Masteriyo
Masteriyo is a privately held WordPress LMS plugin (founded 2020, under Themeisle) that lets solo creators, coaches, educators, and agencies build, sell, and run online courses on their own WordPress sites via a freemium model with annual and Lifetime paid plans.
- Company typePrivate
- Founded2020
- HeadquartersKathmandu, Nepal
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Masteriyo does
Masteriyo is a privately held WordPress LMS plugin developed by Finmasters SRL and operated under the Themeisle/ThemeGrill corporate umbrella (founded 2020 by ThemeGrill; transferred to Themeisle in 2025). The product is an all-in-one course business platform that lets creators build, sell, and manage online courses directly on their own WordPress site, with native Stripe, PayPal, Razorpay, and Mollie checkout, multi-currency pricing, subscriptions, bundles, coupons, certificates, quizzes, assignments, gradebook, content drip, multi-instructor with revenue sharing, SCORM support, and a REST API. Technically, Masteriyo is differentiated by a ReactJS-based Single Page Application architecture that avoids the page-reload friction of legacy WordPress post-based LMS plugins, plus a one-click Migration Tool that imports courses, students, and orders from LearnDash, LifterLMS, Tutor LMS, MasterStudy, and LearnPress.
The company runs a product-led, self-serve freemium model: a free plugin is distributed through the WordPress.org directory as the top-of-funnel acquisition surface, with paid conversion to annual or one-time Lifetime plans at Basic ($99–$199), Pro ($149–$299), and Elite ($399–$799) tiers — all carrying zero transaction fees. Around 40 add-on modules extend the core (roughly 25 free, 20+ premium), and distribution is complemented by an aggressive SEO playbook of competitor comparison pages, a 60% commission affiliate program on Lemon Squeezy, social channels, and a Facebook community. Customer segments are primarily solo creators, with secondary use cases targeting coaches, educators, agencies, and corporate training teams; the company reports 5,000+ active creators running paid courses, a 4.8/5 average rating on WordPress.org and G2, and a #5 Product Hunt ranking. Masteriyo recently added AI course creation (outline, lesson drafts, quiz generation) powered by OpenAI's API across all plans including the free version.
Masteriyo firmographics
Firmographics- Name
- Masteriyo
- Legal name
- Finmasters SRL
- Website
- https://masteriyo.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Masteriyo is a privately held WordPress LMS plugin (founded 2020, under Themeisle) that lets solo creators, coaches, educators, and agencies build, sell, and run online courses on their own WordPress sites via a freemium model with annual and Lifetime paid plans.
- Ownership category
- akta.pro rank
Masteriyo industry classification
Industry- Product category
- WordPress LMS Plugin
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK)
- akta.pro secondary industries
- Open-Source & Self-Hosted LMS (EDAFAAAL), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)
Keywords
Where Masteriyo is headquartered
LocationHeadquarters
- HQ city
- Kathmandu
- HQ country
- Nepal
- HQ region
- Asia
Markets served
Masteriyo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Plugin Licensing: Annual subscription plans (Basic $99-199, Pro $149-299, Elite $399-799 per year) providing access to premium features, support, and automatic updates. Lifetime one-time purchase options also available.
- Freemium Model: Free version on WordPress.org with core LMS features and AI course creation. Users upgrade to paid plans for advanced features, support, and commercial use capabilities.
- Affiliate Program: 60% commission on all plan sales referred through affiliate links, managed through Lemon Squeezy. Basic plan earns $59, Pro $89, Elite $239, Lifetime $299 per referral.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - Solo creators launching first paid course |
| Subscription | Annual | Pro - Creators serious about monetization |
| Subscription | Annual | Elite - Agencies, academies, and teams |
| One time/ perpetual license | Multi-year contract | Lifetime Plans - One-time purchase options |
| Freemium | Pay-as-you-go | Free Version - Core features on WordPress.org |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Masteriyo product offering
Product offeringCore offering
Masteriyo is an all-in-one WordPress LMS plugin that lets creators build, sell, and manage online courses directly on their own WordPress sites. The product combines a ReactJS-based single-page application course builder with native payments (Stripe, PayPal, Razorpay, Mollie), quizzes, certificates, drip content, subscriptions, multi-currency pricing, and AI-assisted course creation in a single plugin. It is offered as a free version on WordPress.org and via paid annual or lifetime plans (Basic, Pro, Elite), with no per-student or transaction fees.
