Ticketek New Zealand

What Ticketek New Zealand does

Ticketek New Zealand Limited is the New Zealand operating subsidiary of TEG Pty Limited (Ticketek Entertainment Group) and provides multi-channel ticketing services for live entertainment across sports, concerts, theatre, family events, comedy, festivals and experiences. The company runs the country's most established ticketing distribution network — a website (premier.ticketek.co.nz), native iOS and Android mobile applications, a dedicated call centre, a retail agency network, and on-site box offices at premier venues including Isaac Theatre Royal, Venues Otautahi and Sky Stadium (now Hnry Stadium) Wellington — and offers tickets to more than 13,000 events annually through the Softix proprietary ticketing, reservation and access-control platform, which has been in development for over 40 years and operates in 30 countries.

The product portfolio spans primary ticket sales, digital delivery (ezyTicket print-at-home and locked-barcode mobile tickets), a fan-to-fan resale marketplace, a loyalty program (Ticketek Rewards), gift vouchers in $20–$250 denominations, accessible seating services and event waitlists for high-demand acts. Revenue is generated primarily through per-transaction booking and service fees on ticket sales, supplemented by gift voucher sales and third-party advertising on owned digital channels (newsletter sponsorship, banner and tile ads). The customer base is two-sided: enterprise event organisers and rights-holders on the supply side (e.g., New Zealand Rugby, All Whites, SBS Bank Southland Stags, The Wiggles, LEGO Star Wars Exhibition, touring theatre productions) and a broad consumer base of sports fans, concert-goers, families and arts patrons across at least ten New Zealand cities on the demand side.

Name

Ticketek New Zealand

Legal name

Ticketek New Zealand Limited

Website

https://premier.ticketek.co.nz

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Ticketek New Zealand operates New Zealand's leading multi-channel live-entertainment ticketing platform — website, mobile app, call centre, retail agencies and venue box offices — selling tickets to 13,000+ events annually for sports, concerts, theatre and family events.

Ownership category

akta.pro rank

Product category

Event Ticketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Box Office & Access Control (MPAGAAAD), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Event ticketing platform
• Live entertainment tickets
• Concert ticket sales
• Sports ticketing services
• Venue box office

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Transaction Fees: Ticketek charges transaction fees and service charges on ticket sales as the primary revenue stream from facilitating live event ticket purchases
2. Gift Voucher Sales: Sale of Ticketek gift vouchers at various denominations ($20-$250) which can be redeemed across the platform
3. Corporate Advertising: Banner ads, tile ads, and email newsletter sponsorship opportunities for advertisers targeting entertainment consumers

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Ticketek New Zealand is an online and multi-channel ticketing platform that sells tickets on behalf of event organisers and venues for concerts, sports, theatre, family events, comedy, and festivals throughout New Zealand. The service spans consumer-facing digital purchase via its website and mobile app as well as assisted channels including a call centre, retail agencies, and on-site venue box offices. Its proposition combines ticket issuance (including digital ezyTicket delivery), event discovery, and customer service for live-entertainment attendees.

Product overview

Ticketek New Zealand operates as a multi-channel ticketing platform offering online ticket sales through its website and mobile app, dedicated call centre support, and a network of agencies and box offices throughout New Zealand. The core product portfolio includes the main Ticketek platform for purchasing tickets to sports, concerts, theatre, arts, family events, comedy, and festivals, complemented by the Ticketek Mobile App for on-the-go ticket access. Additional offerings include Ticketek Rewards (loyalty program), Ticketek Marketplace (fan-to-fan resale), Gift Vouchers, Accessible Seating services, and ezyTicket/Mobile Tickets for ticket delivery. The company sells tickets to more than 13,000 events annually.

