ViTAs Labs
- Company typePrivate
- Founded2022
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
ViTAs Labs firmographics
Firmographics- Name
- ViTAs Labs
- Legal name
- ViTAs Labs Ltd.
- Website
- https://vitas-labs.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ViTAs Labs industry classification
Industry- Product category
- Sports Training Software
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
- akta.pro secondary industry
- Simulation-Based Learning & Virtual Labs (EDAGAEAG)
Keywords
Where ViTAs Labs is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
ViTAs Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered monthly subscription plans (Free Trial, Player License, Starter Squad, Full Team) providing recurring revenue. Plans are billed monthly with 12-month validity periods. Higher tiers include more player seats and team accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - Limited access for 7 days with 1 player seat |
| Subscription | Monthly | Player License - Individual player VR training subscription |
| Subscription | Monthly | Starter Squad - Small team VR training package |
| Subscription | Monthly | Full Team - Comprehensive 11v11 team package with multiplayer VR |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
ViTAs Labs product offering
Product offeringCore offering
ViTAs Labs develops and sells a multi-platform virtual reality training system for elite athletes and coaches, comprising a touchscreen Whiteboard App for designing tactical scenarios and a VR headset application for players. The system automatically converts 2D coach-created models into immersive 3D-VR-ready scenes, enabling cognitive, tactical, and decision-making training for football/soccer. The solution is sold through tiered monthly subscriptions (Player License, Starter Squad, Full Team) accessible via direct website signup.
Product overview
ViTAs Labs offers a multi-platform virtual reality training solution for sports athletes and coaches, comprising two integrated applications: the Whiteboard App (a touchscreen tablet application enabling coaches to design tactical scenarios and automatically convert 2D models into 3D-VR-ready scenes) and the VR App (a virtual reality application for players to practice in immersive 3D environments from any perspective). The solution is available through four pricing tiers: Free Trial, Player License ($10/month), Starter Squad ($125/month for up to 15 players), and Full Team ($200/month for up to 30 players with multiplayer capabilities).
Differentiator
Problem solved
Functional benefit
Products and services
- Whiteboard App (Coach's App) A touchscreen tablet application for coaches that enables them to design and plan multiplayer drills and tactical scenarios. Coaches input 2D models which are automatically converted into 3D-VR-ready scenes for use with VR headsets.
- VR App (Player's Virtual Simulator) A virtual reality application delivered through VR goggles that automatically generates immersive 3D scenarios from the player's perspective. Players can simulate scenarios from any angle (including the defender's perspective), practice cognitive skills, and apply learned concepts to real-life match situations.
- ViTAs VR Training Solution A multi-platform virtual reality training system for elite athletes and coaches that integrates the Whiteboard App for tactical scenario design with the VR App for immersive player practice, enabling cognitive training, tactical awareness, and decision-making skill development.
Companies that use ViTAs Labs
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
ViTAs Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
ViTAs Labs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Swansea City FCcoreProfessional football club partner using ViTAs VR training system for customizable tactical scenarios and targeted skill-building. The club has found the system to be an invaluable tool in their training programs.
- Hapoel Tel AvivcoreIsraeli professional football club partner utilizing ViTAs VR training solution for cognitive training and tactical preparation. The system has been effective in meeting the unique needs of the team.
- Gianni VioflagshipRenowned set piece specialist known as the 'godfather of free kicks training.' Advisory board member with over 3 decades of experience with clubs including Tottenham Hotspur and Italian National Team (Euro 2020 champions). Provides industry expertise and credibility.
- David Roseflagship30 years of leadership in digital consumer companies and mass market football projects. Advisory board member with experience from PlayStation launch to founding digital ventures division at Chelsea Football Club.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
ViTAs Labs competitors and assessment
Company assessmentDirect peers
- STRIVR: US-based VR training platform originally developed for NFL quarterbacks and now used across sports and enterprise. STRIVR shares ViTAs' core technology (VR-based scenario training for athletes), enterprise sales motion to professional teams, and dual consumer/enterprise model.