Product overview
Masteriyo is an all-in-one WordPress LMS plugin that provides a complete course business platform in a single plugin. The product portfolio consists of a core LMS plugin available in both free (WordPress.org) and three premium tiers (Basic at $199/yr, Pro at $299/yr, Elite at $799/yr), supplemented by approximately 40+ add-on modules. The free version provides foundational course creation, drag-and-drop builder, and basic payments, while premium plans unlock advanced features. Add-ons are divided into approximately 25 free add-ons (including Certificate Builder, WooCommerce/Stripe/PayPal/Razorpay/Mollie integrations, Migration Tool, Groups, Multiple Currency, Revenue Sharing, Google Meet, SCORM, H5P, BuddyPress, Brevo, and various page builder integrations) and 20+ premium add-ons (including Content Drip, Course Bundle, Coupons, Assignment, Gradebook, Multiple Instructors, Zoom, White Label, Mailchimp/HubSpot/MailerLite integrations, Social Login, Two Factor Authentication, and Zapier). An optional eLearning LMS Theme provides starter templates. The company also offers an Affiliate Program (60% commission) and Non-profit Program (15% discount).
Differentiator
Problem solved
Functional benefit
Products and services
- Masteriyo LMS Plugin An all-in-one WordPress LMS plugin providing course builder, quiz builder, certificate builder, drip content, native payments, subscriptions, multi-currency, multi-instructor, and AI course creation, available as a free version and Basic/Pro/Elite paid plans.
- Masteriyo eLearning LMS Theme A WordPress theme specifically designed for Masteriyo LMS, providing ready-made templates for launching course websites with the plugin.
Quantifiable outcome
- ~$1,953-13,617 savings over 3 years vs hosted platforms depending on tier
- +2 more outcomes
Companies that use Masteriyo
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Masteriyo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability3 records
Feature4 records
Masteriyo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ThemeGrill / ThemeislecoreThemeGrill founded Masteriyo in 2020. In 2025, Masteriyo partnered with Themeisle (part of the same company ecosystem) to scale faster with deeper resources and sharper focus. Same product, more resources.
- StripecoreNative payment gateway integration for accepting credit card payments directly on WordPress site. Included in all Masteriyo plans at no extra charge.
- PayPalcoreNative PayPal integration for accepting PayPal payments. Included in all Masteriyo plans.
- RazorpaycoreRazorpay integration addon for Indian market payment processing. Available as premium addon.
- MolliecoreMollie payment gateway integration for European market support.
- Lemon SqueezycoreLemon Squeezy integration addon for sales platform functionality. Also handles affiliate program management.
- WooCommercecoreOptional WooCommerce integration addon allowing course sales through existing WooCommerce store with all payment gateways.
- OpenAIcoreOpenAI integration powering AI course outline generation, lesson drafts, and quiz creation. User provides own API key.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Masteriyo competitors and assessment
Company assessmentBroad incumbents
- Teachable: Teachable is a hosted course platform serving individual creators and small businesses. It is named in Masteriyo's comparison pages and competes on the same solo-creator use case, but charges recurring SaaS + transaction fees that Masteriyo explicitly positions against.
- Kajabi: Kajabi is an all-in-one creator platform combining courses, marketing, websites and email. It is named in Masteriyo's comparison materials and competes for the higher-end creator who would otherwise choose an integrated hosted stack over a WordPress plugin.
