Neomatika

What Neomatika does

Neomatika (ООО «Неоматика») is a Russian developer and manufacturer of GPS/GLONASS monitoring equipment sold under the ADM brand, founded in 2012 and headquartered in Perm, Russia. The company designs and produces a portfolio of vehicle trackers (ADM007 BLE, ADM333v2/v3, ADM500, ADM100, ADM300, ADM700/700 3G), personal trackers (ADM50, ADM P50, ADM P50 LTE), RFID driver-identification systems (ADM20/21), BLE wireless sensors (temperature, tilt, immobilizer, fuel level), and the SF-112 forklift safety system. Hardware combines simultaneous GPS/GLONASS positioning with GSM/GPRS or LTE data transmission, built-in antennas (an industry first in Russia at launch), BLE wireless sensor integration, and onboard black-box memory ranging from 16,000 to 8 million records depending on model.

The business model is predominantly B2B hardware sales through a dealer network of 300+ partners in Russia and international markets including Asia, Africa, and the Middle East. Devices are sold to dealers in bulk (free delivery on 30+ terminal orders) and resold to fleet operators, integrators, and enterprise customers across transportation, construction, agriculture, oil and gas, and passenger transport verticals. Neomatika's equipment is compatible with major third-party telemetry platforms (Wialon, Navixy, GLobarS, Gps-Trace, and others), where recurring subscription revenue flows to the platform providers rather than to Neomatika. Consumer retail exists only for the ADM50 personal tracker via Yandex.Market at 12,000 rubles. The company holds ISO 9001-2015, EAC, CE, and RussianPCT certifications, plus RNIS approval enabling Moscow MKAD truck access permit compliance, and reports over 141,214 connected objects with 124,594 devices under ADM monitoring control.

Name

Neomatika

Legal name

ООО «Неоматика»

Website

https://neomatica.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Neomatika is a Russian manufacturer of ADM-branded GPS/GLONASS vehicle, personal, and asset tracking hardware, sold through a 300+ dealer network across Russia, Asia, Africa, and the Middle East for fleet and enterprise monitoring.

Ownership category

akta.pro rank

Product category

Fleet Telematics Hardware

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro industry

PRIMARYTLABAJAL

Telematics Hardware, Sensors & Installation Services

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTLAEALAA

Temperature data loggers & probes (in-transit and storage)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Cold Chain Monitoring & Condition/Asset Sensors (Temperature, Shock, Humidity)

Keywords

• GPS/GLONASS tracking devices
• Fleet telematics hardware
• BLE wireless sensors
• Personal GPS trackers
• RFID identification systems

Headquarters

HQ city

Perm

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. GPS/GLONASS terminal and tracker hardware sales: Neomatica designs and manufactures its own line of GPS/GLONASS tracking terminals (ADM007, ADM333, ADM500, ADM100, ADM300, ADM700, ADM700 3G, ADM P50) and sells them through a network of 300+ dealers in Russia and abroad. Hardware is the primary revenue driver. Pricing ranges from entry-level compact trackers to advanced multi-function terminals with CAN-bus interfaces.
2. Wireless sensor and accessory hardware: Company produces and sells complementary BLE sensors including temperature/humidity sensors (ADM31, ADM35, ADM35H), tilt sensors (ADM32), immobilizer relays (ADM33), RFID components (ADM20/ADM21), and fuel level sensors.
3. Third-party telemetry software ecosystem (reseller/pass-through): Neomatica equipment is compatible with multiple third-party telemetry platforms (Wialon, Navixy, GLobarS, Gps-Trace, etc.) where customers pay subscription fees for monitoring software. Neomatica facilitates integration but revenue flows to platform providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Neomatika designs and manufactures ADM-brand GPS/GLONASS satellite tracking terminals for vehicles, personnel, and assets. The product line covers built-in antenna vehicle trackers (ADM007 BLE, ADM333, ADM500, ADM700), personal trackers with extended battery life (ADM P50 series), an RFID driver identification system (ADM20/21), an SF-112 forklift safety system, and a Bluetooth Low Energy wireless sensor ecosystem (temperature, humidity, tilt, immobilizer, base station, key fob, fuel level). Hardware is sold primarily through a B2B dealer network of 300+ partners across Russia and internationally, with configuration via the ADM Configurator software and integration with Wialon, Navixy, GLobarS, Gps-Trace and other third-party telematics platforms.

Product overview

Neomatika is a Russian developer and manufacturer of ADM GPS/GLONASS monitoring equipment founded in 2012. The product portfolio centers on vehicle and personal trackers with a modular add-on ecosystem. Core automotive trackers (ADM007 BLE, ADM333v2/v3, ADM500, ADM100, ADM300, ADM700/700 3G) provide satellite positioning with cellular data transmission to telematics platforms. Personal trackers (ADM50/P50 series) offer extended battery life for personnel and asset tracking. The product line includes supporting systems: RFID-based driver identification (ADM20/ADM21), BLE wireless sensors for temperature/humidity/tilt (ADM31, ADM32, ADM35/35H), fuel level sensors, and the SF-112 forklift safety system. All trackers are configurable via ADM Configurator software and support integration with major telematics platforms including Wialon, Navixy, Globars, and others. Over 141,000 objects are monitored under ADM control through a dealer network of 300+ partners in Russia and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• ADM: Product line of GPS/GLONASS monitoring equipment including vehicle trackers (ADM007, ADM333, ADM500), personal trackers (ADM50, ADM P50), RFID systems (ADM20/21), and BLE sensors (ADM30, ADM31, ADM32, ADM33, ADM34, ADM35, ADM35H).

