Hellas Utrecht

What Hellas Utrecht does

Hellas Utrecht is a Dutch sports association (vereniging) founded in 1925 and headquartered in Utrecht, Netherlands, operating three divisions: athletics (track and field, road running), triathlon (swimming, cycling, running), and recreational running. The club serves individual consumer members ranging from youth (U8-U20) to masters athletes, including a dedicated VB athletics program for athletes with intellectual disabilities. It operates from multiple training and competition facilities across the Utrecht region, including Atletiekbaan Maarschalkerweerd, Atletiekbaan Overvecht, Amaliapark, Sportcentrum Galgenwaard, and a synthetic-track facility at De Meerpaal in Houten opened in October 2022.

The club's core offerings are structured training programs, competitive teams across all age groups, and signature events such as the annual ZomerAvondCup road race and the jubilee Domtorenloop stair-climb challenge. Supporting services include sports massage and consultation in partnership with Trias Fysiotherapie, a Hellas Routeboek for triathlon cycling training, school athletics programs for elementary schools, and branded merchandise sold through a webshop. Hellas Utrecht is a member of the Multi-SportCampus Traiectum consortium alongside FC Utrecht, SV Kampong, VV Utrecht, and UZSC.

The business model is community-led and membership-based: primary revenue comes from recurring annual membership dues across the three divisions, supplemented by event participation fees, merchandise sales, and a portfolio of regional sponsorships (Bio Racer, Karhu, JAKO, Sanas, Broekhuis Fietsen, Balans Sport, Trias, ET Utrecht, Avantisport, ZwemAnalyse). The club is governed by a member-elected general board with division-specific boards; in June 2026, members approved new statutes to comply with the Wet Bestuur en Toezicht Rechtspersonen and merged the Athletics and Recreational Running departments into a single department. As of mid-2025, leadership consists of chairman Geertjan Woltjes and verenigingsmanager Thijs Volmer.

Name

Hellas Utrecht

Legal name

Hellas Utrecht

Website

https://hellasutrecht.nl

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Hellas Utrecht is a Dutch non-profit sports association founded in 1925 in Utrecht, offering athletics, triathlon, and recreational running programs to individual members across all ages, operating multiple training facilities and participating in the Sportcampus Traiectum consortium.

Ownership category

akta.pro rank

Product category

Athletics and Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Athletics club
• Triathlon training
• Recreational running
• Sports club membership
• Youth athletics programs

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: The club generates primary revenue through annual membership fees from its three divisions: athletics, triathlon, and recreational running. Membership includes access to training sessions, facilities, and club competitions.
2. Club Clothing Sales: Sale of Hellas branded clothing and merchandise through the club webshop, including competitive singlets, hoodies, track pants, and bags.
3. Event Participation Fees: Revenue from organized events including the ZomerAvondCup (ZAC), Domtorenloop, cross competitions, and indoor championships. Some events have associated participation fees.
4. Sponsorships: Financial and in-kind support from sponsors including Bio Racer, Karhu, JAKO, Sanas, Broekhuis Fietsen, Balans Sport, Trias, ET Utrecht, Avantisport, and ZwemAnalyse.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hellas Utrecht is a Dutch sports association operating three departments—Athletics (track and field, road running), Triathlon (swim/bike/run), and Recreational Running (loop groups, Nordic walking, beginner clinics)—delivered through coach-led training sessions at multiple Utrecht-region facilities. Members join through annual memberships that grant access to training schedules, organized competitions, and club events, with additional inclusive programming for athletes with intellectual disabilities (VB atletiek). The club is a non-profit vereniging established in 1925.

Product overview

Hellas Utrecht is an athletics, triathlon, and recreational sports club consisting of three main departments: Atletiek (Athletics), Triathlon, and Recreatief Lopen (Recreational Running). The club offers a comprehensive portfolio of sports programs including track and field athletics with disciplines like throwing and jumping events, road athletics for marathon training, triathlon training covering swimming/cycling/running with division teams, and recreational running including loop groups and Nordic walking. Supporting products and services include the annual ZomerAvondCup road running event, specialized VB athletics for athletes with intellectual disabilities, Schoolatletiek school programs, club clothing merchandise, sports massage services, and the Hellas Routeboek for triathlon route planning. The club operates from multiple training and competition facilities in and around Utrecht and organizes various competitions including cross country, indoor championships, and club championships.

