Eways

What Eways does

Eways (legal name: Bazar Interneti Iranian Omid / شرکت بازار اینترنتی ایرانیان امید) is a privately held Iranian online retailer founded in 2013 and headquartered in Tehran. The company operates an e-commerce platform that sells mobile phones, laptops, tablets, computers, and digital accessories from more than 1,745 brands, and complements this catalog with mobile recharge, internet data package, and utility bill payment services for Iran's three major telecom operators (Irancell, Hamrah-e Aval, Rightel). Eways targets both individual retail consumers and small wholesale or bulk buyers across all 31 provinces and more than 1,500 cities and villages in Iran.

Distribution runs through a flagship web storefront (eways.co), a self-serve seller/merchant panel (panel.eways.co), native mobile applications for Android and iOS, and a Progressive Web App (PWA). Revenue is generated primarily through one-time product sales of mobile and computer accessories and through transaction-based fees on mobile recharge and bill payment services. Pricing is not publicly disclosed and is positioned as quote- or negotiation-based for bulk buyers, with competitive retail pricing emphasized in marketing. The company holds three Iranian regulatory trust badges (Enamad, Samandehi, and a Mojavez.ir virtual business license) and markets through an educational blog, organic social media (Instagram, LinkedIn, Telegram, WhatsApp), and periodic Instagram live-streamed promotional events.

The company employs 101-250 people, has no disclosed external investors, no funding rounds, no M&A activity, and no disclosed leadership changes in the source data, indicating it has scaled nationally over more than a decade through organic, self-funded operations. Its defensible operational advantage is last-mile distribution depth across Iran, with a stated 48-hour nationwide delivery promise and company-backed warranties on all products.

Name

Eways

Legal name

Bazar Interneti Iranian Omid (Eways) [شرکت بازار اینترنتی ایرانیان امید (ایویز)]

Website

https://eways.ir

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Eways is a Tehran-based Iranian online retailer founded in 2013 that sells mobile phones, computers, and digital accessories from 1,745+ brands, alongside mobile recharge and bill payment services, to retail and wholesale customers across all 31 provinces of Iran.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Mobile & Computer Accessories: Eways generates revenue through the sale of mobile phones, laptops, tablets, computer accessories, and digital accessories from over 1745 brands. Revenue is primarily one-time transaction-based from retail and bulk buyers across Iran.
2. Mobile Recharge & Bill Payment Services: Eways earns revenue through the sale of mobile airtime PIN codes and direct recharge for Iranian operators (Irancell, Hamrah-e Aval, Rightel), internet packages, and utility bill payment services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eways operates an online wholesale and retail marketplace for mobile phones, laptops, tablets, computers, and digital accessories in Iran, offering products from more than 1,745 brands with company-issued warranties and 48-hour nationwide delivery. In addition to physical goods, the platform provides mobile airtime recharge, internet data packages, and municipal and phone bill payment services integrated with Iran's three major mobile operators. Distribution is via an owned e-commerce site, seller panel, Android/iOS apps, and a PWA.

Product overview

Eways operates as a comprehensive online wholesale marketplace for mobile phones, computers, tablets, and digital accessories in Iran. The portfolio consists of the core online store (eways.co) serving retail and wholesale customers, a dedicated merchant panel (panel.eways.co) for registered sellers to manage wholesale purchases and transactions, native mobile applications for Android and iOS, and a Progressive Web App version. Complementary services include mobile recharge purchase, internet data packages, and bill payment for Iranian telecom operators. The company also maintains an educational blog (blog.eways.ir) covering technology reviews and guides. Eways serves customers across 31 provinces and over 1500 cities and villages in Iran, with over 1745 brands available.

Differentiator

Problem solved

Functional benefit

Products and services

• Eways Online Store (فروشگاه آنلاین ایویز) An online wholesale and retail marketplace for mobile phones, computers, tablets, and digital accessories serving over 1,500 cities and villages across Iran with competitive pricing, company-issued warranties, and 48-hour delivery.
• Eways Seller Panel (پنل فروشگاهی ایویز) A comprehensive web-based merchant panel for registered sellers to manage wholesale purchases, view transaction history, deposit reports, sales analytics, and process transactions.
• Eways Mobile Application (اپلیکیشن موبایل ایویز)
• Eways Progressive Web App (نسخه PWA) Progressive Web App version of the Eways platform providing web-based access to mobile accessory shopping, recharge, and bill payment features without requiring native installation.
• Mobile Recharge Service (خرید شارژ) Purchase of electronic recharge PINs and direct top-up for Iranian mobile operators including Irancell, Hamrah-e Aval, and Rightel.
• Internet Package Service (خرید بسته اینترنت) Purchase of data internet packages for all three major Iranian mobile operators (Irancell, Hamrah-e Aval, Rightel).
• Bill Payment Service (پرداخت قبوض) Payment service for city/municipal bills and inquiry of mobile and landline phone bills.

Quantifiable outcome

• 48-hour nationwide delivery across Iran
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Newegg: Newegg is a North American online retailer specializing in consumer electronics, computers, and accessories. It mirrors Eways' electronics-focused catalog and self-serve e-commerce platform serving both individual and bulk buyers.
• Alibaba: Alibaba is a global B2B and B2C e-commerce platform offering electronics and accessories at scale. It is comparable to Eways' wholesale-oriented seller panel model and broad product catalog strategy, though it operates globally and at far greater scale.
• Amazon: Amazon is the largest global e-commerce retailer, including consumer electronics, accessories, and digital services. It is a broad incumbent comparable to Eways in core retail mechanics (catalog, nationwide delivery, seller tools), though it operates at vastly greater scale and geographic reach.
• Best Buy: Best Buy is a major consumer electronics retailer with omnichannel storefronts and nationwide delivery. Comparable to Eways in product mix (phones, laptops, accessories) and customer base, though it operates primarily offline-plus-online in the US/Canada.

Emerging players

• Torob: Torob is an Iranian price comparison and product discovery platform for consumer electronics and mobile phones. It serves overlapping shopper intent for accessories and phones but monetizes via traffic referrals rather than direct sales, making it a partial overlap with Eways' retail platform.

Direct peers

• Basalam: Basalam is an Iranian B2B/B2C marketplace enabling sellers to list electronics, accessories, and digital products to a national audience. Comparable to Eways in marketplace model, target seller base, and consumer electronics focus.
• Snapp Market: Snapp Market is an Iranian online retail and quick-commerce marketplace operated by the Snapp super-app group. It shares Eways' e-commerce retail model, mobile-first ordering, and last-mile delivery positioning across Iranian cities.
• Emalls: Emalls is an Iranian online marketplace aggregating multiple sellers of electronics, mobile phones, and accessories. It competes with Eways in the same product categories and serves similar Iranian consumer and small-business buyers.
• Modiseh: Modiseh is an Iranian online retailer specializing in mobile phones, laptops, and digital accessories with installment-payment options. Comparable to Eways in product assortment, target audience, and nationwide delivery ambition.
• Digikala: Digikala is Iran's largest e-commerce platform, selling mobile phones, laptops, consumer electronics, and accessories with nationwide delivery. It is the dominant direct competitor to Eways in the same product categories, target customers, and business model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInir.linkedin.com/company/iibazaar
• Instagraminstagram.com/iibazar_com?igsh=cTdncXR4Z2Nhb3li
• Xx.com/eway_ir

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eways