- Thinkific: Thinkific is a hosted course creation and monetization platform targeting creators and SMBs. It is explicitly listed as a Masteriyo competitor and offers an alternative hosted architecture rather than a self-hosted WordPress plugin model.
Direct peers
- LearnPress: LearnPress is one of the original free WordPress LMS plugins with paid add-ons for courses, quizzes and certificates. It is named in Masteriyo's migration tool and competes for the same free/paid hybrid creator segment on WordPress.org.
- Tutor LMS: Tutor LMS is a fast-growing WordPress LMS plugin with front-end course builder, quiz builder, certificate and monetization features. It directly competes for the same solo-creator and educator segment as Masteriyo and is also a named migration source.
- LearnDash: LearnDash is the dominant WordPress LMS plugin, selling course, quiz, certificate and assignment features to creators and enterprises. It is Masteriyo's primary head-to-head competitor on feature breadth, pricing and migration source.
- Sensei LMS: Sensei LMS is the WordPress LMS plugin developed by Automattic (the company behind WordPress.com and WooCommerce). It competes directly with Masteriyo for WordPress-native course creators and benefits from Automattic's deep ecosystem integration.
- LifterLMS: LifterLMS is a WordPress LMS plugin offering courses, memberships, quizzes and engagement add-ons. It is one of the five named migration sources for Masteriyo and competes on similar self-hosted SMB and education use cases.
- MasterStudy: MasterStudy is a WordPress LMS plugin/theme bundle oriented toward professional education and academies. It is explicitly listed as a Masteriyo migration source and competes in the same WordPress LMS market with overlapping course, quiz and certificate functionality.
Emerging players
- Thrive Apprentice: Thrive Apprentice is the LMS product from Thrive Themes, focused on course delivery and conversion-optimized course pages. It overlaps with Masteriyo on the solo-creator segment but lacks Masteriyo's depth in native payments and AI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Masteriyo social profiles
Digital presenceMasteriyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masteriyo leadership team
Management profileNumber of profiles
Masteriyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masteriyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masteriyo
What does Masteriyo do?
Masteriyo is an all-in-one WordPress LMS plugin that lets creators build, sell, and manage online courses directly on their own WordPress sites. The product combines a ReactJS-based single-page application course builder with native payments (Stripe, PayPal, Razorpay, Mollie), quizzes, certificates, drip content, subscriptions, multi-currency pricing, and AI-assisted course creation in a single plugin. It is offered as a free version on WordPress.org and via paid annual or lifetime plans (Basic, Pro, Elite), with no per-student or transaction fees.
Is Masteriyo a public or private company?
Masteriyo is a private company. It is classified as corporate owned and is currently operating.
When was Masteriyo founded?
Masteriyo was founded in 2020. It employs 11 to 50 people.
Where is Masteriyo based?
Masteriyo is headquartered in Kathmandu, Nepal, in the Asia region.
How does Masteriyo make money?
Three revenue lines are on record. Premium Plugin Licensing is the primary driver. The others are freemium Model and affiliate Program.
Who are Masteriyo's main competitors?
Broad incumbents on record are Teachable, Kajabi and Thinkific. Direct peers are LearnPress, Tutor LMS, LearnDash, Sensei LMS, LifterLMS and MasterStudy. Thrive Apprentice is listed as an emerging player.
Does Masteriyo have an API?
Yes. Masteriyo LMS provides a REST API for seamless integration with third-party apps, custom frontends, and automated workflows. The API exposes full CRUD abilities for courses, sections, lessons, quizzes, questions, enrollments, orders, users, and settings via the WordPress Abilities API. Developer documentation is at docs.masteriyo.com/for-developers.
What industry is Masteriyo in?
Masteriyo's product category is WordPress LMS Plugin. Its primary akta.pro industry code is EDAFAAAK, LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management), with a secondary code of EDAFAAAL, Open-Source & Self-Hosted LMS. Its NAICS code is 5132 and its SIC code is 7372.