Vibetrace

Name

Vibetrace

Legal name

Vibetrace

Website

https://vibetrace.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAJ

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Marketing automation software
• Customer data platform
• Ecommerce personalization
• White label marketing
• Omni channel campaigns

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly and yearly subscription plans for marketing automation platform access. Monthly subscriptions include 30-day refund policy. Yearly subscriptions offer prorated refunds.
2. Managed Services: Dedicated managed services including strategy, implementation and tracking for clients needing hands-on support.
3. Professional Services: Setup, integration and consulting services for enterprise implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vibetrace provides an omni-channel customer experience platform for e-commerce that combines a Customer Data Platform with marketing automation, web personalization, and product recommendations. The platform is sold as SaaS to online retailers and digital agencies, with a dedicated white-label offering for agencies and an enterprise package including managed services.

Product overview

Vibetrace is an Omni-Channel Customer Experience Platform designed for digital agencies and online retail businesses. The platform operates as a unified suite combining a Customer Data Platform at its core with multiple integrated marketing automation modules including Automated Email Marketing, SMS/Text Messaging, Web Push Notifications, Facebook Ads Automation, WhatsApp Messaging, Web Personalization, and a Product Recommendations Engine. Additional tools include Website PopUp Maker, Landing Pages Builder, Customer Feedback Software, and eCommerce Analytics. The platform offers tiered solutions: a standard eCommerce Marketing Automation Platform, a White Label solution for agencies to resell under their own brand, and an Enterprise Marketing Automation option with cloud or on-premise deployment. Integration modules are available for major ecommerce platforms including Shopify, WooCommerce, PrestaShop, Magento, and OpenCart.

Differentiator

Problem solved

Functional benefit

Products and services

• Automated Email Marketing
• Customer Data Platform Centralized platform that tracks visitor behavior, extends customer profiles, collects lead attributes and events, and provides unified customer views for segmentation and personalization.
• Web Push Notifications Automated push notification system for re-engaging website visitors with personalized messages based on behavior and customer journey stage.
• Website PopUp Maker Visual editor tool for creating website popups, embedded content forms, and micro polls to capture leads and grow subscriber lists.
• Automated Text Message Software SMS marketing automation for sending personalized text messages to customers at various stages of the purchase journey.
• Web Personalization Onsite content personalization engine that dynamically customizes website experience based on individual customer profiles and behavior.
• Product Recommendations Engine AI-driven product recommendation system that personalizes product suggestions based on user behavior to increase conversion rates and average order value.
• eCommerce Analytics Analytics and reporting suite complementary to Google Analytics, providing deep insights into visitor interests, product sales performance, and marketing campaign effectiveness.
• Customer Feedback Software Survey and feedback collection tool for gathering customer insights through polls and post-purchase surveys to improve service quality.
• Landing Pages Builder Drag-and-drop landing page creation tool for building high-converting campaign pages for marketing promotions and lead capture.
• WhatsApp Messaging WhatsApp marketing automation for reaching customers through the WhatsApp Business API with automated messaging sequences.
• Facebook Ads Automation Software Facebook and Instagram ad automation for creating and managing personalized ad campaigns with custom audience targeting based on platform data.
• White Label for Agencies White-label marketing automation solution allowing agencies to rebrand the platform with custom branding and no reference to Vibetrace for reselling to their clients.
• Enterprise Marketing Automation Enterprise-grade marketing automation with cloud or on-premise deployment options, digital customer data platform, omni-channel marketing automation, and managed services.
• Managed Services Professional services offering strategy, implementation, and campaign tracking support, typically achieving 15-25% improvement in marketing results.
• Customer Segmentation Advanced audience segmentation tool enabling deep-dive data analysis for reaching specific customer groups based on behavioral attributes and profile data.

Quantifiable outcome

• 45% increase in sales from email using marketing automation software
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, minor and supporting.

