Sonder Care Group

What Sonder Care Group does

Sonder Care Group Pty. Ltd. is an Australian disability support service provider founded in January 2019 by Sebastian on the Mornington Peninsula, Victoria. The company operates as an unregistered NDIS provider, delivering services to self-managed and plan-managed participants across the Mornington Peninsula, Greater Melbourne, West Gippsland, Western Melbourne, regional Victoria (Geelong, Bendigo, Gippsland), and the Sunshine Coast in Queensland. Its three core offerings are Regular Support (one-on-one mentor-style assistance with daily living, personal care, shopping, and community access), Respite Care and Adventure Camps (short-term accommodation paired with outdoor activities such as 4WDing, snow trips, camping, horse riding, and rock climbing), and Group Activities (women's social groups, cooking workshops, mountain biking, and other recreation programs).

The business model is built around matching participants with youthful, mentor-style support workers whose hobbies and outdoor skills align with the participant's interests, producing activity-based rather than purely custodial care. Revenue is generated through NDIS plan funding on a recurring billing basis, with referrals flowing through NDIS support coordinators and word of mouth from existing families. The head office is at 9/5 Speedwell Street, Somerville, VIC, with a regional presence on the Sunshine Coast. Headcount sits between 51 and 100, spanning general management, regional managers, and a distributed support worker workforce.

Name

Sonder Care Group

Legal name

Sonder Care Group Pty. Ltd.

Website

https://sondercaregroup.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Sonder Care Group is an unregistered Australian NDIS disability support provider founded in 2019 that matches participants with mentor-style support workers for one-on-one regular support, adventure-based respite camps, and group activities across Victoria and Queensland.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankston

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. NDIS Disability Support Services: Sonder Care Group provides disability support services funded through the National Disability Insurance Scheme (NDIS). As an unregistered provider, they deliver services to participants who are either self-managed or plan-managed. Revenue is generated through NDIS funding allocations for community access support, respite care, group programs, and regular support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sonder Care Group is an unregistered NDIS disability support provider operating across Victoria and Queensland in Australia. The company delivers mentor-style, one-on-one support services and adventure-based activities including community access, respite care with outdoor expeditions (4WDing, snow trips, camping), and group programs. Support workers are matched to participants based on shared hobbies and interests, emphasizing youthful, energetic mentors rather than traditional caregiving roles.

Product overview

Sonder Care Group provides a three-service disability support offering: Regular Support (individual mentor-style one-on-one support for daily activities and community access), Respite Care/Adventure Camps (short-term accommodation with outdoor adventures including 4WDing, snow trips, and camping), and Group Activities (regular group programs for social connection). Services are delivered across the Mornington Peninsula, Greater Melbourne, West Gippsland, Western Melbourne, and the Sunshine Coast, with a focus on matching NDIS participants with support workers who share their interests.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Support One-on-one mentor-style disability support providing individual assistance with daily activities, personal care, shopping, life organisation, and community access, tailored to NDIS participant goals and shared interests.
• Respite Care / Adventure Camps Short-term accommodation and adventure respite trips including 4WD expeditions, snow skiing and snowboarding at Victorian resorts (Falls Creek, Mount Hotham, Mount Buller), camping, horse riding, rock climbing, and other outdoor experiences across Victoria and Queensland.
• Group Activities Regular group programs including women's social groups, cooking skills workshops, mountain biking, skateboarding, gaming, sports, and other recreational activities designed to foster community connections and friendships among NDIS participants.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Disabled Winterport AustraliacoreStrategic or Co-development PartnerDisabled Winterport Australia provides skiing and snowboarding lessons for Sonder Care Group participants during winter alpine respite trips. This partnership enables the company to offer adaptive snow sports experiences at Victorian ski resorts including Falls Creek, Mount Hotham, and Mount Buller.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Australian Unity: Australian Unity is a national mutual offering disability and aged care services, including NDIS supports, alongside health, banking, and insurance. Comparable as a diversified incumbent that includes NDIS community and respite services in its portfolio, though disability is a small part of a much broader business.
• Achieve Australia: Achieve Australia is a registered NDIS provider offering accommodation, community participation, and respite supports in NSW and beyond. Comparable as an established NDIS community and respite provider, though registered and operating at significantly greater scale.
• Aruma: Aruma (formed from the merger of House with No Steps and other providers) is a large Australian NDIS-registered disability services provider with national reach. Comparable as an established NDIS disability support competitor, though registered and far larger than Sonder, with a broader portfolio beyond community access.
• Life Without Barriers: Life Without Barriers is one of Australia's largest not-for-profit disability and community services providers, delivering NDIS supports nationwide. Comparable because both serve NDIS participants across community access and respite, but at vastly different scale and with a much broader service portfolio.
• Northcott: Northcott is a long-standing Australian disability services provider delivering NDIS supports across multiple states. Comparable as an incumbent NDIS community-access and respite provider, though it operates registered services at materially larger scale than Sonder.

Direct peers

• Focus Care: Focus Care is an Australian NDIS-registered provider of in-home and community disability supports, including respite and community access. Comparable as a mid-sized, multi-service NDIS provider competing for similar participants, though registered and with a broader clinical offering.
• Hireup: Hireup is an Australian NDIS platform for disability support workers and participants, focused on quality matching and community access. Comparable as a tech-enabled, matching-first NDIS provider serving a similar self-managed/plan-managed segment in the same geography.
• Mable: Mable is an Australian online marketplace that connects NDIS participants with independent support workers. Highly comparable because both Sonder and Mable are built around matching participants with support workers based on shared interests and preferences rather than traditional agency placement.
• Yellow Aprons: Yellow Aprons is a smaller Australian NDIS provider delivering community access and in-home supports with a personalized, participant-led approach. Comparable because of similar size, participant-led ethos, and community-access focus, although smaller and with a different service specialization.
• Caringa Australia: Caringa is an Australian NDIS disability support provider operating in regional NSW, offering community access and daily living supports. Comparable as a regionally-focused NDIS provider of similar scale and service mix to Sonder, though concentrated in NSW rather than VIC/QLD.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sondercaregroup8627
• Facebookfacebook.com/Sonder-Care-Group-100063801020439
• LinkedInlinkedin.com/company/sonder-care-group
• Instagraminstagram.com/sondercaregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonder Care Group