Differentiator

Problem solved

Functional benefit

Products and services

• Atletiek (Athletics) Track and field athletics division offering track events, field events (throws, jumps), road athletics (marathon training, long-distance running), and youth athletics for members of all ages and skill levels. Includes training sessions, professional coaching, and competition participation.
• Triathlon Triathlon training and competition program covering swimming, cycling, and running disciplines with division teams, trainer support, and youth triathlon offerings. Includes specialized training schedules and personal coaching guidance.
• Recreatief Lopen (Recreational Running) Recreational running program including loop groups, Nordic walking, circuit training, and beginner running clinics for members of all fitness levels seeking social and accessible running activities.
• Beginners Running Clinic 10-week beginner running clinic including 10 Saturday training sessions, professional trainers, weekly training schedule delivered by email/app group, and physiotherapist support from UwFysio. Priced at €40 per person, with a reduced €20 rate for U-pas holders.
• Schoolatletiek (School Athletics) School athletics program introducing elementary school students (grades 6-7) to athletics through competitive team-based events, serving as a youth recruitment pipeline for the club.
• VB Atletiek (Athletics for Athletes with Intellectual Disabilities) Dedicated indoor and outdoor athletics competitions and training for athletes with intellectual disabilities, including VB Indoor events at Sportcentrum Galgenwaard and participation in Special Olympics National Games.
• ZomerAvondCup Annual summer evening athletics event organized by the club featuring 5km and 10km road running distances, officially recognized by the Athletics Union.
• Clubkleding (Club Clothing) Branded Hellas clothing line including competition singlets, hoodies, tracksuits, and bags available for purchase through the club webshop.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• IT4KidsminorStrategic or Co-development Partner · 1 January 2023Foundation connecting with Sportcampus Traiectum to provide sports opportunities for children facing financial or physical challenges by collecting and donating value from decommissioned hardware.
• Sportcampus TraiectumcoreStrategic or Co-development Partner · 1 January 2021Multi-sport campus collaboration with FC Utrecht, VV Utrecht, UZSC, and SV Kampong to develop top and broad sport, share resources, facilities, and coaching expertise. Hellas has been part of this consortium since 2020.
• Bio RacerminorOthersSponsor providing sports apparel and gear support to Hellas Utrecht triathlon and athletics members.
• KarhuminorOthersSports equipment sponsor providing footwear and athletic gear support.
• JAKOminorOthersSports apparel sponsor providing club clothing and merchandise.
• Trias FysiotherapiecoreStrategic or Co-development PartnerExpanded partnership providing sports massages and consultations for adult athletes on Wednesday evenings at Overvecht athletics track. Previously partnered for youth physiotherapy support.
• Broekhuis Fietsen BilthovenminorOthersSponsor providing cycling equipment and support for triathlon division.
• Balans SportminorOthersClub clothing supplier and sponsor providing apparel through their webshop.
• ET UtrechtminorOthersTimekeeping and timing services sponsor for athletics competitions.
• AvantisportminorOthersSports equipment and facility sponsor.
• ZwemAnalyseminorOthersSwimming analysis services sponsor supporting triathlon division swimming training.
• SanasminorOthersSports nutrition and health sponsor supporting athlete performance.
• Schok en PompminorOthersOrganization providing CPR and AED training courses for Hellas members in collaboration with Kampong, Utrecht Atletiek, and Ondernemersfonds Utrecht.
• UwFysiominorOthersPhysiotherapy practice supporting running clinics with professional guidance and presentation for beginner runners.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Others

• SV Kampong: Multi-sport club in Utrecht and co-member of Sportcampus Traiectum alongside Hellas; while not a direct athletics competitor, shares facility/resource arrangements and the Traiectum governance ecosystem — relevant for benchmarking cross-club collaboration and shared-resource models.
• FC Utrecht: Professional football club and Sportcampus Traiectum consortium partner with Hellas; not a direct athletics competitor but a strategic co-member whose visibility, sponsorship footprint, and Traiectum collaboration shape Hellas's positioning within Utrecht sport.

Direct peers

• AV Atverni: Major Dutch athletics association operating a similar member-based club model with track and field training and competition programs; directly comparable in structure, customer type (amateur athletes), and revenue model (membership + sponsorships) to Hellas Utrecht.
• Prins Hendrik Atletiek Club (PAC) Rotterdam: One of the oldest and largest athletics clubs in the Rotterdam region with a long heritage, multi-discipline programs, and member-driven competition structure; mirrors Hellas's scale, federation participation, and community-led operating model in a different Dutch metro.
• Leiden Atletiek: Regional Dutch athletics club offering organized training and competition in track and field events; comparable membership model and amateur-athlete customer base to Hellas's athletics division.
• Haag Atletiek: Athletics association serving The Hague region with a similar mix of track training, youth development, and member-based competitions; comparable to Hellas's athletics division structure and target member demographics.
• AV Lycurgus: Established Dutch athletics club based in Groningen offering track and field programs across age groups with competitive league participation; directly comparable as a regional Dutch athletics vereniging of similar scale.

Regional players

• Sprint Breda: Athletics club in the Breda region offering track and field training with a comparable member-based model; relevant regional peer serving a different Dutch catchment from Hellas Utrecht.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hellasutrecht
• Facebookfacebook.com/HellasUtrecht
• LinkedInlinkedin.com/company/hellas-utrecht

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellas Utrecht