Greenny
Greenny is a Paris-based B2B SaaS platform that helps enterprises engage employees in sustainability through a gamified mobile app, tracking physical activities to drive CO2 reduction, tree planting, and donations to partner NGOs.
- Company typePrivate
- Founded2023
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Greenny does
Greenny (SAS, also operating under the brand Verdio) is a Paris-based B2B SaaS company founded in 2023 that helps enterprises engage employees in sustainability and CO2 reduction through a gamified mobile application. The platform tracks physical activities — walking, cycling, recycling, and similar eco-actions — converts participation into virtual Greenny coins, and channels impact into tree planting via Ecotree and donations to a curated set of environmental and humanitarian NGOs including WWF, UNICEF, Greenpeace, The Ocean Cleanup, and Croix Rouge. The product supports corporate sustainability reporting against CSRD, GHG Protocol, and Bilan Carbone frameworks, and is GDPR compliant.
The technical surface includes native iOS and Android applications, a Slack integration, and a public API that powers real-time sustainability widgets for client websites. The company has launched a Compensation Apps product line that extends the engagement mechanic into corporate compensation tooling. Distribution has been amplified through acceptance into the Station F startup program in February 2025, positioning Greenny within France's enterprise and venture ecosystem.
Greenny generates revenue through enterprise subscriptions following a 1-month free trial, targeting mid-market and larger corporates under pressure to comply with EU sustainability mandates. The company is privately held, incorporated in France at 132 Rue Henri Barbusse, Aubervilliers, with 1–10 employees and stated share capital of EUR 4,000. Leadership comprises CEO and co-founder Antonio Anguiano alongside co-founders Stefan Ramirez (CMO) and Loic A. (Sales Director). No external funding round, named enterprise customer, or ARR figure has been disclosed.
Greenny firmographics
Firmographics- Name
- Greenny
- Legal name
- Greenny SAS
- Website
- https://greenny.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenny is a Paris-based B2B SaaS platform that helps enterprises engage employees in sustainability through a gamified mobile app, tracking physical activities to drive CO2 reduction, tree planting, and donations to partner NGOs.
- Ownership category
- akta.pro rank
Greenny industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Environmental Consulting Services (54162), Support Activities for Forestry (1153)
- akta.pro primary industry
- GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC)
- akta.pro secondary industry
- Replanting, Infilling & Stand Rehabilitation (AFAMACAI)
Keywords
Where Greenny is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Greenny business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Greenny operates as a B2B SaaS platform offering employee engagement solutions. Companies subscribe to the platform to engage their employees in sustainability activities, track CO2 reduction, and demonstrate corporate social responsibility. The freemium trial (1 month free) suggests a subscription-based model with tiered pricing based on company size or feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium trial period |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Greenny product offering
Product offeringCore offering
Greenny is a B2B SaaS employee engagement platform that uses gamification to track staff eco-friendly actions such as walking, cycling, recycling, and sustainable commuting. Activities are converted into Greenny coins which employees can donate to partner NGOs through an in-app marketplace, with the proceeds funding tree-planting CO2 compensation on behalf of the subscribing company.
Product overview
Greenny is an employee engagement platform for sustainability that combines gamification with corporate social responsibility. The core Greenny platform tracks employee physical activities and converts them into environmental impact through a rewards system. The Compensation Apps category enables CO2 footprint tracking and compensation. The ecosystem includes the Greenny mobile app (iOS/Android), a Donation Marketplace for NGO contributions, and Greenny Coins as the virtual reward currency. One tree is planted every 500K collective steps (main platform) or 100K steps (compensation apps), with sustainability metrics delivered via API for website integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Greenny Employee Engagement Platform A B2B SaaS platform that gamifies employee eco-friendly actions (walking, cycling, recycling, sustainable commuting), converts activities into Greenny coins for in-app NGO donations, and funds tree-planting CO2 compensation on behalf of the subscribing company.
- Compensation Apps A separate product line (also branded Verdio) offering CO2 compensation applications for businesses seeking to measure, reduce, and offset their carbon footprint through Greenny's tree-planting program.
Quantifiable outcome
- 1 tree planted every 500K collective steps
- +2 more outcomes
Companies that use Greenny
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Greenny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Greenny partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Station FflagshipStation F is the world's largest startup campus located in Paris, France. Greenny officially joined Station F in February 2025 as part of its mission to simplify and democratize CO2 reporting. This membership provides access to the innovation ecosystem, networking opportunities, and startup community resources.
- EcotreecoreEcotree is Greenny's key partner for sustainable forest management. Together they plant trees to offset carbon emissions and promote biodiversity. One tree is planted for every 500K collective steps taken by Greenny users, creating a direct link between employee activity and environmental impact.
- WWFcoreWorld Wildlife Fund is featured as a partner NGO in Greenny's donation marketplace. Employees can use their Greenny coins to make donations to WWF through the in-app marketplace.