• PrestaShopcoreTechnology or IntegrationNative integration module available for PrestaShop eCommerce platform, allowing seamless connection of product catalogs and customer data to the Vibetrace marketing automation platform.
• WooCommercecoreTechnology or IntegrationEasy-to-install integration module for WooCommerce, connecting online stores to Vibetrace's customer data platform and marketing automation features.
• MagentocoreTechnology or IntegrationIntegration module available for Magento eCommerce platform, supporting product catalog sync and customer data collection.
• OpenCartcoreTechnology or IntegrationEasy integration module for OpenCart platform enabling marketing automation capabilities for OpenCart store owners.
• ShopifycoreTechnology or IntegrationIntegration module for Shopify stores, providing seamless connection to Vibetrace's customer experience platform and marketing automation tools.
• Boston US PartnerminorChannel Partner/ Reseller/ DistributorPartner location in Boston, US market, supporting sales and implementation for US-based customers.
• SparkpostcoreTechnology or IntegrationEmail delivery subprocessors used for sending marketing emails, supporting high-volume email campaigns.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider hosting Vibetrace's platform and customer data.
• SendGridcoreTechnology or IntegrationEmail delivery subprocessors supporting transactional and marketing email sending capabilities.
• TwiliocoreTechnology or IntegrationSMS and messaging subprocessors enabling automated text message software functionality.
• DigitalOceansupportingTechnology or IntegrationCloud infrastructure subprocessor supporting platform hosting and data processing.
• GooglecoreTechnology or IntegrationAnalytics and advertising integration partner, enabling delivery of personalized ads via Google ad network and data collection.
• FacebookcoreTechnology or IntegrationAdvertising integration partner for Facebook and Instagram ad automation, enabling personalized ad delivery through Facebook's ad network.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Klaviyo: Klaviyo is the leading eCommerce-focused email and SMS marketing automation platform with deep Shopify, WooCommerce, and Magento integrations. It directly overlaps Vibetrace's core product surface (email, SMS, segmentation, CDP) for the same SMB and mid-market online retailer segment.
• Brevo (formerly Sendinblue): Brevo provides email, SMS, WhatsApp, web push, marketing automation, and a CDP-like contact platform with European roots (France) and GDPR-native positioning. Its multi-channel scope, European base, and SMB-to-enterprise motion directly parallel Vibetrace's offering.
• ActiveCampaign: ActiveCampaign offers email marketing automation, CRM, and customer experience automation for SMBs and mid-market businesses. Its breadth of channels (email, SMS, site messaging, CRM) and white-label partner program place it in direct competition with Vibetrace across both direct and agency-led motions.
• dotdigital: dotdigital is a UK-based eCommerce-focused marketing automation platform offering email, SMS, push, social, and a CDP, with deep Shopify, Magento, and BigCommerce integrations. Its UK heritage, eCommerce specialization, and multi-channel product closely mirror Vibetrace's positioning and geographic roots.
• Omnisend: Omnisend is an eCommerce-specialist marketing automation platform with native Shopify, WooCommerce, and BigCommerce integrations, covering email, SMS, web push, and popups. It is one of Vibetrace's closest direct competitors in the SMB/mid-market eCommerce marketing automation space.
• Iterable: Iterable is a cross-channel marketing platform (email, SMS, push, in-app, web) with strong personalization and segmentation capabilities used by mid-market and enterprise consumer brands. It overlaps Vibetrace's enterprise tier and omni-channel product positioning.

Broad incumbents

• Mailchimp: Mailchimp (Intuit) is a broad incumbent in email marketing and marketing automation for SMBs, with eCommerce integrations and a wide partner ecosystem. It overlaps Vibetrace's email, automation, and segmentation capabilities, particularly for SMB retailers using Shopify/WooCommerce.
• HubSpot Marketing Hub: HubSpot's Marketing Hub is a broad incumbent marketing automation suite spanning email, SMS (via integrations), landing pages, CRM, and personalization. It competes with Vibetrace at the enterprise and mid-market tiers where customers evaluate unified marketing stacks.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the broad incumbent enterprise marketing suite covering email, SMS, push, social ads, personalization, and customer data. It competes with Vibetrace's enterprise tier and omni-channel automation offering for large retailers.

Emerging players

• Yotpo: Yotpo bundles email/SMS marketing, reviews, loyalty, and a CDP for eCommerce brands, with native Shopify and WooCommerce integrations. Its multi-product eCommerce platform overlaps parts of Vibetrace's personalization and CDP-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vibetrace
• YouTubeyoutube.com/vibetrace
• Facebookfacebook.com/vibetrace
• LinkedInlinkedin.com/company/3086970

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibetrace