What psy.com.cn does

China Psychology Network (psy.com.cn) is operated by Beijing Xinhai Navigation Education Technology Co., Ltd. (北京心海导航教育科技股份有限公司), a publicly listed company on China's New Third Board (NEEQ: 871013) founded in 2004 and headquartered in Beijing's Haidian District. The company provides psychological assessment SaaS, crisis intervention systems, counseling management software, and a regulated Internet Hospital to K-12 schools, district and provincial education bureaus, higher education institutions, government agencies, and the judicial system across all 32 Chinese provinces. Its core technology stack includes a cloud-based psychological assessment platform, a suicide risk assessment and crisis intervention system validated by Peking University and endorsed by the Chinese Psychological Society, a computerized cognitive behavioral therapy (CCBT) system (China's first), and an electronic student psychological archive system that became an industry standard after launch in 2004.

The company's product portfolio integrates screening, risk assessment, archival management, intervention, and remote treatment into a unified workflow. It has accumulated over 100 million cumulative online psychological assessments by January 2025 and served more than 23 million users in 2024 alone, making it the largest psychological services platform in China by scale. Key proprietary assets include two national invention patents (ZL2017 1 0309053.5 and CN2021110989037.1), the Ministry of Education testing qualification certificate (2012), and formal endorsement of its adolescent suicide tendency assessment scale by the Chinese Psychological Society in 2018.

The revenue model combines B2B enterprise sales to schools and education bureaus (typically via government procurement contracts), software and platform licensing for district-level management back-office systems, professional training services, B2C individual psychological assessments priced at ¥1-¥50 per test, and Internet Hospital-based remote diagnosis and treatment. Distribution relies primarily on direct field sales, government tender participation, and content marketing through WeChat public accounts, with documented contracts in provinces including Heilongjiang, Sichuan, Chongqing, Beijing, Shanghai, Shanxi, and Shenzhen. As of 2025 the platform covers 12,510+ schools and 290+ district-level education bureaus, with reported student suicide rate reductions of 50% or more in regions with concentrated implementation.

Name

psy.com.cn

Legal name

北京心海导航教育科技股份有限公司

Website

https://psy.com.cn

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Assessment Software

NAICS

Psychiatric and Substance Abuse Hospitals (622210), Professional and Management Development Training (61143), Other Computer Related Services (541519), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Serious Mental Illness (SMI) Telepsychiatry & Care Coordination Platforms (HLALAEAH)

akta.pro secondary industries

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Student Information Systems (SIS) & Master Data Management (EDAJAHAA), Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Psychological assessment software
• Student mental health platform
• Suicide risk screening
• School psychological services
• Cognitive behavioral therapy

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Psychological Assessment Services: Provides psychological assessment/testing services to schools, education bureaus, and enterprises on a per-assessment or subscription basis. Revenue from large-scale psychological screening programs for government education departments and schools.
2. Psychological Crisis Intervention Services: Crisis screening, intervention training, teacher training, and consulting services provided to schools and education bureaus, typically through government procurement contracts.
3. Software and Platform Licensing: Licensing of psychological assessment software systems to educational institutions, district education bureaus, and enterprises. Includes management back-office systems for district-level education bureaus.
4. Professional Training Services: Training programs for psychological counselors, school principals, homeroom teachers, and parents on psychological crisis intervention, screening, and mental health education.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

psy.com.cn (China Psychology Network) operates a cloud-based psychological health SaaS platform that delivers large-scale student psychological assessments, suicide risk screening and crisis intervention systems, electronic psychological archives, and counseling room management tools to K-12 schools, higher education institutions, district education bureaus, and government agencies. The platform is complemented by China's first Computerized Cognitive Behavioral Therapy (CCBT) system, a remote psychological Internet Hospital, standardized individual assessment scales sold to consumers, and professional training programs for teachers, counselors, and parents.

Product overview

中国心理网（psy.com.cn）是北京心海导航教育科技股份有限公司运营的心理健康服务平台，采用平台+模块架构，提供从心理测评、危机干预到互联网诊疗的完整心理服务链。核心产品包括：心海测评系统（心理测评SaaS平台，支持大规模心理健康测评）、自杀风险评估及危机干预系统（具备北大三年信效度验证）、学生心理档案软件（2004年行业标准）、心理咨询室管理软件、CCBT计算机化认知行为治疗系统（国内首套）、心海心理互联网医院（远程诊疗平台）。平台已覆盖超1.2万所学校、290个区县，2025年累计测评人次超1亿。另有智能心理咨询中心建设解决方案、教科研心理健康教育培训服务等。

Differentiator

Problem solved

Functional benefit

Brands

• 心海心理（精神）互联网医院: 互联网心理医院，提供远程诊疗服务、精神科医生入驻计划、家校社资源整合计划。
• 心海测评
• 心海咨询师
• 无忧睡眠

Products and services

• Xinhai Assessment System (心海测评系统 / Psychological Assessment SaaS Platform) Cloud-based psychological assessment platform that supports large-scale student mental health screening for schools and institutions, with scale management, test administration, and statistical analysis features; deployed across 12,510+ schools and 290 districts.
• Suicide Risk Assessment and Crisis Intervention System (自杀风险评估及危机干预系统) Three-tier assessment system (screening assessment, special risk assessment, expert evaluation) with full-process crisis intervention mechanism from screening to early warning to dynamic tracking to emergency management to post-management; validated for reliability by Peking University.
• Student Psychological Archive Software (学生心理档案软件) Software system for establishing and managing student psychological health archives, enabling informationized, intelligent, and professional management of psychological counseling workflows; established industry standard since 2004.
• Counseling Room Management Software (心理咨询室管理软件)

Quantifiable outcome

• Suicide rates reduced by 50% or more in regions with concentrated implementation (e.g., Heilongjiang, Dalian, Zhongshan, Longgang, Leshan, Shunqing, Guang'an)
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• National Mental Health and Mental Hygiene Development Center, Ministry of Education Student Service and Quality Development Center, China Education Development FoundationcoreStrategic or Co-development Partner · 1 January 2024Jointly applied for and conducting national research project 'Improving Precision of Mental Health Monitoring and Intervention Solutions for Primary and Secondary Students' (XS24B062) with participation from more than 50 primary and secondary schools nationwide.
• Chinese Academy of Educational Sciences (CASC) Training CentercoreStrategic or Co-development Partner · 1 January 2023Jointly launched mental health education and crisis intervention training courses with CASC, China's national education research institute under the Ministry of Education. This partnership develops professional psychological crisis intervention capabilities for educational professionals nationwide.
• Peking University School of Psychology and Cognitive SciencescoreStrategic or Co-development PartnerCollaborative research on experiential education's impact on children's social competence and academic ability development. Third-party evaluation of student suicide risk assessment system reliability and validity, with 3-year tracking validation confirming good reliability and validity.
• Tsinghua University Student Psychological Counseling CentercoreStrategic or Co-development PartnerCollaboration on student psychological archive establishment, counseling management, and three-center (psychological development center, learning guidance center, career planning center) project construction. Co-development of AI mental health assistance tools.
• Chinese Psychological Society Clinical and Counseling Professional CommitteecoreStrategic or Co-development PartnerAnnual hosting of Sino-Austrian International Psychotherapy Academic Exchange Conference and localization of psychological measurement scales research.
• National Natural Science Foundation of China (NSFC) - General Project on Anxiety DisordercoreStrategic or Co-development PartnerCollaborative research on 'Classification of Anxiety Disorders Based on Brain Network Features and Cognitive Behavioral Therapy Efficacy Prediction' (81971289), providing psychological assessment work.
• CCBT (Computerized Cognitive Behavioral Therapy) Project CollaborationcoreStrategic or Co-development PartnerProject collaboration with Chinese Association for Mental Health Cognitive Behavioral Therapy Committee, Chinese Psychological Society CBT Group, Chinese Medical Association CBT Collaboration Group, and multiple psychiatric hospitals including Nanjing Brain Hospital, Chinese Academy of Sciences Psychology Institute, Guangdong Mental Health Center, and Shanghai Mental Health Center.
• Sichuan Pixian Xianqi Valley Fuyao Positive Growth CenterminorStrategic or Co-development PartnerJoint establishment of Beijing Fuyao Positive Growth Base with Tsinghua University Professor Peng Kaiping as academic committee chairman, providing intensive psychological rehabilitation and school-reintegration support for adolescents with school refusal and learning difficulties.
• Xinhua.net and China Guanghua Science and Technology FoundationminorGTM or Marketing PartnerCo-initiated 'Guarding Hearts - National Psychological Health Public Welfare Action' reaching nearly 60,000 teachers and students in Gaoping District, Sichuan Province.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Talkspace: U.S. tele-mental health platform combining virtual therapy with self-guided digital programs. Comparable to psy.com.cn's CCBT product and internet hospital model, though Talkspace focuses on B2B/B2C therapy delivery rather than K-12 institutional sales.
• Spring Health: Global B2B mental health platform providing precision assessments, therapy, and coaching to employers and health plans. Comparable to psy.com.cn in combining data-driven assessments with treatment pathways, and serves as a benchmark for K-12 enterprise sales motion.
• Ping An Good Doctor (平安健康): Major Chinese telehealth platform under Ping An with growing mental health services. A broad incumbent rather than a specialist; competes with psy.com.cn's internet hospital and consumer mental health offerings but serves a much broader medical scope.
• Lyra Health: U.S. B2B mental health benefits platform serving employers with assessment, therapy, and digital tools. Comparable to psy.com.cn's enterprise/government channel model and integrated care delivery, though operating in employer-sponsored rather than K-12 institutional markets.
• Headspace Health (Ginger): Global mental health company combining the Headspace app with Ginger's on-demand coaching/therapy. Comparable integrated digital mental health positioning; serves as a benchmark for combining self-guided digital therapies with clinical services.

Direct peers

• KnowYourself: Chinese mental health content and self-assessment platform with strong brand among urban professionals. Competes with psy.com.cn for consumer mindshare in psychological self-testing and content-driven user acquisition.
• Simple Psychology (简单心理): China-based online mental health counseling platform connecting users with licensed therapists. Directly competes with psy.com.cn in the consumer mental health services market, though more focused on individual counseling than K-12 institutional sales.
• 1Mind (壹心理): China's leading online mental health community and content platform with assessment tools and counselor matching. Comparable to psy.com.cn in psychological assessment content and direct-to-consumer scales, with overlapping standardized scale offerings.

Emerging players

• Yidian Lingxi (壹点零心): Chinese mental health technology company providing psychological assessment and intervention tools to schools and enterprises. Directly comparable B2B positioning in K-12 mental health SaaS, though smaller in scale and customer base than psy.com.cn.
• iFlytek (科大讯飞): China's leading AI company with AI-powered mental health assessment and education products entering K-12 schools. An emerging competitor in AI-driven mental health screening but lacks psy.com.cn's deep clinical methodology and government-validated suicide risk tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about psy.com.cn