private company. It is classified as family owned and is currently operating.
When was Brayé founded?
Brayé was founded in 1949. It employs 1 to 10 people.
Where is Brayé based?
Brayé is headquartered in Dannemarie, France, in the Europe region.
How does Brayé make money?
Two revenue lines are on record. Furniture and Interior Products Sales are the primary driver. The others are custom Kitchen Design Services.
Who are Brayé's main competitors?
Broad incumbents on record are Conforama, Maison du Monde, But, Habitat, IKEA France and La Redoute Interieurs. Direct peers are Roche Bobois, Ligne Roset and Mobilier de France. Camif is listed as an emerging player.
Does Brayé have an API?
No public API is recorded for Brayé.