Products and services

• ADM007 BLE (vehicle tracker) Vehicle GPS/GLONASS tracker
• ADM007 BLE cigarette lighter variant Plug-and-play vehicle tracker
• ADM333v2 / ADM333v3 (compact tracker) Compact vehicle GPS/GLONASS tracker
• ADM500 LTE automotive tracker LTE vehicle GPS/GLONASS tracker
• ADM P50 personal tracker Personal GPS/GLONASS tracker
• ADM P50 LTE personal tracker Personal GPS/GLONASS tracker (LTE)
• ADM50 battery case (корпус с аккумулятором ADM50) Personal tracker battery accessory
• Case for ADM P50 (чехол для ADM P50) Personal tracker accessory
• SF-112 forklift safety system Forklift safety system
• ADM20/ADM21 RFID identification system RFID driver identification system
• ADM30 BLE base BLE base station for sensors
• ADM33 BLE immobilizer relay BLE immobilizer relay
• ADM34 BLE key fob/tag BLE key fob/tag
• ADM35 BLE temperature sensor BLE temperature sensor
• ADM35H BLE temperature and humidity sensor BLE temperature/humidity sensor
• ADM32 BLE tilt sensor BLE tilt sensor
• Escort TD-BLE (ДУТ Эскорт-ТД) fuel level sensor BLE fuel level sensor
• ADM35 mounting kit Sensor installation accessory

Quantifiable outcome

• Up to 40% fuel cost savings through monitoring and optimization
• +5 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gurtam (Wialon telemetry platform)coreTechnology or Integration · 1 January 2018Neomatica's ADM trackers are fully integrated with Wialon, one of the world's largest GPS/GLONASS monitoring platforms. The integration enables real-time tracking, sensor data, and route history. Neomatica participated in Gurtam's annual TelematiX conference in Minsk (2018), presenting new products at stand #1. The company was among the top 10 by number of objects tracked in Wialon in 2013.
• GLobarS (Ижевская компания-разработчик систем спутниковой навигации и мониторинга транспорта)coreTechnology or IntegrationGLobarS is a telemetry platform developed by an Izhevsk company (active since 2004). Neomatica equipment integrates with GLobarS, and the two companies ran joint promotions providing 60 days of free GLobarS monitoring software with ADM equipment purchases.
• Navixy (telemetry platform)coreTechnology or IntegrationNeomatica ADM trackers are compatible with Navixy telemetry platform, enabling international customers to use the platform in 24 languages with Neomatica hardware.
• Умные системы контроля (Тюмень) (Smart Control Systems, Tyumen)minorStrategic or Co-development PartnerPartners from Tyumen who conducted the ADM50 stratospheric test, launching the tracker on a weather balloon to 31,256 meters altitude at the GEEK FEST festival. The ADM50 was the only device that successfully transmitted positioning data for the 300km recovery mission.
• Dealer network (300+ companies)coreChannel Partner/ Reseller/ Distributor300+ dealer companies across Russia and internationally sell and install ADM equipment. Dealers receive marketing support, technical training, free delivery on bulk orders (30+ terminals), and access to promotional programs including bundled software offers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ruptela: Lithuanian GPS/GLONASS tracker manufacturer serving fleet telematics providers across Europe, CIS, and emerging markets. Comparable product line (vehicle trackers, BLE sensors, CAN-bus support) with similar open-protocol, channel-driven GTM.
• Queclink Wireless Solutions: Global IoT hardware vendor specializing in GPS/LTE vehicle and asset trackers, BLE sensors, and telematics accessories. Highly comparable as a hardware-first OEM supplying integrators and resellers across automotive, fleet, and cold-chain verticals.
• Teltonika Telematics: Lithuanian manufacturer of GPS tracking devices, EYE Sensors, and accessories sold globally through distributors. Closely comparable hardware-only business model, broad tracker/Sensor lineup, and open-protocol compatibility with major telematics platforms.
• Starcom: Israel-based developer of GPS tracking and telematics hardware for vehicles, containers, and assets. Comparable in offering GPS/GNSS trackers, BLE/sensor integrations, and ruggedized enclosures for fleet and asset tracking.
• Galileosky: Russian developer and manufacturer of GPS/GLONASS vehicle trackers and telematics hardware. Closely comparable product portfolio (vehicle terminals, CAN/FMS support, BLE sensor integrations) and overlapping dealer-led GTM in Russia and CIS.
• Navtelecom: Russian manufacturer of GLONASS/GPS telematics terminals for fleet monitoring and ERA-GLONASS-compliant hardware. Direct competitor with similar certifications (EAC, RNIS-adjacent) and Russian fleet customer base.
• Concox: Chinese manufacturer of GPS trackers for vehicles, assets, and personal monitoring, distributed via global resellers. Direct competitor in the same hardware-category (vehicle/personal trackers) with similar channel-led GTM and BLE sensor add-ons.
• TechnoKom: Russian designer and producer of GPS/GLONASS tracking devices (AvtoGRAPH series) with both OEM hardware and its own software platform. Comparable product breadth across automotive and personal trackers with similar regulatory positioning in Russia.

Broad incumbents

• Samsara: US-listed IoT fleet and industrial safety incumbent bundling GPS hardware (VG, AG, OG gateways) with a unified cloud platform and operations applications. Comparable on telematics and connected-asset hardware, but at far greater scale and with a direct software/SaaS revenue model.
• Geotab: Global fleet telematics incumbent offering proprietary GPS vehicle hardware (GO device) plus a deeply integrated SaaS platform. Comparable on telematics hardware and adjacent to Neomatica on RNIS-style regulatory use cases, but with bundled software and direct enterprise sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxq4UKJmK7V1E5l5E8L3p2w
• Xx.com/neomaticateam
• Facebookfacebook.com/neomatica.en
• LinkedInlinkedin.com/company/neomatica-en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neomatika