- UNICEFcoreUNICEF is featured as a partner NGO in Greenny's donation marketplace. Employees can use their Greenny coins to make donations to UNICEF through the in-app marketplace.
- GREENPEACEcoreGREENPEACE is featured as a partner NGO in Greenny's donation marketplace. Employees can use their Greenny coins to make donations to GREENPEACE through the in-app marketplace.
- THE OCEAN CLEANUPcoreTHE OCEAN CLEANUP is featured as a partner NGO in Greenny's donation marketplace. Employees can use their Greenny coins to make donations to support ocean cleanup initiatives through the in-app marketplace.
- Croix Rouge (French Red Cross)coreThe French Red Cross (Croix Rouge) is featured as a partner NGO in Greenny's donation marketplace. Employees can use their Greenny coins to make donations to humanitarian causes through the in-app marketplace.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Greenny competitors and assessment
Company assessmentBroad incumbents
- Watershed: Watershed is an enterprise sustainability platform covering measurement, reporting, and reduction across Scopes 1-3, widely used by large US and EU corporates. Operates in the same GHG accounting and decarbonization planning space as Greenny's Verdio offering but at materially larger scale.
- Workday Peakon Employee Voice: Workday Peakon is a large-scale enterprise employee engagement and listening platform owned by Workday. Comparable to Greenny as an enterprise employee engagement surface, but offers engagement breadth without Greenny's sustainability/CO2 angle.
- Benevity: Benevity is a large corporate purpose and employee engagement platform supporting workplace giving, volunteering, and grantmaking. Comparable to Greenny on the corporate-CSR-and-employee-engagement intersection but at significantly larger enterprise scale.
- Persefoni: Persefoni is a climate management and accounting platform serving enterprises and financial institutions for Scope 1-3 carbon accounting. Comparable to Greenny on corporate decarbonization accounting but focused on enterprise and finance rather than mid-market.
- ClimatePartner: ClimatePartner is a climate action company offering carbon accounting, reduction, and offsetting solutions to businesses, including tree-planting offset programs via partners. Comparable to Greenny's combined CO2 footprint + tree planting + NGO angle, at much larger scale.
Direct peers
- Deed: Deed is a corporate giving and employee engagement platform that lets employees donate to nonprofits through company-matched giving programs. Directly comparable to Greenny's donation marketplace and employee engagement gamification around CSR outcomes.
- Greenly: Greenly is a Paris-based carbon accounting SaaS platform that helps SMBs and mid-market companies measure and reduce their carbon footprint, with CSRD alignment. Highly comparable to Greenny's positioning around CO2 footprint optimization for European companies, and a direct French-headquartered competitor.
- Limeade: Limeade is an employee wellbeing and engagement platform used by mid-market and enterprise companies, often incorporating wellbeing, sustainability, and inclusion programs. Comparable to Greenny's employee engagement + sustainability focus, with a broader wellbeing orientation.
- Sweep: Sweep is a sustainability and ESG platform that helps businesses map their value chain emissions and manage CSRD/CSRD-adjacent reporting. Comparable to Greenny on the CSRD-aligned corporate sustainability software axis, with a much larger and more enterprise-focused footprint.
Emerging players
- Carbo Culture: Carbo Culture is a carbon removal company building biochar-based removal infrastructure, with a corporate sustainability angle. Partially comparable to Greenny on the climate-positive corporate services side, though Greenny is software-first and Carbo is project/infrastructure-first.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenny social profiles
Digital presenceGreenny compliance and trust
Trust signalCompliance1 record
Greenny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenny leadership team
Management profileNumber of profiles
Profiles3 records
Greenny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenny
What does Greenny do?
Greenny is a B2B SaaS employee engagement platform that uses gamification to track staff eco-friendly actions such as walking, cycling, recycling, and sustainable commuting. Activities are converted into Greenny coins which employees can donate to partner NGOs through an in-app marketplace, with the proceeds funding tree-planting CO2 compensation on behalf of the subscribing company.
Is Greenny a public or private company?
Greenny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenny founded?
Greenny was founded in 2023. It employs 1 to 10 people.
Where is Greenny based?
Greenny is headquartered in Paris, France, in the Europe region.
How does Greenny make money?
One revenue line is on record: platform Subscription.
Who are Greenny's main competitors?
Broad incumbents on record are Watershed, Workday Peakon Employee Voice, Benevity, Persefoni and ClimatePartner. Direct peers are Deed, Greenly, Limeade and Sweep. Carbo Culture is listed as an emerging player.
Does Greenny have an API?
Yes. API available for communicating sustainability metrics on company websites. The API enables businesses to display real-time sustainability data and widgets on their websites.
What industry is Greenny in?
Greenny's product category is Employee Engagement Software. Its primary akta.pro industry code is EUAHAJAC, GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3), with a secondary code of AFAMACAI, Replanting, Infilling & Stand Rehabilitation. Its NAICS code is 54162.