Differentiator

Problem solved

Functional benefit

Brands

• Ticketek Rewards: Loyalty program allowing members to earn rewards and receive exclusive offers
• Ticketek Marketplace
• ezyTicket
• Softix
• Eventopia

Quantifiable outcome

• Tickets for more than 13,000 events each year
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TEG Pty Limited (Ticketek Entertainment Group)coreStrategic or Co-development PartnerTicketek is a part of TEG Pty Limited, Australasia's leading Ticketing, Live Entertainment and Data Analytics Company. TEG includes TEG Live, TEG Analytics, TEG Insights, Qudos Bank Arena, Softix and Eventopia. Ticketek operates under the TEG umbrella as the New Zealand ticketing operation.
• SoftixcoreTechnology or IntegrationSoftix Pty Ltd is a wholly-owned subsidiary of TEG, developing ticketing, reservation and access control software customised for ticketing clients. Operating for over 40 years, Softix has expanded globally across 30 countries.
• TEG InsightsminorGTM or Marketing PartnerOnline research and direct marketing business with access to 1.4 million permission-based members across Australia and New Zealand.
• TEG LivecoreStrategic or Co-development PartnerDiverse live content and touring business connecting Australians, New Zealanders and the World with unique live music, family, exhibition and sporting events.
• Isaac Theatre RoyalcoreChannel Partner/ Reseller/ DistributorPremier Christchurch venue for which Ticketek provides ticketing services as the contracted ticketing provider.
• Venues OtautahicoreChannel Partner/ Reseller/ DistributorChristchurch venue group served by Ticketek's ticketing services.
• Sky Stadium WellingtoncoreChannel Partner/ Reseller/ DistributorMajor Wellington stadium venue receiving Ticketek ticketing services, now renamed Hnry Stadium.
• The Brickman TeamminorStrategic or Co-development PartnerRyan 'Brickman' McNaught and The Brickman team created the LEGO Star Wars Exhibition using over 8 million bricks.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ticketmaster: Global primary ticketing incumbent and the dominant international competitor; competes with Ticketek NZ for major international tours, multi-territory venue contracts, and global artist routing decisions in the Australasian market.
• Live Nation Entertainment: Parent of Ticketmaster and a vertically integrated live entertainment conglomerate; competes with Ticketek/TEG for premium artist tours, venue partnerships, and data-driven audience monetization across Australasia.
• Eventbrite: Global self-service ticketing platform with strong brand recognition among event organizers; competes for self-service and mid-market event ticketing in NZ, particularly in the family, community, and experiences categories where Ticketek NZ also operates.

Direct peers

• Eventfinda: New Zealand-based event discovery and ticketing platform explicitly linked from Ticketek NZ's own website; competes directly for NZ event listings, promoter relationships, and consumer traffic in the local market.
• Moshtix: Australian primary ticketing provider focused on live music and entertainment events; shares a similar product positioning to Ticketek NZ and is a comparable APAC regional primary ticketing competitor.
• Ticketek Australia: Sister company under TEG Pty Limited, operating the same primary ticketing model in Australia with shared Softix technology and TEG Live content. It is the closest direct peer given identical business model, technology stack, and parent ownership.

Emerging players

• Tixel: Fan-to-fan ticket resale platform operating in Australia and New Zealand; directly competes with Ticketek Marketplace in the secondary ticketing space with a stronger anti-scalping brand narrative.
• Humanitix: Australian-born ticketing platform differentiated by charitable giving; expanding across APAC and competing with Ticketek NZ for promoters who prioritize ethical or lower-fee ticketing options, particularly in the not-for-profit and family event segments.
• TodayTix: Mobile-first ticketing app for theatre and live entertainment with last-minute discounted inventory; competes with Ticketek NZ's mobile experience in the theatre and arts category where consumers are increasingly app-native.

Regional players

• Flicket: New Zealand-based self-service event ticketing platform targeting smaller venues and organizers; competes with Eventopia (TEG's own self-service product) and Ticketek NZ for grassroots and mid-market NZ event ticketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ticketek_nz
• Facebookfacebook.com/TicketekNZ
• Instagraminstagram.com/TicketekNZ
• LinkedInlinkedin.com/company/ticketek-nz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketek New Zealand