- StatusPRO: US-based VR sports training company with official NFL and NBA partnerships, focusing on immersive football and basketball training experiences. StatusPRO is a direct peer in the team-sport VR training category with comparable consumer and league-licensed distribution.
- Win Reality: US-based VR baseball hitting and pitching training platform with consumer subscriptions and MLB licensing. Win Reality is a direct peer in sport-specific VR cognitive training with a comparable self-serve subscription model and pre-built scenario library.
- PIXO: US-based VR training content and platform provider serving enterprise and sports performance use cases. PIXO is a direct peer offering VR training experiences with both scenario-based content and enterprise distribution.
- Sense Arena: Czech Republic-based VR hockey training platform that has expanded into football and other sports. Sense Arena is a direct peer using VR for cognitive, decision-making, and tactical training in team sports, serving both professional clubs and individual athletes via subscriptions.
- Beyond Sports: Netherlands-based company applying VR, simulation, and visualization to football analytics and training. Beyond Sports is a direct peer in the football VR training market and serves similar enterprise club customers with immersive scenario-based content.
- Rezzil: UK-based VR football/soccer training platform founded by ex-professional footballers. Rezzil is the most direct competitor to ViTAs, offering consumer and club subscriptions for VR-based cognitive and technical football training, and shares target customers (Premier League and European clubs) and a similar PLG + club sales motion.
Broad incumbents
- EON Reality: Global VR/AR training and knowledge transfer platform operating across multiple industries including sports, defense, and education. EON Reality is a broader incumbent with an overlapping scenario-based training capability but serves many verticals beyond sports.
- Talespin: US-based immersive learning platform focused on VR-based soft skills, leadership, and enterprise training. Talespin is a broader incumbent with an overlapping VR scenario-based training platform and enterprise sales motion, though primarily outside sports.
- Mursion: US-based VR simulation platform for soft-skills training in customer service, leadership, and workplace communication. Mursion is a broader incumbent in the VR scenario-based training market with enterprise distribution and recurring-revenue model, but focused on corporate rather than sports use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ViTAs Labs social profiles
Digital presenceViTAs Labs compliance and trust
Trust signalCompliance2 records
ViTAs Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
ViTAs Labs leadership team
Management profileNumber of profiles
Profiles5 records
ViTAs Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ViTAs Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ViTAs Labs
What does ViTAs Labs do?
ViTAs Labs develops and sells a multi-platform virtual reality training system for elite athletes and coaches, comprising a touchscreen Whiteboard App for designing tactical scenarios and a VR headset application for players. The system automatically converts 2D coach-created models into immersive 3D-VR-ready scenes, enabling cognitive, tactical, and decision-making training for football/soccer. The solution is sold through tiered monthly subscriptions (Player License, Starter Squad, Full Team) accessible via direct website signup.
Is ViTAs Labs a public or private company?
ViTAs Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ViTAs Labs founded?
ViTAs Labs was founded in 2022. It employs 1 to 10 people.
Where is ViTAs Labs based?
ViTAs Labs is headquartered in Tel Aviv, Israel, in the Middle East region.
How does ViTAs Labs make money?
One revenue line is on record: subscription Plans.
Who are ViTAs Labs's main competitors?
Direct peers on record are STRIVR, StatusPRO, Win Reality, PIXO, Sense Arena, Beyond Sports and Rezzil. Broad incumbents are EON Reality, Talespin and Mursion.
Does ViTAs Labs have an API?
No public API is recorded for ViTAs Labs.
What industry is ViTAs Labs in?
ViTAs Labs's product category is Sports Training Software. Its primary akta.pro industry code is MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise), with a secondary code of EDAGAEAG, Simulation-Based Learning & Virtual Labs. Its NAICS code is 61162 and its SIC code is 7372.